市场调查报告书
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醋市场 - COVID-19 的增长、趋势、影响和预测(2022-2027 年)Vinegar Market - Growth, Trends, and Forecasts (2022 - 2027) |
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醋市场预计在 2022-2027 年的预测期内復合年增长率为 3.12%。
从中期来看,预计全球醋市场将受到消费者对其使用数量日益增长的认识的推动。醋中的酸可以减缓某些食物的自然腐败过程,并被用作食品防腐剂。醋常用于製作清淡、营养丰富的菜餚。它平衡了味道并赋予了独特的酸度,减少了对黄油、奶油、过量糖和油等令人反感的物质的需求。它还可以减少饮食中的脂肪量,并有助于稳定胆固醇和血糖水平。廉价的醋,如白葡萄酒醋,非常适合清洁,因为它们具有很强的酸度,很容易溶解粘在上面的污垢、油脂和污垢。此外,由于消费者对醋的需求不断增长,许多国家都在进口。例如,根据 UN Comtrade 的数据,2021 年英国 (UK) 的醋和醋替代品出口价值约为 1800 万英镑。与上一年相比,这增加了约 200 万英镑。
这种不断增长的需求为市场参与者提供了为各种应用提供产品的绝佳机会。此外,个人健康意识的提高正在推动主要市场参与者引入有机和无麸质醋的变化。例如,2022 年 3 月,Momofuku Ready 推出了由有机茉莉花和印度香米混合製成的米醋。该公司声称,这种混合大米经过几个月的发酵和陈酿,製成一种未经过滤的有机米醋。这种米醋非常适合为沙拉酱、汤、新鲜海鲜和腌泡汁添加酸味。因此,米醋加上积极的促销活动,提高了品牌知名度并对产品销售产生了积极影响。
醋广泛用于家庭各种烹饪。除了用于製作糖果外,它还可以作为一种有效的防腐剂,用于长期储存泡菜和其他食物。乙酸用作添加到醋、泡菜和酱汁中的酸化剂,以及用作香料的原料。它也是芥末酱、番茄酱和蛋黄酱等酱汁中使用的成分。製作酸辣酱时,醋通常不用作调味料。苹果醋是食品调味料、调味料和防腐剂中的一种流行成分。它也已成为许多健康问题的家庭疗法。此外,苹果醋还能增强免疫力和新陈代谢,帮助减肥等等。来自膳食补充剂 许多製造商将苹果醋作为促进整个市场增长的健康饮料和补充剂进行营销。例如,2022 年 1 月,Bragg Live Food Products Inc. 推出了一种名为 Bragg True Energy Apple Cider Vinegar 的新补充剂。该公司声称这为用户提供了每日剂量的能量,而没有咖啡因的缺点。同样,2021 年 11 月,位于印度达德拉和纳加尔哈维利的初创公司 MyFitness 推出了 Suprfit 品牌,提供泡腾片和苹果醋。
此外,苹果、覆盆子、柠檬和香草等多种醋口味的供应,鼓励消费者考虑使用该产品在他们的食物中创造异国风味和口味。此外,醋提供的增强味道和多种健康益处是其广泛采用的重要原因。此外,醋的多功能特性为玩家推出更多功能性产品创造了许多机会。
醋在欧洲饮食文化中扮演着重要角色。我们的意大利祖先特别利用了它作为食品、饮料、调味剂、防腐剂、消毒剂的所有优点,还发明了香醋。意大利是欧洲最重要的醋市场和出口国。意大利也是它的主要出口国。与德国、西班牙和法国等其他主要出口国相比,意大利的出口量几乎翻了一番。此外,意大利产品的出口额远高于西班牙和德国。根据经合组织的数据,2020 年意大利出口醋价值 3.31 亿美元,成为世界第一大醋出口国。同年,醋是意大利第 276 大出口产品。同样在意大利摩德纳发明的香醋是该地区最常见的产品类型,由于食用醋的高消费量,直接或添加到沙拉和蔬菜中,因此消费量很高。香醋是一种略带甜味、味道浓郁的醋,用于沙拉酱、腌泡汁和酱汁。它还用于肉汁和熟肉中以增加风味和香气,以及在沙拉蔬菜、草莓、桃子、瓜类、甜点、烩饭、烤蔬菜、饮料和炖肉中增加。因此,在烘焙、烹饪和其他家务中的广泛使用正在推动该地区醋的销售,预计这也将在预测期内推动市场销售。
市场高度分散,主要市场参与者越来越依赖产品创新作为最常用的策略。在过去的几年里,有大量的研发投入,导致大量产品进入市场。主要参与者正专注于为目标托盘引入新的有吸引力的变体,并在市场上对其产品组合进行创新以满足消费者的兴趣。例如,2022 年 3 月,总部位于加利福尼亚的直接面向消费者的品牌 Zeal 发布了限量版春灯,声称使用从弗吉尼亚州 225 英亩的自然保护区可持续收穫的野生捕捞春灯。慢慢发酵。使用工艺开发新产品是市场上最受青睐的策略之一。Kraft Heinz Company、Acetum、DE NIGRIS、Castelo Alimentos S/A、Bragg Live Food Products Inc. 是市场上的一些主要参与者。
Vinegar Market is projected to register a CAGR of 3.12% during the forecast period, 2022-2027.
Over the medium term, the global vinegar market is expected to be driven due to the growing awareness of its number of uses among consumers. The acid in vinegar is used in preservation because it slows down the natural rotting process of some foods. Most often, vinegar is utilized to prepare light, nutritious dishes. The flavors are balanced and given a distinctive tart flavor, which reduces the need for undesirable substances like butter, cream, excessive sugar, oil, etc. Additionally, it reduces the amount of fat in meals and aids in keeping cholesterol and blood sugar levels stable. Owing to their strong acidity, less expensive kinds of vinegar like distilled white wine vinegar are excellent for cleaning because they easily dissolve caked-on dirt, grease, and grime. Moreover, due to the increasing demand for vinegar from consumers, many countries are importing it. For instance, according to UN Comtrade, in 2021, exports of vinegar and substitutes for vinegar from the United Kingdom (UK) were valued at approximately 18 million British pounds. This constitutes an increase of approximately two million British pounds in comparison to the previous year.
This demand has also created many opportunities for the players in the market to offer more different products that has varied uses. Moreover, the rising health awareness among individuals is propelling key market players to introduce organic and gluten-free vinegar variants. For instance, in March 2022, Momofuku Readies launched rice vinegar made with a proprietary blend of organic jasmine and basmati rice. The company claimed that the mix of rice is fermented and aged for months to create an organic, unfiltered rice vinegar. The rice vinegar is perfect for adding a touch of acid to salad dressings and soups, to fresh seafood and marinades, and much more. This, in confluence with aggressive promotional activities, is creating brand awareness and positively influencing product sales.
Vinegar is widely used in various food preparations in households. It is used for baking and also acts as an effective preservative to preserve food majorly pickles for a longer period of time. Acetic acid is used as a sour agent added in vinegar, pickled vegetables, and sauce, and as a raw material for spice. It is an element used in sauces such as mustard sauce, ketchup, and mayonnaise. Vinegar is seldom used as a seasoning while making chutneys. Apple cider vinegar is a common ingredient in food dressings, flavorings, and preservatives. It is also becoming popular as a home remedy for a number of health issues. Moreover, apple cider vinegar boosts immunity power & metabolism, helps in weight loss, and others. Many manufacturers from nutraceuticals are launching apple cider vinegar as a wellness drink and supplement in the market which is boosting the growth of the overall market. For instance, in January 2022, Bragg Live Food Products Inc. launched a new supplement called Bragg True Energy Apple Cider Vinegar. The company claimed that this provides users with their daily dose of energy minus the downsides of caffeine. Similarly, in November 2021, MyFitness, a startup based in Dadra and Nagar Haveli, India, launched Suprfit brand that offers effervescent tablets and apple cider vinegar.
Moreover, the availability of a number of vinegar flavors such as apple, raspberry, lemon, herbs, and others are encouraging consumers to take the product into account, in order to create exotic flavors and tastes in food items. Along with, taste enhancement several health benefits offered by vinegar are a crucial reason for its wide adoption. Furthermore, the multifunctional properties of vinegar are creating a lot more opportunities for the players to launch more functional products.
Vinegar is an important part of European culinary tradition. Specifically, Italian ancestors exploited all its virtues as food, drink, aroma, antiseptic, and sanitizer and they also invented balsamic vinegar. Italy is the most significant market for vinegar use and also export in Europe. The country is also its leading exporter. Italy exports almost twice its quantities as compared to other major exporters like Germany, Spain, and France. The export values of Italian types are also substantially higher than those of Spanish or German types. According to OECD, in 2020, Italy exported Vinegar worth USD 331 million, making it the 1st largest exporter of Vinegar in the world. In the same year, vinegar was the 276th most exported product in Italy. Additionally, owing to its heavy consumption of vinegar either directly or by adding to salads and vegetables, balsamic vinegar, which was invented in Modena, Italy, is the most common product type accounting for high consumption in this region. Balsamic vinegar is a slightly sweet, dark, richly flavored vinegar used to enhance salad dressings, marinades, and sauces. It has a wide range of applications as it can also be used in gravies and cooked meats to add flavor and aroma, season salad greens, strawberries, peaches and melons, desserts, risotto, roasted vegetables, drinks, and braised meats. This wide range of uses in baking, cooking, and other household chores is driving the sales of vinegar in this region and is expected to boost the sales of the market during the forecast period.
The market is highly fragmented with the key market players increasingly relying on product innovation as the most adopted strategy. Extensive R&D investments have been witnessed over previous years, which has led to the introduction of numerous products in the market. The major players are focusing on introducing new and attractive variants for target pallets and innovating with their product portfolios in the market to cater to the interests of the consumers. For instance, in March 2022, the California-based, direct-to-consumer brand Zeal launched a limited-edition, slow-fermented vinegar that the company claims is made from wild spring ramps sustainably foraged on a 225-acre nature preserve in Virginia. New product development with artisanal ingredients is one of the most preferred strategies in the market. The Kraft Heinz Company, Acetum, DE NIGRIS, Castelo Alimentos S/A, and Bragg Live Food Products Inc. are some of the major players in the market.