MVNO的商务计划:2024年

行动虚拟网路营运商 (MVNO) 的成立有多种原因，其中许多原因更多地与其他业务相关，而不是 MVNO 业务本身。重要的是要考虑 MVNO 用于开发市场机会并将其纳入 MVNO 业务计划的策略。

需要考虑的问题：

• MVNO 会成为现有业务的子品牌吗？
• MVNO 是否与其他企业的零售策略一致？
• MVNO 提供的服务是否比现有行动网路营运商 (MNO) 更便宜？
• MVNO 是否提供基于 B2B 的 M2M 通讯相关服务而不是消费者服务？
• MVNO 是否仅从 MNO 取得数据，依赖讯息传递和 IP 语音，并以 OTT 模型提供服务？

无论您的整体 MVNO 策略是什么，执行您的愿景都需要仔细规划。成功的行动虚拟网路营运商的共同点是，他们都从制定完善的商业计划开始。这应包括深​​入了解 5G 技术可用性最近对业务营运的影响。该报告提供了评估对基于 5G 的解决方案和服务、网路、应用程式和服务的影响的调查结果。

MVNO 商业计划

本报告是推出名为 Contendus 的 MVNO 的完整业务计划。该计划涵盖了公司启动计划的各个方面，包括市场评估、融资要求、财务分析、市场细分和产品差异化。还包括市场进入计划、分销和补货计划、MVNO 比较等。该报告的主要好处是它有助于开发 MVNO 发布并帮助验证现有计划。

本报告评估了公共安全和关键通讯新兴关键领域（包括 5G、人工智慧和物联网）的核心技术和解决方案。我们也正在评估关键任务通讯的新领域，包括商业、工业和政府部门的超可靠、低延迟通讯。

目录

第1章 摘要整理

第2章 概要

• 事业的焦点
• 事业策略
• 市场
• 经营团队
• 财务状况
• 公司使命
• MVNO标准
• 例外

第3章 事业

• 需求分析
• 服务内容
• 目标市场
• 初始服务：主要收入来源
• 未来潜在的服务：额外的收入来源
• 运输、采购和补货
• 入门包
• 终端机和硬体
• LTE系统和SIM卡
• 网站和使用者介面策略
• LTE 增强功能、5G 与未来技术
• 后台与客户服务
• 行动网路营运商要求
• 监理问题
• 取消注意事项

第4章 机会

• 机会
• 策略
• 供应与管理
• 基础设施
• 多IMSI方法
• 多网路VPN
• 保全与控制
• 预测

第5章 市场

• 美国无线市场
• 预付费服务市场
• 批发通讯服务
• 协商的基本要素
• 设定成本分析
• 终端使用与控制
• 网路使用与控制
• 5G 和行动虚拟网路营运商 (MVNO)

第6章 行销计划

• 概要
• 行销策略
• 初始细分市场与策略考虑
• 联盟和共同品牌
• 忠诚度计画
• 转移策略

第7章 财务概要

• 收益来源和成本的考虑
• 收益成长
• 财务预测
• 资金筹措
• 出口策略
• 财务建模

第8章 与扩张功能升级

• 选拔标准
• 技术必要条件
• 其他的因素

第9章 潜在的市场区隔

第10章 管理队和合作伙伴

• 管理
• 咨询委员会
• 营运合作伙伴

第11章 竞争

• 预付企业
• 预付市场评估

第12章 MVNO市场展望

• 概要
• 全球展望·预测
• 欧洲的MVNO的推进因素
• 美国的MVNO的推进因素
• 中东的MVNO的推进因素
• 亚太地区的MVNO的推进因素

第13章 MVNO的案例研究

第14章 总论

第15章 附录

Overview:

Mobile Virtual Network Operator (MVNO) companies are launched for many different reasons, many of which have more to do with other businesses than the MVNO operation itself. It is important to consider the strategies the MVNO will employ to exploit market opportunities and include in an MVNO Business Plan.

Some questions to consider include:

• Will the MVNO be a sub-brand to an existing business?
• Will the MVNO align with the retail strategies of some other business?
• Will the MVNO offer discounted services compared to existing Mobile Network Operators (MNO)?
• Will the MVNO offer Machine-to-Machine (M2M) communications-related services on a B2B basis rather than consumer services?
• Will the MVNO acquire data only from the underlying MNO, relying upon messaging and voice-over IP and delivered in an OTT model?

Regardless of the overall MVNO strategy, executing upon a vision requires careful planning. One thing that all successful MVNOs have in common is they started with a well-developed business plan. This must include insights regarding the recent impact of 5G technology availability on business operations. Accordingly, customers acquiring the MVNO Business Plan will also receive research evaluating 5G-based solutions and services and its impact upon networks, apps, and services.

The MVNO Business Plan

This is a full business plan based on the launch of an illustrative MVNO known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation, and product differentiation. Also included is a go-to-market plan, distribution and replenishment plans, comparison of MVNOs, and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching an MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO).

With 5G poised to impact virtually every part of the communication services value chain, the publisher believes it is extremely important for the MVNO ecosystem to be informed and understand the impacts on virtual network operations. Accordingly, a thorough analysis of the impact of 5G on MVNOs is included.

Target Audience:

• MVNO start-ups
• Mobile network operators
• MVNE/MVNO service providers
• Investors and analysts in the mobile space
• Suppliers of MVNO equipment and software
• Consultants and systems integration companies

The market for mission-critical communications is rapidly evolving as developing technologies supply solutions necessary to meet emerging demand for improved voice, data, and machine-oriented communications. Industry verticals that manage critical infrastructure (such as utilities, ports, and transportation) also require enhanced communications to safeguard assets and optimize operations.

We see a few technologies playing a key role including 5G, Artificial Intelligence, and Internet of Things (IoT) solutions. In addition, there is a strong opportunity for network and system integration as otherwise disparate solutions converge in a manner in which operations management does not become onerous.

This report evaluates core public safety technology and solutions as well as emerging key areas for critical communications including 5G, AI, and IoT. This report also assesses emerging areas for mission critical communications including ultra-reliable low-latency communications for enterprise, industrial, and government sectors.

Table of Contents

1. Executive Summary

2. Overview

• 2.1. Business Focus
• 2.2. Business Strategy
• 2.3. The Market
• 2.4. The Management
• 2.5. The Financials
• 2.6. The Company Mission
• 2.7. MVNO Criteria
• 2.8. Exceptions

3. The Business

• 3.1. Requirements Analysis
• 3.2. Description of Services
• 3.3. Target Market
• 3.4. Initial Services: Primary Revenue Drivers
• 3.5. Potential Future Services: Additional Revenue Sources
• 3.6. Distribution, Purchasing and Refills
• 3.7. Starter Package
• 3.8. Handsets and Hardware
• 3.9. LTE System and the SIM-card
• 3.10. Website and User Interface Strategies
• 3.11. LTE Enhancements, 5G, and Future Technologies
• 3.12. Back-Office and Customer Care
• 3.13. Mobile Network Operator Requirements
• 3.14. Regulatory Issues
• 3.15. Churn Considerations

4. The Opportunity

• 4.1. Opportunity
• 4.2. Strategy
• 4.3. Provisioning and Management
• 4.4. Infrastructure
• 4.5. Multi-IMSI Approach.
• 4.6. Multi-network VPN
• 4.7. Security and Control
• 4.8. Forecast

5. The Market

• 5.1. US Wireless Market
• 5.2. Prepaid Services Market
• 5.3. Wholesale Communications Services
• 5.4. Essential Negotiation Factors
• 5.5. Set-up Cost Analysis
• 5.6. Terminal Usage and Control
• 5.7. Network Usage and Control
• 5.8. 5G and MVNOs

6. Marketing Plan

• 6.1. Overview
• 6.2. Marketing Strategy
• 6.3. Initial Market Segments and Strategic Considerations
• 6.4. Partnering and Co-branding
• 6.5. Loyalty Program
• 6.6. Migration Strategy

7. Financial Overview

• 7.1. Revenue Streams and Cost Considerations
• 7.2. Revenue Growth
• 7.3. Financial Projections
• 7.4. Funding
• 7.5. Exit Strategy
• 7.6. Financial Modeling

8. Extensions and Upgrades

• 8.1. Selection Criteria
• 8.2. Technical Requirements
• 8.3. Other Factors

9. Potential Market Segments

10. The Management Team and Partners

• 10.1. Management
• 10.2. Board of Advisors
• 10.3. Operational Partners

11. Competition

• 11.1. Prepaid Players
• 11.2. Prepaid Market Assessment

12. MVNO Market Outlook

• 12.1. Overview
• 12.2. Global Outlook and Forecast
• 12.3. MVNO Drivers in Europe
• 12.4. MVNO Drivers in the United States
• 12.5. MVNO Drivers in the Middle East
• 12.6. MVNO Drivers in Asia Pacific

13. MVNO Case Studies

14. Conclusions

15. Appendix

• 15.1. Cellular Operator Organization Structure
• 15.2. Initiating Contact with MNOs
• 15.3. Strategy Development

Figures:

• Figure 1: MVNOs and Virtual Network Enablers
• Figure 2: MVNO Business Model
• Figure 3: Advanced LTE-based Applications
• Figure 4: Value-add Service Applications
• Figure 5: MVNO Network Planning with MNO
• Figure 6: MVNO Categorization by Business Model Segmentation
• Figure 7: 5G Network Slicing and Virtual Networks
• Figure 8: MVNO OSS/BSS Planning

Tables:

• Table 1: MVNO Type and Infrastructure Mapping
• Table 2: MNO vs. MVNO Characteristics
• Table 3: Customer Churn Analysis
• Table 4: MVNO Marketing Strategy
• Table 5: End-User Forecasts
• Table 6: Pro Forma Income Statement
• Table 7: SWOT Analysis
• Table 8: USA vs. Europe Comparative Analysis
• Table 9: Prepaid Penetration Assessment
• Table 10: Prepaid Services Distribution and Replenishment