查看购物车
  • Traditional Chinese
  • English
拉丁美洲洗涤剂市场规模和预测、全球和地区份额、趋势和成长机会分析报告范围：按类型、形式和配销通路
市场调查报告书
商品编码
1463857

拉丁美洲洗涤剂市场规模和预测、全球和地区份额、趋势和成长机会分析报告范围：按类型、形式和配销通路

LATAM Detergents Market Size and Forecast, Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type, Form, and Distribution Channel
出版日期: | 出版商: The Insight Partners | 英文 150 Pages | 订单完成后即时交付

价格

拉丁美洲洗涤剂市场预计将从2022年的150.4亿美元成长到2030年的205.3亿美元。

洗涤剂是一种旨在去除各种表面上的污垢、污渍和污垢的清洁剂。它们通常在家庭中使用。洗涤剂的主要目的是分解并去除织物、餐具、地板等上的油、油脂和其他污染物。它们采用界面活性剂配製而成，可降低水的表面张力，使其能够渗透并带走污垢颗粒。由于清洁剂的有效性、便利性和多功能性，其需求量很大。随着人们对清洁和卫生的日益关注，对清洁剂的需求不断增加，因为它们在维持我们日常生活的清洁方面发挥着至关重要的作用。

根据类型，市场分为餐具洗涤剂、洗衣剂、表面洗涤剂等。餐具洗涤剂细分市场是2022 年成长最快的细分市场。 。此外，以更忙碌的日程安排和增加的家庭膳食消费为特征的不断变化的生活方式增加了对高效和有效的洗碗解决方案的需求。洗涤剂配方的技术进步，例如推出环保和多用途产品，吸引了具有环保意识的消费者在不影响清洁性能的情况下寻求可持续的选择。因此，健康意识、生活方式的改变和产品创新的融合推动了对餐具洗涤剂的需求，使其成为现代消费者不可或缺的家居必需品。

随着拉丁美洲国家继续经历快速的城市化和现代化，人们更加重视保持清洁卫生的生活环境。这种意识的提高在城市地区尤其明显，那里的人口密度和共享的居住空间放大了细菌和病原体传播的风险。因此，消费者越来越重视有效的清洁实践，包括定期使用清洁剂，以保护自己及其家人免受疾病和感染。

拉丁美洲生活方式和消费习惯的改变也导致了清洁剂需求的成长。随着消费者寻求与全球健康和卫生规范保持一致，这种转变导致了清洁和卫生标准的提高。双收入家庭的兴起和忙碌的生活方式也刺激了对省时清洁解决方案的需求，随着消费者选择方便高效的产品来简化家务，进一步推动了洗涤剂市场的成长。

随着整个拉丁美洲资讯和教育的普及，消费者越来越了解个人卫生和卫生习惯的重要性。这种不断增长的意识推动了文化向清洁意识的转变，个人和家庭采取积极措施来维持清洁卫生的生活空间。因此，随着製造商不断创新以满足消费者不断变化的需求和偏好，拉丁美洲的洗涤剂市场正在持续增长，消费者将卫生和清洁视为现代生活的基本要素。

Pigeon Corp、宝洁公司、汉高股份公司、高露洁棕榄公司、Church & Dwight Co Inc、联合利华公司、庄臣公司、利洁时集团公司、高乐氏公司和花王公司均在其中拉丁美洲洗涤剂市场的领导企业。这些公司正在透过併购和产品发布来扩大其地理影响力和消费者基础。

拉丁美洲洗涤剂市场总体规模是透过主要和次要来源得出的。为了开始研究过程，我们利用内部和外部来源进行了详尽的次要研究，以获得与市场相关的定性和定量资讯。此外，我们还与业界参与者进行了多次初步访谈，以验证资料并获得更多分析见解。该流程的参与者包括副总裁、业务开发经理、市场情报经理和国家销售经理等行业专家，以及专门研究拉丁美洲洗涤剂市场的外部顾问，包括估值专家、研究分析师和关键意见领袖。

目录

第 1 章：简介

第 2 章：执行摘要

  • 重要见解
  • 市场吸引力

第 3 章：研究方法

  • 覆盖范围
  • 二次研究
  • 初步研究

第 4 章：拉丁美洲洗涤剂市场格局

  • 概述
  • 波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 竞争竞争
    • 替代品的威胁
  • 生态系分析
    • 原物料供应商
    • 製造商
    • 经销商或供应商：
    • 配销通路：
    • 价值链供应商名单

第 5 章：拉丁美洲洗涤剂市场 - 主要市场动态

  • 拉丁美洲洗涤剂市场 - 主要市场动态
  • 市场驱动因素
    • 卫生和清洁意识不断提高
    • 中产阶级人口不断成长，中产阶级可支配所得不断增加
  • 市场限制
    • 监理合规性
  • 市场机会
    • 电子商务平台的扩展
  • 未来的趋势
    • 对永续清洁剂的需求激增
  • 驱动因素和限制的影响：

第 6 章：拉丁美洲洗涤剂市场分析

  • 拉丁美洲洗涤剂市场收入，2022-2030
  • 拉丁美洲洗涤剂市场预测与分析

第 7 章：拉丁美洲洗涤剂市场分析 - 按类型

  • 餐具洗涤剂
  • 洗衣粉
  • 表面清洁剂
  • 其他的

第 8 章：拉丁美洲洗涤剂市场分析 - 按形式

  • 粉末
  • 液体
  • 酒吧
  • 其他的

第 9 章：拉丁美洲洗涤剂市场分析 - 按配销通路

  • 超级市场和大卖场
  • 便利商店
  • 网路零售
  • 其他的

第 10 章：拉丁美洲洗涤剂市场 - 国家分析

  • 拉丁美洲
    • 尼加拉瓜
    • 多明尼加
    • 秘鲁
    • 委内瑞拉
    • 拉丁美洲其他地区

第 11 章：拉丁美洲清洁剂市场 - COVID-19 大流行的影响

  • COVID-19 前后的影响

第 12 章：竞争格局

  • 关键参与者的热图分析
  • 公司定位与专注

第 13 章：公司简介

  • Pigeon Corp
  • The Procter & Gamble Co
  • Henkel AG & Co KGaA
  • Colgate Palmolive Co
  • Church & Dwight Co Inc
  • Unilever Plc
  • SC Johnson and Son Inc
  • Reckitt Benckiser Group Plc
  • The Clorox Co
  • Kao Corp

第 14 章：附录

Product Code: TIPRE00038980

LATAM detergents market is expected to grow from US$ 15.04 billion in 2022 to US$ 20.53 billion by 2030. It is expected to grow at a CAGR of 4.0% from 2022 to 2030.

Detergents are cleaning agents designed to remove dirt, stains, and grime from various surfaces. They are commonly used in households. The primary purpose of detergents is to break down and remove oils, grease, and other contaminants from fabrics, dishes, floors, and more. They are formulated with surfactants that lower the surface tension of water, enabling it to penetrate and lift away dirt particles. Detergents are in high demand due to their effectiveness, convenience, and versatility. With the growing focus on cleanliness and hygiene, the demand for detergents continues to rise as they play a vital role in maintaining cleanliness in our everyday lives.

Based on type, the market is segmented into dishwashing detergents, laundry detergents, surface detergents, and others. The dishwashing detergents segment was the fastest growing segment in 2022. Heightened awareness of hygiene and cleanliness, particularly in the wake of global health concerns such as the COVID-19 pandemic, has led individuals to prioritize thorough cleaning practices, including dishwashing. Moreover, the evolving lifestyles characterized by busier schedules and increased meal consumption at home have amplified the need for efficient and effective dishwashing solutions. Technological advancements in detergent formulations, such as introducing eco-friendly and multi-purpose products, have appealed to environmentally conscious consumers seeking sustainable options without compromising cleaning performance. As a result, the confluence of health consciousness, lifestyle changes, and product innovation has propelled the demand for dishwashing detergents, making them indispensable household essentials for modern consumers.

As Latin American countries continue to experience rapid urbanization and modernization, there is a heightened emphasis on maintaining clean and sanitized living environments. This heightened awareness is particularly evident in urban areas where population density and shared living spaces amplify the risk of spreading germs and pathogens. Consequently, consumers increasingly prioritize effective cleaning practices, including the regular use of detergents, to safeguard themselves and their families against illness and infection.

Changing lifestyles and consumption habits in Latin America also contribute to the growing demand for detergents. This shift has led to higher standards of cleanliness and hygiene as consumers seek to align with global health and sanitation norms. The rise of dual-income households and busy lifestyles has also fueled the demand for time-saving cleaning solutions, further boosting the detergent market growth as consumers opt for convenient and efficient products to streamline their household chores.

As access to information and education improves across Latin America, consumers are becoming more informed about the importance of hygiene and sanitation practices. This growing awareness drives a cultural shift toward cleanliness consciousness, with individuals and families adopting proactive measures to maintain clean and hygienic living spaces. As a result, the detergents market in Latin America is witnessing sustained growth as manufacturers innovate to meet the evolving needs and preferences of consumers who prioritize hygiene and cleanliness as essential elements of modern living.

Pigeon Corp, The Procter & Gamble Co, Henkel Ag & Co Kgaa, Colgate Palmolive Co, Church & Dwight Co Inc, Unilever Plc, Sc Johnson And Son Inc, Reckitt Benckiser Group Plc, The Clorox Co, and Kao Corp, are among the leading players in the LATAM detergents market. These companies are adopting mergers & acquisitions and product launches to expand their geographic presence and consumer bases.

The overall LATAM detergents market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants, including valuation experts, research analysts, and key opinion leaders-specializing in the LATAM detergents market.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. LATAM Detergents Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Ecosystem Analysis
    • 4.3.1 Raw Material Suppliers
    • 4.3.2 Manufacturers
    • 4.3.3 Distributors or Suppliers:
    • 4.3.4 Distribution Channel:
    • 4.3.5 List of Vendors in the Value Chain

5. LATAM Detergents Market - Key Market Dynamics

  • 5.1 LATAM Detergents Market - Key Market Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Rising Awareness of Hygiene and Cleanliness
    • 5.2.2 Growing Middle-Class Population and Rising Disposable Income of Middle Class
  • 5.3 Market Restraints
    • 5.3.1 Regulatory Compliance
  • 5.4 Market Opportunities
    • 5.4.1 Expansion of E-Commerce Platforms
  • 5.5 Future Trends
    • 5.5.1 Surge in Demand for Sustainable Detergents
  • 5.6 Impact of Drivers and Restraints:

6. LATAM Detergents Market Analysis

  • 6.1 LATAM Detergents Market Revenue (US$ Million), 2022-2030
  • 6.2 LATAM Detergents Market Forecast and Analysis

7. LATAM Detergents Market Analysis - by Type

  • 7.1 Dishwashing Detergents
    • 7.1.1 Overview
    • 7.1.2 Dishwashing Detergents: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Laundry Detergents
    • 7.2.1 Overview
    • 7.2.2 Laundry Detergents: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • 7.3 Surface Detergents
    • 7.3.1 Overview
    • 7.3.2 Surface Detergents: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • 7.4 Others
    • 7.4.1 Overview
    • 7.4.2 Others: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

8. LATAM Detergents Market Analysis - by Form

  • 8.1 Powder
    • 8.1.1 Overview
    • 8.1.2 Powder: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • 8.2 Liquid
    • 8.2.1 Overview
    • 8.2.2 Liquid: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • 8.3 Bar
    • 8.3.1 Overview
    • 8.3.2 Bar: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • 8.4 Others
    • 8.4.1 Overview
    • 8.4.2 Others: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

9. LATAM Detergents Market Analysis - by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Overview
    • 9.1.2 Supermarkets and Hypermarkets: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • 9.2 Convenience Stores
    • 9.2.1 Overview
    • 9.2.2 Convenience Stores: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • 9.3 Online Retail
    • 9.3.1 Overview
    • 9.3.2 Online Retail: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • 9.4 Others
    • 9.4.1 Overview
    • 9.4.2 Others: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

10. LATAM Detergents Market - Country Analysis

  • 10.1 LATAM
    • 10.1.1 LATAM Detergents Market Overview
    • 10.1.2 LATAM Detergents Market Revenue and Forecast and Analysis - by Country
      • 10.1.2.1 LATAM Detergents Market Revenue and Forecast and Analysis - by Country
      • 10.1.2.2 Nicaragua: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
        • 10.1.2.2.1 Nicaragua: LATAM Detergents Market Breakdown by Type
        • 10.1.2.2.2 Nicaragua: LATAM Detergents Market Breakdown by Form
        • 10.1.2.2.3 Nicaragua: LATAM Detergents Market Breakdown by Distribution Channel
      • 10.1.2.3 Dominica: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
        • 10.1.2.3.1 Dominica: LATAM Detergents Market Breakdown by Type
        • 10.1.2.3.2 Dominica: LATAM Detergents Market Breakdown by Form
        • 10.1.2.3.3 Dominica: LATAM Detergents Market Breakdown by Distribution Channel
      • 10.1.2.4 Peru: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
        • 10.1.2.4.1 Peru: LATAM Detergents Market Breakdown by Type
        • 10.1.2.4.2 Peru: LATAM Detergents Market Breakdown by Form
        • 10.1.2.4.3 Peru: LATAM Detergents Market Breakdown by Distribution Channel
      • 10.1.2.5 Venezuela: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
        • 10.1.2.5.1 Venezuela: LATAM Detergents Market Breakdown by Type
        • 10.1.2.5.2 Venezuela: LATAM Detergents Market Breakdown by Form
        • 10.1.2.5.3 Venezuela: LATAM Detergents Market Breakdown by Distribution Channel
      • 10.1.2.6 Rest of LATAM: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
        • 10.1.2.6.1 Rest of LATAM: LATAM Detergents Market Breakdown by Type
        • 10.1.2.6.2 Rest of LATAM: LATAM Detergents Market Breakdown by Form
        • 10.1.2.6.3 Rest of LATAM: LATAM Detergents Market Breakdown by Distribution Channel

11. LATAM Detergents Market - Impact of COVID-19 Pandemic

  • 11.1 Pre & Post COVID-19 Impact

12. Competitive Landscape

  • 12.1 Heat Map Analysis by Key Players
  • 12.2 Company Positioning & Concentration

13. Company Profiles

  • 13.1 Pigeon Corp
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 The Procter & Gamble Co
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Henkel AG & Co KGaA
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Colgate Palmolive Co
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 Church & Dwight Co Inc
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 Unilever Plc
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 SC Johnson and Son Inc
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 Reckitt Benckiser Group Plc
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 The Clorox Co
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 Kao Corp
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments

14. Appendix

  • 14.1 About The Insight Partners

List Of Tables

  • Table 1. LATAM Detergents Market Segmentation
  • Table 2. List of Vendors
  • Table 3. LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • Table 4. LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type
  • Table 5. LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form
  • Table 6. LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
  • Table 7. LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Country
  • Table 8. Nicaragua: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type
  • Table 9. Nicaragua: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form
  • Table 10. Nicaragua: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
  • Table 11. Dominica: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type
  • Table 12. Dominica: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form
  • Table 13. Dominica: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
  • Table 14. Peru: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type
  • Table 15. Peru: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form
  • Table 16. Peru: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
  • Table 17. Venezuela: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type
  • Table 18. Venezuela: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form
  • Table 19. Venezuela: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
  • Table 20. Rest of LATAM: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type
  • Table 21. Rest of LATAM: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form
  • Table 22. Rest of LATAM: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
  • Table 23. Heat Map Analysis by Key Players

List Of Figures

  • Figure 1. LATAM Detergents Market Segmentation, by Geography
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Ecosystem: LATAM Detergents Market
  • Figure 4. Impact Analysis of Drivers and Restraints
  • Figure 5. LATAM Detergents Market Revenue (US$ Million), 2020-2030
  • Figure 6. LATAM Detergents Market Share (%) - by Type, 2022 and 2030
  • Figure 7. Dishwashing Detergents: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 8. Laundry Detergents: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 9. Surface Detergents: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 10. Others: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 11. LATAM Detergents Market Share (%) - by Form, 2022 and 2030
  • Figure 12. Powder: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 13. Liquid: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 14. Bar: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 15. Others: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 16. LATAM Detergents Market Share (%) - by Distribution Channel, 2022 and 2030
  • Figure 17. Supermarkets and Hypermarkets: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 18. Convenience Stores: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 19. Online Retail: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 20. Others: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)
  • Figure 21. LATAM Detergents Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 22. Nicaragua: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 23. Dominica: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 24. Peru: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 25. Venezuela: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 26. Rest of LATAM: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 27. Company Positioning & Concentration