面向消费者交付市场的全球食品平台 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

全球食品平台到消费者的配送市场预计在 2022 年至 2027 年间以 11.6% 的复合年增长率增长。

推动市场增长的主要因素包括互联网和智能手机的高普及率以及在线食品配送平台的日益普及。

主要亮点

• 在过去几年中，由于消费者行为的变化、食品订购的便利性以及智能手机和互联网普及率的提高，全球食品平台到消费者的配送市场获得了巨大的吸引力。
• 在 DoorDash 和 Uber Eats 等领先市场进入者提供的平台到消费者服务的推动下，从食品平台向消费者提供的服务正在快速增长。此外，快递员数量的增加和路线优化技术带来的网络效应使交付更快、更便宜。因此，全球对食品的需求正在转向方便快捷的供应，增加了从食品平台到消费者的配送市场需求。
• 此外，在数字世界中，该平台提供灵活的支付选项，允许客户使用最适合他们的各种支付方式进行支付。各种流行支付网关的集成将为客户提供灵活性和无现金交易，从而促进食品配送应用程序的采用。
• 在大流行期间，对便利的渴望变得更加明显。从 2020 年 3 月到 2020 年 5 月，外卖市场迅速扩张，当时欧洲和美国的封锁最为严重。它将保持这种势头，并在 2020-2021 年继续增长。此外，大流行初期的封锁和物流要求极大地推动了食品平台到消费者的配送市场。

主要市场趋势

随着互联网渗透率的提高，在线送餐应用的兴起

• 越来越多的互联网用户正在为世界各地的食品平台为消费者提供送货服务。智能手机用户是食品行业的主要在线购物者，全球互联网普及率的提高反映了在线食品购物的潜在增长。
• 在 COVID-19 大流行之后，在线送餐平台的采用率显着上升，并在随后几年进一步增加。此外，在线食品配送应用程序的便利性和各种支付网关的可用性已导致全球消费者广泛采用。
• 此外，Deliveroo、Uber Eats、Zomato、Swiggy 和 Doordash Inc. 等各种送餐平台的扩张进一步提高了全球在线送餐的采用率。此外，食品配送平台对智能技术的重大整合以提高客户便利性预计将为市场带来充足的增长机会。
• 此外，在线送餐应用为消费者提供了许多好处，例如提高在线订购准确性、增强消费者便利性、简化订单处理和轻鬆跟踪。此外，随着越来越多的人使用送餐应用程序，一些初创企业和中小企业正在利用这一有利可图的市场机会。他们正在推出一款具有创新功能和独特价值主张的送餐应用程序，以满足人们不断变化的需求。
• 预计上述因素将增加外卖应用的采用率，并在预测期内推动食品平台到消费者的外卖市场。

预计亚太地区将占据食品平台到消费者配送市场的最大份额

• 亚太地区拥有新兴和成熟的市场参与者，例如 Zomato、Meituan Waimai、Swiggy、FoodPanda。这些市场参与者提供创新的平台到消费者交付，增强了该地区的消费者体验。
• 此外，该地区消费者越来越多地采用送餐应用，这也推动了市场的发展。此外，该地区送货服务提供商之间竞争的加剧使得食品价格非常实惠。此外，消费者在下订单时通常会收到大幅折扣和优惠券。正因为如此，在线送餐通常比在餐馆吃饭便宜。因此，中国、印度和日本将□□大量采用在线食品配送。
• 此外，该地区的主要市场参与者正在增加在农村和半城市地区的影响力。预计这将为平台对消费者交付市场的参与者带来增长潜力。例如，在印度，班加罗尔、德里和孟买是三个主要市场，但 Swiggy 和 Zomato 等主要外卖平台也开始瞄准较小的城市，理由是具有强大的增长潜力。我来了。
• 此外，亚太市场为食品平台到消费者配送市场的进入者提供了充足的机会，吸引了全球公司的投资。例如，2022 年 3 月，总部位于英国的食品配送公司 Deliveroo 进入印度市场，在海得拉巴开设了一个工程中心。

竞争格局

全球食品平台到消费者的配送市场适度整合，主要参与者有 UberEats（Uber Technologies Inc.）、Deliveroo、Doordash Inc. 和 Meituan Inc.。这些市场参与者在全球平台到消费者交付市场中占有很大份额，其中 UberEats（Uber Technologies Inc.）的份额处于领先地位。该地区的公司正在通过提供创新的交付解决方案并沉迷于战略合作伙伴关係和收购来增加其在该地区的市场占有率。

• 2022 年 3 月 - 亚洲领先的送餐应用饭糰外卖宣布在澳大利亚推出服务，并已在悉尼和墨尔本开始运营。从3月1日起，澳大利亚美食家可以通过iOS和Android版本的饭糰外卖App享受快捷方便的外卖和取货服务。饭糰外卖在悉尼的 CBD、Eastwood 和墨尔本的 Boxhill 均有提供，併计划迅速扩展到其他地区。
• 2021 年 11 月 - 芬兰食品配送服务公司 Wolt 宣布将以 70 亿欧元的价格与美国竞争对手 DoorDash 合併。 DoorDash 对 Wolt 的收购将把其在美国的送餐服务扩展到 22 个新国家，包括芬兰、瑞典、德国和匈牙利。日本是两家公司目前重迭的唯一市场。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 全球食品平台到消费者配送市场的市场规模和估计 (GMV)
• 工业吸引力 - 波特五力分析
  • 供应商的议价能力
  • 买家/消费者的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 评估 COVID-19 对市场的影响

第五章市场动态

• 市场驱动力
  • 不断上升的智能手机渗透率和不断上升的互联网渗透率
  • 出现有吸引力且用户友好的应用
• 市场挑战
  • 供应炼和物流成本会对利润率产生负面影响
  • 与在线交易相关的数据安全和支付失败风险
• 食品平台到消费者配送行业的主要法规和标准
• 市场增长对餐饮市场的影响分析
• 评论从电话订单到在线订单的范式转变

第 6 章市场细分

• 按地区细分
  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 意大利
    • 荷兰
    • 其他欧洲（包括奥地利、比利时、芬兰、波兰、挪威、西班牙）
  • 亚太地区
    • 印度
    • 中国
    • 日本
    • 韩国
    • 其他亚太地区（包括巴基斯坦、泰国、越南和澳大利亚）
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 沙特阿拉伯
    • 南非

第 7 章竞争格局

• 公司简介
  • UberEats（Uber Technologies Inc.）
  • Deliveroo
  • Meituan Inc.
  • DoorDash, Inc.
  • Grubhub Inc.
  • Just Eat Takeaway.com N.V.
  • Swiggy
  • Zomato Limited
  • Delivery Hero SE
  • Just Eat Takeaway.com.

第八章投资分析

第 9 章市场展望

The global food platform-to-consumer delivery market is expected to register a CAGR of 11.6% during the period of 2022-2027. The primary factors driving the market's growth are high internet and smartphone penetration, and the growing adoption of online food delivery platforms, among others.

Key Highlights

• The global food platform-to-consumer delivery market has been gaining significant traction over the past few years owing to an increasing shift in consumer behavior, increasing convenience of ordering food, and rising smartphone and internet penetration.
• Led by platform-to-consumer services by leading market players, such as DoorDash and Uber Eats, the food platform-to-consumer delivery has expanded rapidly. Moreover, the network effects of more delivery riders, alongside route optimization technologies, have enabled faster and cheaper delivery. This has resulted in a shift towards convenient and quickly available food demand worldwide, thus boosting the need for the food platform-to-consumer delivery market.
• Additionally, in a digital world, the platforms offer flexible payment options for the customers to pay using various modes of payment most suitable for them. The integration of different popular payment gateways offers flexibility and cashless transactions to the customers, thus encouraging them to use the food delivery app.
• The trend toward convenience has grown more pronounced during the pandemic. Between March and May 2020, when lockdowns in Europe and the United States were the most severe, the food-delivery market spiked. Significantly, it has maintained that trajectory, continuing to grow throughout 2020 and into 2021. Moreover, lockdowns and physical-distancing requirements early in the pandemic gave the food platform to the consumer delivery market an enormous boost.

Key Market Trends

Growing Prominence of Online Food Delivery Apps along with Rising Internet Penetration

• An increase in internet users has boosted food platform-to-consumer delivery services worldwide. Smartphone users are the primary online shoppers for the Food industry, and growing internet penetration across the world reflects a potential increase in online shopping for food.
• The growing adoption of online food delivery platforms significantly rose after the COVID-19 pandemic, which has further increased in the following years. Additionally, ease of convenience and availability of various payment gateways in online food delivery apps led to widespread adoption among consumers worldwide.
• Moreover, the expansion of the various food delivery platforms such as Deliveroo, Uber Eats, Zomato, Swiggy, and Doordash Inc. further increases online delivery adoption across the globe. Additionally, significant integration of smart technology by the food delivery platforms for customer convenience is expected to provide ample growth opportunity to the market.
• Moreover, online food delivery apps provide numerous benefits to consumers, such as enhanced accuracy of online orders, increased convenience for the consumers, simpler order processing, easy tracking, etc. Moving on, as more and more people are using food delivery apps, several startups and SMEs are leveraging this lucrative market opportunity. They are launching food delivery apps with innovative features and unique value propositions to cater to the altering demands of the people.
• Above mentioned factors are expected to increase the adoption of food delivery apps, thus boosting the food platform-to-consumer delivery market over the forecast period.

Asia Pacific Expected to Hold the Largest Share in Food Platform-to-Consumer Delivery Market

• The Asia Pacific region is home to some of the emerging and already established market players such as Zomato, Meituan Waimai, Swiggy, and FoodPanda. These market players offer innovative platform-to-consumer delivery with an enhanced consumer experience in the region.
• Moreover, the growing adoption of food delivery apps among consumers in the region proliferates the market. Additionally, growing competition between delivery service providers in the region results in extreme food affordability. Moreover, consumers often receive steep discounts and coupons when placing a food delivery order. This has often made online food delivery cheaper than dining in. This has resulted in the significant adoption of online food delivery in China, India, and Japan.
• Further, the leading market players in the region are expanding their presence in rural and semi-urban areas. This is expected to provide growth potential for the platform-to-consumer delivery market players. For instance, in India, with Bangalore, Delhi, and Mumbai representing the three largest markets, leading food delivery platforms such as Swiggy and Zomato are now also targeting smaller cities, as they have strong growth potential.
• Furthermore, the market in Asia Pacific region is providing ample opportunity to food Platform-to-Consumer delivery market players and attracting investment from global players. For instance, in March 2022, United Kingdom-based food delivery company Deliveroo entered the Indian Market by launching an engineering center in Hyderabad.

Competitive Landscape

The global food platform-to-consumer delivery market is moderately consolidated with the presence of major players such as UberEats (Uber Technologies Inc.), Deliveroo, Doordash Inc., and Meituan Inc., among others. These market players hold a significant share in the global platform-to-consumer delivery market, with UberEats (Uber Technologies Inc.) leading the way in terms of market share. The companies in the region are offering innovative delivery solutions and indulging in strategic partnerships and acquisitions to gain more market presence in the region.

• March 2022 - Leading Asian food delivery app Fantuan Delivery has announced its launch in Australia, kicking off its operation in Sydney and Melbourne. Starting March 1st, Australian foodies can enjoy fast and convenient delivery and pickup services through the Fantuan Delivery App, available on iOS and Android. Fantuan Delivery will be available in CBD, Eastwood in Sydney, and Boxhill in Melbourne, with plans to rapidly expand to other areas in the following months.
• November 2021 - Finnish food delivery service Wolt announced to merge with US competitor DoorDash in a deal worth EURO 7 billion. Wolt's acquisition by DoorDash will expand the US-based food delivery service into 22 new countries, including Finland, Sweden, Germany, and Hungary. Japan is the only market where the two companies currently overlap.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definitions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Market Sizing (GMV) and Estimates of Global Food Platform-to-Consumer Delivery Market
• 4.3 Industry Attractiveness-Porter's Five Force Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Assessment of COVID-19 Impact on the market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Smartphone Penetration and Surge in Internet Penetration
  • 5.1.2 Launch of Appealing and User-friendly Apps
• 5.2 Market Challenges
  • 5.2.1 Cost of Supply Chain and Logistics can negatively impact profit margins
  • 5.2.2 Data Security and Risk of Payment Failure Associated with Online Transaction
• 5.3 Key Regulations and Standards in the Food Platform-to-Consumer Delivery Industry
• 5.4 Analysis of the impact of market growth on the Foodservice Market
• 5.5 Commentary on the paradigm shift to online ordering from phone ordering

6 MARKET SEGMENTATION

• 6.1 By Geography
  • 6.1.1 North America
    • 6.1.1.1 United States
    • 6.1.1.2 Canada
  • 6.1.2 Europe
    • 6.1.2.1 United Kingdom
    • 6.1.2.2 Germany
    • 6.1.2.3 France
    • 6.1.2.4 Italy
    • 6.1.2.5 Netherlands
    • 6.1.2.6 Rest of Europe (includes Austria, Belgium, Finland, Poland, Norway, Spain)
  • 6.1.3 Asia Pacific
    • 6.1.3.1 India
    • 6.1.3.2 China
    • 6.1.3.3 Japan
    • 6.1.3.4 South Korea
    • 6.1.3.5 Rest of Asia Pacific (includes Pakistan, Thailand, Vietnam, Australia)
  • 6.1.4 Latin America
    • 6.1.4.1 Brazil
    • 6.1.4.2 Mexico
  • 6.1.5 Middle East and Africa
    • 6.1.5.1 Saudi Arabia
    • 6.1.5.2 South Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 UberEats (Uber Technologies Inc.)
  • 7.1.2 Deliveroo
  • 7.1.3 Meituan Inc.
  • 7.1.4 DoorDash, Inc.
  • 7.1.5 Grubhub Inc.
  • 7.1.6 Just Eat Takeaway.com N.V.
  • 7.1.7 Swiggy
  • 7.1.8 Zomato Limited
  • 7.1.9 Delivery Hero SE
  • 7.1.10 Just Eat Takeaway.com.

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET