烟草包装市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

预计烟草包装市场在预测期内的复合年增长率为 3.32%。

在成分、尼古丁含量、口味和大小方面的持续产品创新，再加上消费者更喜欢烟草作为一种减轻压力和焦虑的娱乐习惯，增加了烟草的采用率，从而带来了市场增长。

主要亮点

• 由于烟草消费量的增加，烟草包装市场经历了显着增长。全球每年售出近 6.5 万亿支捲烟，相当于每天消费约 180 亿支捲烟。此外，根据吸烟与健康行动 (ASH) 的数据，全球有 11 亿烟草消费者。这个数字预计在未来 20 年将增长到 16 亿。
• 此外，烟草包装市场见证了避免有吸引力的包装和采用平装的强制性规定。在过去八年中，烟草包装需求已显着转变为平装。世卫组织表示，平装使烟草製品的吸引力降低，限製烟草包装作为烟草广告的一种形式，限制误导性包装和标籤，提高健康警示的有效性，据说是一项相当大的减少需求措施。
• 由于调味雪茄的日益普及、肥胖率的上升以及众多尖端包装技术的引入，预计市场也将显着增长。然而，政府对吸烟的限制增加、戒烟努力的增加以及各种呼吸系统疾病的患病率增加可能会在一定程度上限制该产品的市场渗透。
• 作为一种侵袭肺部的疾病，COVID-19 的传播正在损害烟草包装市场，禁止使用会削弱肺部并使个人处于感染疾病风险的产品和做法。自病毒传播以来，烟草产品需求下降，加上零售店关闭和供应链中断，导致销售额下降。预计这种需求下降在短期内将保持在低位，并对烟草包装产生直接影响。

主要市场趋势

二次包装面临巨大需求

• 与其他敏感商品一样，香烟等烟草产品需要阻隔包装以确保最佳产品交付。二次包装，如软包装，最终是香烟的传统包装，通常包括可重新封闭或可重新封闭的层压薄膜袋或袋等特征。这些包装具有新的 Flowwrap 外膜，所有这些都有助于满足阻隔要求。
• 市场上的供应商正在迅速扩大其製造工厂，以提高产能并在行业收入蛋糕中占据更大份额。例如，2021 年 5 月，Siegwerk通过两项促进包装循环的关键举措来宣传自己的存在：4evergreen 和 CosPaTox。
• 然而，政府法规和反吸烟运动已经渗透到世界各地，在过去几年中，过高的税收和法规有所增加，导致烟草消费量下降。因此，在预测期内，捲烟包装预计将继续保持缓慢的复合年增长率。新加坡卫生部表示，该措施将阻止非吸烟者和儿童吸烟，鼓励当前吸烟者戒烟，提倡无烟生活方式，最终导致吸烟率下降。这将有助于实现广泛的目标。国家烟草控制目标。
• 这项新措施将限制在新加坡销售的所有类型烟草产品上使用与烟草品牌相关的徽标、颜色、图像和其他促销信息。产品和品牌名称将允许使用统一的字体样式和颜色。
• 儘管零售贸易蓬勃发展、在线销售增加和技术进步等宏观因素，但预计少数新烟民的增加将有助于市场对烟草包装产品的需求。

亚太地区预计将占主要份额

• 随着各国政府实施提价和征收额外烟草税以减少烟草消费，预计亚太地区的市场增长将刺激市场增长。例如，在计划增税将影响传统捲烟销售的日本和印度，烟草产品的发展似乎有很大的潜力。
• 此外，与其他生产普通盒子的国家不同，生产出色彩鲜艳且有吸引力的香烟包装。印有名河、蜜饯、珍稀国宝、名建筑、名胜古蹟、名贵花卉等图案的烟包流行率较高。例如，熊猫、牡丹、春花、黄山和太子亭等中国主要捲烟品牌在其包装上使用了这些设计和图像。
• 中国烟草业等特征鼓励与其他国家截然不同的品牌和视觉文化。捲烟包装标誌和图形既传达了强烈而深刻的传统文化历史感，又融合了民族自豪感，鼓励了烟草使用，从而扩大了该国的烟草包装市场。
• 在该地区，关于采用平装和烟草使用警告图形的法规日益增多，极大地限制了所研究的市场。例如，2022 年 7 月，印度政府卫生和家庭福利部通过 2022 年 7 月 21 日的 GSR 248(E) 和 GSR 248(E) 修订了 2008 年烟草和其他烟草製品（包装和标籤）条例) 对所有人来说，我们将在烟草产品包装上宣布一套新的特定健康警语。

竞争格局

主要公司包括 WestRock Company West、Amcor Limited、The International Paper Company、Smurfit Kappa Group PLC、Phillip Morris International Inc.、Sonoco Products Company。市场集中度适中，因为市场上的供应商因参与者之间跨地区的市场份额而异。因此，市场集中度适中。

• 2022 年 3 月 - Westlock 公司在克莱蒙特的消费包装工厂扩建 285,000 平方英尺，破土动工。4700 万美元的投资因 One North Carolina Fund 提供的基于绩效的赠款而得到加强。
• 2022 年 2 月，Westrock 宣布计划在华盛顿州朗维尤新建一座瓦楞纸箱工厂，以满足太平洋西北部地区客户日益增长的需求。新瓦楞纸箱厂将服务于太平洋西北地区的所有行业和市场。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第三章执行摘要

第四章市场动态

• 市场概况
• 产业吸引力——波特五力分析
  • 供应商的议价能力
  • 消费者议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争对手之间的竞争
• 市场驱动力
  • 消费者对休閒烟草的偏好
• 市场製约因素
  • 政府监管导致市场停滞
• COVID-19 对市场格局的影响

第五章市场细分

• 按材质
  • 纸/纸板
  • 塑料
  • 其他材料
• 按包装类型
  • 初级包装
  • 二次包装
• 按地区
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东/非洲

第 6 章 竞争格局

• 公司简介
  • WestRock Company
  • Amcor Limited
  • The International Paper Company
  • Smurfit Kappa Group PLC
  • Mondi Group
  • Innova Films Limited
  • Phillip Morris International Inc.
  • Sonoco Products Company
  • Siegwerk Druckfarben AG & Co. KGaA
  • Japan Tobacco International
  • Treofan Film international
  • Stora Enso Oyj

第七章投资分析

第八章市场展望

The tobacco packaging market is expected to register a CAGR of 3.32% during the forecast period. Continuous product innovation in terms of ingredients, nicotine level, flavor, and size, coupled with consumer preference for tobacco as a recreative habit to reduce stress and anxiety, is propelling the adoption of tobacco and resulting in the market's growth.

Key Highlights

• Owing to the growing consumption of cigarettes and tobacco, the market for tobacco packaging is witnessing considerable growth. Nearly 6.5 trillion cigarettes are sold worldwide yearly, which translates to roughly 18 billion cigarettes daily. Furthermore, there are 1.1 billion tobacco consumers globally, according to the Action on Smoking and Health (ASH). This number is anticipated to grow to 1.6 billion over the next two decades.
• Furthermore, the packaging market for tobacco has been witnessing mandatory regulations regarding avoiding attractive packaging and adopting plain packaging. The need for tobacco packaging has significantly shifted toward plain packaging over the past eight years. According to WHO, plain packaging is a considerable demand reduction measure that reduces the attractiveness of tobacco products, restricts tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labeling, and increases the effectiveness of health warnings.
• Significant market growth will also result from the rising popularity of flavored cigars, the rise in obesity rates, the introduction of numerous cutting-edge packaging methods, and other factors. However, the increase in government regulations on smoking, the number of anti-smoking efforts, and the rise in various respiratory ailments may, to some extent, limit the product's market penetration.
• The spread of COVID-19 has impacted the tobacco packaging market negatively, as the disease attacks the lungs, and people are prohibiting the use of products and behaviors that weakens the lungs and put individuals at risk of contracting the disease. The decreased demand for tobacco products combined with the closure of retail shops selling these products and supply chain disruptions have decreased sales since the virus spread. This reduced demand is anticipated to stay low in the short run, impacting tobacco packaging directly.

Key Market Trends

Secondary Packaging to Witness Significant Demand

• Like other sensitive goods, tobacco products such as cigarettes require packaging, which provides barrier properties to deliver the product in optimum condition. Secondary packaging, such as flexible packaging, has eventually become the traditional packaging for tobacco and typically includes functionality such as re-closable or re-sealable laminated film pouches and bags. These packs have a new flow-wrapped outer film, all contributing to the barrier requirements.
• Vendors in the market are rapidly expanding their manufacturing plants, intending to increase their production capacity and gain a larger share of the industry revenue pie. For instance, in May 2021, Siegwerk marked its presence with two important initiatives, 4evergreen and CosPaTox, to promote its circularity in packaging.
• However, government regulations and anti-smoking campaigns are prevalent globally, and prohibitive taxation & regulations have increased over the last few years, which has led to a decline in cigarette consumption. As a result, tobacco packaging is expected to post a slow CAGR during the forecast period. For instance, Singapore has adopted plain packaging of tobacco products; the Ministry of Health Singapore stated that the measure would contribute to achieving broader tobacco control goals in the country by discouraging non-smokers and children from taking up smoking, encouraging current smokers to quit, and promoting a tobacco-free lifestyle, which will ultimately lead to reduced smoking prevalence.
• This new measure will restrict the use of logos, colors, images, or other promotional information associated with the tobacco brand on all types of tobacco products sold in Singapore. Product and brand names will be allowed in a standardized font style and color.
• Regardless of the macro factors, such as the booming retail sector, increase in online sales, technological advancements, and other factors, like an increase in several new smokers, etc., are expected to contribute to the demand for tobacco packaging products in the market.

Asia Pacific to Hold a Major Share

• The government's measures to decrease cigarette consumption by raising prices and enacting extra cigarette taxes are expected to fuel market growth in the Asia-Pacific region. For instance, traditional cigarette sales in Japan and India will be impacted by the planned tax increases, which will present a significant potential for developing tobacco products.
• Furthermore, the country produces colorful and attractive tobacco packages, unlike other countries producing plain boxes. There is a high prevalence of cigarette packets bearing images of famous rivers, maintains, rare and precious national treasures, well-known buildings, historical sites, and rare flowers. For instance, the major Chinese cigarette brands, including Panda, Peony, Chunghwa, Mount Huangshan, and The Pavilion of Prince Teng, have such designs or images on their packaging.
• Characteristics such as the tobacco industry in China encourage a brand and visual culture that is fundamentally different from those of other countries. The signs and graphics on cigarette packaging not only carry a strong and deep sense of the history of traditional culture but also integrate a sense of national pride, encouraging tobacco use and thereby augmenting the market for tobacco packaging in the country.
• The increase in regulations regarding the adoption of plain packaging and graphic regarding warnings of tobacco usage in the region has been significantly restraining the market studied. For instance, in July 2022, The Ministry of Health and Family Welfare, Government of India notified new sets of specified health warnings for all tobacco product packs by amending the Cigarettes and Other Tobacco Products (Packaging and Labeling) Rules, 2008 vide GSR 248(E), dated July 21, 2022.

Competitive Landscape

The major companies include WestRock CompanyWest, Amcor Limited, The International Paper Company, Smurfit Kappa Group PLC, Phillip Morris International Inc., and Sonoco Products Company, among others. The market is moderate in concentration as the vendors in the market vary for market share across regions among players. Therefore market concentration will be moderate.

• March 2022 - The WestRock company broke ground on a 285,000-square-foot expansion at its consumer packaging facility in Claremont. The USD 47 million investment was bolstered by a performance-based grant from the One North Carolina Fund.
• February 2022 - WestRock Company announced its plans to build a new corrugated box plant in Longview, Washington, to meet the growing demand from its regional customers in the Pacific Northwest. The new corrugated box plant will serve all industry segments and markets in the Pacific Northwest.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Market Drivers
  • 4.3.1 Consumer Preference for tobacco as a Recreative Habit
• 4.4 Market Restraints
  • 4.4.1 Government Regulations Causing the Market to Stagnate
• 4.5 Impact of COVID-19 on the Market Landscape

5 MARKET SEGMENTATION

• 5.1 By Material
  • 5.1.1 Paper and Paperboard
  • 5.1.2 Plastic
  • 5.1.3 Other Materials
• 5.2 By Packaging Type
  • 5.2.1 Primary
  • 5.2.2 Secondary
• 5.3 By Geograpgy
  • 5.3.1 North America
  • 5.3.2 Europe
  • 5.3.3 Asia Pacific
  • 5.3.4 Latin America
  • 5.3.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 WestRock Company
  • 6.1.2 Amcor Limited
  • 6.1.3 The International Paper Company
  • 6.1.4 Smurfit Kappa Group PLC
  • 6.1.5 Mondi Group
  • 6.1.6 Innova Films Limited
  • 6.1.7 Phillip Morris International Inc.
  • 6.1.8 Sonoco Products Company
  • 6.1.9 Siegwerk Druckfarben AG & Co. KGaA
  • 6.1.10 Japan Tobacco International
  • 6.1.11 Treofan Film international
  • 6.1.12 Stora Enso Oyj

7 INVESTMENT ANALYSIS

8 MARKET OUTLOOK