市场调查报告书
商品编码
1475816
2023-2030 年全球行动虚拟网路营运商市场规模研究与预测(依营运模式、服务类型、使用者和区域分析)Global Mobile Virtual Network Operators Market Size Study & Forecast, by Operational Model, By Service Type, By Subscriber, and Regional Analysis, 2023-2030 |
2022 年全球行动虚拟网路营运商市场价值约为 781.5 亿美元,预计在 2023-2030 年预测期内将以超过 8.5% 的健康成长率成长。行动虚拟网路营运商 (MVNO) 是在不拥有无线电存取频谱或网路基础设施的情况下运作的无线服务供应商。相反,它从获得许可的行动营运商租赁网路服务,以以其品牌提供行动服务。这些提供者独立行销其无线服务,针对特定的客户群并利用其消费者基础。 MVNO 可以透过量身定制的行动套餐、定价和服务灵活地瞄准特定细分市场或利基客户群。他们通常根据定价、客户服务、增值服务和有针对性的行销策略等因素来区分自己。 MVNO 独立运作或作为大型电信公司的一部分运营,它们在增强行动电信行业的竞争和创新方面发挥着重要作用。行动虚拟网路营运商 (MVNO) 采用率的上升是由可存取的计划、适应性强的选项、免信用检查服务、广泛的设备相容性和专业化产品推动的。此外,MVNO 市场上的公司积极参与合併、收购、合作和协作等策略性措施。例如,2023 年 7 月,英国为企业提供固网语音、网际网路和广域网路服务的供应商 Spitfire Network Services Limited 宣布与英国电信服务供应商 BT Wholesale 达成全面的 MVNO 协定。根据此次合作,Spitfire 的先进核心网路将与 BT 集团的 EE 4G 和 5G 无线存取网路集成,提供增强的安全性、一流的连接性以及灵活创新的计费选项。此外,汽车、电子和机器人等行业中物联网设备和连接解决方案的使用激增也推动了对 MVNO 服务的需求。这些服务促进了各行业之间的顺畅连接和高效资料传输。
此外,5G 和最新无线技术的快速采用预计将规定对新一代 MVNO 的需求。 5G 有望开启连线的变革时代,提高效率并为各行业提供新服务。行动网路营运商仍然处于 5G 部署和持续技术进步的最前沿。根据Statista估计,到2022年,全球约有1.04722亿支手机订阅了5G。此外,预计这一数字可能会上升,到 2025 年将达到近 2021.2 百万。因此,这些趋势意味着 5G 技术在 MVNO 领域的日益融合,以及对价格实惠的 5G 支援行动装置的需求不断增长,预计将在估计期间推动行动虚拟网路营运商市场的持续成长。此外,虚拟化技术的不断进步以及行动装置的日益普及在预测几年中带来了各种利润丰厚的机会。然而,MNO 和 MVNO 之间日益激烈的竞争以及严格的政府规则和法规正在对 2023-2030 年预测期内的市场成长构成挑战。
全球行动虚拟网路营运商市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲以及中东和非洲。由于越来越多地使用细分市场定价和创意分销策略、有利的监管框架以及基于云端的解决方案的快速部署,北美在 2022 年占据了市场主导地位。此外,旨在增强 MVNO 产品的多项策略措施也有所增加。例如,2023 年 5 月,Mobi 宣布与 T-Mobile 达成独家多年 MVNO 协议,使 Mobi 客户能够存取 T-Mobile 在美国(包括岛屿)的全国网路。透过将 T-Mobile 业界领先的 5G 速度、可靠性和覆盖范围与 Mobi 迷人的夏威夷商店和友好的客户服务团队相结合,Mobi 旨在为其客户提供增强的体验。而亚太地区预计在预测年份将以最高的复合年增长率成长。
电信业的显着扩张极大地推动了整个地区的市场需求。印度、越南和缅甸等新兴经济体正积极致力于扩大和现代化其电信服务。此外,先进蜂窝网路的发展进一步推动了区域市场的大幅成长。例如,在日本,MVNO 提供一系列服务,包括线上游戏、远端自动贩卖机管理、机器对机器 (M2M) 解决方案和监控。此外,在医疗保健领域,他们为患者监控和安全应用程式提供语音控制服务。
研究的目的是确定近年来不同细分市场和国家的市场规模,并预测未来几年的价值。该报告旨在纳入参与研究的国家内该行业的定性和定量方面。
该报告还提供了有关关键方面的详细信息,例如将决定市场未来成长的驱动因素和挑战。此外,它还纳入了利害关係人投资的微观市场的潜在机会,以及对主要参与者的竞争格局和产品供应的详细分析。
Global Mobile Virtual Network Operators Market is valued at approximately USD 78.15 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 8.5% over the forecast period 2023-2030. A Mobile Virtual Network Operator (MVNO) is a wireless service provider that operates without owning a radio access spectrum or network infrastructure. Instead, it leases network services from a licensed mobile operator to offer mobile services under its brand. These providers market their wireless services independently, targeting specific customer segments and leveraging their consumer base. MVNOs have the flexibility to target specific market segments or niche customer groups with tailored mobile plans, pricing, and services. They often differentiate themselves based on factors such as pricing, customer service, value-added services, and targeted marketing strategies. MVNOs operate independently or as part of larger telecommunications companies, and they play a significant role in increasing competition and innovation in the mobile telecommunications industry. The rise in mobile virtual network operator (MVNO) adoption is driven by accessible plans, adaptable options, credit check-free services, broad device compatibility, and specialized offerings. Furthermore, companies in the MVNO market are actively engaged in strategic initiatives like mergers, acquisitions, partnerships, and collaborations. For instance, in July 2023, Spitfire Network Services Limited, a U.K.-based provider of fixed-line voice, internet, and WAN services to businesses, announced a comprehensive MVNO agreement with BT Wholesale, a U.K.-based telecom service provider. Under this partnership, Spitfire's advanced core network will integrate with BT Group's EE 4G and 5G Radio Access Network, offering enhanced security, top-notch connectivity, and flexible and innovative billing options. Also, the surge in utilization of IoT devices and connectivity solutions in sectors like automotive, electronics, and robotics is fueling the demand for MVNO services. These services facilitate smooth connectivity and efficient data transmission across various industries.
In addition, the rapid adoption of 5G and the latest wireless technologies is expected to stipulate the demand for a new generation of MVNOs. 5G is poised to usher in a transformative era of connectivity, enhancing efficiency and enabling new services across various sectors. Mobile network operators remain at the forefront of 5G deployment and ongoing technology advancements. According to Statista, in 2022, it was assessed that approximately 104,7.22 million mobiles have subscribed to 5G around the world. Also, it is anticipated that the figure is likely to rise and reach nearly 2021.2 million by 2025. This growth is fueled by substantial investments from network operators and the availability of a wide range of 5G-enabled smartphones at various price points. Accordingly, these trends signify the increasing integration of 5G technology in the MVNO sector and the growing demand for affordable 5G-supported mobile devices, which are expected to drive sustained growth in the Mobile Virtual Network Operator market during the estimated period. Moreover, the increasing advancements in virtualization technologies, as well as the growing penetration of mobile devices present various lucrative opportunities over the forecast years. However, the increasing competition among MNOs and MVNOs and the stringent government rules and regulations are challenging the market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Mobile Virtual Network Operators Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the increasing use of segment-targeted pricing and creative distribution tactics, favorable regulatory framework, and rapid deployment of cloud-based solutions. Also, a rise in several strategic initiatives aimed at enhancing MVNO offerings. For example, in May 2023, Mobi announced an exclusive multiyear MVNO agreement with T-Mobile, enabling Mobi customers to access T-Mobile's nationwide network across the United States, including the islands. By combining T-Mobile's industry-leading 5G speeds, reliability, and coverage with Mobi's inviting Hawaii stores and friendly customer service team, Mobi aims to deliver an enhanced experience for its customers. Whereas Asia Pacific is expected to grow at the highest CAGR over the forecast years.
significant expansion of the telecommunications industry is significantly propelling the market demand across the region. Emerging economies like India, Vietnam, and Myanmar are actively working on expanding and modernizing their telecom services. Also, the development of advanced cellular networks is further driving major growth in the regional market. For example, in Japan, MVNOs offer a range of services including online gaming, remote vending machine management, Machine-to-Machine (M2M) solutions, and surveillance. Additionally, in the healthcare sector, they provide voice-controlled services for patient monitoring and security applications.
The objective of the study is to define the market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters to detailed information about the crucial aspects such as driving factors & challenges that will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable