到 2028 年的酒精饮料市场预测——按产品类型、分销渠道、口味、包装和地区进行的全球分析

根据 Stratistics MRC 的数据，全球酒精饮料市场在 2022 年将达到 16,263 亿美元，预计到 2028 年将达到 32,620 亿美元，预计将以 12.3% 的复合年增长率增长.

酒精饮料是将乙醇与谷物、发酵水果和糖混合製成的饮料。 苹果酒和葡萄酒由发酵的水果製成，而烈酒和啤酒则由发酵的黑麦和大麦製成。 饮料中的酒精含量取决于保存时间的长短和发酵的容器。 酒精饮料被广泛用作娱乐和恢復活力的液体。 由于青年人口的增长、中产阶级的壮大和健康的经济状况，全球酒精饮料市场正在迅速扩大。

根据美国酿酒商协会的数据，到 2021 年，美国 65.7% 的精酿啤酒生产将发生在地区啤酒厂。 此外，微型啤酒厂的兴起增加了市场上精酿啤酒的产量。 到 2021 年，美国 18.4% 的精酿啤酒将来自当地的小型啤酒厂。

市场动态：

驱动程序

购买酒精饮料的互联网场所增加

购买酒精饮料的在线平台的兴起预计将推动市场的增长。 有各种 Internet 站点提供酒精饮料分销服务以及企业啤酒和葡萄酒服务。 还提供从多个製造商到各个国家的重要分销服务设施，以及当地的啤酒厂和酒类商店。 但是，所有在线酒类订购平台都必须由成年人或更年长的人製作、携带和处理。 因此，购买酒精饮料的在线平台的扩展正在支持该行业的发展。

约束

消费者对非酒精饮料的偏好上升0

对碳酸饮料、汤力水、果汁饮料和苏打水等非酒精饮料的偏好上升可能会限制市场增长。 非酒精饮料可降低血压并维持心率，减少市场对酒精饮料的需求。

机会：

高端产品越来越受欢迎

对优质产品不断增长的需求将为酒精饮料市场的扩张开闢许多前景。 美国发展最快的酒类行业是即饮鸡尾酒业务，它扩展到新的领域，同时提供优质酒吧品质的饮料。 例如，Cutwater 鸡尾酒正变得越来越流行。 因此，对优质商品不断增长的需求正在推动市场增长。 人口增长将创造对酒精饮料的高需求，并可能带来广阔的市场扩张前景。

威胁

酒精饮料的副作用

过量饮用酒精饮料会导致多种不良反应，包括高血压、心脏病、中风、肝病、消化系统疾病、乳腺癌以及口腔癌、咽喉癌、食道癌、声带癌、肝癌、结肠和直肠。 由于这些副作用，对酒精饮料的需求下降，阻碍了行业发展。

COVID-19 的影响：

在 COVID-19 爆发期间，专卖店、酒吧、酒馆和餐馆的关闭对酒精饮料业务产生了重大影响。 随着锁定措施在 2020 年年中放鬆，零售商重拾信心。 与此同时，一些国家的价格大幅上涨，主要是由于政府监管和税收，但对所分析的市场影响很小。

预计在预测期内葡萄酒行业将是最大的行业

葡萄酒是世界上最古老、最受欢迎的酒精饮料之一。 葡萄酒是最受欢迎和最常见的酒精饮料之一，在欧洲国家被当作餐桌烈酒享用。 葡萄酒与各种场景和菜餚相关联，使其成为一种多功能饮品，不仅可以作为独立饮品享用，还可以作为鸡尾酒享用。 正宗口味和优质尺寸的吸引力已传达给消费者，导致全球市场销量增加。

在预测期内，“本地”部分预计具有最高的复合年增长率。

我们正在增加世界各地零售柜檯的吸引力，因为我们以比酒馆、酒吧和其他贸易商店更低的价格提供更广泛的产品选择。 投资者专注于建设现代化的贸易和便利的零售网站，以提供负担得起的快速购物，该市场正在获得可观的收入。 另一方面，随着各种饮酒习惯的引入，消费者也开始外出就餐。 预计在不久的将来，世界范围内日益西化和跨文化趋势将增加贸易渠道的普及。

市场份额最高的地区

北美人口年轻，预计在预测期内将占据最高份额，引领酒精饮料业务。 在预测期内，酒精饮料市场预计将受益于对高品质酒精饮料需求的增加。 由于可支配收入的增加，预计北美的酒类市场将显着发展。 新兴国家有望在未来几年重振该地区的酒精饮料行业。

复合年增长率最高的地区：

由于可支配收入增加，预计亚太地区在预测期内的复合年增长率最高。 此外，印度和中国等新兴国家对龙舌兰酒需求的增长将推动该地区的市场扩张。 此外，优质酒精饮料消费量的增加将进一步推动该地区的市场扩张。

主要发展：

2023 年 3 月，帝亚吉欧完成了对唐爸爸朗姆酒的收购。 此次收购符合帝亚吉欧收购利润丰厚的高增长品牌以支持高端化的战略。

2022 年 11 月，帝亚吉欧将收购德克萨斯州领先的超优质威士忌酿酒厂 Balcons Distillery。 该团队还使用通常在当地采购的高品质威士忌，如德克萨斯麦芽和烤蓝玉米，打造极具观赏性的威士忌系列。

2022 年 10 月，百加得推出了一款名为 Legacy 的印度製造威士忌。 为进一步加强其在印度的扩张计划，百加得打算通过 Legacy 为客户创建一个折扣定价类别。

本报告内容

• 按地区和国家/地区划分的市场份额评估
• 向新进入者提出战略建议
• 2020、2021、2022、2025 和 2028 年的综合市场数据
• 市场驱动因素（市场趋势、制约因素、机遇、威胁、挑战、投资机会、建议）。
• 根据市场预测在关键业务领域提出战略建议
• 竞争格局映射关键共同趋势。
• 公司简介，包括详细的战略、财务状况和近期发展
• 映射最新技术进步的供应链趋势

免费定制优惠：

购买此报告的客户将获得以下免费定制选项之一：

• 公司简介
  • 其他市场参与者的综合概况（最多 3 家公司）
  • 主要参与者的 SWOT 分析（最多 3 家公司）
• 区域细分
  • 根据客户的要求对主要国家/地区的市场估计/预测/复合年增长率（注意：基于可行性检查）。
• 竞争基准
  • 根据产品组合、区域影响力和战略联盟对主要参与者进行基准测试

内容

第 1 章执行摘要

第二章前言

• 概览
• 利益相关者
• 调查范围
• 调查方法
  • 数据挖掘
  • 数据分析
  • 数据验证
  • 研究方法
• 调查来源
  • 主要研究来源
  • 二级研究来源
  • 假设

第三章市场趋势分析

• 司机
• 约束因素
• 机会
• 威胁
• 产品分析
• 新兴市场
• COVID-19 的影响

第 4 章波特五力分析

• 供应商的议价能力
• 买家的议价能力
• 替代品的威胁
• 新进入者的威胁
• 竞争公司之间的敌对关係

第 5 章全球酒精饮料市场：按产品类型

• 啤酒
  • 啤酒
  • 麦酒
  • 混合型
• 葡萄酒
  • 加强型葡萄酒
  • 起泡酒
• 烧酒
  • 朗姆酒
  • 威士忌
  • 伏特加
  • 其他烈酒
• 其他产品类型

第 6 章全球酒精饮料市场：按分销渠道

• 本地
• 酒类商店
• 便利店
• 互联网零售
• 超市
• 杂货店

第 7 章全球酒精饮料市场：按口味

• 原味
• 有味道

第 8 章全球酒精饮料市场：按包装

• PET 瓶
• 可以
• 玻璃瓶

第 9 章。全球酒精饮料市场：按地区

• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 意大利
  • 法国
  • 西班牙
  • 其他欧洲
• 亚太地区
  • 日本
  • 中国
  • 印度
  • 澳大利亚
  • 新西兰
  • 韩国
  • 其他亚太地区
• 南美洲
  • 阿根廷
  • 巴西
  • 智利
  • 其他南美洲
• 中东和非洲
  • 沙特阿拉伯
  • 阿拉伯联合酋长国
  • 卡塔尔
  • 南非
  • 其他中东和非洲地区

第10章主要发展

• 合同、伙伴关係、协作和合资企业
• 收购与合併
• 新产品发布
• 业务扩展
• 其他关键策略

第11章公司简介

• Bacardi Limited
• Diageo PLC
• Anheuser-Busch InBev
• Heineken Holding NV
• Boston Beer Company Inc.
• Molson Coors Brewing Company
• Carlsberg Group
• Suntory Beverage & Food Limited
• Constellation Brands Inc.
• Asahi Group Holdings Ltd
• Pernod Ricard
• Tsingtao Brewery Co., Ltd.
• Suntory Holdings Limited
• Budweiser Brewing Company APAC Limited
• Anheuser-Busch InBev SA/NV
• Beijing Yanjing Brewery Co
• Wuliangye Yibin Co., Ltd
• CASTEL FRERES.
• Halewood International Limited
• Davide Campari-Milano N.V.

According to Stratistics MRC, the Global Alcoholic Beverages Market is accounted for $1,626.3 billion in 2022 and is expected to reach $3,262.0 billion by 2028 growing at a CAGR of 12.3% during the forecast period. An alcoholic beverage is a beverage made by combining ethanol with grains, fermented fruits, and sugar. Ciders and wines are manufactured from fermented fruit, whereas spirits and beers are derived from fermented rye and barley. The amount of alcohol in the beverage depends on how long it is held and the container in which it is fermented. Alcoholic beverages are widely utilised as recreational and revitalising liquids. Because of a growing youth population, rising middle-class income, and a healthy economy, the global alcoholic beverages market is expanding rapidly.

According to the US Brewers Association, in 2021, 65.7% of craft beer production in the United States took place in regional breweries. The increase in the number of microbreweries has also increased the production of craft beer in the market. In 2021, 18.4% of craft beer in the United States was crafted in local microbreweries.

Market Dynamics:

Driver:

Increasing the number of internet venues for purchasing alcoholic drinks

The rising online platform for purchasing alcoholic beverages is expected to boost market growth. There are various internet websites that provide alcoholic beverage distribution services and corporate beer and wine service. A significant distribution services facility from several manufacturers to various countries, as well as local breweries and liquor stores, is also available. All online alcohol order platforms, however, must be made, transported to, and processed by an adult or older. As a result, expanding online platforms for purchasing alcoholic beverages supports industry growth.

Restraint:

Increasing inclination of consumers towards non-alcoholic beverages0

The growing public preference for non-alcoholic beverages such as carbonated drinks, tonic water, fruit punch, and sparkling water may limit market growth. Non-alcoholic beverages serve to decrease blood pressure and sustain heart rate, lowering the market demand for alcoholic beverages.

Opportunity:

Premium products are becoming increasingly popular

The growing demand for premium products will open up numerous prospects for the expansion of the alcoholic beverages market. The fastest-growing segment of the alcohol industry in the United States is the ready-to-drink cocktail business, which has the ability to expand into new regions while simultaneously providing access to premium drinks of bar quality. Cutwater cocktails, for example, are becoming increasingly popular. As a result, the increased demand for premium items drives market growth. An expanding population generates a high demand for alcoholic beverages, which could provide abundant prospects for market expansion.

Threat:

Side effects of alcoholic beverages

Overdoes of alcoholic beverages are related with a variety of negative effects, including high blood pressure, heart disease, stroke, liver disease, and digestive issues and other cancers such as breast, mouth, throat, oesophagus, voice box, liver, colon, and rectum cancer. As a result of all of these side effects, demand for alcoholic beverages falls, hampered industry growth.

COVID-19 Impact:

The closure of specialised shops, bars, pubs and restaurants during the COVID-19 outbreak had a significant influence on the alcoholic beverages business. Retailers gained confidence as lockdown measures were eased in mid-2020. At the same time, high price increases were recorded in several nations, primarily due to government rules and taxes, which had a minor impact on the market analysed.

The wine segment is expected to be the largest during the forecast period

The wine segment is estimated to have a lucrative growth; due to Wine is the world's oldest and most popular type of alcoholic beverage. It is one of the most popular and commonly available alcoholic beverages, enjoyed as table spirits in European countries. Because of the growing association of this type with various occasions and food servings, it has become a versatile drink that can be consumed in cocktails as well as on its own. The combination of authentic taste and premium-sized attraction to consumers has led in increased sales in the global market.

The On Premises segment is expected to have the highest CAGR during the forecast period

The On Premises segment is anticipated to witness the highest CAGR growth during the forecast period, due to more product choice at lower pricing than pubs, bars, and other on-trade outlets has enhanced the appeal of retail counters around the world. Investors are concentrating their efforts on the creation of modern trades and convenient retail sites to provide quick shopping at affordable rates in the market, which is collecting significant income. On the other hand, the increasing adoption of various drinking practises has resulted in consumer dine-out trends. Rising Westernisation and cross-cultural trends around the world are projected to boost the popularity of on-trade channels in the near future.

Region with highest share:

North America is projected to hold the highest market share during the forecast period owing to its large young adult population; North America leads the alcoholic beverage business. Over the projected period, the alcoholic beverages market is likely to benefit from increased demand for high-quality alcoholic beverages. Because of rising disposable money, the North American alcohol market is expected to develop considerably. In the coming years, developing countries are likely to fuel the region's alcoholic beverage sector.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to rising disposable income. Furthermore, rising demand for agave-based spirits from emerging economies such as India and China would fuel market expansion in this region. Furthermore, increased consumption of high-quality alcoholic beverages will drive market expansion in this region even further.

Key players in the market:

Some of the key players profiled in the Alcoholic Beverages Market include: Bacardi Limited, Diageo PLC, Anheuser-Busch InBev, Heineken Holding NV, Boston Beer Company Inc., Molson Coors Brewing Company, Carlsberg Group, Suntory Beverage & Food Limited, Constellation Brands Inc., Asahi Group Holdings Ltd, Pernod Ricard, Tsingtao Brewery Co., Ltd., Suntory Holdings Limited, Budweiser Brewing Company APAC Limited, Anheuser-Busch InBev SA/NV, Beijing Yanjing Brewery Co, Wuliangye Yibin Co., Ltd, CASTEL FRERES., Halewood International Limited and Davide Campari-Milano N.V.

Key Developments:

In March 2023, Diageo completes acquisition of Don Papa Rum, This acquisition is in line with Diageo's strategy to acquire high growth brands with attractive margins that support premiumisation.

In Nov 2022, Diageo acquires leading Texas super premium whisky distiller, Balcones Distilling, The team also leverages distinctive high quality, and often locally sourced, original ingredients, including Texas-grown malted barley and roasted blue corn, to produce a range of highly decorated whiskies.

In Oct 2022 Bacardi launched an Indian-made whiskey named Legacy. Bacardi intends to create a discount pricing category for its customers through Legacy in order to further strengthen its expansion plan in India.

Product Types Covered:

• Beer
• Wine
• Distilled Spirits
• Other Product Types

Distribution Channels Covered:

• On Premises
• Liquor Stores
• Convenience Stores
• Internet Retailing
• Supermarkets
• Grocery Shops

Flavors Covered:

• Unflavored
• Flavored

Packagings Covered:

• Plastic Bottles
• Tins
• Glass Bottles

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Alcoholic Beverages Market, By Product Type

• 5.1 Introduction
• 5.2 Beer
  • 5.2.1 Lager
  • 5.2.2 Ale
  • 5.2.3 Hybrid
• 5.3 Wine
  • 5.3.1 Fortified Wine
  • 5.3.2 Sparkling Wine
• 5.4 Distilled Spirits
  • 5.4.1 Rum
  • 5.4.2 Whiskey
  • 5.4.3 Vodka
  • 5.4.4 Other Spirits
• 5.5 Other Product Types

6 Global Alcoholic Beverages Market, By Distribution Channel

• 6.1 Introduction
• 6.2 On Premises
• 6.3 Liquor Stores
• 6.4 Convenience Stores
• 6.5 Internet Retailing
• 6.6 Supermarkets
• 6.7 Grocery Shops

7 Global Alcoholic Beverages Market, By Flavor

• 7.1 Introduction
• 7.2 Unflavored
• 7.3 Flavored

8 Global Alcoholic Beverages Market, By Packaging

• 8.1 Introduction
• 8.2 Plastic Bottles
• 8.3 Tins
• 8.4 Glass Bottles

9 Global Alcoholic Beverages Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Bacardi Limited
• 11.2 Diageo PLC
• 11.3 Anheuser-Busch InBev
• 11.4 Heineken Holding NV
• 11.5 Boston Beer Company Inc.
• 11.6 Molson Coors Brewing Company
• 11.7 Carlsberg Group
• 11.8 Suntory Beverage & Food Limited
• 11.9 Constellation Brands Inc.
• 11.10 Asahi Group Holdings Ltd
• 11.11 Pernod Ricard
• 11.12 Tsingtao Brewery Co., Ltd.
• 11.13 Suntory Holdings Limited
• 11.14 Budweiser Brewing Company APAC Limited
• 11.15 Anheuser-Busch InBev SA/NV
• 11.16 Beijing Yanjing Brewery Co
• 11.17 Wuliangye Yibin Co., Ltd
• 11.18 CASTEL FRERES.
• 11.19 Halewood International Limited
• 11.20 Davide Campari-Milano N.V.

List of Tables

• Table 1 Global Alcoholic Beverages Market Outlook, By Region (2020-2028) ($MN)
• Table 2 Global Alcoholic Beverages Market Outlook, By Product Type (2020-2028) ($MN)
• Table 3 Global Alcoholic Beverages Market Outlook, By Beer (2020-2028) ($MN)
• Table 4 Global Alcoholic Beverages Market Outlook, By Lager (2020-2028) ($MN)
• Table 5 Global Alcoholic Beverages Market Outlook, By Ale (2020-2028) ($MN)
• Table 6 Global Alcoholic Beverages Market Outlook, By Hybrid (2020-2028) ($MN)
• Table 7 Global Alcoholic Beverages Market Outlook, By Wine (2020-2028) ($MN)
• Table 8 Global Alcoholic Beverages Market Outlook, By Fortified Wine (2020-2028) ($MN)
• Table 9 Global Alcoholic Beverages Market Outlook, By Sparkling Wine (2020-2028) ($MN)
• Table 10 Global Alcoholic Beverages Market Outlook, By Distilled Spirits (2020-2028) ($MN)
• Table 11 Global Alcoholic Beverages Market Outlook, By Rum (2020-2028) ($MN)
• Table 12 Global Alcoholic Beverages Market Outlook, By Whiskey (2020-2028) ($MN)
• Table 13 Global Alcoholic Beverages Market Outlook, By Vodka (2020-2028) ($MN)
• Table 14 Global Alcoholic Beverages Market Outlook, By Other Spirits (2020-2028) ($MN)
• Table 15 Global Alcoholic Beverages Market Outlook, By Other Product Types (2020-2028) ($MN)
• Table 16 Global Alcoholic Beverages Market Outlook, By Distribution Channel (2020-2028) ($MN)
• Table 17 Global Alcoholic Beverages Market Outlook, By On Premises (2020-2028) ($MN)
• Table 18 Global Alcoholic Beverages Market Outlook, By Liquor Stores (2020-2028) ($MN)
• Table 19 Global Alcoholic Beverages Market Outlook, By Convenience Stores (2020-2028) ($MN)
• Table 20 Global Alcoholic Beverages Market Outlook, By Internet Retailing (2020-2028) ($MN)
• Table 21 Global Alcoholic Beverages Market Outlook, By Supermarkets (2020-2028) ($MN)
• Table 22 Global Alcoholic Beverages Market Outlook, By Grocery Shops (2020-2028) ($MN)
• Table 23 Global Alcoholic Beverages Market Outlook, By Flavor (2020-2028) ($MN)
• Table 24 Global Alcoholic Beverages Market Outlook, By Unflavored (2020-2028) ($MN)
• Table 25 Global Alcoholic Beverages Market Outlook, By Flavored (2020-2028) ($MN)
• Table 26 Global Alcoholic Beverages Market Outlook, By Packaging (2020-2028) ($MN)
• Table 27 Global Alcoholic Beverages Market Outlook, By Plastic Bottles (2020-2028) ($MN)
• Table 28 Global Alcoholic Beverages Market Outlook, By Tins (2020-2028) ($MN)
• Table 29 Global Alcoholic Beverages Market Outlook, By Glass Bottles (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.