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市场调查报告书
商品编码
1189841
苹果醋市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)Apple Cider Vinegar Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在 2021 年至 2027 年的预测期内，全球苹果醋市场预计将以 12.32% 的复合年增长率增长。
随着越来越多的人在 COVID-19 期间呆在家里，在家工作和其他选择等原因促使消费者保持健康并更加关注身体健康。我是。 此外，由于超重和肥胖，COVID-19 大流行引发了一场健康危机。 因此，消费者更喜欢苹果醋作为一种简单、健康的选择。 针对这一新兴趋势，公司通常将其产品定位为满足这一需求。 因此，製造商正在利用这一顺风通过技术创新、加强分销和提高产品知名度进一步奠定基础。 例如，Dabur India Ltd 的苹果醋和一系列新产品是在 2020 年 8 月 COVID-19 高峰期间在亚马逊印度独家推出的。
严格的研究证明，苹果醋对健康有很多好处，包括肥胖、心脏病、癌症和细菌感染。 然而，食用过多的醋会导致不良影响，例如蛀牙、噁心，甚至在经常食用未稀释的醋的某些极端情况下，钾含量也会降低。 此外，皮肤长时间接触未稀释的苹果醋可能会导致灼伤。 因此，预计此类影响可能会在一定程度上阻碍市场繁荣。
对该产品不断增长的需求在很大程度上是由于其整体优势，这鼓励新进入者通过在风味、形式、包装等方面对产品进行差异化来投资该市场。 此外，电子商务渠道的普及进一步推动了预测期内的产品销售。
苹果醋市场趋势
与苹果醋相关的功能作用
几个世纪以来，苹果醋一直被用于药用。 然而，由于其对各种健康问题的自然疗法，近年来它的受欢迎程度猛增。 此外，世界各地的医生都声称苹果醋有助于消化、降低血糖峰值并让您感觉更饱。 它对那些寻求减肥补充剂的人也有好处。 一些例子有利于市场增长，因为一些消费者更喜欢在消费产品之前研究产品，因此他们了解该产品，也可以向其他人推荐，增加市场增长。
由于需求不断增长，初创企业也在利用这些机会实现业务多元化。 2020 年，总部位于曼彻斯特的可咀嚼维生素和补充剂供应商 Yumi Nutrition 进一步扩大了其产品范围，推出了一种新的苹果醋软糖食品补充剂。 此外，该公司的产品富含石榴和甜菜等超级食品，富含维生素 B12，有望促进有益细菌、清除毒素和清洁身体。 该产品是有机种植的，不含素食和麸质。
亚太地区占据最大市场份额
苹果醋 (ACV) 在亚太地区非常受欢迎。 该地区的消费者将其与水混合併直接食用，以获得健康益处。 它也以腌泡汁、调味汁、酱汁等形式用于各种日本和中国菜餚中，使菜餚具有浓郁的味道。 随着需求的增长，在市场上运营的公司正专注于扩大他们的存在，以占领市场并获得竞争优势。 例如： 2020年，Dabur India Ltd新推出“Dabur喜马拉雅苹果醋”。 该产品是 100% 天然、未经过滤、未经稀释、未经高温消毒的苹果醋，并含有真正的醋成分。 由 100% 纯喜马拉雅苹果汁製成，不含任何色素或防腐剂。 本产品在亚马逊印度独家销售。
苹果醋市场竞争分析
市场高度分散，市场上有各种全球和区域主要参与者。 今天的市场领导者努力使他们的产品尽可能多才多艺。 Barnes Naturals Pty Ltd、The Kraft Heinz Company、Carl Kuhne KG、PepsiCo, Inc 和 White House Foods 等领先公司已大规模推出各种不含添加物的苹果醋，以推动潜在的市场增长。
其他好处
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究假设和市场定义
- 调查范围
第二章研究方法论
第 3 章执行摘要
第四章市场动态
- 市场驱动力
- 市场製约因素
- 波特的五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 按形状
- 液体
- 片剂/胶囊
- 按分销渠道
- 场外交易
- 超市/大卖场
- 药店/药房
- 便利店
- 网上购物
- 其他分销渠道
- 按需/餐饮服务（仅限液体）
- 场外交易
- 按地区
- 北美
- 美国
- 加拿大
- 墨西哥
- 其他北美地区
- 欧洲
- 西班牙
- 英国
- 德国
- 法国
- 意大利
- 俄罗斯
- 其他欧洲地区
- 亚太地区
- 中国
- 日本
- 印度
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东和非洲
- 南非
- 沙特阿拉伯
- 其他中东地区
- 北美
第六章竞争格局
- 最常采用的策略
- 市场定位分析
- 公司简介
- Barnes Naturals Pty Ltd
- The Kraft Heinz Company
- White House Foods
- Carl Kuhne KG
- Molson Coors Beverage Company
- Global Export Marketing Co. Ltd（American Garden）
- Swander Pace Capital（Bragg）
- Manzana Products Co. Inc.
- NOW Health Group Inc.
- Nature's Truth
第七章市场机会与未来趋势
第 8 章 COVID-19 对市场的影响
The global apple cider vinegar market is projected to grow at a CAGR of 12.32% during the forecast period, 2021-2027.
During COVID-19, with more people staying at home, reasons, like work from home and other options, led the consumers to stay fit and concentrate more on physical well-being. Moreover, the COVID-19 pandemic has brought the health crisis caused by overweight and obesity to the fore. Thus, consumers prefer apple cider vinegar as an easy and healthy option. Targeting this emerging trend, the companies are well positioning their product to address this demand. Thus, manufacturers are leveraging this tailwind to further build the base through innovation, distribution enhancement, and higher product visibility. For instance, Dabur India Ltd's Apple Cider Vinegar and a series of new products were exclusively launched on Amazon India during COVID-19 peak time in, August 2020.
Rigorous researches proved that apple cider vinegar has several health benefits including obesity, heart disease, cancer, and bacterial infections. However, consuming too much vinegar may lead to unwanted effects like tooth decay on the regular consumption of undiluted vinegar, nausea, and even low potassium levels in some extreme cases. Skin burns can also take place if undiluted apple cider vinegar stays in contact with the skin for a long period. Hence, it is anticipated that the mentioned effects can hamper the flourishing market to an extent.
The rise in demand for the product is mainly due to its overall benefits has encouraged new players to invest in the market with product differentiations in terms of flavor, format, packaging, and others. Additionally, the penetrated e-commerce channels are further boosting the sales of the product in the forecast period.
Apple Cider Vinegar Market Trends
Functional Benefits Associated with Apple Cider Vinegar
Apple cider vinegar has been used medically for centuries. However, it has enjoyed a surge in popularity in recent years due to its natural remedies for various health problems. Additionally, doctors worldwide claim that apple cider vinegar supports digestion, helps control blood sugar level spikes, and creates a feeling of satedness. It can also be beneficial for those looking for a weight loss aid. Several instances benefit the market growth, as there are consumers who prefer researching for the product before consumption, hence, increasing the market growth as they are aware of the product and can also suggest other people.
Due to its growing demand, new start-ups are utilizing these opportunities to diversify their business. In 2020, Yumi Nutrition, a Manchester-based provider of chewable vitamins and supplements, has further enhanced its product range by launching a new apple cider vinegar gummy food supplement. Moreover, its products are infused with superfoods, like pomegranate and beetroot, enriched with vitamin B12 to promote good bacteria, remove toxins, and cleanse the body. The product is organic, vegan-friendly, and gluten-free.
Asia Pacific holds the Largest Market Share
Apple cider vinegar (ACVs) is very popular in the Asia-Pacific region. The consumers in the region widely consume it directly by mixing it in water, owing to its health benefits, also, it is used in varied Japanese and Chinese dishes in the form of marinades, dressing, or sauce, providing tangy flavor to the dish. With the growing demand, players operating in the market are focusing on expanding their presence to capture the market and to achieve a competitive advantage. For instance: In 2020, Dabur India Ltd launched its new "Dabur Himalayan Apple Cider Vinegar". The product is 100% natural, unfiltered, undiluted, and unpasteurized Apple Cider Vinegar with genuine vinegar content. With no added colors and preservatives, it is made from 100% pure Himalayan apple juice. The product is exclusively launched on Amazon India.
Apple Cider Vinegar Market Competitive Analysis
The market is highly fragmented with the strong presence of various global and regional key players operating in the market. The companies that are leading the market presently strive to come up with products that can be as versatile in use as possible. The major players like Barnes Naturals Pty Ltd, The Kraft Heinz Company, Carl Kuhne KG, PepsiCo, Inc., White House Foods, etc. have introduced various free-from kinds of apple cider vinegar at a large scale to promote the growth of the potential market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definitions
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Form
- 5.1.1 Liquid
- 5.1.2 Tablets & Capsules
- 5.2 By Distribution Channel
- 5.2.1 Off-trade
- 5.2.1.1 Supermarkets/Hypermarkets
- 5.2.1.2 Drugstores/Pharmacies
- 5.2.1.3 Convenience Stores
- 5.2.1.4 Online Retail Stores
- 5.2.1.5 Other Distribution Channels
- 5.2.2 On-trade/Foodservice (Liquid Only)
- 5.2.1 Off-trade
- 5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Saudi Arabia
- 5.3.5.3 Rest of Middle East and Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Positioning Analysis
- 6.3 Company Profiles
- 6.3.1 Barnes Naturals Pty Ltd
- 6.3.2 The Kraft Heinz Company
- 6.3.3 White House Foods
- 6.3.4 Carl Kuhne KG
- 6.3.5 Molson Coors Beverage Company
- 6.3.6 Global Export Marketing Co. Ltd (American Garden)
- 6.3.7 Swander Pace Capital (Bragg)
- 6.3.8 Manzana Products Co. Inc.
- 6.3.9 NOW Health Group Inc.
- 6.3.10 Nature's Truth
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
