MVNO 业务计划和财务建模电子表格 (2023)

本报告提出了推出名为Contendus 的MVNO（行动虚拟网路营运商）的完整商业计划，包括市场评估、融资要求、财务分析、市场细分和产品差异化。涵盖了规划公司推出的所有方面。 它还包括市场进入计划、分销和补货计划以及 MVNO 比较。

创办 MVNO 需要仔细规划并了解竞争威胁和机会。 成功的关键是了解竞争问题并决定推出哪种类型的 MVNO。 MVNO 成功的关键是与主机行动网路营运商 (MNO) 的批发谈判。 因此，MVNO 业务计划包括与东道主 MNO 签订合约的建模和谈判策略。 这包括零售减法和成本加法的定价结构、它们各自的优点和缺点以及如何实施它们。

MVNO 业务计划还包括在定义批发激励评估、协调流程和谈判策略时需要考虑的宏观和微观环境方面。 它还包括服务等级协定 (SLA) 范例，可以根据实际生产 MVNO SLA 进行建模并进行定制，以满足您的服务管理要求。

MVNO 商业计划财务建模电子表格：

无需从头开始进行财务评估。 该报告包括一个包含财务模型的 Excel 电子表格，其中包括：

目录

第 1 章执行摘要

第 2 章概述

• 业务
• 策略
• 市场
• 管理团队
• 财务状况
• 企业使命
• MVNO 标准
• 异常

第三章业务

• 需求分析
• 服务说明
• 目标市场
• 初始服务：主要利润因素
• 未来服务的可能性：额外的收入来源
• 分发/购买/补货
• 入门包
• 手机和硬体
• LTE系统和SIM卡
• 网站和使用者介面策略
• LTE 增强功能、5G 与未来技术
• 后台与客户服务
• 行动电信商要求
• 监理问题
• 取消注意事项

第 4 章机会

• 机会
• 策略
• 设定和管理
• 基础设施
• 多 IMSI 方法
• 多网路 VPN
• 安全与控制
• 预测

第五章市场

• 美国无线市场
• 预付费服务市场
• 批发通讯服务
• 重要的谈判因素
• 设定成本分析
• 终端使用与控制
• 网路使用与控制

第六章行销计画

• 摘要
• 行销策略
• 初始细分市场与策略考虑
• 合作伙伴关係与联合品牌
• 忠诚度计划
• 迁移策略

第 7 章财务概述

• 收入来源与成本考量因素
• 营收成长
• 财务预测
• 资金
• 退出策略

第 8 章扩充与升级

• 选择标准
• 技术要求
• 其他因素

第 9 章潜在市场区隔

第 10 章管理阶层与合作伙伴

• 管理
• 顾问委员会
• 营运伙伴

第11章衝突

• 预付费公司
• 预付费市场评估

第十二章 MVNO 市场展望

• 摘要
• 世界展望与预测
• 推动 MVNO 的因素：欧洲
• MVNO 驱动因素：美国
• MVNO 驱动因素：中国
• MVNO 驱动因素：亚太地区

第 13 章 MVNO 案例研究

第14章概述

第15章附录

Overview:

This is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation, and product differentiation.

Also included is a go-to-market plan, distribution and replenishment plans, comparison of MVNOs and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

MVNO Business Plan Financial Modeling Spreadsheet:

Why build your financial assessment from scratch? This includes an Excel spreadsheet with financial modeling including:

This detailed, working Excel spreadsheet provides pro-forma information for a five-year projection based on assumptions for Contendus. The spreadsheet provides both data points for analysis as well as a format for modeling your own parameters for a financial assessment of your MVNO Business plan.

Launching an MVNO involves a lot of careful planning and an understanding of competitive threats and opportunities. Understanding competitive issues, opportunities, and challenges based on the type of MVNO is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modeling and Negotiation Strategies for Contracting with MNOs. This includes rate structures, cost plus models, pros and cons, how to implement, and more!!

The MVNO Business Plan also includes evaluation of wholesale incentives, reconciliation process, and macro and micro environmental aspects to consider when defining a negotiation strategy. It also includes an example Service Level Agreement (SLA), modeled from real-life operational MVNO SLAs, which can be customized to meet unique service management requirements.

Table of Contents

1. Executive Summary

2. Overview

• 2.1. The Business
• 2.2. The Strategy
• 2.3. The Market
• 2.4. The Management
• 2.5. The Financials
• 2.6. The Company Mission
• 2.7. MVNO Criteria
• 2.8. Exceptions

3. The Business

• 3.1. Requirements Analysis
• 3.2. Description of Services
• 3.3. Target Market
• 3.4. Initial Services: Primary Revenue Drivers
• 3.5. Potential Future Services: Additional Revenue Sources
• 3.6. Distribution, Purchasing, and Refills
• 3.7. Starter Package
• 3.8. Handsets and Hardware
• 3.9. LTE System and the SIM-card
• 3.10. Website and User Interface Strategies
• 3.11. LTE Enhancements, 5G, and Future Technologies
• 3.12. Back-Office and Customer Care
• 3.13. Mobile Network Operator Requirements
• 3.14. Regulatory Issues
• 3.15. Churn Considerations

4. The Opportunity

• 4.1. Opportunity
• 4.2. Strategy
• 4.3. Provisioning and Management
• 4.4. Infrastructure
• 4.5. Multi-IMSI Approach
• 4.6. Multi-network VPN
• 4.7. Security and Control
• 4.8. Forecast

5. The Market

• 5.1. US Wireless Market
• 5.2. Prepaid Services Market
• 5.3. Wholesale Communications Services
• 5.4. Essential Negotiation Factors
• 5.5. Setup Cost Analysis
• 5.6. Terminal Usage and Control
• 5.7. Network Usage and Control

6. Marketing Plan

• 6.1. Overview
• 6.2. Marketing Strategy
• 6.3. Initial Market Segments and Strategic Considerations
• 6.4. Partnering and Co-branding
• 6.5. Loyalty Program
• 6.6. Migration Strategy

7. Financial Overview

• 7.1. Revenue Streams and Cost Considerations
• 7.2. Revenue Growth
• 7.3. Financial Projections
• 7.4. Funding
• 7.5. Exit Strategy

8. Extensions and Upgrades

• 8.1. Selection Criteria
• 8.2. Technical Requirements
• 8.3. Other Factors

9. Potential Market Segments

10. The Management Team and Partners

• 10.1. Management
• 10.2. Board of Advisors
• 10.3. Operational Partners

11. Competition

• 11.1. Prepaid Players
• 11.2. Prepaid Market Assessment

12. MVNO Market Outlook

• 12.1. Overview
• 12.2. Global Outlook and Forecast
• 12.3. MVNO Drivers in Europe
• 12.4. MVNO Drivers in the United States
• 12.5. MVNO Drivers in Middle East
• 12.6. MVNO Drivers in Asia Pacific

13. MVNO Case Studies

14. Conclusions

15. Appendix

• 15.1. Cellular Operator Organization Structure
• 15.2. Initiating Contact with MNOs
• 15.3. Strategy Development

Figures

• Figure 1: MVNOs and Virtual Network Enablers
• Figure 2: MVNO Business Model
• Figure 3: Advanced LTE-based Applications
• Figure 4: Value-add Service Applications
• Figure 5: MVNO Network Planning with MNO
• Figure 6: MVNO Categorization by Business Model Segmentation
• Figure 7: MVNO OSS/BSS Planning

Tables

• Table 1: MVNO Type and Infrastructure Mapping
• Table 2: MNO vs. MVNO Characteristics
• Table 3: Customer Churn Analysis
• Table 4: MVNO Marketing Strategy
• Table 5: End-User Forecasts
• Table 6: Pro Forma Income Statement
• Table 7: SWOT Analysis
• Table 8: USA vs. Europe Comparative Analysis
• Table 9: Prepaid Penetration Assessment
• Table 10: Prepaid services Distribution and Replenishment