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市场调查报告书
商品编码
1439190
全球汽车语音辨识系统市场评估:依车辆类型、应用、技术、车辆类别、地区、机会、预测(2017-2031)Automotive Voice Recognition System Market Assessment, By Vehicle Type, By Application, By Technology, By Vehicle Class, By Region, Opportunities and Forecast, 2017-2031F |
全球汽车语音辨识系统市场规模预计将从 2023 年的 25.1 亿美元增至 2031 年的 47 亿美元,2024-2031 年预测期间复合年增长率为 8.15%。先进车辆的出现正在为装备製造业增值。从远端资讯处理到引擎变速箱,新的和附加的工具正在彻底改变汽车产业。安装了智慧钥匙系统、遥控钥匙和语音辨识系统等先进的安全功能。人工智慧、物联网和智慧控制系统的整合预计将推动市场成长。
此外,智慧语音辨识系统的加入增强了对导航、音乐播放、气候控制、智慧家庭设备等的控制,这增加了市场对语音辨识系统的需求。由于进口税率降低和新车型的推出,高檔汽车销售增加正在推动市场成长。从长远来看,随着消费者收入的增加以及他们能够在奢侈品和舒适度上花更多的钱,预计将生产和销售更多的汽车。资讯娱乐和高科技服务提供安全、舒适,预计将受到年轻消费者的青睐。因此,汽车品牌正在利用尖端技术升级其语音辨识和控制系统。
例如,2024 年 1 月,Volkswagen GmbH推出了第一款将基于人工智慧的聊天盒 ChatGPT 与 IDA 语音助理整合的汽车。此功能是 Cerence Chat Pro,由我们的技术合作伙伴 Cerence Inc. 开发。Cerence Chat Pro 提供与 ChatGPT 的智慧汽车等级整合。
ChatGPT 与安全动态的集成为市场动态增加价值
Chat GPT 的引入及其与汽车人工智慧的整合彻底改变了语音辨识技术。语音辨识系统有助于提高车辆安全性,使驾驶者能够利用各种车辆功能并在无需触摸按钮的情况下驾驶。此外,ChatGPT 还具有看、听和说话功能,可协助车辆即时对话和回应。多模式功能透过影像和音讯输入实现物联网和连网汽车技术。汽车製造商专注于车辆的进步和电动车的高采用率,从而推动市场成长。
电动车正在将车辆的变速箱和其他功能(例如 ECU 管理和 ORVM 控制)数位化。因此,电动和混合动力汽车销量的增加将增加对汽车语音辨识系统的需求。
中阶汽车增加高级功能推动市场成长
生成式人工智慧的兴起进一步加强了车辆安全性。对车辆连接性和安全性的需求不断增长,为市场成长增加了价值。此前,语音辨识系统仅限于高级汽车。然而,由于可及性的提高和激烈的市场竞争,这些系统现在被安装在中檔汽车中,从而促进了市场的成长。
因此,预计市场上连网和自动驾驶汽车的销售量将增加,车辆安全性将会提高,语音辨识技术将在家庭轿车和小型 SUV 等中价位车辆中普及。对车载免持操作和增强型远端资讯处理的需求不断增长,促使设备製造商利用自然语言处理(NLP)技术升级识别技术。此外,新型电动车越来越多地配备 ADAS、智慧钥匙和多种语音命令系统。
例如,2023年7月,MG Motor UK Limited(Morris Garages)推出了配备2级自动驾驶(ADAS)和智慧钥匙系统的2023 ZS EV。该车配备了 100 多个语音辨识指令控制,用于天窗、空调、导航等。
本报告研究和分析了全球汽车语音辨识系统市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global automotive voice recognition system market is projected to witness a CAGR of 8.15% during the forecast period 2024-2031, growing from USD 2.51 billion in 2023 to USD 4.7 billion in 2031. The advent of advanced vehicles has added value to the equipment manufacturing industries. New additional tools are revolutionizing the automotive industry, from telematics to engine transmission. Advanced security features, such as smart key systems, fob, and voice recognition systems, are being introduced. The integration of artificial intelligence, IoT, and smart control systems is anticipated to fuel market growth.
Furthermore, adding a smart voice recognition system with extended controls like navigation, music playback, climate control, and smart home devices is increasing the demand for voice cognition systems in the market. Increased sales of premium vehicles with reduced import rates and the launch of new vehicles are fueling the market growth. In the long run, more cars are expected to be produced and sold as consumers' incomes increase with their ability to spend more on luxury and comfort. Infotainment and tech services are expected to provide safety, comfort, and favorable preferences for young consumers. Hence, automotive brands are upgrading their voice recognition and control systems with cutting-edge technology.
For instance, in January 2024, Volkswagen GmbH presented its first vehicles by integrating an artificial intelligence-based chatbox, ChatGPT, and the IDA voice assistant. The feature is Cerence Chat Pro, developed by Cerence Inc., a technology partner. Cerence Chat Pro provides an intelligent automotive-grade integration with ChatGPT.
Integration of ChatGPT and Safety Dynamics to Add Value to the Market Dynamics
The advent of chat GPT, along with its integration with automotive AI, has transformed voice recognition technology. Voice recognition systems help enhance vehicle safety and allow drivers to navigate through different vehicle functions without physically touching the buttons. Furthermore, ChatGPT includes the capacity to see, hear, and speak, which helps vehicles talk and respond in real-time. The multimodal capability enables the IoT and connected car technology with image and voice inputs. Automotive manufacturers' focus on advancing vehicles along with the higher adoption of electric vehicles, propelling the market growth.
Electric vehicles have digitized vehicle transmissions and other functions like ECU management, and ORVM controls. Hence, the increased sales of electric or hybrid vehicles positively increase the demand for automotive voice recognition systems.
Addition of Premium Features in Mid-Range Vehicles to Fuel Market Growth
The rise of generative AI has added layers to vehicle security. The increasing demand for vehicle connectivity and safety is adding value to the market growth. Earlier, voice recognition systems were limited to the premium vehicle class. However, increasing accessibility and aggressive market competition have enabled these systems to be in the mid-range vehicle class, expanding the market growth.
As a result, the market is expected to see an increase in connected and autonomous vehicle sales, a shift towards more vehicle safety, and voice recognition in mid-priced vehicles such as family sedans or compact SUVs. The higher demand for hands-free in-car controls and enhanced telematics push equipment manufacturers to upgrade recognition technology with natural language processing (NLP) technologies. Additionally, new EVs are coming with ADAS, smart key, and multiple voice command systems.
For instance, in July 2023, MG Motor UK Limited (Morris Garages) launched a 2023 ZS EV with Autonomous Level-2 (ADAS) and smart key systems. The vehicle has 100+ voice recognition command controls for sunroof, AC, navigation, and more.
Government Focus on Vehicle Security to Propel Market Growth
The government supports the industry related to driver safety concerns, promotion of electric vehicles, and regulatory compliances. Automotive Artificial Intelligence (AI) is expanding its scope into manufacturing, supply chain optimization, cybersecurity, quality control, and defect detection. The government delivers subsidies and incentives to manufacturers and end-users for promoting electric vehicles. The government considers security and data privacy at the top of the list. The security issues in autonomous vehicles are due to the complexity of the AI algorithms and the difficulties in adapting them to real-world driving conditions. The voice recognition systems support the transition phase of modern automotive, so the government is supporting the automotive equipment industry.
For instance, in September 2023, the Union government of India announced the standard operating procedures (SOPs) for the Production Linked Incentives (PLI) scheme for the extended automobile sector with new technological penetration. One can apply for incentives by submitting a testing and certification application for products using cutting-edge automotive technology.
Luxury Vehicle Leads with Enhanced Comfort and Convenience
The luxury segment is expected to lead the market based on vehicle class. The growth is attributed to the increasing demand for extended comfort features. Multi-speaker setups with natural language processing and automated tools, based on artificial intelligence, are transforming the market dynamics. However, the economy segment is anticipated to grow accelerated due to its higher absorption and integration with the latest technology. Furthermore, the integration of centralization functions in luxury vehicles with more than a hundred controls and additional features is propelling the segment's growth. Alongside, the higher cost of certain voice recognition and control systems limit it to the luxury vehicle class, adding value to the segmental growth.
For instance, in June 2023, Mercedes-Benz Group AG integrated ChatGPT with MBUX infotainment system through Azure OpenAI service. It powers the vehicles with the enterprise-grade capabilities of Microsoft's cloud and AU platform. The system complements Mercedes with intuitive voice control through "Hey Mercedes".
Asia-Pacific Dominates the Market
Asia-Pacific is expected to lead the automotive voice recognition system market during the forecast period. The growth is expected due to the rising innovation in the auto manufacturing spaces in the region. Furthermore, emerging economies with expanding local automotive brands, technological tie-ups, and increased adoption are thriving in the regional market. Increasing per capita income and integrating cloud and AI services into voice recognition and control systems will likely positively impact the market. The adoption of ADAS technology among native automotive brands delivers affordable autonomous vehicles with features like voice recognition, smart keys, and advanced infotainment systems. China's focus on increasing the production of advanced infotainment systems, along with India's extended research on autonomous vehicles and driver comfort, is making Asia-Pacific the hub for the latest technologies.
For instance, in June 2023, MG Motor India announced its partnership with Jio platforms to deliver an industry-first broad range of connected car features. The integration delivers Hinglish Voice Assistant-enabled, powered by Jio's Digital Assets in its newly launched Comet EV.
Future Market Scenario (2024 - 2031F)
Extended research, higher sales of luxury vehicles, and increasing demand for autonomous vehicles are anticipated to accelerate the market expansion during the forecast period.
Higher sales of electric and hybrid vehicles with cloud connectivity and multimodal voice controls will likely enhance the market dynamics.
The application of natural language processing and enhanced response is projected to make talking cars possible.
The chatGPT-based response system will deliver better automotive voice recognition systems.
Key Players Landscape and Outlook
Key players in the automotive voice recognition system focus on delivering comfort and convenience to the end-users. The merger and partnership between communication solution providers and automotive manufacturers are central to the competitor landscape. The vendors focus on making their platform more inclusive, allowing it to integrate with a centralized system to deliver a long range of voice-controlled functions. Furthermore, the role of ChatGPT, generative AI, and IoT deployment impact the market offerings.
For instance, in October 2023, SoundHound Inc. debuted an advanced feature allowing drivers to communicate with the vehicle's user manual and get all the solutions through the user manual book. The feature augments SoundHound Chat AI for Automotive, linking the brand's voice AI to ChatGPT and other generative AI conversational systems.
In January 2024, Sensory Inc. introduced its state-of-the-art AI automotive platform at CES 2024. The system consists of advanced AI, voice, and vision technologies. The brand claims it is a revolutionary step in user-vehicle interaction.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.