MVNO 商业计划：2023 年

本报告是基于推出名为 Contendus 的 MVNO（移动虚拟网络运营商）的完整商业计划。 本书涵盖了公司创业规划的各个方面，包括市场评估、融资要求、财务分析、市场细分和产品差异化。 它还包括市场进入计划、分销和补货计划以及 MVNO 比较。

创办 MVNO 需要仔细规划并了解竞争威胁和机遇。 成功的关键是了解竞争问题并决定推出哪种类型的 MVNO。 MVNO 成功的关键是与主机移动网络运营商 (MNO) 的批发谈判。 因此，MVNO 业务计划包括与东道主 MNO 签订合同的建模和谈判策略。 这包括零售减法和成本加法的定价结构、它们各自的优缺点以及如何实施它们。

MVNO 业务计划还包括在定义批发激励评估、协调流程和谈判策略时需要考虑的宏观和微观环境方面。 它还包括服务级别协议 (SLA) 示例，可以根据实际生产 MVNO SLA 进行建模并进行定制，以满足您的服务管理要求。

由于 5G 预计将影响通信服务价值链的几乎每个部分，因此对于 MVNO 生态系统来说，掌握有关虚拟网络运营的信息并了解其影响至关重要。人们认为确实如此。 因此，《2023-2030年5G技术评估、市场展望和预测》报告也包含在本报告中。

目录

第 1 章执行摘要

第 2 章概述

• 业务
• 策略
• 市场
• 管理团队
• 财务状况
• 企业使命
• MVNO 标准
• 异常

第 3 章业务

• 需求分析
• 服务说明
• 目标市场
• 初始服务：主要利润因素
• 未来服务的可能性：额外的收入来源
• 分发/购买/补货
• 入门包
• 手机和硬件
• LTE系统和SIM卡
• 网站和用户界面策略
• LTE 增强功能、5G 和未来技术
• 后台和客户服务
• 移动运营商要求
• 监管问题
• 取消注意事项

第 4 章机会

• 机会
• 策略
• 配置和管理
• 基础设施
• 多 IMSI 方法
• 多网络 VPN
• 安全与控制
• 预测

第 5 章市场

• 美国无线市场
• 预付费服务市场
• 批发通讯服务
• 重要的谈判因素
• 设置成本分析
• 终端使用和控制
• 网络使用和控制

第 6 章营销计划

• 摘要
• 营销策略
• 初始细分市场和战略考虑
• 合作伙伴关係和联合品牌
• 忠诚度计划
• 迁移策略

第 7 章财务概述

• 收入来源和成本考虑因素
• 收入增长
• 财务预测
• 资金
• 退出策略

第 8 章扩展和升级

• 选择标准
• 技术要求
• 其他因素

第 9 章潜在市场细分

第 10 章管理层和合作伙伴

• 管理团队
• 顾问委员会
• 运营合作伙伴

第 11 章竞争

• 预付费公司
• 预付费市场评估

第 12 章 MVNO 市场展望

• 摘要
• 世界展望和预测
• 推动 MVNO 的因素：欧洲
• MVNO 促进因素：美国
• MVNO 促进因素：中国
• MVNO 促进因素：亚太地区

第 13 章 MVNO 案例研究

第 14 章概述

第 15 章附录

Overview:

Mobile Virtual Network Operator (MVNO) companies are launched for many different reasons, many of which have more to do with other businesses than the MVNO operation itself. It is important to consider the strategies an MVNO will employ to exploit market opportunities and include in an MVNO Business Plan.

Some questions to consider include:

• Will the MVNO be a sub-brand to an existing business?

• Will the MVNO align with the retail strategies of some other business?

• Will the MVNO offer discounted services compared to existing Mobile Network Operators (MNO)?

• Will the MVNO offer Machine-to-Machine (M2M) communications-related services on a B2B basis rather than consumer services?

• Will the MVNO acquire data-only from the underlying MNO, relying upon messaging and voice-over IP and delivered in an OTT model?

Regardless of the overall MVNO strategy, executing upon a vision requires careful planning. One thing that all successful MVNOs have in common is they started with a well-developed business plan. This must include insights regarding the impact of 5G on business operations. Accordingly, customers acquiring the MVNO Business Plan will also receive research evaluating 5G technology and its impact upon networks, apps, and services (see below for more information).

The MVNO Business Plan

This is a full business plan based on the launch of an illustrative MVNO known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation, and product differentiation. Also included is a go-to-market plan, distribution and replenishment plans, comparison of MVNOs, and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost-plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process, and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also included is an example Service Level Agreement (SLA), modeled from real-life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

With 5G poised to impact virtually every part of the communication services value chain, the publisher believes it is extremely important for the MVNO ecosystem to be informed and understand the impacts on virtual network operations. Accordingly, the report 5G Technology Assessment, Market Outlook, and Forecasts 2023 to 2030 is also included with the MVNO Business Plan.

Target Audience:

The market for mission critical communications is rapidly evolving as developing technologies supply solutions necessary to meet emerging demand for improved voice, data, and machine-oriented communications. Industry verticals that manage critical infrastructure (such as utilities, ports, and transportation) also require enhanced communications to safeguard assets and optimize operations.

We see a few technologies playing a key role including 5G, Artificial Intelligence, and Internet of Things (IoT) solutions. In addition, there is a strong opportunity for network and system integration as otherwise disparate solutions converge in a manner in which operations management does not become onerous.

This report evaluates core public safety technology and solutions as well as emerging key areas for critical communications including 5G, AI, and IoT. This report also assesses emerging areas for mission critical communications including ultra-reliable low-latency communications for enterprise, industrial, and government sectors.

Table of Contents

1. Executive Summary

2. Overview

• 2.1. The Business
• 2.2. The Strategy
• 2.3. The Market
• 2.4. The Management
• 2.5. The Financials
• 2.6. The Company Mission
• 2.7. MVNO Criteria
• 2.8. Exceptions

3. The Business

• 3.1. Requirements Analysis
• 3.2. Description of Services
• 3.3. Target Market
• 3.4. Initial Services: Primary Revenue Drivers
• 3.5. Potential Future Services: Additional Revenue Sources
• 3.6. Distribution, Purchasing, and Refills
• 3.7. Starter Package
• 3.8. Handsets and Hardware
• 3.9. LTE System and the SIM-card
• 3.10. Website and User Interface Strategies
• 3.11. LTE Enhancements, 5G, and Future Technologies
• 3.12. Back-Office and Customer Care
• 3.13. Mobile Network Operator Requirements
• 3.14. Regulatory Issues
• 3.15. Churn Considerations

4. The Opportunity

• 4.1. Opportunity
• 4.2. Strategy
• 4.3. Provisioning and Management
• 4.4. Infrastructure
• 4.5. Multi-IMSI Approach
• 4.6. Multi-network VPN
• 4.7. Security and Control
• 4.8. Forecast

5. The Market

• 5.1. US Wireless Market
• 5.2. Prepaid Services Market
• 5.3. Wholesale Communications Services
• 5.4. Essential Negotiation Factors
• 5.5. Setup Cost Analysis
• 5.6. Terminal Usage and Control
• 5.7. Network Usage and Control

6. Marketing Plan

• 6.1. Overview
• 6.2. Marketing Strategy
• 6.3. Initial Market Segments and Strategic Considerations
• 6.4. Partnering and Co-branding
• 6.5. Loyalty Program
• 6.6. Migration Strategy

7. Financial Overview

• 7.1. Revenue Streams and Cost Considerations
• 7.2. Revenue Growth
• 7.3. Financial Projections
• 7.4. Funding
• 7.5. Exit Strategy

8. Extensions and Upgrades

• 8.1. Selection Criteria
• 8.2. Technical Requirements
• 8.3. Other Factors

9. Potential Market Segments

10. The Management Team and Partners

• 10.1. Management
• 10.2. Board of Advisors
• 10.3. Operational Partners

11. Competition

• 11.1. Prepaid Players
• 11.2. Prepaid Market Assessment

12. MVNO Market Outlook

• 12.1. Overview
• 12.2. Global Outlook and Forecast
• 12.3. MVNO Drivers in Europe
• 12.4. MVNO Drivers in the United States
• 12.5. MVNO Drivers in Middle East
• 12.6. MVNO Drivers in Asia Pacific

13. MVNO Case Studies

14. Conclusions

15. Appendix

• 15.1. Cellular Operator Organization Structure
• 15.2. Initiating Contact with MNOs
• 15.3. Strategy Development

Figures

• Figure 1: MVNOs and Virtual Network Enablers
• Figure 2: MVNO Business Model
• Figure 3: Advanced LTE-based Applications
• Figure 4: Value-add Service Applications
• Figure 5: MVNO Network Planning with MNO
• Figure 6: MVNO Categorization by Business Model Segmentation
• Figure 7: MVNO OSS/BSS Planning

Tables

• Table 1: MVNO Type and Infrastructure Mapping
• Table 2: MNO vs. MVNO Characteristics
• Table 3: Customer Churn Analysis
• Table 4: MVNO Marketing Strategy
• Table 5: End-User Forecasts
• Table 6: Pro Forma Income Statement
• Table 7: SWOT Analysis
• Table 8: USA vs. Europe Comparative Analysis
• Table 9: Prepaid Penetration Assessment
• Table 10: Prepaid Services Distribution and Replenishment