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市场调查报告书
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1537616

汽车语音辨识系统：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Automotive Voice Recognition System - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

预计2024年全球汽车语音辨识系统市场规模将达30.6亿美元，2024-2029年预测期间复合年增长率为14.77%，2029年将达到60.9亿美元。

汽车语音辨识系统-市场

市场驱动因素包括汽车产量和销售的增加、世界大部分地区消费者收入水准的提高（他们现在能够在舒适和豪华的服务上花费更多）以及对驾驶员安全的需求增加，其中包括资讯娱乐和偏好服务的开拓。

*根据国际汽车工业协会（OICA）的数据，2022年轻型商用车新车销量将达到1,980万辆，而2021年为1,860万辆，较去年同期与前一年同期比较成长7%。

此外，自动驾驶汽车和连网汽车技术的快速增强正在刺激对 ADAS（高级驾驶员辅助系统）的需求，因为它们有助于为驾驶者提供免持体验，我认为这需要一段时间。此外，电动车在全球范围内的日益普及也大大促进了汽车语音辨识系统需求的成长。

*根据国际能源总署（IEA）的数据，2022年全球电池式电动车销量将达到730万辆，而2021年为460万辆，与前一年同期比较58.6%。

该市场的主要企业正在透过与主要汽车製造商 (OEM) 合作，将语音辨识技术整合到OEM车辆中来扩展其服务。

*2023 年 8 月，SoundHound AI Inc. 宣布推出先进的人工智慧技术，包括创新的边缘+云端连接、多语言功能和自订品牌语音助手，以帮助土耳其行动提供商 Togg 的智慧汽车整合到新产品线中。此外，该公司表示，Togg 的车载人工智慧语音助理可以即时追踪和理解语音上下文，有时甚至在用户说完之前。使用 SoundHound 专有的 Speech-to-Meaning (R) 和 Deep Meaning Understanding (R) 技术，您可以回答多个问题，甚至过滤结果。

*2022年9月，宝马集团宣布已选择微软公司子公司Cerence Inc.开发新的语音和人工智慧驱动的语音助手，以整合到最新版本的宝马智慧个人助理（IPA）中。这些功能将配备在新款 BMW 7 系列和 BMW i7 上。

由于联网汽车销量高、年轻汽车购买者愿意选择语音辨识技术等最新连网型功能以及汽车製造商的强大影响力，亚太地区成为成长最快的地区，预计这将成为一个区域市场。由于汽车购买者对语音辨识等新时代技术的亲和性以及联网汽车的高销量，欧洲和北美是第二大市场。

汽车语音辨识系统的市场趋势

乘用车领域将成为预测期内的驱动力

客户寻求的是驾驶舒适性和便利性，而不是功率和扭力数据，并且越来越倾向于购买具有先进连接功能而不是机械规格的汽车。这种趋势在全球主要汽车市场中越来越明显，增加了对车载语音辨识系统等功能的需求。

  • 根据国际汽车工业协会（OICA）预测，2022年全球新乘用车销量将达到5,740万辆，而2021年为5,640万辆，年成长与前一年同期比较1.9%。

此外，联网汽车和自动驾驶汽车销售的增加也推动了对语音辨识系统的需求。除了联网汽车之外，自动驾驶汽车也标配语音辨识技术。语音辨识系统有望将驾驶者从基本的日常任务中解放出来，让他们完全专注于驾驶，从而减少车祸的数量。梅赛德斯、宝马和奥迪等多家汽车製造商的豪华车和高级乘用车正在迅速将先进的语音辨识系统融入其车辆中，以获得行业竞争优势，这对市场产生了积极影响。细分市场的需求激增。

  • 2022年，BMW、宾士、奥迪将成为全球豪华车销量最高的主要汽车製造商。 2022年豪华车销售BMW为240万辆，宾士为207万辆，奥迪为161万辆。

因此，联网汽车和自动驾驶汽车的销售趋势不断增长，车辆安全性提高的趋势，以及家庭轿车和紧凑型 SUV 等中等价格分布车辆中包含语音辨识系统，这些都是推动这一趋势的一些因素。在预测期内推动市场。

预计亚太地区在预测期内成长最快

亚太地区预计将成为继北美和欧洲之后成长最快的区域市场。亚太地区是一个庞大的乘用车市场。印度和中国是全球最大的两个乘用车市场，占全球乘用车销售量的近30%，使亚太地区成为汽车语音辨识系统最有利的区域市场。

  • 根据电动车工业协会统计，2023年电动四轮车销量达48,105辆，而2022年为19,782辆，比与前一年同期比较增长143.1%。
  • 日本汽车经销商协会的数据显示，日本新车市场在2023年10月呈现强劲復苏，销量从2022年10月的359,159辆成长10.7%至397,672辆。

亚太国家的领先汽车製造商越来越愿意将先进的解决方案融入其车辆中，以提高客户的便利性。将人工智慧和支援虚拟助理的语音辨识系统融入车辆中是这些玩家所依赖的创新技术功能之一。领先的汽车製造商与语音辨识系统供应商建立了长期合作伙伴关係，并大力投资开发先进的语音辨识系统，以满足不断增长的需求。

  • 雷诺韩国汽车公司于2023年11月宣布，已与Tmap Mobility Co.签署了关于未来资讯娱乐合作的谅解备忘录。作为新车开发计划“Aurora Project”的一部分，雷诺韩国宣布将能够提供带有车载语音辨识功能的中型混合运动休旅车（SUV）“NUGU Auto”，Tmap Store，in-车辆便捷付款，以及专门针对电动车的服务我们计划安装「Tmap Infotainment」。
  • Cerence Inc.于2023年4月宣布，中国智慧汽车供应商斑马将为上海大众汽车有限公司（SVW）和一汽大众（FAW-VW）等斑马汽车製造商客户提供先进的车载对话服务。和语音辨识技术。 Cerence 的旗舰产品对话式人工智慧 (Conversational AI) 让车载助理能够充当主动且值得信赖的副驾驶，指导驾驶员日常出行，同时确保他们安全、知情和舒适。

因此，由于该领域的快速进步和创新，预计亚太国家商用车和乘用车领域的汽车语音辨识系统市场在预测期内都将成长。

汽车语音辨识系统产业概况

汽车语音辨识系统市场分散且竞争激烈，因为各种现有和新进业者都在生态系统中运作。该市场的特点是存在与主要汽车製造商结盟的相当大的参与者。这些参与者还进行合资、併购、新产品发布和产品开拓，以扩大其品牌组合併巩固其市场地位。例如，

  • 2024 年 1 月，大众汽车宣布，从 2024 年春季开始，作为大众 1D3、ID4、ID5、ID7、Tiguan、Passat 和 Golf 资讯娱乐系统一部分的 Cerence Chat Pro 系统将整合 ChatGPT 来分析已宣布的语音请求。它将支援并启用各种功能。这包括资讯娱乐、导航和气候控制功能的控制。
  • 2023 年 6 月，英国汽车製造商 Morris Garages 的印度分公司 MG Motor India 宣布与 Jio Platforms 合作，为其在印度新推出的智慧电动车带来独特的音讯作为联网汽车功能的一部分。解决方案。根据协议，Jio 的印度英语语音助理系统「HelloJio」将为驾驶 Comet EV 的印度客户提供多功能车载语音助理。
  • 2022 年 7 月，LG Electronics Inc. 与 SoundHound AI Inc. 合作，将 SoundHound 基于人工智慧的先进语音辨识平台整合到 LG 的汽车 IVI 资讯娱乐系统中。此次合作将使LG电子公司能够提供SoundHound公司先进的基于语音的AI，提供对话式语音控制，以显着提高车辆驾驶人和乘客的便利性。

未来几年，市场预计将看到人工智慧和 Alexa 等虚拟助理等先进技术整合到车辆语音辨识系统中。

其他好处：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 调查先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场驱动因素
    • 对豪华和高檔乘用车的需求不断增长推动市场成长
  • 市场限制因素
    • 高昂的购买和安装成本阻碍因素了市场成长
  • 工业吸引力 - 波特五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度

第五章市场区隔（市场规模：美元）

  • 按车型
    • 客车
    • 商用车
  • 依技术
    • 嵌入式
    • 云端基础
    • 混合
  • 按车辆类别
    • 经济
    • 中间价格分布
    • 奢华
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
      • 北美其他地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 义大利
      • 欧洲其他地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 其他亚太地区
    • 其他领域
      • 南美洲
      • 中东/非洲

第六章 竞争状况

  • 供应商市场占有率
  • 公司简介
    • Microsoft Corporation
    • Apple Inc.
    • Alphabet Inc.
    • Harman International Industries
    • Nuance Communications Inc.
    • Sensory Inc.
    • IBM Corporation
    • SoundHound AI Inc.
    • Kardome Technology Ltd
    • Amazon.com Inc.
    • Robert Bosch GmbH
    • iNago Corporation

第七章 市场机会及未来趋势

  • 将人工智慧（AI）和虚拟助理等先进技术融入语音辨识系统将推动市场需求
简介目录
Product Code: 69770

The Automotive Voice Recognition System Market size is estimated at USD 3.06 billion in 2024, and is expected to reach USD 6.09 billion by 2029, growing at a CAGR of 14.77% during the forecast period (2024-2029).

Automotive Voice Recognition System - Market

Over the forecast period, the market is expected to be driven by several factors, including increasing automobile production and sales, higher income levels of consumers in most parts of the world, enabling them to spend more on comfort and luxury services, development of infotainment and technology services to provide safety and comfort to the driver as well as the growing preference of young customers for automobiles equipped with the latest connectivity and AI features.

* According to the International Organization of Motor Vehicle Manufacturers (OICA), new light commercial vehicle sales touched 19.8 million units in 2022 compared to 18.6 million units in 2021 worldwide, recording a substantial Y-o-Y growth of 7%.

Moreover, rapid enhancement in autonomous vehicles and connected vehicle technology will fuel the demand for advanced automotive voice recognition systems as they assist in providing a hands-free experience to drivers. Coupled with that, the increasing penetration of electric vehicles worldwide is also a major contributor to the rising demand for automotive voice recognition systems.

* According to the International Energy Agency (IEA), battery electric vehicle sales worldwide touched 7.3 million units in 2022 compared to 4.6 million units in 2021, representing a Y-o-Y growth of 58.6%.

Key players in the market are expanding their services by tying up with major automobile original equipment manufacturers (OEMs) to integrate their voice recognition technologies into OEMs' vehicles. For instance,

* In August 2023, SoundHound AI Inc. launched its advanced AI technology, including innovative Edge+Cloud connectivity, multiple language capabilities, and a custom-branded voice assistant to be integrated into a new line of smart vehicles from Turkish mobility provider Togg. Further, the company stated that Togg's in-vehicle AI-powered voice assistant can track and understand speech context in real-time (in instances even before the user has finished speaking). Using SoundHound's proprietary Speech-to-Meaning(R) and Deep Meaning Understanding(R) technologies, it can also address multiple questions and filter results.

* In September 2022, BMW Group announced that it had selected Cerence Inc., a Microsoft Corp. subsidiary, for developing a new voice and AI-powered voice assistant for integration into the latest version of BMW Intelligent Personal Assistant (IPA). These features would be available in the new BMW 7 Series and BMW i7.

Asia-Pacific is expected to become the fastest-growing regional market due to large sales of connected vehicles, young automobile buyers' willingness to opt for the latest connectivity features like voice recognition technology, and a large presence of automakers. Europe and North America are the next largest markets because of the close affinity of car buyers to new-age technologies like voice recognition and high sales of connected vehicles.

Automotive Voice Recognition System Market Trends

Passenger Cars Segment to Gain Traction During the Forecast Period

Customers increasingly prefer to purchase a car with advanced connectivity features rather than the mechanical specifications of the vehicle because they demand driving comfort and convenience more than the outright power or torque figures. This trend is increasingly observed in major automotive markets worldwide, which has led to an increase in the demand for features like in-vehicle voice recognition systems.

  • According to the International Organization of Motor Vehicle Manufacturers (OICA), new passenger vehicle sales worldwide touched 57.4 million units in 2022 compared to 56.4 million units in 2021, representing a Y-o-Y growth of 1.9%.

Further, the demand for voice recognition systems is being accelerated by the rising sales of connected cars and autonomous vehicles. Both connected as well as autonomous vehicles have voice recognition technology as a standard feature. Voice recognition systems have been seen to reduce the number of vehicle accidents since they free drivers from basic, routine tasks so they can fully concentrate on driving. Luxury and premium passenger cars offered by various automakers, such as Mercedes, BMW, and Audi, are rapidly integrating advanced voice recognition systems in their vehicles to gain a competitive edge in the industry, which, in turn, is positively impacting the surging demand for this segment of the market.

  • In 2022, BMW, Mercedes-Benz, and Audi were the leading automakers with the highest luxury vehicle sales worldwide. BMW registered sales of 2.4 million units of luxury vehicles, followed by 2.07 million units by Mercedes-Benz and a sales volume of 1.61 million units by Audi in 2022.

Thus, increasing sales of connected and autonomous vehicles, the trend toward greater vehicle safety, and the availability of voice recognition systems in mid-priced vehicles like family sedans and compact SUVs are some of the factors anticipated to drive the market in the forecast period.

Asia-Pacific Expected to be the Fastest-growing Regional Market During the Forecast Period

The Asia-Pacific is expected to be the fastest-growing regional market, followed by North America and Europe. Asia-Pacific is a huge market for passenger vehicles. India and China are some of the largest markets for passenger vehicles in the world, contributing to almost 30% of the global passenger vehicle sales, thus making Asia-Pacific the most lucrative regional market for automotive voice recognition systems.

  • According to the Society of Manufacturers of Electric Vehicles, electric four-wheeler sales touched 48,105 units in FY 2023 compared to 19,782 units in FY 2022, representing a Y-o-Y growth of 143.1%.
  • According to the Japan Automobile Dealers Association, in October 2023, the new vehicle market in Japan made a strong recovery, with sales rising by 10.7% to 397,672 units from 359,159 units in October 2022.

Major auto manufacturers in Asia-Pacific countries are increasingly preferring to integrate advanced solutions in their vehicles to enhance customers' convenience. The incorporation of artificial intelligence and virtual assistant-enabled voice recognition systems in their vehicle fleets is among the innovative technological features that these players are relying on. Major automakers are forming long-term partnerships with voice recognition system suppliers and are investing hefty sums in the development of advanced voice recognition systems that can cater to the increasing demand. For instance,

  • In November 2023, Renault Korea Motors announced that it had signed a memorandum of understanding (MOU) with Tmap Mobility Co. for future infotainment collaboration. As part of the new car development project "Aurora Project," Renault Korea plans to equip the mid-size hybrid sports utility vehicle (SUV) with "Tmap Infotainment," which is capable of providing in-car voice recognition "NUGU Auto," Tmap Store, in-car easy payment, and electric vehicle-specialized services.
  • In April 2023, Cerence Inc. announced that Chinese smart car supplier Banma had tapped Cerence to bring advanced in-car conversational AI and voice recognition technology to Banma's automaker customers, including Shanghai Volkswagen Automotive Co. (SVW) and FAW-Volkswagen (FAW-VW). Cerence's flagship conversational AI enables in-car assistants to function as proactive, trusted co-pilots, leading drivers through their daily journeys while staying safe, informed, and comfortable.

Thus, with rapid advancements and innovations in this segment, the market for automotive voice recognition systems is expected to grow over the forecast period for both the commercial and passenger vehicles segment across Asia-Pacific countries.

Automotive Voice Recognition System Industry Overview

The automotive voice recognition system market is fragmented and highly competitive due to various incumbent players and new entrants operating in the ecosystem. The market is characterized by the presence of considerably large players who have entered into collaborations with major auto manufacturers. These players also engage in joint ventures, mergers and acquisitions, new product launches, and product development to expand their brand portfolios and cement their market positions. For instance,

  • In January 2024, Volkswagen announced that starting in spring 2024, the Cerence Chat Pro systems that are part of the infotainment in the VW 1D3, ID4, ID5, ID7, Tiguan, Passat, and Golf would integrate ChatGPT to assist with parsing voice requests and enabling a variety of functions. This includes controlling the infotainment, navigation, and climate functions.
  • In June 2023, MG Motor India, the Indian unit of British car maker Morris Garages, announced its partnership with Jio Platforms to offer unique voice solutions as part of its connected car features in its newly launched smart electric vehicle in India. As per the agreement, Jio's Hinglish voice assistant system, HelloJio, will offer versatile in-car voice assistants to Indian users driving the Comet EV.
  • In July 2022, LG Electronics Inc. collaborated with SoundHound AI Inc. to incorporate SoundHound's advanced AI-based voice recognition platform into LG's IVI infotainment systems for automobiles. The partnership will enable LG Electronics Inc. to offer SoundHound Inc.'s advanced voice-based AI that offers conversational voice controls to ensure a very high degree of convenience for drivers and passengers of the vehicle.

The market is anticipated to witness the integration of advanced technologies such as artificial intelligence and virtual assistants like Alexa in automotive voice recognition systems over the coming years.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Increasing Demand for Luxury and Premium Passenger Cars to Foster Market Growth
  • 4.2 Market Restraints
    • 4.2.1 High Purchase and Installation Costs Deter Market Growth
  • 4.3 Industry Attractiveness - Porter's Five Forces' Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in Value - USD)

  • 5.1 By Vehicle Type
    • 5.1.1 Passenger Cars
    • 5.1.2 Commercial Vehicles
  • 5.2 By Technology
    • 5.2.1 Embedded
    • 5.2.2 Cloud-based
    • 5.2.3 Hybrid
  • 5.3 By Vehicle Class
    • 5.3.1 Economy
    • 5.3.2 Mid-priced
    • 5.3.3 Luxury
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Italy
      • 5.4.2.5 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 India
      • 5.4.3.3 Japan
      • 5.4.3.4 South Korea
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 Rest of the World
      • 5.4.4.1 South America
      • 5.4.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Microsoft Corporation
    • 6.2.2 Apple Inc.
    • 6.2.3 Alphabet Inc.
    • 6.2.4 Harman International Industries
    • 6.2.5 Nuance Communications Inc.
    • 6.2.6 Sensory Inc.
    • 6.2.7 IBM Corporation
    • 6.2.8 SoundHound AI Inc.
    • 6.2.9 Kardome Technology Ltd
    • 6.2.10 Amazon.com Inc.
    • 6.2.11 Robert Bosch GmbH
    • 6.2.12 iNago Corporation

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Integration of Advanced Technologies such as Artificial Intelligence (AI) and Virtual Assistants into Voice Recognition Systems Propel Market Demand