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市场调查报告书
商品编码
1716310

2032 年智慧音箱市场预测：按组件类型、电源、连接性、智慧虚拟助理、分销管道、应用和地区进行的全球分析

Smart Speakers Market Forecasts to 2032 - Global Analysis By Component Type (Hardware and Software), Power Source, Connectivity, Intelligent Virtual Assistant (IVA), Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球智慧音箱市场预计在 2025 年达到 192.7 亿美元，到 2032 年将达到 878.6 亿美元，预测期内的复合年增长率为 24.2%。

内建 Siri、Google Assistant 或 Alexa 等 AI 助理的语音启动设备称为智慧扬声器。智慧扬声器透过回应语音指令实现免提交互，实现播放音乐、提醒、控制智慧家庭设备和提供即时资讯等功能。它使用云端基础的人工智慧来处理命令，并配备麦克风和网路存取。在家庭和职场，智慧音箱带来更高的自动化、娱乐性和便利性。除了简单的语音辨识和播放之外，它们通常还支援第三方应用程式和服务。

智慧家庭科技的普及率不断提高

为了实现无缝自动化和语音控制，消费者将智慧扬声器与支援物联网的装置配对。安全系统整合、智慧照明和虚拟助理等功能增加了便利性和效率。随着网路的普及和人工智慧的进步，对这些小工具的需求正在进一步增加。各公司正在推出具有增强语音辨识能力和与生态系统相容性的创新模型。随着智慧家庭越来越普及，智慧音箱市场预计将快速成长。

智慧家庭科技的普及率不断提高

随着多功能智慧家居设备越来越受欢迎，智慧扬声器的需求可能会下降。许多最新的家用电器，包括电视、冰箱和恆温器，现在都内建了人工智慧助手，减少了对独立智慧扬声器的需求。此外，具有触控萤幕的智慧显示器提供了更多的互动功能，使得传统的智慧扬声器不再那么有吸引力。隐私问题也使消费者不愿购买专用监听设备，尤其是在有选择的情况下。

客製化和人工智慧驱动的个人化

由于探索用户偏好的先进人工智慧演算法，扬声器能够提供个人化的例程、语音互动和推荐。透过适应您独特的对话模式、日常活动和智慧家庭设置，个人化语音助理可提供额外的便利。品牌利用人工智慧主导的功能来区分自己与竞争对手，并提高销售额和客户忠诚度。持续的软体升级确保了动态个人化并长期维持用户兴趣。随着人们对流畅、直觉体验的需求日益增长，人工智慧主导製化将巩固智慧扬声器在现代家庭中的重要性。

对网路连线的依赖

语音辨识和人工智慧缺乏发展意味着使用者体验是静态的。缺乏对本地客製化和双语支援的投资阻碍了全球采用。相容性问题阻碍了与智慧家庭生态系统的整合。除非有重大改进，否则客户不愿意更新。

COVID-19的影响

新冠疫情对智慧音箱市场产生了重大影响，随着消费者在家中度过更多时间，需求也随之增加。随着远距工作、线上学习和家庭娱乐的激增，语音辅助设备已成为免持操作、资讯存取和智慧家居整合的必需品。然而，供应链中断和晶片短缺暂时阻碍了生产。最初的不确定性影响了销售，但随着电子商务的兴起，市场逐渐復苏。疫情过后，智慧音箱持续发展，人工智慧功能增强，反映出消费者对连网家庭科技的持续兴趣。

预计在预测期内硬体部分将成为最大的部分。

由于设备性能、音质和用户体验的增强，预计硬体部分将在预测期内占据最大的市场占有率。扬声器、麦克风和人工智慧晶片的发展将增强语音辨识和与智慧家居系统的顺畅整合。智慧助理和对高品质音讯日益增长的需求推动了扬声器设计和处理能力的创新。为了吸引客户，製造商正专注于开发体积小、节能且外观吸引人的硬体。

在预测期内，亚马逊 Alexa 部分将以最高的复合年增长率成长。

亚马逊 Alexa 部门提供先进的语音辨识和人工智慧功能以增强用户体验，预计在预测期内将实现最高的成长率。支援 Alexa 的设备是自动化的主要枢纽，拥有庞大的生态系统，可促进智慧家庭整合。新功能和频繁的软体升级使 Alexa 保持竞争力并吸引更多的开发人员和用户。亚马逊透过积极的定价方式和捆绑服务提高了市场渗透率。在第三方开发人员的支持下，Alexa 技能库正在稳步成长，对更广泛的客户类别更具吸引力。

比最大的地区

在预测期内，由于网路普及率的提高、智慧家庭普及率的上升以及人工智慧语音助理的进步，预计亚太地区将占据最大的市场占有率。中国、日本、印度和韩国等国家凭藉高消费需求和强大的技术基础设施而处于领先地位。本地企业和全球巨头正在扩大产品系列，以整合多语言支援和本地内容。此外，可支配收入的增加和生活方式的改变也促进了市场扩张。具有竞争力的价格和增强的功能进一步刺激了人们的采用，使亚太地区成为智慧音箱的主要成长中心。

复合年增长率最高的地区：

由于消费者对语音辅助技术的需求不断增加，预计北美地区在预测期内的复合年增长率最高。亚马逊 Alexa、Google Assistant 和苹果 Siri 等人工智慧虚拟助理的兴起正在刺激它们的采用。增强的语音辨识和改进的连接性等技术进步进一步推动了市场扩张。智慧家庭生态系统的成长和物联网设备的普及促进了使用量的增加。此外，可支配收入的增加和数位转型趋势正在推动市场渗透，美国在采用方面处于领先地位，其次是加拿大。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 应用分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章 全球智慧音箱市场（依组件类型）

  • 硬体
    • 麦克风
    • 扬声器驱动器
    • 处理器
    • 连接模组
  • 软体

第六章 全球智慧音箱市场（按电源）

  • 电池供电
  • 有线

第七章 全球智慧音箱市场（依连结数）

  • Wi-Fi
  • Bluetooth
  • Zigbee
  • 其他连接

8. 全球智慧音箱市场（按智慧虚拟助理）

  • 亚马逊 Alexa
  • Google 助理
  • 苹果 Siri
  • 微软 Cortana
  • 三星 Bixby
  • 其他智慧虚拟助理（IVA）

第九章 全球智慧音箱市场（依通路）

  • 在线的
  • 离线

第 10 章 全球智慧音箱市场（按应用）

  • 住宅
  • 商业的
  • 车
  • 饭店业
  • 零售商
  • 其他用途

第 11 章全球智慧音箱市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十二章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十三章 公司概况

  • Amazon
  • Google
  • Apple
  • Samsung
  • Alibaba
  • Baidu
  • Xiaomi
  • Sonos
  • Harman Kardon
  • Lenovo
  • Bose
  • JBL
  • Sony
  • Tencent
  • Hisense
  • LG Electronics
  • Panasonic
  • Pioneer
Product Code: SMRC29121

According to Stratistics MRC, the Global Smart Speakers Market is accounted for $19.27 billion in 2025 and is expected to reach $87.86 billion by 2032 growing at a CAGR of 24.2% during the forecast period. Voice-activated gadgets with AI assistants like Siri, Google Assistant, or Alexa built in are known as smart speakers. They make it possible to interact hands-free by answering voice commands for functions like music playback, reminders, smart home device control, and real-time information provision. They use cloud-based AI to process commands and are outfitted with microphones and internet access. In homes and workplaces, smart speakers improve automation, entertainment, and convenience. Beyond simple voice recognition and playback, they frequently support third-party apps and services.

Market Dynamics:

Driver:

Increasing adoption of smart home technology

In order smooth automation and voice control, consumers are combining smart speakers with Internet of Things-capable gadgets. Convenience and efficiency are increased by features including security system integration, smart lighting, and virtual assistants. The need for these gadgets is further increased by growing internet penetration and advances in artificial intelligence. Innovative models with enhanced speech recognition and ecosystem compatibility are being introduced by companies. The market for smart speakers is anticipated to grow rapidly as smart homes gain popularity.

Restraint:

Increasing adoption of smart home technology

The demand for smart speakers may decrease as multifunctional smart home devices become more common. Many modern appliances, including TVs, refrigerators, and thermostats, now have built-in AI assistants, which reduces the need for standalone smart speakers. Additionally, smart displays with touchscreens offer more interactive features, making traditional smart speakers less appealing. Privacy concerns also deter consumers from purchasing dedicated listening devices, especially when options are available.

Opportunity:

Customization and AI-powered personalization

Speakers can offer personalised routines, voice interactions, and recommendations thanks to sophisticated AI algorithms that examine user preferences. By adjusting to unique speech patterns, routines, and smart home configurations, personalised voice assistants increase convenience. AI-driven features are used by brands to set their products apart from the competition, increasing sales and customer loyalty. Ongoing software upgrades guarantee dynamic personalisation, which sustains user interest over time. The significance of smart speakers in contemporary homes is cemented by AI-driven customisation as the desire for smooth, intuitive experiences increases.

Threat:

Dependence on internet connectivity

The user experience is static due to less developments in speech recognition and AI. Global adoption is hampered by inadequate investment in regional customisation and bilingual assistance. Compatibility problems hinder integration with smart home ecosystems. Customers are reluctant to update unless there are notable functional gains.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the smart speakers market, driving increased demand as consumers spent more time at home. With remote work, online learning, and home entertainment surging, voice-assisted devices became essential for hands-free control, information access, and smart home integration. However, supply chain disruptions and chip shortages temporarily hindered production. While initial uncertainties affected sales, the market rebounded as e-commerce flourished. Post-pandemic, smart speakers continue to evolve with enhanced AI capabilities, reflecting sustained consumer interest in connected home technologies.

The hardware segment is expected to be the largest during the forecast period

The hardware segment is expected to account for the largest market share during the forecast period by enhancing device performance, sound quality, and user experience. Voice recognition and smooth integration with smart home systems are enhanced by developments in speakers, microphones, and AI chips. Innovations in speaker design and processing power are driven by the growing desire for smart assistants and high-quality audio. To draw in customers, manufacturers concentrate on creating hardware that is small, energy-efficient, and visually appealing.

The amazon alexa segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the amazon alexa segment is predicted to witness the highest growth rate by offering advanced voice recognition and AI capabilities, enhancing user experience. Alexa-powered gadgets serve as a primary hub for automation thanks to its vast ecosystem, which facilitates smart home integration. New features and frequent software upgrades keep Alexa competitive and draw in additional developers and users. Amazon increases market penetration with its aggressive pricing approach and service bundling. A growing library of Alexa skills is ensured by robust third-party developer support, which broadens its appeal to a wider range of customer categories.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increased internet penetration, rising smart home adoption, and advancements in AI-driven voice assistants. Countries like China, Japan, India, and South Korea are leading due to high consumer demand and strong technological infrastructure. Local players and global giants are expanding their product portfolios, integrating multilingual support and regional content. Additionally, growing disposable income and evolving lifestyles contribute to market expansion. Competitive pricing and enhanced functionalities further accelerate adoption, making Asia Pacific a key growth hub for smart speakers.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the rising consumer demand for voice-assisted technology. The rise of AI-powered virtual assistants like Amazon Alexa, Google Assistant, and Apple Siri has fueled adoption. Technological advancements, such as enhanced voice recognition and improved connectivity, further boost market expansion. Growing smart home ecosystems and the proliferation of IoT devices contribute to increased usage. Additionally, rising disposable income and digital transformation trends support market penetration, with the U.S. leading in adoption, followed by Canada.

Key players in the market

Some of the key players profiled in the Smart Speakers Market include Amazon, Google, Apple, Samsung, Alibaba, Baidu, Xiaomi, Sonos, Harman Kardon, Lenovo, Bose, JBL, Sony, Tencent, Hisense, LG Electronics, Panasonic and Pioneer.

Key Developments:

In February 2025, Amazon introduced Alexa+, an AI-powered upgrade to its virtual assistant. Initially available on select Echo Show devices, Alexa+ offers capabilities such as making travel arrangements, planning events, and accessing specific scenes on Prime Video.

In November 2024, Amazon unveiled the Echo Show 21, a substantial wall-mounted smart display boasting a 21-inch screen. This device offers enhanced sound quality and an improved camera system.

In January 2024, Samsung Electronics acquired Oxford Semantic Technologies, a UK-based startup specializing in knowledge graph technology. This acquisition aims to integrate advanced AI capabilities into Samsung's products, facilitating hyper-personalized user experiences across devices, including smart speakers.

Component Types Covered:

  • Hardware
  • Software

Power Sources Covered:

  • Battery-Powered
  • Wired

Connectivities Covered:

  • Wi-Fi
  • Bluetooth
  • Zigbee
  • Other Connectivities

Intelligent Virtual Assistants (IVAs) Covered:

  • Amazon Alexa
  • Google Assistant
  • Apple Siri
  • Microsoft Cortana
  • Samsung Bixby
  • Other Intelligent Virtual Assistants (IVAs)

Distribution Channel Covered:

  • Online
  • Offline

Applications Covered:

  • Residential
  • Commercial
  • Automotive
  • Hospitality
  • Retail Stores
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Smart Speakers Market, By Component Type

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 Microphones
    • 5.2.2 Speaker Drivers
    • 5.2.3 Processors
    • 5.2.4 Connectivity Modules
  • 5.3 Software

6 Global Smart Speakers Market, By Power Source

  • 6.1 Introduction
  • 6.2 Battery-Powered
  • 6.3 Wired

7 Global Smart Speakers Market, By Connectivity

  • 7.1 Introduction
  • 7.2 Wi-Fi
  • 7.3 Bluetooth
  • 7.4 Zigbee
  • 7.5 Other Connectivities

8 Global Smart Speakers Market, By Intelligent Virtual Assistant (IVA)

  • 8.1 Introduction
  • 8.2 Amazon Alexa
  • 8.3 Google Assistant
  • 8.4 Apple Siri
  • 8.5 Microsoft Cortana
  • 8.6 Samsung Bixby
  • 8.7 Other Intelligent Virtual Assistants (IVAs)

9 Global Smart Speakers Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Online
  • 9.3 Offline

10 Global Smart Speakers Market, By Application

  • 10.1 Introduction
  • 10.2 Residential
  • 10.3 Commercial
  • 10.4 Automotive
  • 10.5 Hospitality
  • 10.6 Retail Stores
  • 10.7 Other Applications

11 Global Smart Speakers Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Amazon
  • 13.2 Google
  • 13.3 Apple
  • 13.4 Samsung
  • 13.5 Alibaba
  • 13.6 Baidu
  • 13.7 Xiaomi
  • 13.8 Sonos
  • 13.9 Harman Kardon
  • 13.10 Lenovo
  • 13.11 Bose
  • 13.12 JBL
  • 13.13 Sony
  • 13.14 Tencent
  • 13.15 Hisense
  • 13.16 LG Electronics
  • 13.17 Panasonic
  • 13.18 Pioneer

List of Tables

  • Table 1 Global Smart Speakers Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Smart Speakers Market Outlook, By Component Type (2024-2032) ($MN)
  • Table 3 Global Smart Speakers Market Outlook, By Hardware (2024-2032) ($MN)
  • Table 4 Global Smart Speakers Market Outlook, By Microphones (2024-2032) ($MN)
  • Table 5 Global Smart Speakers Market Outlook, By Speaker Drivers (2024-2032) ($MN)
  • Table 6 Global Smart Speakers Market Outlook, By Processors (2024-2032) ($MN)
  • Table 7 Global Smart Speakers Market Outlook, By Connectivity Modules (2024-2032) ($MN)
  • Table 8 Global Smart Speakers Market Outlook, By Software (2024-2032) ($MN)
  • Table 9 Global Smart Speakers Market Outlook, By Power Source (2024-2032) ($MN)
  • Table 10 Global Smart Speakers Market Outlook, By Battery-Powered (2024-2032) ($MN)
  • Table 11 Global Smart Speakers Market Outlook, By Wired (2024-2032) ($MN)
  • Table 12 Global Smart Speakers Market Outlook, By Connectivity (2024-2032) ($MN)
  • Table 13 Global Smart Speakers Market Outlook, By Wi-Fi (2024-2032) ($MN)
  • Table 14 Global Smart Speakers Market Outlook, By Bluetooth (2024-2032) ($MN)
  • Table 15 Global Smart Speakers Market Outlook, By Zigbee (2024-2032) ($MN)
  • Table 16 Global Smart Speakers Market Outlook, By Other Connectivities (2024-2032) ($MN)
  • Table 17 Global Smart Speakers Market Outlook, By Intelligent Virtual Assistant (IVA) (2024-2032) ($MN)
  • Table 18 Global Smart Speakers Market Outlook, By Amazon Alexa (2024-2032) ($MN)
  • Table 19 Global Smart Speakers Market Outlook, By Google Assistant (2024-2032) ($MN)
  • Table 20 Global Smart Speakers Market Outlook, By Apple Siri (2024-2032) ($MN)
  • Table 21 Global Smart Speakers Market Outlook, By Microsoft Cortana (2024-2032) ($MN)
  • Table 22 Global Smart Speakers Market Outlook, By Samsung Bixby (2024-2032) ($MN)
  • Table 23 Global Smart Speakers Market Outlook, By Other Intelligent Virtual Assistants (IVAs) (2024-2032) ($MN)
  • Table 24 Global Smart Speakers Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 25 Global Smart Speakers Market Outlook, By Online (2024-2032) ($MN)
  • Table 26 Global Smart Speakers Market Outlook, By Offline (2024-2032) ($MN)
  • Table 27 Global Smart Speakers Market Outlook, By Application (2024-2032) ($MN)
  • Table 28 Global Smart Speakers Market Outlook, By Residential (2024-2032) ($MN)
  • Table 29 Global Smart Speakers Market Outlook, By Commercial (2024-2032) ($MN)
  • Table 30 Global Smart Speakers Market Outlook, By Automotive (2024-2032) ($MN)
  • Table 31 Global Smart Speakers Market Outlook, By Hospitality (2024-2032) ($MN)
  • Table 32 Global Smart Speakers Market Outlook, By Retail Stores (2024-2032) ($MN)
  • Table 33 Global Smart Speakers Market Outlook, By Other Applications (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.