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市场调查报告书
商品编码
1190569

洗涤剂市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)

Detergents Market - Growth, Trends, and Forecasts (2023- 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3个工作天内

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简介目录

在预测期内，洗涤剂市场预计将以超过 4% 的复合年增长率增长。

COVID-19 对 2020 年的市场产生了负面影响。 它暂停了洗衣粉的生产并扰乱了供应链。 然而，在当前形势下，个人卫生和清洁环境意识的增强刺激了对洗衣和家居清洁产品的需求，推动了 2021 年洗涤剂市场的增长。

主要亮点

  • 短期内，洗涤剂在个人和洗衣护理领域的使用量增加是市场增长的主要驱动力。
  • 但是，严格的环境法规是预计在预测期内限制目标行业增长的主要因素。
  • 不过，有机洗衣粉的采用以及越来越多地使用洗涤剂作为织物柔顺剂预计在不久的将来会在全球市场创造有利可图的增长机会。
  • 预计亚太地区将主导全球市场，其中中国和印度等国家/地区的消费量最高。

主要市场趋势

洗衣清洁产品应用有望实现更高的潜在增长

  • Lau□□ndry Liquid 是一种强力洗衣粉，可在洗涤前用于顽固污渍。 这些液体使用指定的表面活性剂系统配製而成，该系统由天然衍生的烷基、羟烷基硫酸盐、磺酸盐表面活性剂和中链支化胺氧化物表面活性剂组成。
  • 到 2021 年，按收入计算，洗衣护理细分市场将占全球家庭和洗衣护理市场的 50% 以上，并且由于消费者卫生意识的提高，将在预测期内增长，这将提振市场需求。预计.
  • 随着技术的进步，洗衣液製造商现在使用一种称为菜籽油（非转基因）的新成分，这种成分具有低起泡的优点。
  • 泡沫会对洗涤过程产生不利影响，并使洗衣强度降低约 50%。 Laundry Liquid 是作为压力喷雾剂开发的，用于去除衣服上的顽固污渍。 它有助于去除顽固污渍并提供出色的清洁效果。
  • 洗衣液主要用于清洗衣物，有两个主要的最终用户细分市场：住宅和商业。
  • 根据美国劳工统计局的数据，2020 年美国消费者在肥皂和洗涤剂上的平均年支出为 75.53 美元，到 2021 年将上升到 80.49 美元。
  • 根据俄罗斯联邦国家统计局的数据，俄罗斯的洗涤剂产量每年都在稳步增长。 洗涤剂产量将在2021年达到峰值，生产清洁产品213.9万吨。
  • 考虑到所有这些因素，预计洗涤剂市场在预测期内将在全球范围内增长。

预计亚太地区将主导市场

  • 亚太地区目前是家用和商用洗涤剂消费增长最快的市场。 就供需而言，印度和中国是亚太地区的市场领导者。
  • 这些新兴国家/地区对液体洗衣粉市场的认识和行业进步预计将推动亚太地区的市场增长。
  • 作为世界上有前途的旅游目的地，中国正在吸引来自国外的游客。 因此，大型连锁酒店被吸引来利用其在中国奢侈品市场的主导地位。 因此，越来越需要纺织品和洗衣用品来保持酒店场地的清洁。
  • 根据中国国家统计局的数据，中国的酒店企业发展迅速。 2021年企业数量为27766家，较2020年的25281家增加约2500家。
  • 在印度，对方便、易于使用和易于使用的洗涤剂产品的需求不断增加，这推动了洗涤剂的发展。 政府的举措和印度农村人民过上健康生活的意识不断增强，促进了该国洗涤剂销量的增长。
  • 据 IBEF 称，2021 年 5 月，Indo Count Industries Ltd. (ICIL) 宣布投资 20 亿（2690 万美元）以扩大其床上用品产能。。
  • 洗涤剂行业发展迅速，通过广告影响消费者的能力越来越强。 例如，Rohit Surfactants 已将其 Ghari 清洁剂分销网络扩展到印度的更多州，以扩大其客户群。 此外，它在过去三年中已扩展到另外 10 个州，并通过 3,500 多家经销商销售 Gaddi 洗衣粉。 此外，Ghari 始终保持实惠的价格。
  • 基于这些因素，预计该地区的洗涤剂市场在预测期内将稳步增长。

竞争格局

洗涤剂市场在本质上是部分整合的。 主要参与者包括 Henkel AG & Co. KGaA、Procter & Gamble、Unilever、Kao Corporation、E.U.D. GROUP、a.s.

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 调查先决条件
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 司机
    • 个人护理和洗衣护理领域的洗涤剂用量增加
    • 其他司机
  • 约束因素
    • 严格的环境法规
    • 其他抑製剂
  • 工业价值链分析
  • 波特的五力分析
    • 供应商的议价能力
    • 消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争程度

第 5 章市场细分（市场规模（基于数量）

  • 类型
    • 阴离子洗涤剂
    • 阳离子洗涤剂
    • 非离子洗涤剂
    • 两性离子（两性）洗涤剂
  • 用法
    • 洗衣粉
    • 家用洗涤剂
    • 洗碗机
    • 燃料添加剂
    • 生物试剂
    • 其他用途
  • 按地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 其他亚太地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
    • 欧洲
      • 德国
      • 英国
      • 意大利
      • 法国
      • 其他欧洲
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东和非洲
      • 沙特阿拉伯
      • 南非
      • 其他中东和非洲地区

第六章竞争格局

  • 併购、合资企业、联盟、合同
  • 市场份额 (%)**/排名分析
  • 主要参与者采用的策略
  • 公司简介
    • Church & Dwight Co. Inc.
    • E.U.D.GROUP AS
    • Guangzhou Liby Group Co. Ltd
    • Henkel AG & Co. KGaA
    • Johnson & Johnson Private Limited
    • Kao Corporation
    • Lion Corporation
    • Nice Group
    • Procter & Gamble
    • Unilever

第七章市场机会与未来趋势

  • 使用有机洗衣粉
  • 作为织物柔软剂扩大洗涤剂应用
简介目录
Product Code: 48274

The detergents market is projected to register a CAGR of over 4% during the forecast period.

COVID-19 negatively impacted the market in 2020. It paused the production of laundry detergents and disrupted the supply chain. However, the consciousness regarding personal hygiene and clean surroundings increased in the current situation, stimulating the demand for laundry and household cleaning products and enhancing the market growth of detergents in 2021.

Key Highlights

  • Over the short term, increasing usage of detergents in the personal and laundry care segment is the major factor driving the market's growth.
  • However, stringent environmental regulations are a key factor anticipated to restrain the growth of the target industry over the forecast period.
  • Nevertheless, adopting organic laundry detergent and increasing the application of detergents as cloth softeners will likely create lucrative growth opportunities for the global market soon.
  • The Asia-Pacific region is expected to dominate the market across the world, with the largest consumption from countries such as China and India.

Key Market Trends

The Laundry Cleaning Products Application is Expected to Witness Higher Potential Growth

  • Laundry liquids are powerful laundry cleaning products applied to stubborn stains before washing. These liquids are formulated using a specified surfactant system of naturally derived alkyl, hydroxyalkyl sulfate, sulphonate surfactant, and mid-chain branched amine oxide surfactants.
  • In 2021, the laundry care segment accounted for more than 50% of the home and laundry care market globally in terms of revenue, and it is likely to grow during the forecast period, owing to increasing hygiene consciousness among consumers, which, in turn, is expected to boost the market demand.
  • With technological advancements, laundry-liquid manufacturers now use a new ingredient known as rapeseed oil (non-GMO) that offers benefits with its low foaming properties.
  • Foam is detrimental to the washing process and may result in about 50% loss of the washing strength. Laundry liquid is formulated for the pre-spraying of stubborn stains on garments. It helps in removing even the toughest stains and offers exceptional cleaning results.
  • Liquid laundry detergent is primarily used in cleaning laundry and has two main end-user segments, such as residential and commercial.
  • According to the Bureau of Labor Statistics, in United States, the average annual expenditure on soaps and detergents in 2020 accounted for USD 75.53, which increased to USD 80.49 per consumer unit in 2021.
  • According to the Russian Federal State Statistics Service, Russia's output of detergents has been steadily rising yearly. The volume of detergent production peaked in 2021 when 2,139 thousand metric tonnes of cleaning supplies were produced.
  • Owing to all these factors, the detergent market will likely grow globally during the forecast period.

The Asia-Pacific Region is Expected to Dominate the Market

  • Asia-Pacific is currently the fastest-growing market both for household and industrial detergent consumption. In terms of demand and supply, India and China are the market leaders in the Asia-Pacific region.
  • The increasing awareness about the liquid laundry detergent market and the growth in industrial advancements in these emerging economies are expected to drive the growth of the market in Asia-Pacific.
  • China has a promising global tourism future, attracting tourists from abroad. Major hotel chains have been drawn to develop dominance in the Chinese luxury market as a result. As a result, there is an increasing need for textiles and washing products to keep hotel grounds neat.
  • According to the National Bureau of Statistics of China, there has been significant growth in hotel enterprises in China. In 2021 there was a total of 27,766 enterprises an increase of nearly 2,500 enterprises compared to 25,281 in 2020.
  • The increasing demand for convenient and easy-to-use/apply detergent products contributed to the evolution of detergents in India. The increase in government initiatives and awareness to lead a healthy life among the rural Indian population are contributing to the increased sales of detergents in the country.
  • According to IBEF, in May 2021, Indo Count Industries Ltd. (ICIL) announced an investment of Rs. 200 crore (USD 26.9 million) to expand its production capacity of bedding solutions.
  • The detergent sector, with its increasing ability to influence consumers through advertisements, is rapidly growing. For instance, to increase its customer base, Rohit Surfactants spread its distribution network for Ghari detergent to more states in India. Moreover, in the last three years, the company increased its reach to 10 more states, and it sells Ghari detergent through more than 3,500 dealers. Additionally, Ghari has always maintained affordable pricing.
  • Due to all such factors, the market for detergents in the region is expected to have steady growth during the forecast period.

Competitive Landscape

The detergents market is partially consolidated in nature. The major players include Henkel AG & Co. KGaA, Procter & Gamble, Unilever, Kao Corporation, and E.U.D.GROUP, a.s., among others (not in any particular order).

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Drivers
    • 4.1.1 Increasing Usage of Detergents in the Personal and Laundry Care Segment
    • 4.1.2 Other Drivers
  • 4.2 Restraints
    • 4.2.1 Stringent Environmental Regulations
    • 4.2.2 Other Restraints
  • 4.3 Industry Value Chain Analysis
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products and Services
    • 4.4.5 Degree of Competition

5 MARKET SEGMENTATION (Market Size in Volume)

  • 5.1 Type
    • 5.1.1 Anionic Detergents
    • 5.1.2 Cationic Detergents
    • 5.1.3 Non-ionic Detergents
    • 5.1.4 Zwitterionic (Amphoteric) Detergents
  • 5.2 Application
    • 5.2.1 Laundry Cleaning Products
    • 5.2.2 Household Cleaning Products
    • 5.2.3 Dishwashing Products
    • 5.2.4 Fuel Additives
    • 5.2.5 Biological Reagent
    • 5.2.6 Other Applications
  • 5.3 Geography
    • 5.3.1 Asia-Pacific
      • 5.3.1.1 China
      • 5.3.1.2 India
      • 5.3.1.3 Japan
      • 5.3.1.4 South Korea
      • 5.3.1.5 Rest of Asia-Pacific
    • 5.3.2 North America
      • 5.3.2.1 United States
      • 5.3.2.2 Canada
      • 5.3.2.3 Mexico
    • 5.3.3 Europe
      • 5.3.3.1 Germany
      • 5.3.3.2 United Kingdom
      • 5.3.3.3 Italy
      • 5.3.3.4 France
      • 5.3.3.5 Rest of Europe
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
  • 6.2 Market Share(%)**/Ranking Analysis
  • 6.3 Strategies Adopted by Leading Players
  • 6.4 Company Profiles
    • 6.4.1 Church & Dwight Co. Inc.
    • 6.4.2 E.U.D.GROUP AS
    • 6.4.3 Guangzhou Liby Group Co. Ltd
    • 6.4.4 Henkel AG & Co. KGaA
    • 6.4.5 Johnson & Johnson Private Limited
    • 6.4.6 Kao Corporation
    • 6.4.7 Lion Corporation
    • 6.4.8 Nice Group
    • 6.4.9 Procter & Gamble
    • 6.4.10 Unilever

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Adoption of Organic Laundry Detergent
  • 7.2 Increasing Application of Detergents as Cloth Softener