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市场调查报告书
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中东和北非的 MVNO（虚拟行动服务业者）：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

MENA Mobile Virtual Network Operator - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

中东和北非 MVNO（虚拟行动服务业者）市场预计在预测期内复合年增长率为 5.3%。

中东和北非行动虚拟网路营运商-市场-IMG1

主要亮点

  • 对利用增强的网路基础设施的通讯服务的需求不断增长，这主要推动了全球行动 MVNO（虚拟行动服务业者）市场的发展。基于云端基础方案、机器对机器（M2M）交易和行动货币等数位服务的日益普及也是推动成长的关键因素。此外，旨在改善消费者获得网路服务和增强数位服​​务的新政府措施的推出正在推动整个欧洲对 MVNO 的需求。
  • 由于竞争对手减少、政府措施活性化以及企业对云端服务的采用增加，虚拟行动服务业者(MVNO) 正进入新兴经济体。例如，去年11月，监管沙乌地阿拉伯资讯与通讯科技产业的通讯与资讯科技委员会（CITC）向Root Mobile授予「CITC许可证」。这项开发将使 Route Mobile 能够透过其整个 CPaaS 产品套件（包括 A2P SMS）为沙乌地阿拉伯商业客户和中小企业部门提供服务。
  • 此外，中东和北非国家的通讯用户数量正在增加，这将推动市场。据通讯监管局称，截至去年 6 月，阿拉伯联合大公国 (UAE) 约有 190 万份活跃固网合约。同月，阿联酋网路用户数约 370 万。
  • 此外，提供VoLTE、ViLTE和VoWiFi等服务的LTE基础设施的发展正在对全球市场产生积极影响。在整个预测期内，嵌入式SIM 卡的日益普及以及为提供低延迟和有效的通讯服务而对 5G MVNO 技术进行的大量投资等其他几个因素虚拟行动服务业者。
  • 此外，为了确保所有公民和国家都能充分受益于互联网及其经济和社会潜力，有必要建立国内互联网基础设施，并在此基础设施之上建立数位经济，我们必须采取行动发展。 COVID-19 的情况极大地提高了人们对这些问题的认识，并且在许多情况下加速了解决方案的发展。从长远来看，建立新的基础设施是可能的，它在许多方面满足当前的需求，同时适应危机期间出现的新的网路使用。各国政府可以透过制定或修改国家宽频计画来开始为此做好准备，以扩大网路基础设施的可用性并确保更广泛的数位包容性。

中东和北非MVNO（虚拟行动服务业者）市场趋势

5G技术的推出预计将推动市场发展

  • 根据爱立信的行动报告，中东和北非地区预计将在预测期内迎来首批5G用户，今年的用户数量约为1700万。此外，同期该地区的 LTE 用户数量将增加约五倍，从 1.9 亿增加到 8.6 亿。
  • 5G的不断普及也将刺激物联网，加速产业数位转型，并为该地区的行动通讯业者提供开发新收益来源的机会。例如，土耳其和非洲的智慧农业工作、沙乌地阿拉伯灾害期间油井和临时网路的远端监控，以及南非用于公共工程和智慧计量的窄频物联网 (NB-IoT)。简而言之，5G和物联网等技术将透过产业数位化开闢新的收入来源并提高中东和北非国家的生活水准，从而满足该地区多元化营运商的需求。
  • 由于企业领域蕴藏丰富的商机，大多数国际服务供应商都计划推出服务以实现利润最大化。例如，义大利服务供应商 Sparkle 宣布在摩洛哥开设新的联络点 (PoP)。该中心位于 Orange摩洛哥的开放资料中心内，将为希望在摩洛哥拓展业务的跨国公司提供企业通讯服务。我们也为义大利和欧洲跨国公司提供乙太网路和虚拟专用IP-VPN网络，实现公司内部通讯并连接其位于摩洛哥的总部和分店。
  • COVID-19 的疫情可能会加速对敏捷和灵活工作模式的需求，并进一步推动采用可增强工作与生活平衡的通讯服务。然而，在全球疫情大流行的背景下，通讯监管机构延后了5G频谱竞标计画。

新技术可望推动市场

  • 世界数位转型预计将推动物联网 (IoT) 和机器对机器 (M2M) 的采用，主要是在中东和北非国家。因此，MVNO 预计将探索物联网 (IoT)、机器对机器 (M2M)、区块链、5G 和人工智慧等新技术的商机。
  • 在科威特，有 3 家公司提供行动通讯服务：stc、Zain Kuwait 和 Ooredoo Kuwait。 ICT 产业的监管机构通讯与资讯科技监管局 (CITRA) 计画提高科威特行动市场的竞争力，并打造更便利且更具成本竞争力的行动服务。
  • 根据该公司最近发布的最新版《全球物联网支出指南》，随着政府和倡议加大对数位转型措施的投资，中东和非洲地区的物联网支出较去年增长了15.9%。 。公共和私营部门也专注于改善客户服务交付、提高产品和服务质量，以缩短上市时间、降低成本并提高盈利，而这得益于新兴技术的使用预计将提振市场。
  • MVNO 的成长取决于技术进步。消费市场及其各个细分市场，例如外籍劳工和年轻人，是该经营模式首先考虑的市场领域。随着5G技术和物联网生态系统的发展，MVNO越来越定位为B2B服务供应商。 MVNO经营模式促进了新业务融入全球通讯生态系统。例如，MVNO 用于汽车和货运行业，提供直接面向消费者的通讯服务，特别是在传统网路未涵盖的城市中心之外。

中东和北非MVNO（虚拟行动服务业者）产业概况

中东和北非MVNO（虚拟行动服务业者）市场集中在几家主要营运商手中，例如Virgin Mobile KSA、Lebara Mobile KSA、Swyp（Etisalat UAE）、Majan T communications LLC（Renna Mobile）、FRiENDi mobile，其受控。这些拥有压倒性市场占有率的大公司正致力于扩大海外基本客群。这些公司利用策略合作计划来增加市场占有率和盈利。然而，随着技术进步和产品创新，中小企业正在透过赢得新合约和开拓新市场来增加其市场份额。 2022 年 6 月，总部位于杜拜的维珍移动中东非洲公司 (VMMEA) 推出了科威特第一家虚拟行动服务业者(MVNO)——维珍移动科威特公司。 Wafra 国际投资公司、Impulse International for Te communications 和 VMMEA 为科威特的扩张提供了资金。

其他好处：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 波特五力
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 产业价值链分析
  • COVID-19 对 MVNO 市场的影响

第五章技术概况

第六章市场动态

  • 市场驱动因素
    • 政府加强商业环境并鼓励跨产业采用国际最佳实践的策略
    • 人口大国行动用户的巨大成长机会
    • 部署市场领先的5G技术
  • 市场挑战
    • 中东国家基础建设破坏、人道危机与安全问题

第七章通讯业业主要统计数据

  • 行动电话合约数量（单位：万台）
  • 每100人行动电话签约数
  • 行动总收入和 ARPU
  • 行动通讯业者(MNO)市场占有率
  • 行动作业系统市场占有率
  • 行动装置供应商市场占有率

第八章市场区隔

  • 用户
    • 商业
    • 消费者
  • 按国家/地区
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 阿曼
    • 伊朗
    • 其他中东和非洲

第9章 竞争格局

  • 供应商市场占有率
  • 併购
  • 公司简介
    • Lebara Mobile KSA
    • Virgin Mobile KSA
    • Swyp（Etisalat UAE）
    • Majan Telecommunication LLC（Renna Mobile）
    • FRiENDi mobile
    • Integrated Telecommunications Oman（TeO）
    • Awasr-Oman
    • Amin Smart Mobile Communications
    • AzarTel

第十章投资分析

第十一章市场的未来

简介目录
Product Code: 69937

The MENA Mobile Virtual Network Operator Market is expected to register a CAGR of 5.3% during the forecast period.

MENA Mobile Virtual Network Operator - Market - IMG1

Key Highlights

  • The growing need for communication-based services with enhanced network infrastructure primarily drives the global market for mobile virtual network operators (MVNOs). Another vital reason for spurring growth is the rising popularity of digital services, including cloud-based solutions, machine-to-machine (M2M) transactions, mobile money, etc. In addition, the introduction of novel government initiatives designed to improve consumer access to network services and advance digital services across Europe is boosting demand for MVNOs.
  • Mobile virtual network operators are entering developing economies due to low competitors, increasing government initiatives, and the rising adoption rate of cloud services by business organizations. For instance, in November last year, The Communications and Information Technology Commission (CITC) of Saudi Arabia, which is in charge of policing the country's information and communication technology industry, also granted Route Mobile a "CITC License." With this development, Route Mobile will be able to serve enterprise clients and the Small and Medium Business sector in Saudi Arabia with its whole CPaaS product suite, including A2P SMS.
  • Moreover, the number of telecommunications subscribers is increasing in Middle East &North African countries, which will drive the market. According to the Telecommunication Regulatory Authority, Around 1.9 million fixed-line subscriptions were active in the United Arab Emirates (UAE) as of June last year. In that month, there were approximately 3.7 million internet subscribers in the UAE.
  • Additionally, the development of LTE infrastructures, which offer services like VoLTE, ViLTE, and VoWiFi, is positively impacting the world market. Throughout the forecast period, several additional factors, such as the rising popularity of embedded SIM cards and significant investments in 5G MVNO technology to provide effective communication services with low latency, are anticipated to support the global mobile virtual network operator (MVNO) market.
  • Further, to ensure that all citizens and nations can fully benefit from the Internet and its economic and social potential, actions must be taken to build Internet infrastructure in a country and develop a digital economy on top of this infrastructure. The COVID-19 situation has dramatically increased awareness of these issues and, in many cases, has hastened the development of solutions. Long-term, new infrastructure can be built, which in many ways meets current needs while adjusting to new Internet uses that emerged during the crisis. Governments can start preparing for this phase by creating or modifying a national broadband plan to expand the availability of Internet infrastructure and guarantee broader digital inclusion.

MENA Mobile Virtual Network Operators Market Trends

Deployment of 5G Technologies is Expected to Drive the Market

  • According to the Ericsson mobility report, the first 5G subscriptions in the Middle East & North Africa are expected during the forecasted period and will reach around 17 million subscriptions this year. Further, the region will witness a nearly five-fold increase in LTE subscriptions, from 190 million to 860 million in the same timeframe.
  • Increased 5G penetration will also fuel the Internet of Things, facilitating the digital transformation of industries and providing mobile operators in the region with opportunities to explore new revenue streams. For instance, smart agriculture initiatives in Turkey and Africa, remote monitoring of oil wells and temporary networks in case of disasters in Saudi Arabia, and Narrowband-IoT (NB-IoT) being used to address utilities and smart meters in South Africa. So, technologies like 5G and IoT will serve the region's diverse operator needs by opening new revenue streams as a result of industry digitization, improving standards of livings in countries across MENA.
  • Due to an abundance of opportunities in the enterprise sector, most International service providers are planning to launch their services to maximize their profit. For instance, Sparkle, an Italian service provider, has announced opening of a new Point of Presence (PoP) in Morocco. It will be located in Orange Maroc's open data center and provide corporate communication services to multinational enterprises aiming to expand their business in Morocco. It will also offer ethernet and virtual private IP-VPN networks to Italian and European multinationals to enable intracompany communication and connect their headquarters with their branches in Morocco.
  • The COVID-19 outbreak will accelerate the demand for agile and flexible work styles and further push the adoption of communication services that enhance work-life balance. However, telecom regulators have postponed their 5G spectrum auction plans amidst the global pandemic.

Emerging Technologies is Expected to Drive the Market

  • Digital transformation across the world is expected to increase the adoption of mainly the Internet of Things (IoT) and machine-to-machine (M2M) in Middle Eastern and North African countries. Hence, it is expected that MVNOs will explore opportunities for emerging technologies such as the Internet of Things (IoT), machine-to-machine (M2M), blockchain, 5G, and Artificial Intelligence.
  • Three local carriers-stc, Zain Kuwait, and Ooredoo Kuwait-offer mobile telecommunications services in Kuwait. The ICT sector's regulatory body, the Communication and Information Technology Regulatory Authority (CITRA), has plans to make Kuwait's mobile market more competitive and to produce more readily available and price-competitive mobile services.
  • According to a recent update to the company's Worldwide Semiannual Internet of Things Spending Guide, as governments and businesses increase their investments in digital transformation initiatives, IoT spending in the MEA region will increase 15.9% year over year in last year and reach $17.63 billion this year. Public and private sectors are also focusing on improving their provision of customer services, improving the quality of products and services that accelerate their time to market, reducing costs, and increasing their profitability which will encourage them to utilize the emerging technologies and is expected to boost the market growth.
  • The growth of MVNOs depends on technological advancements. The consumer market and its various niches, such as foreign workers and younger consumers, were the initial market sector examined by this business model. There is increasing potential for MVNOs to position themselves as B2B service providers due to the development of 5G technology and the internet-of-things ecosystem. The MVNOs business model has made it easier to include new businesses into the global telecoms ecosystem. For instance, MVNOs are used by the automotive and freight industries to provide direct-to-consumer communication services, especially outside urban centers that traditional networks do not cover.

MENA Mobile Virtual Network Operators Industry Overview

The MENA mobile virtual network operator market is concentrated and dominated by a few major players like Virgin Mobile KSA, Lebara Mobile KSA, Swyp (Etisalat UAE), Majan Telecommunication LLC (Renna Mobile), and FRiENDi mobile. With a prominent market share, these major players focus on expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives to increase their market share and profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets. In June 2022, the first mobile virtual network operator (MVNO) in Kuwait, Virgin Mobile Kuwait, was introduced by the Dubai-based Virgin Mobile Middle East and Africa (VMMEA). Wafra International Investment Company, Impulse International for Telecommunications, and VMMEA contributed funding to the expansion into Kuwait.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Porter Five Forces
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on the MVNO Market

5 TECHNOLOGY SNAPSHOT

6 MARKET DYNAMICS

  • 6.1 Market Drivers
    • 6.1.1 Government Strategy to Enhance Business Environment, and Foster the Adoption of International Best Practices Across Industry
    • 6.1.2 Significant Growth Opportunities for Mobile Subscriptions in Largely Populated Countries
    • 6.1.3 Deployment of 5G technology to drive the market
  • 6.2 Market Challenges
    • 6.2.1 Issue Regarding Infrastructure Destruction, Humanitarian Crises, and Security Concerns in Middle East Countries

7 KEY TELECOM INDUSTRY STATISTICS*

  • 7.1 Number of Mobile Cellular Subscriptions (in million)
  • 7.2 Number of Mobile Cellular Subscriptions per 100 inhabitants
  • 7.3 Total Mobile Revenue and ARPU
  • 7.4 Market Share of Mobile Network Operators(MNOs)
  • 7.5 Market Share of Mobile Operating Systems
  • 7.6 Market Share of Mobile Device Vendors

8 MARKET SEGMENTATION

  • 8.1 By Subscriber
    • 8.1.1 Business
    • 8.1.2 Consumer
  • 8.2 By Country
    • 8.2.1 United Arab Emirates
    • 8.2.2 Saudi Arabia
    • 8.2.3 Oman
    • 8.2.4 Iran
    • 8.2.5 Rest of Middle East & North Africa

9 COMPETITIVE LANDSCAPE

  • 9.1 Vendor Market Share
  • 9.2 Mergers and Acquisitions
  • 9.3 Company Profiles
    • 9.3.1 Lebara Mobile KSA
    • 9.3.2 Virgin Mobile KSA
    • 9.3.3 Swyp (Etisalat UAE)
    • 9.3.4 Majan Telecommunication LLC (Renna Mobile)
    • 9.3.5 FRiENDi mobile
    • 9.3.6 Integrated Telecommunications Oman (TeO)
    • 9.3.7 Awasr-Oman
    • 9.3.8 Amin Smart Mobile Communications
    • 9.3.9 AzarTel

10 INVESTMENT ANALYSIS

11 FUTURE OF THE MARKET