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市场调查报告书
商品编码
1601604

北美线上语言学习市场规模、占有率、预测、趋势分析：按学习模式、年龄组、语言、最终用户、国家/地区 - 预测到 2031 年

North America Online Language Learning Market Size, Share, Forecast, & Trends Analysis By Learning Mode, Age Group, Language, End User, and Country -Forecast to 2031
出版日期: | 出版商: Meticulous Research | 英文 119 Pages | 商品交期: 最快1-2个工作天内

价格

北美线上语言学习市场预计到 2031 年将达到 97.861 亿美元，2024 年至 2031 年复合年增长率为 19.3%。北美线上语言学习市场的成长是由全球化和日益增长的跨境交流需求、线上语言学习应用程式的最低平台定价以及人工智慧与电子学习的整合所推动的。然而，资料安全和隐私问题正在限制市场的成长。

此外，跨国公司对多语言员工的日益青睐以及对参与语言教育的新创公司和小型企业的投资增加预计将为市场成长创造机会。然而，缺乏训练有素的语言教学专业人员是市场利害关係人面临的主要挑战。

目录

第1章简介

第2章 研究方法

第3章 执行摘要

  • 概述
  • 市场分析：依学习模式
  • 市场分析：依年龄段
  • 市场分析：按语言
  • 市场分析：按最终用户
  • 市场分析：按国家分类
  • 竞争对手分析

第4章 市场洞察

  • 概述
  • 影响市场成长的因素
  • 促进因素
    • 全球化和日益增长的跨境通讯需求推动市场成长
    • 最低平台价格帮助普及线上语言学习应用
    • 人工智慧与电子学习的整合支持北美市场的成长
  • 阻碍因素
    • 资料安全和隐私问题限制了市场成长
  • 机会
    • 跨国公司对多语言员工的日益青睐创造了市场成长机会
    • 增加对参与语言教育的新创公司和小型企业的投资为市场参与者创造了成长机会
  • 任务
    • 语言教育专家的短缺影响市场成长
  • 趋势
    • 灵活的定价结构
    • 采用穿戴式技术
    • 跨国教育（TNE）

第5章北美线上语言学习市场评估：按学习模式

  • 概述
  • 自学应用程式和应用程式
  • 个性化指导
    • 一对一学习
    • 小组学习

第6章北美线上语言学习市场评估：按年龄段

  • 概述
  • 13岁以下
  • 13-17岁
  • 18-20岁
  • 21-30岁
  • 31-40岁
  • 40+

第7章北美线上语言学习市场评估：按语言分类

  • 概述
  • 英语
  • 西班牙语
  • 法语
  • 国语
  • 日语
  • 德文
  • 阿拉伯语
  • 义大利语
  • 韩语
  • 其他语言

第8章北美线上语言学习市场评估：按最终用户

  • 概述
  • 个人学习者
  • 教育机构
    • K-12
    • 高等教育机构
  • 政府机构
  • 企业学习者

第9章北美线上语言学习市场评估：按国家/地区

  • 概述
    • 美国
    • 加拿大

第10章 竞争分析

  • 概述
  • 主要成长策略
  • 竞争标桿
  • 比赛仪表板
    • 产业领导者
    • 市场差异化因素
    • 龙头企业
    • 启动
  • 市场占有率分析

第11章 公司简介

  • New Oriental Education & Technology Group Inc.
  • Duolingo, Inc.
  • Babbel Gmbh
  • Rosetta Stone LLC
  • Enux Education Limited（Fluentu）
  • Busuu Limited（A Subsidiary OF Chegg, Inc.）
  • Elsa Corp.
  • Open Education LLC
  • Berlitz Corporation
  • Mango Languages
  • MCGRAW Hill LLC
  • Cambly Inc.
  • Houghton Mifflin Harcourt Publishing Company（A Subsidiary of Veritas Capital Fund Management, L.L.C.）
  • Cambridge University Press & Assessment
  • inlingua International Ltd.
  • Transparent Language, Inc.
  • The British Council
  • ATI Studios A.P.P.S. S.R.L（Mondly）（A Subsidiary OF Pearson Plc）
  • Memrise Limited

第12章附录

Product Code: MRICT - 104867

The research report titled, 'North America Online Language Learning Market By Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country-Forecast to 2031,' provides in-depth analysis of North America online language learning market and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The North America online language learning market is projected to reach $9,786.1 million by 2031, at a CAGR of 19.3% from 2024 to 2031. The growth of the online language learning market in North America is driven by globalization & the growing need for cross-border communication, the minimal platform prices of online language learning apps, and the integration of artificial intelligence into E-learning. However, data security & privacy concerns restrain the growth of this market.

Furthermore, multinational companies' increasing preference for multilingual employees and the increasing investments in start-ups & small companies engaged in language teaching are expected to generate market growth opportunities. However, the shortage of trained language-teaching professionals is a major challenge for market stakeholders.

Based on learning mode, the North America online language learning market is segmented into self-learning apps and applications and tutoring. In 2024, the self-learning apps and applications segment is expected to account for the larger share of 57.2% of the North America online language learning market. The segment's large market share can be attributed to the increasing adoption of self-learning apps and information & communication technology (ICT) in educational institutions, the increasing accessibility to higher education opportunities, rising demand for immersive and practical language practice, and a growing demand for personalized and flexible language education experiences.

Moreover, the self-learning apps and applications segment is expected to register a higher CAGR of 20.1% during the forecast period.

Based on age group, the North America online language learning market is segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of 34.9% of the North America online language learning market. The segment's large market share is attributed to the increasing importance of language learning at a young age, enhanced accessibility and user-friendly interfaces of online language learning platforms, the growing relevance of language skills for higher education opportunities, and the role of language proficiency in personal development.

Moreover, the 13-17 years segment is projected to register the highest CAGR of 20.9% over the forecast period.

Based on language, the North America online language learning market is segmented into English, French, Spanish, Mandarin, Japanese, German, Italian, Arabic, Korean, and other languages. In 2024, the English segment is expected to account for the largest share of 41.3% of the North America online language learning market. The large market share of this segment is attributed to the increasing cross-border collaborations, rising immigrant population, and increasing academic opportunities in the region.

However, the Spanish segment is projected to record the highest growth rate of 21.2% throughout the forecast period. This growth is driven by initiatives by government agencies to offer services in Spanish and an increase in Spanish language programs in schools and universities.

Based on end user, the North America online language learning market is segmented into individual learners, educational institutes, government institutes, and corporate learners. In 2024, the individual learners segment is expected to account for the largest share of 43.5% of the North America online language learning market. The segment's large market share is attributed to the widespread adoption of smart devices, increasing internet accessibility, and the growing trend among online language learning providers to offer live content to enhance brand engagement and reach students.

Moreover, the individual learners segment is expected to register the highest CAGR of 20.4% during the forecast period.

Based on country, the North America online language learning market is segmented into the U.S. and Canada. In 2024, the U.S. is expected to account for the larger share of 91.6% of the North America online language learning market. The country's large market share is attributed to the growing number of international travelers, rising disposable incomes, steady immigration levels, the growing emphasis on bilingual & multilingual education, and high spending on education. Moreover, the market in the U.S. is expected to register the highest CAGR during the forecast period.

Key Players:

Some of the key players operating in the North America online language learning market are Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (FluentU) (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L(Mondly) (Romania), and Memrise Limited (U.K.).

Key questions answered in the report-

  • Which are the high-growth market segments based on learning mode, age group, language, and end user?
  • What was the historical market for North America online language learning?
  • What are the market forecasts and estimates for the period 2024-2031?
  • What are the major drivers, restraints, and opportunities in the North America online language learning market?
  • Who are the major players in the North America online language learning market?
  • What is the competitive landscape like?
  • What are the recent developments in the North America online language learning market?
  • What are the different strategies adopted by the major players in the North America online language learning market?
  • Who are the emerging players in the North America online language learning market, and how do they compete with the other players?

Scope of the Report:

North America Online Language Learning Market Assessment-by Learning Mode

  • Self-Learning Apps And Applications
  • Tutoring
    • One-On-One Learning
    • Group Learning

North America Online Language Learning Market Assessment-by Age Group

  • <13 Years
  • 13-17 Years
  • 18-20 Years
  • 21-30 Years
  • 31-40 Years
  • >40 Years

North America Online Language Learning Market Assessment-by Language

  • English
  • Spanish
  • French
  • Mandarin
  • Japanese
  • German
  • Arabic
  • Italian
  • Korean
  • Other Languages

North America Online Language Learning Assessment-by End User

  • Individual Learners
  • Educational Institutes
    • K-12
    • Higher Education
  • Government Institutes
  • Corporate Learners

North America Online Language Learning Assessment-by Country

  • U.S.
  • Canada

TABLE OF CONTENTS

1. Introduction

  • 1.1. Market Definition & Scope
  • 1.2. Currency & Limitations
    • 1.2.1. Currency
    • 1.2.2. Limitations

2. Research Methodology

  • 2.1. Research Process
  • 2.2. Data Collection & Validation
    • 2.2.1. Secondary Research
    • 2.2.2. Primary Research
  • 2.3. Market Assessment
    • 2.3.1. Market Size Estimation
    • 2.3.2. Bottom-Up Approach
    • 2.3.3. Top-Down Approach
    • 2.3.4. Growth Forecast
  • 2.4. Assumptions For the Study

3. Executive Summary

  • 3.1. Overview
  • 3.2. Market Analysis, by Learning Mode
  • 3.3. Market Analysis, by Age Group
  • 3.4. Market Analysis, by Language
  • 3.5. Market Analysis, by End User
  • 3.6. Market Analysis, by Country
  • 3.7. Competitive Analysis

4. Market Insights

  • 4.1. Overview
  • 4.2. Factors Affecting Market Growth
  • 4.3. Drivers
    • 4.3.1. Globalization & the Growing Need for Cross-Border Communication Driving Market Growth
    • 4.3.2. Minimal Platform Prices Boosting the Adoption of Online Language Learning Apps
    • 4.3.3. Integration of Artificial Intelligence Into E-Learning Supporting Market Growth in North America
  • 4.4. Restraints
    • 4.4.1. Data Security & Privacy Concerns Restricting Market Growth
  • 4.5. Opportunities
    • 4.5.1. Multinational Companies' Increasing Preference for Multilingual Employees Generating Market Growth Opportunities
    • 4.5.2. Increasing Investments In Start-Ups & Small Companies Engaged in Language Teaching, Generating Growth Opportunities for Market Players
  • 4.6. Challenges
    • 4.6.1. Shortage Of Trained Language-Teaching Professionals Impacting Market Growth
  • 4.7. Trends
    • 4.7.1. Flexible Pricing Structure
    • 4.7.2. Introduction Of Wearable Technologies
    • 4.7.3. Transnational Education (TNE)

5. North America Online Language Learning Market Assessment-by Learning Mode

  • 5.1. Overview
  • 5.2. Self-Learning Apps And Applications
  • 5.3. Tutoring
    • 5.3.1. One-On-One Learning
    • 5.3.2. Group Learning

6. North America Online Language Learning Market Assessment-by Age Group

  • 6.1. Overview
  • 6.2. <13 Years
  • 6.3. 13-17 Years
  • 6.4. 18-20 Years
  • 6.5. 21-30 Years
  • 6.6. 31-40 Years
  • 6.7. >40 Years

7. North America Online Language Learning Market Assessment-by Language

  • 7.1. Overview
  • 7.2. English
  • 7.3. Spanish
  • 7.4. French
  • 7.5. Mandarin
  • 7.6. Japanese
  • 7.7. German
  • 7.8. Arabic
  • 7.9. Italian
  • 7.10. Korean
  • 7.11. Other Languages

8. North America Online Language Learning Market Assessment-by End User

  • 8.1. Overview
  • 8.2. Individual Learners
  • 8.3. Educational Institutes
    • 8.3.1. K-12
    • 8.3.2. Higher Education
  • 8.4. Government Institutes
  • 8.5. Corporate Learners

9. North America Online Language Learning Market Assessment-by Country

  • 9.1. Overview
    • 9.1.1. U.S.
    • 9.1.2. Canada

10. Competition Analysis

  • 10.1. Overview
  • 10.2. Key Growth Strategies
  • 10.3. Competitive Benchmarking
  • 10.4. Competitive Dashboard
    • 10.4.1. Industry Leaders
    • 10.4.2. Market Differentiators
    • 10.4.3. Vanguards
    • 10.4.4. Emerging Companies
  • 10.5. Market Share Analysis

11. Company Profiles

  • 11.1. New Oriental Education & Technology Group Inc.
  • 11.2. Duolingo, Inc.
  • 11.3. Babbel Gmbh
  • 11.4. Rosetta Stone LLC
  • 11.5. Enux Education Limited (Fluentu)
  • 11.6. Busuu Limited (A Subsidiary OF Chegg, Inc.)
  • 11.7. Elsa Corp.
  • 11.8. Open Education LLC
  • 11.9. Berlitz Corporation
  • 11.10. Mango Languages
  • 11.11. MCGRAW Hill LLC
  • 11.12. Cambly Inc.
  • 11.13. Houghton Mifflin Harcourt Publishing Company (A Subsidiary of Veritas Capital Fund Management, L.L.C.)
  • 11.14. Cambridge University Press & Assessment
  • 11.15. inlingua International Ltd.
  • 11.16. Transparent Language, Inc.
  • 11.17. The British Council
  • 11.18. ATI Studios A.P.P.S. S.R.L (Mondly) (A Subsidiary OF Pearson Plc)
  • 11.19. Memrise Limited

12. Appendix

  • 12.1. Available Customization
  • 12.2. Related Reports

LIST OF TABLES

  • Table 1 North America Online Language Learning Market, by Learning Mode, 2022-2031 (USD Million)
  • Table 2 North America Tutoring-based Online Language Learning Market, by Type, 2022-2031 (USD Million)
  • Table 3 North America: Online Language Learning Market, by Age Group, 2022-2031 (USD Million)
  • Table 4 North America Online Language Learning Market for <13 Years, by Country, 2022-2031 (USD Million)
  • Table 5 North America Online Language Learning Market for 13-17 Years, by Country, 2022-2031 (USD Million)
  • Table 6 North America Online Language Learning Market for 18-20 Years, by Country, 2022-2031 (USD Million)
  • Table 7 North America Online Language Learning Market for 21-30 Years, by Country, 2022-2031 (USD Million)
  • Table 8 North America Online Language Learning Market for 31-40 Years, by Country, 2022-2031 (USD Million)
  • Table 9 North America Online Language Learning Market for >40 Years, by Country, 2022-2031 (USD Million)
  • Table 10 North America Online Language Learning Market, by Language, 2022-2031 (USD Million)
  • Table 11 North America Online Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 12 North America Online Spanish Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 13 North America Online French Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 14 North America Online Mandarin Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 15 North America Online Japanese Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 16 North America Online German Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 17 North America Online Arabic Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 18 North America Online Italian Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 19 North America Online Korean Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 20 North America Other Online Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 21 North America Online Language Learning Market, by End User, 2022-2031 (USD Million)
  • Table 22 North America Online Language Learning Market for Educational Institutes, by Type, 2022-2031 (USD Million)
  • Table 23 North America Online Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 24 U.S.: Online Language Learning Market, by Learning Mode, 2022-2031 (USD Million)
  • Table 25 U.S.: Tutoring-based Online Language Learning Market, by type, 2022-2031 (USD Million)
  • Table 26 U.S.: Online Language Learning Market, by Age Group, 2022-2031 (USD Million)
  • Table 27 U.S.: Online Language Learning Market, by Language, 2022-2031 (USD Million)
  • Table 28 U.S.: Online Language Learning Market, by End User, 2022-2031 (USD Million)
  • Table 29 U.S.: Online Language Learning Market for Educational Institutes, by Type, 2022-2031 (USD Million)
  • Table 30 Canada: Online Language Learning Market, by Learning Mode, 2022-2031 (USD Million)
  • Table 31 Canada: Tutoring-based Online Language Learning Market, by type, 2022-2031 (USD Million)
  • Table 32 Canada: Online Language Learning Market, by Age Group, 2022-2031 (USD Million)
  • Table 33 Canada: Online Language Learning Market, by Language, 2022-2031 (USD Million)
  • Table 34 Canada: Online Language Learning Market, by End User, 2022-2031 (USD Million)
  • Table 35 Canada: Online Language Learning Market For Educational Institutes, by Type, 2022-2031 (USD Million)
  • Table 36 Recent Developments by Major Market Players (2021-2024)

LIST OF FIGURES

  • Figure 1 Market Ecosystem
  • Figure 2 Key Stakeholders
  • Figure 3 Research Process
  • Figure 4 Key Secondary Sources
  • Figure 5 Primary Research Techniques
  • Figure 6 Key Executives Interviewed
  • Figure 7 Breakdown of Primary Interviews (Supply-Side & Demand-Side)
  • Figure 8 Market Sizing and Growth Forecast Approach
  • Figure 9 Key Insights
  • Figure 10 The Self-learning Apps and Applications Segment to Account for the Larger Market Share in 2024
  • Figure 11 The 13-17 Years Segment to Account for the largest Market share in 2024
  • Figure 12 The English Segment to Account for the Largest Market Share in 2024
  • Figure 13 The Individual Learners Segment to Account for The Largest Market Share in 2024
  • Figure 14 North America Online Language Learning Market, by Country (2024 Vs. 2031)
  • Figure 15 Impact Analysis Of Market Dynamics
  • Figure 16 North America Online Language Learning Market, by Learning Mode, 2024 vs. 2031 (USD Million)
  • Figure 17 North America Online Language Learning Market, by Age Group, 2024 Vs. 2031 (USD Million)
  • Figure 18 North America Online Language Learning Market, BY Language, 2024 VS. 2031 (USD Million)
  • Figure 19 North America Online Language Learning Market, by End User, 2024 vs. 2031 (USD Million)
  • Figure 20 North America Online Language Learning Market, by Country, 2024 Vs. 2031 (USD Million)
  • Figure 21 Growth Strategies Adopted by Leading Market Players (2021-2024)
  • Figure 22 Competitive Benchmarking Analysis (2021-2024)
  • Figure 23 Competitive Dashboard: North America Online Language Learning Market
  • Figure 24 Market Share Analysis: North America Online Language Learning Market (2022)
  • Figure 25 New Oriental Education & Technology Group Inc.: Financial Overview (2023)
  • Figure 26 Duolingo, Inc.: Financial Overview (2023)
  • Figure 27 Chegg, Inc.: Financial Overview (2023)
  • Figure 28 Cambridge University Press & Assessment: Financial Overview (2022)
  • Figure 29 The British Council: Financial Overview (2022)
  • Figure 30 Pearson plc: Financial Overview (2023)