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1494922

2030 年智慧音箱市场预测：按组件、连接性、类型、智慧虚拟助理、价格、销售模式、应用和地区进行的全球分析

Smart Speaker Market Forecasts to 2030 - Global Analysis By Component (Hardware and Software), Connectivity (Wi-Fi, Bluetooth and Zigbee), Type (Display and Non-Display), Intelligent Virtual Assistant, Price, Mode of Sale, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2024年全球智慧音箱市场规模将达142亿美元，预计2030年将达到407亿美元，预测期内复合年增长率为19.1%。

智慧扬声器是整合人工智慧和网路连接以执行各种任务的声控设备。它响应语音命令并提供播放音乐、控制智慧家庭设备、回答问题和设定提醒等功能。配备 Amazon Alexa 和 Google Assistant 等智慧虚拟助理的智慧扬声器为使用者的日常生活增加了便利性和互动性。

根据国际资料公司（IDC）预测，包括智慧音箱在内的全球智慧家居设备市场预计到 2025 年将成长至 14 亿台，2021 年至 2025 年复合年增长率为 12.2%。

扩大智慧家庭普及

智慧家庭的普及是智慧音箱市场的关键驱动力。智慧扬声器充当控制各种智慧家庭设备（例如灯、恆温器和安全系统）的中央枢纽，提高了便利性和效率。越来越多的消费者喜欢自动化和互联的家庭环境，这推动了对智慧扬声器的需求并推动市场成长。

技术复杂性

连接问题、与其他设备的兼容性以及不断更新的需求等技术复杂性是智慧音箱市场的主要限制。这些挑战可能会导致用户沮丧，阻碍智慧扬声器无缝整合到家庭生态系统中，并减缓市场采用和成长。

与其他智慧型设备集成

智慧音箱与其他智慧型装置的集成为市场扩张提供了巨大的机会。透过实现与智慧电视、家用电器和安全系统等各种智慧家庭产品的无缝互通性，智慧扬声器可以改善用户体验并提高普及。这种互通性对于建立有凝聚力的智慧家庭生态系统至关重要。

隐私和安全问题

隐私和安全问题是智慧音箱市场的主要威胁。智慧型扬声器不断监听语音命令的「永远在线」特性引发了有关资料隐私和滥用个人资讯的可能性的问题。这些担忧可能会限制消费者对智慧扬声器的采用并影响市场成长。

COVID-19 的影响：

随着越来越多的人留在家中并寻找改善家庭环境的方法，COVID-19 的爆发极大地推动了智慧音箱市场的发展。远端工作和家庭娱乐需求的增加推动了对可以免提操作并提供资讯、音乐和其他服务存取的智慧扬声器的需求。需求激增预计将对市场产生持久的正面影响。

预计硬体产业将在预测期内成为最大的产业。

硬体部分预计将主导智慧扬声器市场，因为实体组件对于智慧扬声器功能至关重要。这包括麦克风、扬声器、连接模组等，这些对性能和用户体验至关重要。硬体技术的持续进步，例如改进的音讯品质和增强的语音辨识，正在推动该细分市场的成长。

预计 Google Assistant 领域在预测期内复合年增长率最高

由于其先进的人工智慧功能以及与广泛的Google服务和第三方应用程式的集成，Google助理领域预计将出现最高的复合年增长率。它提供准确响应、执行复杂任务以及与其他智慧家居设备无缝整合的能力对消费者极具吸引力，推动了快速普及和市场成长。

占比最大的地区：

由于智慧家庭技术的高采用率以及亚马逊和谷歌等主要市场参与者的存在，北美将主导智慧音箱市场。该地区先进的技术基础设施、高额可支配收入以及消费者对创新家庭自动化解决方案的偏好使其在市场中占据最高份额。

复合年增长率最高的地区：

由于都市化的加快、可支配收入的增加以及消费者对智慧家庭技术意识的不断增强，亚太地区智慧音箱市场预计将快速成长。在本土製造商和全球品牌扩张的支持下，中国、日本和印度等国家的智慧音箱采用复合年增长率最高。

提供免费客製化：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球智慧音箱市场：按组成部分

  • 硬体
    • 麦克风
    • 扬声器
    • 处理器
    • 能源管理
    • 感应器
    • 其他硬体
  • 软体
    • 语音辨识软体
    • 自然语言处理（NLP）
    • 安全软体

第六章全球智慧音箱市场：连结性别

  • Wi-Fi
  • Bluetooth
  • Zigbee

第七章全球智慧音箱市场：依类型

  • 展示
  • 不显示

第八章 全球智慧音箱市场：智慧虚拟助理

  • Amazon Alexa
  • Google Assistant
  • Apple Siri
  • Microsoft Cortana
  • Bixby
  • 其他智慧虚拟助手

第九章全球智慧音箱市场：按价格

  • 价格分布（低于 100 美元）
  • 中等价格分布（101 美元 - 200 美元）
  • 保费（超过 200 美元）

第十章 全球智慧音箱市场：依销售形式划分

  • 在线的
  • 离线

第十一章全球智慧音箱市场：依应用分类

  • 智慧家庭
  • 消费者
  • 智慧办公室
  • 其他用途

第十二章全球智慧音箱市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十三章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十四章 公司概况

  • Amazon
  • Google LLC
  • Apple Inc.
  • Sonos, Inc.
  • Alibaba Group Holding Limited
  • Xiaomi Corporation
  • Baidu, Inc.
  • Samsung Electronics Co., Ltd.
  • Bose Corporation
  • Harman International Industries, Incorporated
  • Sony Corporation
  • Lenovo Group Limited
  • LG Electronics Inc.
  • Panasonic Corporation
  • Huawei Technologies Co., Ltd.
  • Microsoft Corporation
  • Tencent Holdings Limited
  • SK Telecom Co., Ltd.
  • Philips
Product Code: SMRC26442

According to Stratistics MRC, the Global Smart Speaker Market is accounted for $14.2 billion in 2024 and is expected to reach $40.7 billion by 2030 growing at a CAGR of 19.1% during the forecast period. A smart speaker is a voice-activated device that integrates artificial intelligence and internet connectivity to perform various tasks. It responds to voice commands, providing functionalities such as playing music, controlling smart home devices, answering questions, setting reminders, and more. Equipped with intelligent virtual assistants like Amazon Alexa or Google Assistant, smart speakers enhance user convenience and interactivity in everyday life.

According to the International Data Corporation (IDC), the global smart home device market, which includes smart speakers, is expected to grow to 1.4 billion devices by 2025, with a compound annual growth rate (CAGR) of 12.2% from 2021 to 2025.

Market Dynamics:

Driver:

Increasing adoption of smart homes

The increasing adoption of smart homes is a significant driver for the smart speaker market. Smart speakers serve as central hubs for controlling various smart home devices, such as lights, thermostats, and security systems, enhancing convenience and efficiency. The growing consumer preference for automated and interconnected home environments fuels the demand for smart speakers, driving market growth.

Restraint:

Technical complexities

Technical complexities, including connectivity issues, compatibility with other devices, and the need for constant updates, pose significant restraints to the smart speaker market. These challenges can lead to user frustration and hinder the seamless integration of smart speakers into home ecosystems, potentially slowing market adoption and growth.

Opportunity:

Integration with other smart devices

The integration of smart speakers with other smart devices presents a substantial opportunity for market expansion. By enabling seamless interaction with a wide range of smart home products, such as smart TVs, appliances, and security systems, smart speakers can enhance user experience and drive adoption. This interoperability is crucial for creating a cohesive smart home ecosystem.

Threat:

Privacy and security concerns

Privacy and security concerns are major threats to the smart speaker market. The always-on nature of smart speakers, which continuously listen for voice commands, raises issues about data privacy and potential misuse of personal information. These concerns can deter consumers from adopting smart speakers, impacting market growth.

Covid-19 Impact:

The Covid-19 pandemic significantly boosted the smart speaker market as more people stayed home and sought ways to enhance their home environments. Increased remote work and the need for home entertainment drove the demand for smart speakers, which offer hands-free control and access to information, music, and other services. This surge in demand is expected to have a lasting positive impact on the market.

The hardware segment is expected to be the largest during the forecast period

The hardware segment is expected to dominate the smart speaker market due to the essential role of physical components in smart speaker functionality. This includes microphones, speakers, and connectivity modules, which are critical for performance and user experience. The continuous advancements in hardware technology, such as improved sound quality and enhanced voice recognition, drive the growth of this segment.

The Google assistant segment is expected to have the highest CAGR during the forecast period

The Google assistant segment is projected to have the highest CAGR due to its advanced AI capabilities and integration with a wide range of Google services and third-party applications. Its ability to provide accurate responses, perform complex tasks, and integrate seamlessly with other smart home devices makes it highly attractive to consumers, driving rapid adoption and market growth.

Region with largest share:

North America is positioned to dominate the smart speaker market due to the high adoption rate of smart home technologies and the presence of major market players like Amazon and Google. The region's advanced technological infrastructure, high disposable income, and consumer preference for innovative home automation solutions contribute to its leading market share.

Region with highest CAGR:

The Asia Pacific region anticipates rapid growth in the smart speaker market, driven by increasing urbanization, rising disposable incomes, and growing consumer awareness of smart home technologies. Countries like China, Japan, and India are experiencing significant adoption of smart speakers, supported by local manufacturers and the expansion of global brands, leading to the highest CAGR in the region.

Key players in the market

Some of the key players in Smart Speaker Market include Amazon, Google LLC, Apple Inc., Sonos, Inc., Alibaba Group Holding Limited, Xiaomi Corporation, Baidu, Inc., Samsung Electronics Co., Ltd., Bose Corporation, Harman International Industries, Incorporated, Sony Corporation, Lenovo Group Limited, LG Electronics Inc., Panasonic Corporation, Huawei Technologies Co., Ltd., Microsoft Corporation, Tencent Holdings Limited, SK Telecom Co., Ltd. and Philips.

Key Developments:

In January 2024, Amazon announced several new developments at CES 2024, including a global partnership with Panasonic to integrate Fire TV into new smart TVs, and the introduction of Matter Casting support for Fire TV and Echo Show 15 devices.

In May 2024, Apple released new features for HomePod with tvOS 17, including Enhanced Dialogue for clearer audio and Siri support for AirPlay. For the first time, the Apple TV hardware integrates with the iPhone camera with the Continuity Camera feature on tvOS 17. With that, Apple added the FaceTime app to the set-top box.

In December 2023, video conferencing apps like Webex by Cisco and Zoom launched on tvOS and brought their communications capabilities to Apple TV 4K. Developers can use Continuity Camera APIs on Apple TV 4K to integrate the iPhone or iPad camera and microphone into their tvOS apps.

Components Covered:

  • Hardware
  • Software

Connectivity's Covered:

  • Wi-Fi
  • Bluetooth
  • Zigbee

Types Covered:

  • Display
  • Non-Display

Intelligent Virtual Assistants Covered:

  • Amazon Alexa
  • Google Assistant
  • Apple Siri
  • Microsoft Cortana
  • Bixby
  • Other Intelligent Virtual Assistants

Prices Covered:

  • Low (Less than $100)
  • Mid ($101 to $200)
  • Premium (Above $200)

Mode of Sales Covered:

  • Online
  • Offline

Applications Covered:

  • Smart Home
  • Consumer
  • Smart Office
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Smart Speaker Market, By Component

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 Microphones
    • 5.2.2 Speakers
    • 5.2.3 Processors
    • 5.2.4 Power Management
    • 5.2.5 Sensors
    • 5.2.6 Other Hardware
  • 5.3 Software
    • 5.3.1 Voice Recognition Software
    • 5.3.2 Natural Language Processing (NLP)
    • 5.3.3 Security Software

6 Global Smart Speaker Market, By Connectivity

  • 6.1 Introduction
  • 6.2 Wi-Fi
  • 6.3 Bluetooth
  • 6.4 Zigbee

7 Global Smart Speaker Market, By Type

  • 7.1 Introduction
  • 7.2 Display
  • 7.3 Non-Display

8 Global Smart Speaker Market, By Intelligent Virtual Assistant

  • 8.1 Introduction
  • 8.2 Amazon Alexa
  • 8.3 Google Assistant
  • 8.4 Apple Siri
  • 8.5 Microsoft Cortana
  • 8.6 Bixby
  • 8.7 Other Intelligent Virtual Assistants

9 Global Smart Speaker Market, By Price

  • 9.1 Introduction
  • 9.2 Low (Less than $100)
  • 9.3 Mid ($101 to $200)
  • 9.4 Premium (Above $200)

10 Global Smart Speaker Market, By Mode of Sale

  • 10.1 Introduction
  • 10.2 Online
  • 10.3 Offline

11 Global Smart Speaker Market, By Application

  • 11.1 Introduction
  • 11.2 Smart Home
  • 11.3 Consumer
  • 11.4 Smart Office
  • 11.5 Other Applications

12 Global Smart Speaker Market, By Geography

  • 12.1 Introduction
  • 12.2 North America
    • 12.2.1 US
    • 12.2.2 Canada
    • 12.2.3 Mexico
  • 12.3 Europe
    • 12.3.1 Germany
    • 12.3.2 UK
    • 12.3.3 Italy
    • 12.3.4 France
    • 12.3.5 Spain
    • 12.3.6 Rest of Europe
  • 12.4 Asia Pacific
    • 12.4.1 Japan
    • 12.4.2 China
    • 12.4.3 India
    • 12.4.4 Australia
    • 12.4.5 New Zealand
    • 12.4.6 South Korea
    • 12.4.7 Rest of Asia Pacific
  • 12.5 South America
    • 12.5.1 Argentina
    • 12.5.2 Brazil
    • 12.5.3 Chile
    • 12.5.4 Rest of South America
  • 12.6 Middle East & Africa
    • 12.6.1 Saudi Arabia
    • 12.6.2 UAE
    • 12.6.3 Qatar
    • 12.6.4 South Africa
    • 12.6.5 Rest of Middle East & Africa

13 Key Developments

  • 13.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 13.2 Acquisitions & Mergers
  • 13.3 New Product Launch
  • 13.4 Expansions
  • 13.5 Other Key Strategies

14 Company Profiling

  • 14.1 Amazon
  • 14.2 Google LLC
  • 14.3 Apple Inc.
  • 14.4 Sonos, Inc.
  • 14.5 Alibaba Group Holding Limited
  • 14.6 Xiaomi Corporation
  • 14.7 Baidu, Inc.
  • 14.8 Samsung Electronics Co., Ltd.
  • 14.9 Bose Corporation
  • 14.10 Harman International Industries, Incorporated
  • 14.11 Sony Corporation
  • 14.12 Lenovo Group Limited
  • 14.13 LG Electronics Inc.
  • 14.14 Panasonic Corporation
  • 14.15 Huawei Technologies Co., Ltd.
  • 14.16 Microsoft Corporation
  • 14.17 Tencent Holdings Limited
  • 14.18 SK Telecom Co., Ltd.
  • 14.19 Philips

List of Tables

  • Table 1 Global Smart Speaker Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Smart Speaker Market Outlook, By Component (2022-2030) ($MN)
  • Table 3 Global Smart Speaker Market Outlook, By Hardware (2022-2030) ($MN)
  • Table 4 Global Smart Speaker Market Outlook, By Microphones (2022-2030) ($MN)
  • Table 5 Global Smart Speaker Market Outlook, By Speakers (2022-2030) ($MN)
  • Table 6 Global Smart Speaker Market Outlook, By Processors (2022-2030) ($MN)
  • Table 7 Global Smart Speaker Market Outlook, By Power Management (2022-2030) ($MN)
  • Table 8 Global Smart Speaker Market Outlook, By Sensors (2022-2030) ($MN)
  • Table 9 Global Smart Speaker Market Outlook, By Other Hardware (2022-2030) ($MN)
  • Table 10 Global Smart Speaker Market Outlook, By Software (2022-2030) ($MN)
  • Table 11 Global Smart Speaker Market Outlook, By Voice Recognition Software (2022-2030) ($MN)
  • Table 12 Global Smart Speaker Market Outlook, By Natural Language Processing (NLP) (2022-2030) ($MN)
  • Table 13 Global Smart Speaker Market Outlook, By Security Software (2022-2030) ($MN)
  • Table 14 Global Smart Speaker Market Outlook, By Connectivity (2022-2030) ($MN)
  • Table 15 Global Smart Speaker Market Outlook, By Wi-Fi (2022-2030) ($MN)
  • Table 16 Global Smart Speaker Market Outlook, By Bluetooth (2022-2030) ($MN)
  • Table 17 Global Smart Speaker Market Outlook, By Zigbee (2022-2030) ($MN)
  • Table 18 Global Smart Speaker Market Outlook, By Type (2022-2030) ($MN)
  • Table 19 Global Smart Speaker Market Outlook, By Display (2022-2030) ($MN)
  • Table 20 Global Smart Speaker Market Outlook, By Non-Display (2022-2030) ($MN)
  • Table 21 Global Smart Speaker Market Outlook, By Intelligent Virtual Assistant (2022-2030) ($MN)
  • Table 22 Global Smart Speaker Market Outlook, By Amazon Alexa (2022-2030) ($MN)
  • Table 23 Global Smart Speaker Market Outlook, By Google Assistant (2022-2030) ($MN)
  • Table 24 Global Smart Speaker Market Outlook, By Apple Siri (2022-2030) ($MN)
  • Table 25 Global Smart Speaker Market Outlook, By Microsoft Cortana (2022-2030) ($MN)
  • Table 26 Global Smart Speaker Market Outlook, By Bixby (2022-2030) ($MN)
  • Table 27 Global Smart Speaker Market Outlook, By Other Intelligent Virtual Assistants (2022-2030) ($MN)
  • Table 28 Global Smart Speaker Market Outlook, By Price (2022-2030) ($MN)
  • Table 29 Global Smart Speaker Market Outlook, By Low (Less than $100) (2022-2030) ($MN)
  • Table 30 Global Smart Speaker Market Outlook, By Mid ($101 to $200) (2022-2030) ($MN)
  • Table 31 Global Smart Speaker Market Outlook, By Premium (Above $200) (2022-2030) ($MN)
  • Table 32 Global Smart Speaker Market Outlook, By Mode of Sale (2022-2030) ($MN)
  • Table 33 Global Smart Speaker Market Outlook, By Online (2022-2030) ($MN)
  • Table 34 Global Smart Speaker Market Outlook, By Offline (2022-2030) ($MN)
  • Table 35 Global Smart Speaker Market Outlook, By Application (2022-2030) ($MN)
  • Table 36 Global Smart Speaker Market Outlook, By Smart Home (2022-2030) ($MN)
  • Table 37 Global Smart Speaker Market Outlook, By Consumer (2022-2030) ($MN)
  • Table 38 Global Smart Speaker Market Outlook, By Smart Office (2022-2030) ($MN)
  • Table 39 Global Smart Speaker Market Outlook, By Other Applications (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.