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市场调查报告书
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1737149

全球虚拟行动服务业者(MVNO) 市场规模（按营运模式、用户、服务类型、区域覆盖范围和预测）

Global Mobile Virtual Network Operators (MVNO) Market Size By Operational Model (Reseller, Service Provider, Full), By Subscriber (Business, Individual/Residential), By Service Type (Postpaid, Prepaid), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

虚拟行动服务业者（MVNO）市场规模及预测

虚拟行动服务业者(MVNO) 市场预计在 2024 年达到 734.7 亿美元，到 2032 年将达到 1,320.2 亿美元，2026 年至 2032 年的复合年增长率为 7.6%。

虚拟行动服务业者(MVNO) 是一家提供行动通讯服务但不拥有自身无线网路基础设施的公司。 MVNO 从现有行动通讯业者(MNO) 租用通讯容量，并以自有品牌提供服务。这使得 MVNO 能够为特定区域提供低费率和个人化服务，同时避免与建置和维护行动网路相关的高昂成本。

此外，MVNO 提供各种套餐，以满足不同客户群的需求，例如注重预算的用户或特定人群，这显着加剧了通讯业的竞争。 MVNO 通常专注于预付，为不想签订标准合约的用户提供灵活性和成本节约。

全球虚拟行动服务业者(MVNO) 市场动态

影响虚拟行动服务业者(MVNO) 市场的关键市场动态包括：

关键市场驱动因素

行动电话普及率和数据使用量的增加：智慧型手机普及率和数据消费正在推动行动虚拟网路营运商 (MVNO) 市场的发展。根据电讯(ITU) 的报告，到 2022 年，全球行动电话用户数量将达到 83 亿，每 100 人将拥有 105 名用户。根据 GSMA 的数据，行动网路用户预计将从 2022 年的 43 亿成长到 2025 年的 52 亿。行动用户的成长将使 MVNO 能够提供具有竞争力的专业服务。

对经济实惠且灵活的行动套餐的需求日益增长：消费者越来越寻求经济实惠且个人化的行动套餐，而行动虚拟网路营运商 (MVNO) 则具备提供此类套餐的条件。根据美国联邦通讯委员会 (FCC) 的数据，在美国，MVNO 的每用户平均收入 (ARPU) 通常比现有行动网路营运商低 30-40%。欧盟美国联邦通讯委员会的一项研究显示，在拥有超过 10%市场占有率的 MVNO 的欧盟国家，其行动电话资费比 MVNO 数量较少的国家低 17-21%。

监管支持促进市场竞争：许多国家正在出台立法，以增强通讯领域的竞争，从而使行动虚拟网路营运商（MVNO）受益。例如，英国通讯办公室（Ofcom）报告称，到2021年，MVNO将占所有行动电话用户的15.1%，高于2016年的12.5%。这一成长主要归功于鼓励竞争的管理方案。同样，在加拿大，广播电视和通讯委员会（CRTC）已强制要求该国主要无线通讯业者向MVNO提供其网路接入，预计这将使MVNO的市场占有率从2021年的不到1%提升至2025年的5-10%。

主要挑战

网路依赖：MVNO 的网路基础设施主要依赖现有的行动网路营运商 (MNO)。由于 MVNO 必须遵守与 MNO 签订的合同，这种依赖限制了其服务品质和覆盖范围。此外，在高峰消费时段，MVNO 的价格较高，服务功能有限，导致顾客满意度和客户维繫较低。

品牌认知：对于行动虚拟网路营运商 (MVNO) 而言，与成熟的行动网路营运商竞争在品牌认知度和可信度方面面临挑战。许多消费者都熟悉那些在行销方面投入大量资金、曝光度极高的大型航空公司。因此，MVNO 必须投入大量资源进行行销策略，以脱颖而出，并建立忠诚的客户群，这在竞争如此激烈的行业中实属不易。

主要趋势

5G技术的成长：5G网路的推出将对行动虚拟网路营运商（MVNO）产生重大影响，使其能够提供低延迟的高速资讯服务。这项改进将使MVNO能够满足串流媒体和游戏等资料密集型服务日益增长的需求。随着消费者对更快、更可靠的行动连线的需求，采用5G技术的MVNO有望实现显着成长，预计2023年至2030年的复合年增长率将超过10%。

个人化与利基行销：MVNO 越来越注重专业化服务和特定市场，以期在现有业者中脱颖而出。 MVNO 可以透过提供客製化套餐来满足特定消费者需求，例如低成本方案、老年人专属服务和游戏套餐，从而吸引多样化的用户群体。消费者对客製化行动体验的期望不断提升，以及通讯竞争日益激烈，共同推动了这一趋势。

物联网 (IoT) 与 eSIM 技术的融合：物联网 (IoT) 解决方案与 eSIM 技术的融合正在彻底改变行动虚拟网路营运商 (MVNO) 市场。 MVNO 正利用日益增长的连网型设备需求，透过提供支援物联网应用的服务来扩展其服务范围。 eSIM 技术简化了设备连接和维护流程，使 MVNO 能够在多设备上提供一致的客户体验。随着互联需求的不断增长，这一趋势预计将推动该行业的创新和成长。

全球虚拟行动服务业者(MVNO) 市场的区域分析

虚拟行动服务业者(MVNO) 市场的详细区域分析如下：

北美：

根据 Verified Market Research 预测，预测期内北美行动虚拟网路营运商 (MVNO) 市场预计将呈现显着成长。北美消费者日益寻求灵活、个人化且经济高效的行动服务，而这些正是 MVNO 所擅长的。美国联邦通讯委员会(FCC) 的数据显示，美国MVNO用户数量在三年内增加了 20%，从 2017 年的 3,630 万人增至 2020 年的 4,350 万人。加拿大广播电视和通讯委员会 (CRTC) 报告称，2019 年至 2020 年，加拿大 MVNO 用户数量增长了 12%，这表明消费者对替代行动服务提供商的兴趣日益浓厚。

此外，物联网 (IoT) 设备和机器对机器 (M2M) 连接的扩展正在推动行动虚拟网路营运商 (MVNO) 市场的发展。美国劳工统计局预测，2019 年至 2029 年期间，物联网相关工作将增加 31.4%，显示该地区将快速发展。根据美国蜂窝电信产业协会 (CTIA) 的数据，到 2021 年，美国的物联网连线数量将达到 1.9 亿，较 2018 年的 9,000 万成长 111%。物联网使用量的成长为行动虚拟网路营运商 (MVNO) 开闢了专门为这些装置提供连接解决方案的前景。

亚太地区：

预计亚太地区将在预测期内占据市场主导地位。亚太地区的行动客户和网路使用者数量正在大幅增长，这为行动虚拟网路营运商（MVNO）创造了有利的环境。根据全球行动通讯系统协会 (GSMA) 预测，2020 年至 2025 年期间，亚太地区预计将新增 6.63 亿行动客户，总合用户数将达到 32.7 亿。根据电讯(ITU) 预测，到 2021 年，亚太地区的网路普及率将从 2015 年的 37.1% 成长到 54.9%。用户群的成长为 MVNO 提供个人化服务和抢占市场占有率创造了许多机会。

此外，亚太地区人口结构多样化，经济状况各异，这刺激了对价格实惠、个人化行动服务的需求，而这正是行动虚拟网路营运商 (MVNO) 所擅长的。世界银行预测，到 2021 年，东亚太平洋地区 58% 的人口将能够使用行动宽频。然而，仍有庞大的未开发市场，尤其是在低度开发国家。例如，在印度，印度电讯监管局 (TRAI) 指出，MVNO 已帮助将农村电话普及率从 2018 年的 57.13% 提高到 2021 年的 59.39%，这凸显了 MVNO 在为服务欠缺地区提供价格实惠的服务方面的重要性。

目录

第一章 全球虚拟行动服务业者（MVNO）市场介绍

  • 市场介绍
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 全球虚拟行动服务业者（MVNO）市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章全球行动虚拟网路营运商 (MVNO) 市场（依营运模式）

  • 概述
  • 经销商 MVNO
  • 服务供应商MVNO
  • 完整的行动虚拟网路营运商

第六章 全球虚拟行动服务业者(MVNO) 市场（按用户）

  • 概述
  • 商业
  • 个人/住宅

第七章 全球虚拟行动服务业者(MVNO) 市场（依服务类型）

  • 概述
  • 后付费
  • 预付

第八章全球虚拟行动服务业者(MVNO) 市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区
    • 中东和非洲
    • 拉丁美洲

第九章全球行动虚拟网路营运商（MVNO）市场的竞争格局

  • 概述
  • 各公司市场排名
  • 主要发展策略

第十章 公司简介

  • Virgin Mobile
  • Tracfone Wireless, Inc.
  • Cricket Wireless LLC
  • Boost Mobile
  • Visible Wireless, Inc.
  • Ting Mobile
  • Slingshot Wireless
  • Mint Mobile Wireless LLC
  • Lycamobile Group
  • Airtel

第十一章 重大进展

  • 产品发布/开发
  • 合併与收购
  • 业务扩展
  • 伙伴关係与合作

第十二章 附录

  • 相关调查
简介目录
Product Code: 54469

Mobile Virtual Network Operators (MVNO) Market Size And Forecast

Mobile Virtual Network Operators (MVNO) Market size was valued at USD 73.47 Billion in 2024 and is projected to reach USD 132.02 Billion by 2032, growing at a CAGR of 7.6% from 2026 to 2032.

Mobile Virtual Network Operators (MVNOs) are companies that offer mobile communication services without having their wireless network infrastructure. Instead, they lease capacity from existing Mobile Network Operators (MNOs) and offer it under their brand. This arrangement enables MVNOs to offer cheap prices and personalized services to specific areas while avoiding the substantial expenses associated with constructing and maintaining a mobile network.

Furthermore, MVNOs contribute significantly to increased competition in the telecommunications sector by providing a variety of plans tailored to different customer segments, such as budget-conscious users or specific demographic groups. They frequently focus on prepaid plans, which offer flexibility and cost savings to users who do not want standard contracts.

Global Mobile Virtual Network Operators (MVNO) Market Dynamics

The key market dynamics that are shaping the mobile virtual network operators (MVNO) market include:

Key Market Drivers:

Increasing Mobile Phone Penetration and Data Usage: Smartphone adoption and data consumption are fueling the MVNO market. The International Telecommunication Union (ITU) reports that global mobile-cellular subscriptions reached 8.3 billion in 2022, with a penetration rate of 105 subscribers per 100 inhabitants. According to the GSMA, mobile internet users are predicted to increase from 4.3 billion in 2022 to 5.2 billion in 2025. This growing mobile user base enables MVNOs to provide competitive and specialized services.

Growing Demand for Affordable and Flexible Mobile Plans: Consumers are increasingly looking for affordable and personalized mobile plans, which MVNOs are well-positioned to provide. According to the Federal Communications Commission (FCC), in the United States, MVNOs' average revenue per user (ARPU) is typically 30-40% lower than that of established mobile network carriers. According to a European Commission study, in EU countries where MVNOs have a market share of more than 10%, mobile prices are 17-21% lower than in countries with less MVNO presence.

Regulatory Support for Market Competition: Many countries are developing laws to increase competition in the telecommunications sector, which benefits MVNOs. For example, the UK's Office of Communications (Ofcom) reported that MVNOs accounted for 15.1% of all mobile subscribers in 2021, up from 12.5% in 2016. This expansion is largely due to regulatory initiatives that encourage competition. Similarly, the Canadian Radio-television and Telecommunications Commission (CRTC) mandated that the country's major wireless carriers give MVNOs access to their networks, which is predicted to boost MVNO market share from less than 1% in 2021 to 5-10% by 2025.

Key Challenges:

Network Dependence: MVNOs rely primarily on established Mobile Network Operators (MNOs) to provide network infrastructure. This dependence limits service quality and coverage because MVNOs must adhere to MNO agreements. Furthermore, at peak consumption times, MVNOs suffer higher prices or face limited service capabilities, lowering customer satisfaction and retention.

Brand Recognition: Competing against well-established MNOs is a challenge for MVNOs in terms of brand awareness and trust. Many consumers are better familiar with larger airlines, which have large marketing expenditures and high exposure. As a result, MVNOs must invest significant resources in marketing techniques to differentiate themselves and build a loyal client base, which is a difficult undertaking in a competitive industry.

Key Trends:

Growth of 5G Technology: The deployment of 5G networks has a huge impact on MVNOs, allowing them to provide high-speed data services with low latency. This improvement enables MVNOs to meet the growing demand for data-intensive services like streaming and gaming. As consumers desire faster and more dependable mobile connectivity, MVNOs employing 5G technology are likely to experience significant growth, with forecasts predicting a CAGR above 10% between 2023 and 2030.

Personalization and Niche Marketing: MVNOs are increasingly focused on specialized offerings and particular markets to distinguish themselves from established carriers. MVNOs can attract a varied user base by providing bespoke plans that satisfy specific consumer needs, such as low-cost options, specialized services for the elderly, or gaming plans. This trend is driven by increased consumer expectations for tailored mobile experiences, leading to a more competitive environment in the telecoms business.

Integration of IoT and eSIM Technology: The integration of Internet of Things (IoT) solutions with eSIM technology is revolutionizing the MVNO market. MVNOs are leveraging the increased demand for connected devices by delivering services that support IoT applications, hence expanding their service offerings. eSIM technology streamlines device connectivity and maintenance, allowing MVNOs to provide a consistent customer experience across several devices. This trend is projected to encourage more innovation and growth within the sector as connectivity demands increase.

lobal Mobile Virtual Network Operators (MVNO) Market Regional Analysis

Here is a more detailed regional analysis of the mobile virtual network operators (MVNO) market:

North America:

According to Verified Market Research, North America is estimated to exhibit substantial growth within the mobile virtual network operators (MVNO) market during the forecast period. North American consumers are increasingly looking for mobile services that are flexible, personalized, and cost-effective, which MVNOs excel in providing. According to the Federal Communications Commission (FCC), the number of MVNO subscribers in the United States increased from 36.3 million in 2017 to 43.5 million in 2020, a 20% rise in three years. The Canadian Radio-television and Telecommunications Commission (CRTC) announced that MVNO subscriptions in Canada climbed by 12% between 2019 and 2020, showing an increasing consumer desire for alternative mobile service providers.

Furthermore, the expansion of Internet of Things (IoT) devices and Machine-to-Machine (M2M) connections is propelling the MVNO market. The U.S. Bureau of Labor Statistics predicts that IoT jobs will increase by 31.4% between 2019 and 2029, indicating a rapid rise in this region. According to the CTIA (Cellular Telecommunications Industry Association), there will be 190 million IoT connections in the United States by 2021, up 111% from 90 million in 2018. This increase in IoT use opens up prospects for MVNOs to specialize in offering connectivity solutions for these devices.

Asia Pacific:

The Asia Pacific region is estimated to dominate the market during the forecast period. The Asia Pacific region is experiencing a significant increase in mobile customers and internet users, creating a favorable environment for MVNOs. According to the GSM Association (GSMA), the Asia-Pacific region is predicted to add 663 million new mobile customers between 2020 and 2025, totaling 3.27 billion subscribers. According to the International Telecommunication Union (ITU), internet penetration in the Asia-Pacific region increased from 37.1% in 2015 to 54.9% in 2021. This growing user base creates numerous chances for MVNOs to deliver personalized services and gain market share.

Furthermore, the Asia Pacific region's diverse population and varying economic situations fuel the need for affordable personalized mobile services, which MVNOs excel at providing. According to the World Bank, 58% of the population in East Asia and the Pacific had access to mobile broadband by 2021. However, there is still a large untapped market, particularly in underdeveloped countries. For example, in India, the Telecom Regulatory Authority of India (TRAI) indicated that MVNOs helped to increase rural teledensity from 57.13% in 2018 to 59.39% in 2021, emphasizing their significance in providing cheap services to underserved areas.

Global Mobile Virtual Network Operators (MVNO) Market: Segmentation Analysis

The Mobile Virtual Network Operators (MVNO) Market is segmented based on Operational Model, Subscriber, Service Type, and Geography.

Mobile Virtual Network Operators (MVNO) Market, By Operational Model

  • Reseller MVNO
  • Service Provider MVNO
  • Full MVNO

Based on the Operational Model, the market is segmented into Reseller MVNO, Service Provider MVNO, and Full MVNO. The Full MVNO segment is estimated to dominate the mobile virtual network operators (MVNO) market due to their capacity to operate independently while maintaining complete control over their services and customer connections, allowing them to provide personalized plans and features. Full MVNOs can offer greater call control and pricing freedom, making them appealing options for consumers looking for customized mobile solutions. As the industry evolves, this segment is likely to grow further, owing to rising demand for diversified mobile services and competitive pricing.

Mobile Virtual Network Operators (MVNO) Market, By Subscriber

  • Business
  • Individual/Residential

Based on Subscriber, the market is divided into Business and Individual/Residential. The business segment is estimated to dominate the market during the forecast period due to the growing demand for mobile communication services among businesses looking to boost productivity and streamline operations. MVNOs cater to this segment by providing customizable plans, dedicated support, and specialized services that traditional carriers may not offer. As businesses prefer efficient communication solutions, MVNOs are well-positioned to address these changing demands, cementing their market leadership.

Mobile Virtual Network Operators (MVNO) Market, By Service Type

  • Postpaid
  • Prepaid

Based on Service Type, the market is segmented into Postpaid and Prepaid. The prepaid segment is estimated to lead this segment in the forecast period due to the flexibility and control that prepaid plans provide, allowing consumers to better monitor their consumption and expenses. These plans are especially appealing to those who are on limited funds or prefer pay-as-you-go solutions. Furthermore, several MVNOs intentionally target specialized markets with tailored offerings, increasing their appeal and client loyalty in this segment.

Key Players

  • The "Mobile Virtual Network Operators (MVNO) Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Virgin Mobile, Tracfone Wireless, Inc., Cricket Wireless LLC, Boost Mobile, Visible Wireless, Inc., Ting Mobile, Slingshot Wireless, Mint Mobile Wireless LLC, Lycamobile Group, and Airtel.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • Mobile Virtual Network Operators (MVNO) Market Recent Developments
  • In October 2023, Fliggs Mobile announced a collaboration with T-Mobile to launch its Web3 MVNO. Fliggs Mobile has integrated a non-custodial wallet into their mobile app, providing clients with a secure and convenient gateway to Web3.
  • In March 2023, T-Mobile U.S. agreed to acquire Ka'ena Corporation and its subsidiaries, including Ultra Mobile, Mint Mobile, and wholesaler Plum. T-Mobile is acquiring the brand's sales, digital, marketing, and service options. The firm will use its supplier ties and distribution to help the brand develop and offer competitive prices to U.S. customers seeking value offerings.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET

  • 1.1 INTRODUCTION of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4. Value Chain Analysis

5 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET, BY OPERATIONAL MODEL

  • 5.1 Overview
  • 5.2 Reseller MVNO
  • 5.3 Service Provider MVNO
  • 5.4 Full MVNO

6 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET, BY SUBSCRIBER

  • 6.1 Overview
  • 6.2 Business
  • 6.3 Individual/Residential

7 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET, BY SERVICE TYPE

  • 7.1 Overview
  • 7.2 Postpaid
  • 7.3 Prepaid

8 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 U.K.
    • 8.3.3 France
    • 8.3.4 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Rest of Asia Pacific
  • 8.5 Rest of the World
    • 8.5.1 Middle East and Africa
    • 8.5.2 Latin America

9 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Development Strategies

10 COMPANY PROFILES

  • 10.1 Virgin Mobile
    • 10.1.1 Overview
    • 10.1.2 Financial Performance
    • 10.1.3 Product Outlook
    • 10.1.4 Key Developments
  • 10.2 Tracfone Wireless, Inc.
    • 10.2.1 Overview
    • 10.2.2 Financial Performance
    • 10.2.3 Product Outlook
    • 10.2.4 Key Developments
  • 10.3 Cricket Wireless LLC
    • 10.3.1 Overview
    • 10.3.2 Financial Performance
    • 10.3.3 Product Outlook
    • 10.3.4 Key Developments
  • 10.4 Boost Mobile
    • 10.4.1 Overview
    • 10.4.2 Financial Performance
    • 10.4.3 Product Outlook
    • 10.4.4 Key Developments
  • 10.5 Visible Wireless, Inc.
    • 10.5.1 Overview
    • 10.5.2 Financial Performance
    • 10.5.3 Product Outlook
    • 10.5.4 Key Developments
  • 10.6 Ting Mobile
    • 10.6.1 Overview
    • 10.6.2 Financial Performance
    • 10.6.3 Product Outlook
    • 10.6.4 Key Developments
  • 10.7 Slingshot Wireless
    • 10.7.1 Overview
    • 10.7.2 Financial Performance
    • 10.7.3 Product Outlook
    • 10.7.4 Key Developments
  • 10.8 Mint Mobile Wireless LLC
    • 10.8.1 Overview
    • 10.8.2 Financial Performance
    • 10.8.3 Product Outlook
    • 10.8.4 Key Developments
  • 10.9 Lycamobile Group
    • 10.9.1 Overview
    • 10.9.2 Financial Performance
    • 10.9.3 Product Outlook
    • 10.9.4 Key Developments
  • 10.10 Airtel
    • 10.10.1 Overview
    • 10.10.2 Financial Performance
    • 10.10.3 Product Outlook
    • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

  • 11.1 Product Launches/Developments
  • 11.2 Mergers and Acquisitions
  • 11.3 Business Expansions
  • 11.4 Partnerships and Collaborations

12 APPENDIX

  • 12.1 Related Research