汽车显示器市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)

汽车显示器市场预计将在 2021 年达到 119 亿美元，在 2027 年达到 173 亿美元，预测期内（2022-2027 年）的复合年增长率超过 6.41%。

最近的 COVID-19 阻碍了市场的增长。 封锁和旅行限制减少了对汽车的需求。 受此影响，近两年汽车行业的汽车零部件增速也有所下滑。 这种趋势可以在与汽车行业相关的所有领域中看到。

从长远来看，信息娱乐、远程信息处理和仪錶盘等各种车载显示系统的技术进步和创新是市场的主要驱动力。 在发达国家，越来越多的消费者对驾驶便利性和安全性的偏好正在推动市场的增长。

随着对汽车安全功能的需求增加，增强现实等技术正在从概念走向现实。 宝马、捷豹和梅赛德斯-奔驰等许多豪华汽车品牌已经在其车辆中配备了 AR 平视显示器。 增强现实在挡风玻璃上显示上下文数据以及基本信息。

目前，TFT液晶是主流显示面板，但预计不久的将来有机EL面板将应用于汽车。 由于使用有机材料和薄塑料基板，有机EL面板具有高度的设计自由度，例如透明显示器。

在乘用车销量上升、联网汽车需求增加以及可支配收入增加的背景下，汽车显示屏市场蓬勃发展，尤其是在亚太和欧洲经济体。 由于梅赛德斯-奔驰、奥迪、保时捷、宝马和捷豹路虎等众多豪华汽车製造商的存在，预计欧洲将成为市场的另一个主导地位。

车载显示市场趋势

OLED 显示面板增长加速

OLED 面板预计在预测期内将占据很大的市场份额

由于设计自由度高，以及随着 OEM 推出新车型而增加的需求。

例如，目前AMOLED（Active Matrix - Organic EL）屏幕主要用于豪华车后座的娱乐。

• 2021 年 11 月，Continental AG 的技术公司从一家全球汽车製造商手中赢得了商用车 OLED 显示器（有机发光二极管）的首个大订单，订单总价值约为 10 亿欧元。已达 这种多显示器集成了两个屏幕，从驾驶员座椅延伸到中控台，并光学粘合在曲面玻璃后面。 该显示解决方案的生产计划于 2023 年开始。

但是，AMOLED 材料和显示器的成本预计会很高，才能达到汽车级规格。 预计这将略微阻碍市场增长。 随着智能网联技术的演进，汽车正在成长为移动智能终端。 除了仪錶盘和中控台的双显示器外，平视显示器、电子后视镜显示器、副驾驶娱乐显示器、后座娱乐显示器和透明 A 柱也应运而生。 比如2019年推出的HOZON U，除了双屏显示外，还配备了整车中控屏和透明A柱。 2020年9月发布的ENOVATE ME7配备了五块高清显示屏，包括仪錶盘显示屏、中控台显示屏、副驾驶显示屏和后排双显示屏

。 从主机厂发布的概念车型来看，未来曲面显示将在车载显示领域大放异彩。

有机EL显示器首先用于豪华品牌汽车和新能源汽车。 此前，只有像透明A柱和奥迪虚拟后视镜显示屏这样的小显示屏应用了OLED。 例如

• 到 2020 年，一些商用车将在中控台和副驾驶大屏幕上使用有机 EL。 2020年8月发布的奔驰S级拥有12.8英寸OLED曲面中控台显示屏，2021款凯迪拉克凯雷德拥有业界首款大曲面OLED集群显示屏，日产IMQ概念车拥有33.1英寸曲面显示屏， Audi-Aicon Concept 有一个封闭的显示屏。

这些发展可能会在预测期内推动对 OLED 领域的需求。

亚太地区有望在预测期内占据重要的市场份额

随着出租车后座娱乐显示器的采用增加以及显示器製造商专注于生产 OLED 技术，预计亚太地区的市场将加速增长

。

例如

，

印度的汽车产量正在上升，乘用车产量从 2020-21 年的 3,062,280 辆增加到 2021-22 年的 3,650,698 辆

。

与此同时，商用车产量将从 2020-21 年的 624,939 辆增加到 2021-22 年的 805,527 辆。 过去两年，Uber 和 Ola 等领先的出租车聚合商一直在其高檔和豪华出租车中安装后座娱乐显示屏，以吸引客户的注意力和预订意向。

与此同时，中国维信诺等汽车显示器製造商正在为浙江合众新能源汽车（合众）提供用于自动驾驶新能源汽车（NEV）的中央信息显示（CID）系统、仪表板和平视显示器。，计划提供后座娱乐显示器等智能座舱显示产品。 这些显示器基于先进的有机发光二极管 (OLED) 技术製造。 因此，上述市场发展和进步可能会在预测期内为亚太地区的整体发展做出贡献。

车载显示市场竞争分析

汽车显示器市场是一个鬆散整合的市场，Continental AG、Visteon Corporation、Panasonic Corporation、Denso Corporation 和 Robert Bosc GmbH 等主要参与者占据了大量份额。

在企业注重产品创新和技术进步的同时，车载显示业务在全球市场上竞争激烈。

• 2022 年 1 月，伟世通宣布推出第四代 SmartCore□ 域控制器，以增强安全性和互联移动性。 Smart Display 无缝支持多个显示器以及集成的信息娱乐、安全和安保功能，而 Smart Display 具有基于人工智能的语音识别和摄像头域集成。
• 2020 年 3 月，Continental 週一宣布为现代 Genesis GV80 推出一款特殊的裸眼 3D 显示器，该公司声称该显示器将依靠室内摄像头检测主持人的注视。

其他福利。

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 调查先决条件
• 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

• 市场驱动力
• 市场製约因素
• 产业吸引力 - 波特五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係

第 5 章市场细分（按价值划分的市场规模 - 单位：十亿美元）

• 产品类型
  • 中心堆栈显示
  • 仪錶盘显示
  • 平视显示器
  • 后座娱乐显示屏
• 显示技术
  • 液晶显示器
  • 有机EL
• 按地区
  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 其他亚太地区
  • 世界其他地区
    • 南美洲
    • 中东和非洲

第六章竞争格局

• 供应商市场份额
• 公司简介
  • Robert Bosch GmbH
  • Continental AG
  • Visteon Corporation
  • Denso Corporation
  • Panasonic Corporation
  • Magneti Marelli SpA
  • Harman International Industries, Inc.
  • Yazaki Corporation
  • LG Display Co.
  • Nippon Seiki Co. Ltd

第7章 市场机会今后动向

The Automotive Display Market was valued at USD 11.9 billion in 2021 and is expected to reach USD 17.3 billion by 2027 registering a CAGR of above 6.41% during the forecast period (2022 - 2027).

Recent COVID-19 has disrupted the market growth. With lockdowns and travel restrictions, the demand for vehicle has declined. As a result, the growth of automotive parts of automotive industry has been also decline in past two year . This trend is seen in the all segment related to automotive industry.

Over the long term, market is primarily driven by the technological advancements and innovations in various vehicle display systems such as infotainment, telematics, instrument cluster etc. In developed nations, rising consumer preference toward driving convenience and safety is driving the market's growth.

With an increased need for vehicle safety features, technologies such as augmented reality have turned from a mere concept into reality. Many luxury car brands such as BMW, Jaguar, and Mercedes-Benz have already implemented AR head-up displays in their cars. Augmented reality shows the situation-specific data on windshields than just basic information.

Currently, most of the panels used in display systems are TFT LCD, whereas OLED panels are expected to be adopted more prominently in automobiles in the near coming years. Due to the use of organic materials and thin plastic substrates, OLED panels provide design flexibility, including transparent displays.

With the growing sales of passenger cars, the rising demand for connected vehicles, and a high disposable income, the automotive display market has been witnessing a rapid growth, particularly in Asia-Pacific and European economies. Europe is expected to be another dominant region for the market due to the presence of a large number of luxury car manufacturers such as Mercedes-Benz, Audi, Porsche, BMW, and Jaguar Land Rover.

Automotive Display Market Trends

OLED Display Panel is Expected to Witness Faster Growth Rate

OLED panels are expected to capture a significant share in the market during the forecast period, owing to its high flexibility in design and growing demand from OEMs in their new model launches. For instance, Currently, AMOLED (Active Matrix - OLED) screens are being used mostly for rear seat entertainment in luxury cars.

• In November 2021, Continental AG technology company has earned its first major order for OLED displays (Organic Light Emitting Diodes) in a production vehicle from a global vehicle manufacturer, with a total order value of around €1 billion. The multi-display stretches from the driver's area to the center console and integrates two screens, which are optically bonded behind a curved glass surface. Production of the display solution is scheduled to start in 2023.

However, to reach the automotive-grade specifications, AMOLED material and display cost are expected to be high. This is expected to slightly hinder the market's growth. With the evolvement of intelligent connectivity technology, cars are growing to be mobile smart terminals. In addition to cluster & center console dual displays, HUD, electronic rearview mirror displays, copilot recreation displays, rear seat entertainment displays, and transparent A-pillars have emerged. HOZON U. For instance, launched in 2019, is equipped with a vehicle control display and transparent A-pillars besides dual displays. ENOVATE ME7 unveiled in September 2020 carries 5 high-definition displays including a cluster display, a center console display, a copilot display and dual displays in the rear row.

According to the concept models released by OEMs, curved displays will shine in the automotive display field in future. Luxury brand cars and new energy vehicles are first making use of OLED displays. Previously, only small displays such as transparent A-pillars, and Audi virtual rearview mirror displays applied OLED. For instance,

• In 2020, some production models use OLED on large displays for center consoles and the copilot. Mercedes-Benz S-class launched in August 2020 is provided with a 12.8-inch OLED curved center console display the 2021 Cadillac Escalade will be packed with the industry's first large-size curved OLED cluster display; Nissan's IMQ concept uses a 33.1-inch curved display, Audi-Aicon concept adopts a surrounded display.

Such developments likely to enhance demand in OLED Segment of the market during the forecast period.

Asia-Pacific Expected to Capture Significant Market Share During the Forecast Period

Asia-Pacific expected to see faster growth in the market studied, owing to the increasing adoption of rear seat entertainment displays in taxis as well as display manufacturers have been focusing on the production of OLED technology. For instances,

In India, automobile production has been increased, Passenger car production has been increced from 3,062,280 units in 2020-21 to 3,650,698 units in 2021-22. Other other hand, Commercial Vehicles production has been incresed from 624,939 units in 2020-21 to 805,527 units in 2021-22. Major taxi aggregators like Uber and Ola have been installing rear seat entertainment display panels in their premium and luxury taxi cabs significantly, over past two years, to attract customers attention and their booking preferences.

While automotive display manufacturers like Visionox in China will be providing Zhejiang Hozon New Energy Automobile Co., Ltd. (Hozon) with intelligent cabin display products featuring center information display (CID) systems, dash boards, head-up display instruments, and rear seat entertainment display instruments for autonomous New Energy Vehicles (NEVs). These displays are manufactures based on the advanced organic light-emitting diode (OLED) technology. Therefore, all the above mentioned developments and advancements in the market likely to contribute for holistic development of Asia-pacific region over the forecast period.

Automotive Display Market Competitive Analysis

The automotive display market is moderately consolidated one as presence of some of key major players, like Continental AG, Visteon Corporation, Panasonic Corporation, Denso Corporation, Robert Bosc GmbH, etc., have captured significant shares in the market.

With companies focusing on product innovation and technology advancement, the automotive display business is experiencing a high competition in the global market.

• In January 2022, Visteon Unveils Fourth-Generation SmartCore™ Domain Controller for Enhanced Safety and Connected Mobility.Smart display offers Seamless support of multiple displays along with integrated infotainment, safety and security features, Smart Disply comes with artificial intelligence-based speech recognition and camera-domain integration.
• In March 2020, Continental has announced on Monday the launch of its 3D display without special glasses for the Hyundai Genesis GV80, which is claimed to rely on an interior camera to detect the driver's line of sight.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Industry Attractiveness - Porter's Five Force Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size by Value - in USD billion)

• 5.1 Product Type
  • 5.1.1 Center Stack Display
  • 5.1.2 Instrument Cluster Display
  • 5.1.3 Head-Up Display
  • 5.1.4 Rear Seat Entertainment Display
• 5.2 Display Technology
  • 5.2.1 LCD
  • 5.2.2 OLED
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Rest of Europe
  • 5.3.3 Asia Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 South Korea
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 Rest of the World
    • 5.3.4.1 South America
    • 5.3.4.2 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Vendor Market Share
• 6.2 Company Profiles
  • 6.2.1 Robert Bosch GmbH
  • 6.2.2 Continental AG
  • 6.2.3 Visteon Corporation
  • 6.2.4 Denso Corporation
  • 6.2.5 Panasonic Corporation
  • 6.2.6 Magneti Marelli SpA
  • 6.2.7 Harman International Industries, Inc.
  • 6.2.8 Yazaki Corporation
  • 6.2.9 LG Display Co.
  • 6.2.10 Nippon Seiki Co. Ltd

7 MARKET OPPORTUNITIES AND FUTURE TRENDS