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市场调查报告书
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1189758

酒精饮料市场 - 增长、趋势、COVID-19 的影响和预测 (2023-2028)

Alcoholic Beverages Market - Growth, Trends, and Forecast (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 130 Pages | 商品交期: 2-3个工作天内

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简介目录

在预测期内，酒精饮料市场的复合年增长率预计为 3.4%。

在年轻人口不断增长、中产阶级收入不断增加以及经济蓬勃发展的背景下，全球酒精饮料市场正在扩大。 对于酒类，消费者对新品种不断增长的需求已经彻底改变了精酿啤酒的製作方式。 许多啤酒厂选择为消费者配製淡味拉格啤酒，并开发具有所需特性的新产品品种。 为了满足不断增长的市场需求，世界各地和该地区的各种啤酒厂的精酿啤酒产量大幅增加。 例如，根据美国酿酒商协会的数据，到 2021 年，美国 65.7% 的精酿啤酒生产将发生在地区啤酒厂。 微型啤酒厂的兴起也增加了市场上精酿啤酒的产量。 到 2021 年，美国 18.4% 的精酿啤酒将由当地小型酿酒厂酿造。

世界上越来越多的年轻人、高可支配收入以及消费者对优质/超优质产品的需求预计将推动市场发展。 在全球范围内，啤酒是酒精饮料的市场领导者。 按地区划分，预计北美和亚太地区将在预测期内主导市场。 所研究的市场已经看到在线零售的增长。 过去几年，酒类电商平台Drizly在线上酒类配送方面实现了收入增长。

在 COVID-19 爆发期间，酒精饮料市场受到专卖店、酒吧、酒馆和餐馆关闭的严重影响。 2020 年年中，随着关闭措施的放鬆，零售商重拾信心。 与此同时，一些国家因政府监管和税收而出现价格飙升，这对所研究的市场影响很小。 例如，2020 年 3 月 24 日，Pernod Ricard 修改了本年度的展望，认为利润率下降了近 20%，这主要是由于 COVID-19 的传播。 与内部销售相比，公司还看到外部销售急剧增长。 例如，Constellations Brands 在 2020 年 2 月发现其美国本地渠道的啤酒销量增加了 30%，因为客户避免在本地渠道使用它以阻止 COVID-19 的传播。 在大流行期间，对威士忌和杜松子酒等硬饮料的需求增加，同时啤酒销量增加。 自家消费和品牌备货也是疫情期间维持市场的动力之一。

主要市场趋势

高端化驱动市场

全球消费者的品味正变得越来越成熟。 他们一直在寻找独特的高品质酒精饮料。 因此，市场增加了对优质酒精饮料的需求。 根据美国蒸馏酒协会的数据，2021 年消费了 2170 万箱 9 升优质威士忌和 2110 万箱 9 升优质伏特加。 此外，超高级威士忌同比增长 14.1%，而伏特加则占 13.9%。

消费者健康意识的增强增加了对优质酒精饮料的需求，以避免因饮酒不足导致的酒瘾。 这种日益增长的健康意识导致了功能性优质酒精饮料的诞生。 将各种天然和异国情调的成分混合到酒精中往往会改善其功能，从而吸引更多顾客的关注。 例如，2022 年 3 月，英国优质杜松子酒品牌 Whitley Neill 推出了一种新的杜松子酒变体 Oriental Spiced Gin。 这款杜松子酒由各种植物和香料製成，如香菜、生姜、辣椒、孜然、藏红花、八角和天堂谷物。

因此，预计在预测期内，优质和超优质酒精饮料的日益普及将推动市场需求。

北美占据重要市场份额

由于人口年轻，北美在酒精饮料行业占据主导地位。 预计在预测期内，对高品质酒精饮料的需求不断增长将提振酒精饮料市场。 由于可支配收入的增加，北美的酒类市场预计将呈指数级增长。 新兴国家有望在未来几年推动该地区的酒精饮料行业。 精酿啤酒和精酿烈酒是一个新兴的细分市场，原因在于消费者对该国精酿烈酒的优质品质的认知以及谨慎饮酒的理念。

美国葡萄酒市场由10,000多家酒厂服务，其中加利福尼亚州的份额最高，超过85%，其次是华盛顿州、俄勒冈州、纽约州、得克萨斯州和弗吉尼亚州。已成为一个州。 美国消费者越来越被标有无添加剂、无麸质、低碳水化合物、纯素食、无亚硫酸盐、低热量、低酒精度、清淡、有机和古环境友好的葡萄酒所吸引。 这种受欢迎程度归因于全国对健康食品和饮料的日益关注。

竞争格局

市场竞争激烈，大公司占据很大份额。 酒精饮料市场的主要参与者包括 Diageo、Anheuser-Busch InBev、Heineken Holding NV、Bacardi Limited 和 Constellation Brands。 酒精饮料市场参与者正在使用各种策略来增加销量。 这些战略包括併购、合作伙伴关係和产品创新。 例如，2021 年 6 月，Diageo India 宣布将在 United's Epitome Reserve 首次推出精酿威士忌。 Epitome Reserve 是一种小批量、手工工艺、100% 大米威士忌。 这种限量版威士忌仅以 2,000 瓶带有序列号的批次发行。

其他福利。

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 按产品类型
    • 啤酒
      • 麦酒
      • 啤酒
      • 混合型
    • 烈酒
      • 朗姆酒
      • 伏特加
      • 威士忌
      • 其他烈酒
    • 葡萄酒
    • 其他产品类型
  • 按分销渠道
    • Ontrade
    • 场外交易
      • 超市/大卖场
      • 专卖店
      • 在线商店
      • 其他场外渠道
  • 按地区细分
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 英国
      • 德国
      • 西班牙
      • 法国
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东和非洲
      • 阿拉伯联合酋长国
      • 南非
      • 其他中东和非洲地区

第六章竞争格局

  • 最活跃的公司
  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Diageo PLC
    • Bacardi Limited
    • Constellation Brands Inc.
    • Anheuser-Busch InBev
    • Heineken Holding NV
    • Molson Coors Brewing Company
    • Boston Beer Company Inc.
    • Asahi Group Holdings Ltd □
    • Carlsberg Group
    • Suntory Beverage & Food Limited□

第七章市场机会与未来趋势

第 8 章 COVID-19 对市场的影响

简介目录
Product Code: 56535

The alcoholic beverages market is expected to register a CAGR of 3.4% during the forecast period.

The global alcoholic beverages market is growing due to the increasing youth population, rising middle-class income, and a strong economy. The rising consumer demand for new variants, in the case of alcohol, has created a revolution in craft beer formulation. Many breweries have chosen to develop newer product varieties with the required characteristics, thereby formulating mild-lager beer for consumers. To cater to the upsurge in market demand, the production of craft beer in different global and regional breweries has increased significantly. For instance, according to the US Brewers Association, in 2021, 65.7% of craft beer production in United States took place in regional breweries. The increase in the number of microbreweries has also increased the production of craft beer in the market. In 2021, 18.4% of craft beer in United States was crafted in local microbreweries.

The market is likely to be driven by the increasing global young-adult demographic, coupled with high disposable income and consumer demand for premium/super-premium products. Globally, beer drives the market for alcoholic beverages. Regionally, North America and Asia-Pacific are expected to dominate the market during the forecast period. In the market studied, growth in online retailing has been observed. In the past few years, Drizly, an alcohol e-commerce platform, experienced revenue growth in online alcohol delivery.

During the COVID-19 outbreak, the alcoholic beverages market was severely impacted by the closure of specialty shops, bars, pubs, and restaurants. During mid-2020, the easing of lockdown measures led retailers to gain confidence. At the same time, a steep increase in prices was observed in some countries, mostly due to government regulations and taxes, thus minimally affecting the market studied. For instance, on March 24, 2020, Pernod Ricard revised its outlook for the current fiscal year and expected its profit margins to decline by nearly 20%, mainly due to the spread of COVID-19. Companies also witnessed a surge in their off-premise sales compared to on-premise sales. For instance, Constellations Brands saw a 30% rise in its beer volume in the US off-premise channel in February 2020, as the customers avoided on-premise to stem the spread of COVID-19. The demand for hard drinks, such as whiskey and gin, grew during the pandemic, while beer witnessed volume growth. In-house consumption, along with the stocking of brands, has been one of the driving factors of the market to sustain during the pandemic.

Key Market Trends

Premiumization is Driving the Market

Consumers worldwide have a more sophisticated palate now. They are always looking for distinctive and high-quality alcoholic beverages. This has increased the demand for premium-quality alcoholic beverages in the market. According to Distilled Spirits Council of United States, in 2021, 21.7 million 9-liter cases of premium whiskey and 21.1 million 9-liter cases of premium vodka were consumed. Also, the year-on-year growth rate for super-premium whiskey and vodka accounted for 14.1% and 13.9%, respectively.

The increased health consciousness of consumers has boosted the demand for premium alcoholic beverages in an effort to avoid alcohol poisoning, which is caused by consuming inadequate alcohol. This rise in health awareness has resulted in the creation of functional premium alcoholic beverages. The inclusion of different natural and exotic ingredients in alcohol tends to improve its functional properties, thereby gaining attention from a larger set of customers. For instance, in March 2022, Whitley Neill, a premium gin brand in United Kingdom, launched a new gin variant, namely, Oriental Spiced Gin. This gin consists of different botanicals and spices like coriander, ginger, chili, cumin, saffron, star anise, and grains of paradise.

Therefore, the rising popularity of premium and super-premium alcoholic beverages is expected to drive market demand during the forecast period.

North America Holds the Significant Market Share

North America dominates the alcoholic beverage industry due to the high portion of the young adult population. The rising demand for high-quality alcoholic drinks is expected to boost the alcoholic beverages market over the forecast period. The North American alcohol market is anticipated to grow dramatically due to the increased disposable income. Developing countries are expected to drive the region's alcoholic beverage industry in the coming years. Craft beer and craft spirits are the fastest-growing segments due to the consumer perception of craft spirits as premium quality and the concept of mindful drinking in the country.

The US wine market is being catered to by more than 10,000 wineries, with California holding the highest share, i.e., more than 85%, followed by Washington, Oregon, New York, Texas, and Virginia.​ American consumers are becoming more attracted to wines with descriptors such as no taste additives, gluten-free, low carb, vegan-friendly, sulfite-free, low calorie, low alcohol, light, lighter, organic, paleo-friendly, etc. This popularity is attributable to the rising focus on healthy food and beverages across the country.

Competitive Landscape

The market is highly competitive, and major players account for significant shares in the market. Some of the largest market players in the alcoholic beverages market are Diageo, Anheuser-Busch InBev, Heineken Holding NV, Bacardi Limited, and Constellation Brands. ​The players in the alcoholic beverages market use various strategies in order to increase their sales. These strategies include mergers and acquisitions, partnerships, and product innovations. For instance, in June 2021, Diageo India announced its debut in craft whisky with United's Epitome Reserve. Epitome Reserve is a small-batch, artisanal craft, 100% rice whisky. This limited edition whisky was only released in a batch of 2,000 numbered bottles.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Beer
      • 5.1.1.1 Ale
      • 5.1.1.2 Lager
      • 5.1.1.3 Hybrid
    • 5.1.2 Spirits
      • 5.1.2.1 Rum
      • 5.1.2.2 Vodka
      • 5.1.2.3 Whiskey
      • 5.1.2.4 Other Spirits
    • 5.1.3 Wines
    • 5.1.4 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 On-trade
    • 5.2.2 Off -trade
      • 5.2.2.1 Supemarkets/Hypermarkets
      • 5.2.2.2 Specialist Stores
      • 5.2.2.3 Online Stores
      • 5.2.2.4 Other Off-trade Channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Diageo PLC
    • 6.4.2 Bacardi Limited
    • 6.4.3 Constellation Brands Inc.
    • 6.4.4 Anheuser-Busch InBev
    • 6.4.5 Heineken Holding NV
    • 6.4.6 Molson Coors Brewing Company
    • 6.4.7 Boston Beer Company Inc.
    • 6.4.8 Asahi Group Holdings Ltd ​
    • 6.4.9 Carlsberg Group
    • 6.4.10 Suntory Beverage & Food Limited​

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET