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市场调查报告书
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1138577

汽车语音识别系统市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

Automotive Voice Recognition System Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 90 Pages | 商品交期: 2-3个工作天内

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简介目录

车载语音识别系统市场在 2021 年价值 20.1 亿美元，到 2027 年将达到 35.1 亿美元，在 2022-2027 年预测期间的复合年增长率约为 8.07%。预计将取得进展。

当 2020 年 COVID-19 大流行爆发时，车载语音识别系统行业由于随之而来的停产、停工和贸易限製而受到负面影响。此外，汽车产量下降、在家办公导致汽车销量下降、劳动力短缺导致出差限制等因素放大了疫情对汽车行业的影响。

随着汽车销量稳步增长且汽车製造商正在恢復运营，预计 COVID-19 病例数较低的国家将在预测市场期间復苏。此外，为了与汽车行业关键领域的客户保持连续性，製造商正在实施应急计划以减轻未来业务的不确定性。

从长远来看，汽车生产和销售的增长，世界大部分地区消费者收入水平的提高，使他们能够在舒适和豪华服务以及更安全的驾驶因素上花费更多。舒适性，以及年轻客户对具有最新连接性和人工智能功能的车辆的偏好等，将成为预测期内推动市场的一些因素。提供语音识别功能的型号数量非常有限，这可能会影响未来的市场增长。

市场领导者正在通过与主要汽车原始设备製造商合作并将语音识别技术集成到他们的车辆中来扩展他们的产品。例如，2022 年 9 月，BMW集团将与Microsoft合作开发新的语音和 AI 驱动的语音助手，该语音助手将集成到最新版本的BMW智能个人助理 (IPA) 中， BMW 7系和BMW i7.宣布选择了该公司的子公司Cerence。同样在 2022 年 3 月，Volkswagen AG选择了Microsoft子公司 Cerence，将语音对话和 AI 技术集成到新的信息娱乐系统中，该系统将在新款VW Golf GTi 8中首次亮相。

由于联网汽车销量高、年轻购车者愿意选择语音识别技术等最新联网功能，以及汽车 OEM 市场的强大存在，亚太地区占据主导地位。由于购车者对语音识别等新一代技术的高度亲和力和联网汽车的高销量，欧洲和北美是第二大市场。

主要市场趋势

对汽车连接性和安全性的需求不断增长推动市场增长

如今想要购买汽车的年轻客户更关心连接功能，而不是汽车的机械规格。这种趋势在欧洲和亚太地区等市场变得越来越明显，导致对车载语音识别系统等功能的需求增加。例如，2021年在中国销售的超过1300万辆乘用车将配备语音识别系统。这比 2020 年增加了 13%。

客户越来越多地购买以增加联网和自动驾驶汽车提供的安全保障。联网汽车和自动驾驶汽车均标配语音识别技术。语音识别系统被认为能够通过将辅助人员从基本的日常任务中解放出来并让他们完全专注于驾驶来减少车祸的数量。

在印度等市场，有一种趋势是推出配备支持当地语言的语音识别技术的车辆。例如，在印度推出的全新紧凑型SUV“Hyundai Venue”就搭载了语音识别系统，除了英语和印地语外，还支持10种印度语言。从车型来看，中檔车现在占据市场主导地位，豪华车中使用的语音识别技术现在也被用于中檔车。例如，Honda在印度推出了第五代城市，采用了Google的语音助手技术。

因此，在预测期内，联网和自动驾驶汽车销量的增加、车辆安全性提高的趋势以及语音识别系统在中檔汽车（如家用轿车和紧凑型 SUV）中的使用将推动市场的发展。预计将

预计亚太地区将在预测期内主导市场

预计亚太地区将在北美和欧洲之后占据压倒性的份额。亚太地区是乘用车的巨大市场。特别是印度和中国是全球最大的乘用车市场，约占全球乘用车销量的 30%，使亚太地区成为语音识别系统最赚钱的市场。

在中国和韩国等市场销售的大多数汽车都具有某种形式的语音识别功能。例如，2021年在中国销售的68%的新乘用车将配备语音识别系统。因此，联网汽车在中国等市场新车销售中的高渗透率使亚太地区成为车载语音识别系统的最主要地区。

由于许多语音识别技术开发商的存在以及这些地区联网汽车的销量不断增长，欧洲和北美也是主要市场。因此，随着每家公司在该领域推出新的创新，预计在预测期内，车载语音识别系统市场将在商用车领域增长。例如

  • 2022年9月，Chevrolet在中国推出全新紧凑型SUV“Seeker”，搭载内置语音识别技术的Xiaoxue操作系统。
  • 2022 年 5 月，Lexus在日本首次推出全新紧凑型跨界车 UX。该车配备了语音识别系统，可用于打开/关闭车内的空调和音乐。

竞争格局

车载语音识别系统高度集成。这个市场的特点是存在与主要汽车製造商相关的大型参与者。这些参与者还从事合资企业、併购、新产品发布和产品开发，以扩大其品牌组合併巩固其市场地位。

主导全球市场的主要参与者包括Apple Inc.Alphabet Inc.、Microsoft Corp.、Sensory AI Inc.、VoiceBox Technologies Corp.。主要参与者正在推出新产品并与汽车 OEM 展开合作，以确保其市场地位并保持领先于市场曲线。例如：

  • 2022 年 2 月，Pioneer Corporation 发布了 Promatix AI，这是一个新的移动专用平台，可通过语音命令实现搜索和控制等功能。
  • 2021 年 12 月，Volkswagen AG推出了具有改进语音识别技术的新款高尔夫，该技术可以接受带有 Hello Volkswagen 短语的语音命令。

其他福利。

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查先决条件
  • 调查范围

第二章研究方法论

第三章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 产业吸引力——波特五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章市场细分（市场规模：十亿美元）

  • 车辆类型
    • 内燃机
    • 电子车
  • 车辆价格
    • 经济型车
    • 中檔车
    • 豪华车
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 北美其他地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 意大利
      • 欧洲其他地区
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 韩国
      • 亚太其他地区
    • 世界其他地区
      • 巴西
      • 阿拉伯联合酋长国
      • 其他国家

第 6 章 竞争格局

  • 供应商市场份额
  • 公司简介
    • Microsoft Corporation
    • Apple Inc.
    • Lumenvox
    • iNAGO Corporation
    • Alphabet Inc.
    • Harman Corporation
    • Nuance Communications Inc.
    • Sensory Inc.

第七章市场机会与未来趋势

简介目录
Product Code: 69770

The Automotive Voice Recognition System Market was valued at USD 2.01 Billion in 2021, and it is expected to reach USD 3.51 Billion by 2027, registering a CAGR of around 8.07% during the forecast period, 2022-2027.

When the COVID-19 pandemic happened in 2020 the automotive voice recognition system industry was negatively affected due to the resulting manufacturing shutdowns, lockdowns, and trade restrictions. Furthermore, the effects of the pandemic on the automobile industry were amplified due to the fall in automotive production, a decline in automobile sales due to work-from-home routines, and traveling restrictions coupled with a lack of labor.

Since automotive manufacturers have resumed operations due to steadily rising automobile sales in countries with a limited number of COVID-19 cases, the market is likely to recover during the forecast market. Furthermore, the manufacturers are implementing contingency plans to mitigate future business uncertainties to retain continuity with clients in the critical sectors of the automobile industry.

Over the long term, increasing number of automobile production and sales, increased income level of consumers in most parts of the world which is allowing them to spend more on comfort and luxury services, development of infotainment and technology services to provide safety and comfort to the driver as well as preference of young customers for automobiles equipped with latest connectivity and AI features are some of the factors which are expected to drive the market during the forecast period. The number of models offered with voice recognition capabilities is very limited which may impact the growth of the market in the future.

Key players in the market are expanding their services by tying up with major automobile OEMs to integrate their voice recognition technologies in the OEMs' vehicles . For instance, in September 2022, BMW Group announced that they have selected Cerence Inc., a Microsoft Corp. subsidiary to develop a new voice and AI powered voice assistant to be integrated in the latest version of BMW Intelligent Personal Assistant (IPA) which would be available in new BMW 7 Series and BMW i7. Also in March 2022, Volkswagen AG selected Cerence Inc., a Microsoft Corp. subsidiary to integrate voice conversational and AI technologies in its new infotainment system which will debut in the new VW Golf GTi 8.

Asia-Pacific is the dominant market due to large sales of connected vehicles, willingness on the part of young automobile buyers to opt for latest conectivity features like voice rcognition technology and large prescence of automobile OEMs. Europe and North America are the next largest markets because of the close affinity of car buyers with new age technologies like voice recognition and high sales of connected vehicles.

Key Market Trends

Increasing Demand for Vehicle Connectivity and Safety is Aiding the Market Growth

Today young customers looking to buy a car attach more significance to the connectivity features than the mechanical specifications of the vehicle because they demand driving comfort and convenience more than the outright power or torque figures. This trend is increasingly observed in markets like Europe and Asia-Pacific which has led to an increase in the demand for features like in-vehicle voice recognition systems. For instance, in 2021 over 13 million passenger vehicles sold in China featured a voice recognition system. This is a Year on Year increase of 13% over 2020.

Customers are increasingly buying connected and autonomous vehicles for the increased assurance of the safety these types of vehicles have on offer. Both connected as well as autonomous have voice recognition technology as a standard feature. Voice recognition systems have been seen to reduce the number of vehicle accidents since they free the drivers from basic, routine tasks so that the drivers can fully concentrate on driving.

Another trend in the markets like India is launching of vehicles featuring voice recognition technologies that support vernacular languages. For instance, the new Hyundai Venue compact SUV launched in India features a voice recognition system which supports 10 Indian languages , in addition to English and Hindi. By vehicle type mid price vehicles dominated the market because the voice recognition technologies which were earlier available in luxury vehicles are now being increasingly offered in mid price vehicles. For instance, Honda Motor Corp. launched fifth generation City in India equipped with Google's Voice Assistant technology.

Thus increasing sales of connected and autonomous vehicles, trend towards greater vehcile safety and availability of voice recognition systems in mid priced vehicles like family sedans and compact SUVs are some of the factors anticipated to drive the market in the forecast period.

Asia-Pacific Region Anticipated to Dominate the Market During Forecast Period

The Asia -Pacific region expected to be dominant market followed by North America and Europe. Asia -Pacific is a huge market for passenger vehicles. India and China are some of the largest markets for passenger vehicles in the world which contribute to almost 30% of the worldwide passenger vehicle sales thus making Asia-Pacific the most lucrative market for automotive voice recognition systems.

The majority of the vehicles sold in markets like China and South Korea are connected and feature some kind of voice recognition capabilities. For instance, in 2021 68% of the new passenger vehicles sold in China featured voice recognition systems. Thus the high prevalence of connected vehicles in new vehicle sales in markets like China makes Asia-pacific the most dominant region for automotive voice recognition systems.

Europe and North America are also major markets due to the large presence of voice recognition technology developers and the rising sales of connected vehicles in these geographies. Thus, with companies coming up with new innovations in this segment, the market for automotive voice rcognition systems is expected to grow over the forecast period for the commercial vehicles segment. For instance

  • In September 2022, Chevrolet launched new Seeker compact SUV in China featuring Xiaoxue operating system with built-in voice recognition technology.
  • In May 2022, Lexus premiered its new UX compact crossover in Japan. The vehicle comes with a voice recognition system which can be used to on/off the airconditioning system and music in the vehicle.

Competitive Landscape

The automotive voice recognition system is highly consolidated. The market is characterized by the presence of considerably large players who have entered into collaborations with major automotive OEMs. These players also engage in joint ventures, mergers and acquisitions, new product launches, and product development to expand their brand portfolios and cement their market positions.

Some of the major players dominating the global market are Apple Inc. Alphabet Inc., Microsoft Corp., Sensory AI Inc., and VoiceBox Technologies Corp. Key players are launching new products and entering into collaborations with automotive OEMs to secure their market position and stay ahead of the market curve. For instance,

  • In February 2022, Pioneer Corporation introduced Promatix AI its new dedicated platform for mobility which enables functions like search and control through voice commands.
  • In December 2021, Volkswagen AG launched new Golf with improved voice recognition technology which will accept voice commands with Hello Volkswagen phrase.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (MARKET VALUE IN USD BILLION)

  • 5.1 Vehicle Type
    • 5.1.1 IC Engine
    • 5.1.2 Electric
  • 5.2 Vehicle Price
    • 5.2.1 Economy Vehicles
    • 5.2.2 Mid-Priced Vehicles
    • 5.2.3 Luxury Vehicles
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 Brazil
      • 5.3.4.2 United Arab Emirates
      • 5.3.4.3 Other Countries

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Microsoft Corporation
    • 6.2.2 Apple Inc.
    • 6.2.3 Lumenvox
    • 6.2.4 iNAGO Corporation
    • 6.2.5 Alphabet Inc.
    • 6.2.6 Harman Corporation
    • 6.2.7 Nuance Communications Inc.
    • 6.2.8 Sensory Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS