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市场调查报告书
商品编码
1136136
咖啡奶精市场 - 增长、趋势、COVID-19 影响和预测（2022-2027 年）Coffee creamer Market - Growth, Trends, and Forecasts (2022 - 2027) |
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预计在 2022-2027 年的预测期内，咖啡奶精市场的复合年增长率为 4.5%。
对咖啡奶精产品的需求与对咖啡等非酒精饮料日益增长的需求密切相关。对冷热咖啡饮料的需求不断增长，推动了这些咖啡产品在全球的销售。这些产品通常受到消费者的青睐，因为它们可以增加风味并使咖啡变稠。随着对风味咖啡需求的转变推动了这些咖啡奶精产品的销售，液体咖啡奶精产品通常倾向于混合在内部，并且可以作为粉状咖啡奶精均匀且容易地分布，相比之下，它在市场上受到消费者的青睐。
我们的咖啡奶精产品的主要功能之一是在家中提供即饮咖啡的体验，而无需参与准备工作。这使消费者更容易在市场上选择具有自己喜欢的风味的产品，并在家中製备具有这些风味的咖啡。由于市场对风味咖啡奶精的需求，製造商已开始提供独特的风味风味咖啡奶精。例如，2021 年 1 月，达能北美公司与 Post Holdings 合作推出了两款咖啡奶精，其灵感来自 Fruity Pebbles 和 Cocoa Pebbles 谷物口味。另一家公司星巴克在其产品组合中提供独特风味的咖啡奶油。一些口味包括肉桂拿铁、白巧克力摩卡和焦糖玛奇朵。该公司声称，这些口味与专门的即饮咖啡零售空间提供的口味和口味非常相似。
随着消费者开始在家中饮用不同口味的咖啡，COVID-19 的爆发增加了对咖啡奶精的需求。这主要是由于人们倾向于在咖啡中消费新口味。此外，这些咖啡奶精往往具有更长的保质期，这使得市场上的消费者更容易批量购买产品。
主要市场趋势
改变消费者对纯素和无咖啡奶精的偏好
随着人们越来越意识到在各种食品和饮料产品中使用化学添加剂和成分的影响，对清洁标籤和不含食品和饮料声明的需求也在增加。这种需求正在上升。随着许多消费者成为素食主义者，市场对植物性咖啡奶精的需求显着增加。食用纯素产品对健康的好处正促使消费者选择纯素咖啡奶精，而不是市场上的传统产品。对由燕麦、杏仁、椰奶等製成的无奶奶精的需求正在增加，尤其是全球消费者中越来越多的乳糖不耐症年轻人。因此，越来越多的玩家拥有具有创新口味的广泛的无乳奶精产品组合。 2022年，雀巢将以CoffeeMate品牌推出两种新口味的植物性咖啡奶精：法式香草和焦糖。
北美主导咖啡奶精市场
咖啡奶精因其风味和保质期长而被消费者频繁使用。随着对在家消费的咖啡饮料的需求增加，对咖啡奶精的需求也在增加。例如，根据美国农业部对外农业服务局的数据，2020 年美国国内咖啡消费量估计为 2300 万袋 60 公斤袋，略高于 2015 年报告的 2358 万袋 60 公斤袋。此外，客户希望避免使用含有过敏原的咖啡奶油品牌，因此他们倾向于选择清洁标籤的产品。购买纯素、无糖和其他清洁标籤产品的驱动力是围绕乳糖不耐症、肥胖症和其他慢性病日益增长的健康问题。为了应对这种需求，市场上的製造商正在向市场推出清洁标籤产品。例如，2020 年 9 月，达能品牌 International Delight 更新了其声称不含糖的咖啡奶精的包装。新包装将“零糖”放在产品的前面和中心，让客户更容易注意到这一声明。
竞争格局
咖啡奶精市场高度分散，由国内外玩家组成。咖啡奶精的主要参与者包括非常细分化、国内外构成。主要、Nestle SA、Danone SA、Walmart Inc、Heartland Food Products Group、Leaner Creamer LLC、Bay Valley Foods LLC、Nutpods、Shamrock Foods Company、Califia Farms LLC、Dean Foods等。市场竞争激烈，主要参与者进行大量战略投资以确保市场领先地位。例如，2022 年 1 月，领先的乳製品品牌 Chobani 将推出四种口味的植物性咖啡奶精：甜奶油、法式香草、巧克力榛子和焦糖玛奇朵。
其他特典
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第 1 章介绍
- 研究假设和市场定义
- 调查范围
第 2 章研究方法
第 3 章执行摘要
第 4 章市场动态
- 市场促进因素
- 市场抑制因素
- 波特五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 按类型
- 粉末咖啡清洁剂
- 液体奶精
- 按分销渠道
- 超市、大卖场
- 便利店
- 网上商店
- 其他分销渠道
- 按地区细分
- 北美
- 美国
- 加拿大
- 墨西哥
- 北美其他地区
- 欧洲
- 英国
- 德国
- 法国
- 俄罗斯
- 意大利
- 西班牙
- 其他欧洲
- 亚太地区
- 印度
- 中国
- 日本
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东和非洲
- 南非
- 沙特阿拉伯
- 其他中东和非洲
- 北美
第 6 章竞争格局
- 主要参与者最常采用的策略
- 市场份额分析
- 公司简介
- Nestle SA
- Danone SA
- Heartland food products Group
- Leaner Creamer LLC
- Walmart Inc.
- Shamrock Foods Company
- Bay Valley Foods LLC
- Califia Farms LLC
- Dean Foods
- HP Hood LLC
第 7 章市场机会和未来趋势
第 8 章 COVID-19 对市场的影响
The coffee creamer market is projected to register a CAGR of 4.5% during the forecast period, 2022-2027.
The demand for coffee creamer products is strictly associated with the increasing demand for non-alcoholic beverages like coffee. The growing demand for coffee beverages both in hot and cold forms is propelling the sales of these coffee products across the world. These products are often preferred by consumers to add flavor and thicken the coffee. This shift in demand for flavored coffee propelling the sales of these coffee creamer products, liquid coffee creamer products are commonly preferred by the consumers in the market as liquid creamer tends to blend within and can be evenly distributed easily when compared to powdered coffee creamer.
One of the primary functions of the coffee creamer products is to provide an RTD coffee experience at home with minimal involvement in preparation. This facilitates the consumers in the market to choose products of their favorite flavors and prepare those flavored coffees at home. Owing to the demand for flavored coffee creamers in the market, manufacturers started offering flavored coffee creamers with unique flavors. For instance, in Jan 2021, Danone North America partnered with Post Holdings, Inc. to launch a pair of coffee creamers inspired by Fruity Pebbles and Cocoa Pebbles cereal flavors. Another company, Starbucks offers their unique flavored coffee creamers in its product portfolio. A few of the flavors include, cinnamon dolce latte, white chocolate mocha, caramel macchiato and more. The company claims that these flavors closely imitates the taste and flavors offered in their dedicated RTD coffee retail spaces.
Due to the outbreak of COVID-19, the demand for coffee creamers increased with consumers shift in demand towards at home consumption of coffee with various flavors. This is mainly due to the inclination towards consuming novelty flavors in coffee. In addition, these coffee creamers tend to have a longer shelf life which facilitates the consumers in the market purchase products in bulk quantities.
Key Market Trends
Shift in consumers preference towards vegan and free-from coffee creamers
With the increasing awareness about the impact of consumption of various chemicals-based additives/ingredients via various food & beverage products, there has been increasing demand for food & beverages with clean-label claims and free-from claims. The demand for plant-based coffee creamers has significantly increased in the market as many consumers are turning vegan. The health benefits of consuming vegan products encourage consumers to choose vegan-originated coffee creamers over conventional products in the market. There is a growing demand for dairy-free creamers made from oat, almond, coconut milk, and more, especially from the younger population with an increasing lactose intolerance among consumers around the world. Thus, an increasing number of players have a broad portfolio of dairy-free creamers with innovative flavors. In 2022, Nestle launched its plant-based coffee creamer under the brand, CoffeeMate in two new flavors, French Vanilla and Caramel.
North America dominates the coffee creamer market
Due to their flavor and prolonged shelf life, coffee creamers are frequently used by consumers. As the demand for coffee beverages for household consumption rises in the area, so does the need for coffee creamer. For instance, the USDA Foreign Agricultural Services reported that domestic coffee consumption in the United States in 2020 was estimated at 23 million 60-kilogram bags, which is a bit more than the 23.58 million 60-kilogram bags in 2015. Additionally, customers are more likely to choose items with clean labels because they want to avoid coffee creamer brands that contain allergens. Purchases of items with clean labels, such as vegan, sugar-free, and other options, are driven by the rising health concerns surrounding lactose intolerance, obesity, and other chronic diseases. Owing to the demand manufacturers in the market are introducing clean labeled products into the market. For instance, in September 2020, International Delight, a Danone Brand redesigned packaging for coffee creamers with a Sugar-Free claim. The new packaging puts "Zero Sugar" front and center of the products, making it easy for customers to notice the claim.
Competitive Landscape
The Coffee Creamers market is highly fragmented and comprises domestic and international players. The leading players in the Coffee Creamer include Nestle SA, Danone SA, Walmart Inc, Heartland Food Products Group, Leaner Creamer LLC, Bay Valley Foods LLC, Nutpods, Shamrock Foods Company, Califia Farms LLC, Dean Foods, and others. The market is highly competitive, with major players making major strategic investments in order to attain the top position in the market. For Instance, In January 2022, Chobani, a leading dairy foods brand, launched Plant-Based Coffee Creamers that are available in four flavors namely, Sweet & Creamy, French Vanilla, Chocolate Hazelnut, and Caramel Macchiato.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porters Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Type
- 5.1.1 Powdered Coffee Creamer
- 5.1.2 Liquid Creamer
- 5.2 By Distribution Channel
- 5.2.1 Supermarket & Hypermarkets
- 5.2.2 Convenience stores
- 5.2.3 Online Retail Stores
- 5.2.4 Other Distribution Channels
- 5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 France
- 5.3.2.4 Russia
- 5.3.2.5 Italy
- 5.3.2.6 Spain
- 5.3.2.7 Rest of the Europe
- 5.3.3 Asia Pacific
- 5.3.3.1 India
- 5.3.3.2 China
- 5.3.3.3 Japan
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of south America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Saudi Arabia
- 5.3.5.3 Rest of Middle-East and Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most adopted strategies of leading players
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Nestle SA
- 6.3.2 Danone SA
- 6.3.3 Heartland food products Group
- 6.3.4 Leaner Creamer LLC
- 6.3.5 Walmart Inc.
- 6.3.6 Shamrock Foods Company
- 6.3.7 Bay Valley Foods LLC
- 6.3.8 Califia Farms LLC
- 6.3.9 Dean Foods
- 6.3.10 HP Hood LLC
