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市场调查报告书
商品编码
1463857
拉丁美洲洗涤剂市场规模和预测、全球和地区份额、趋势和成长机会分析报告范围:按类型、形式和配销通路LATAM Detergents Market Size and Forecast, Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type, Form, and Distribution Channel |
拉丁美洲洗涤剂市场预计将从2022年的150.4亿美元成长到2030年的205.3亿美元。
洗涤剂是一种旨在去除各种表面上的污垢、污渍和污垢的清洁剂。它们通常在家庭中使用。洗涤剂的主要目的是分解并去除织物、餐具、地板等上的油、油脂和其他污染物。它们采用界面活性剂配製而成,可降低水的表面张力,使其能够渗透并带走污垢颗粒。由于清洁剂的有效性、便利性和多功能性,其需求量很大。随着人们对清洁和卫生的日益关注,对清洁剂的需求不断增加,因为它们在维持我们日常生活的清洁方面发挥着至关重要的作用。
根据类型,市场分为餐具洗涤剂、洗衣剂、表面洗涤剂等。餐具洗涤剂细分市场是2022 年成长最快的细分市场。 。此外,以更忙碌的日程安排和增加的家庭膳食消费为特征的不断变化的生活方式增加了对高效和有效的洗碗解决方案的需求。洗涤剂配方的技术进步,例如推出环保和多用途产品,吸引了具有环保意识的消费者在不影响清洁性能的情况下寻求可持续的选择。因此,健康意识、生活方式的改变和产品创新的融合推动了对餐具洗涤剂的需求,使其成为现代消费者不可或缺的家居必需品。
随着拉丁美洲国家继续经历快速的城市化和现代化,人们更加重视保持清洁卫生的生活环境。这种意识的提高在城市地区尤其明显,那里的人口密度和共享的居住空间放大了细菌和病原体传播的风险。因此,消费者越来越重视有效的清洁实践,包括定期使用清洁剂,以保护自己及其家人免受疾病和感染。
拉丁美洲生活方式和消费习惯的改变也导致了清洁剂需求的成长。随着消费者寻求与全球健康和卫生规范保持一致,这种转变导致了清洁和卫生标准的提高。双收入家庭的兴起和忙碌的生活方式也刺激了对省时清洁解决方案的需求,随着消费者选择方便高效的产品来简化家务,进一步推动了洗涤剂市场的成长。
随着整个拉丁美洲资讯和教育的普及,消费者越来越了解个人卫生和卫生习惯的重要性。这种不断增长的意识推动了文化向清洁意识的转变,个人和家庭采取积极措施来维持清洁卫生的生活空间。因此,随着製造商不断创新以满足消费者不断变化的需求和偏好,拉丁美洲的洗涤剂市场正在持续增长,消费者将卫生和清洁视为现代生活的基本要素。
Pigeon Corp、宝洁公司、汉高股份公司、高露洁棕榄公司、Church & Dwight Co Inc、联合利华公司、庄臣公司、利洁时集团公司、高乐氏公司和花王公司均在其中拉丁美洲洗涤剂市场的领导企业。这些公司正在透过併购和产品发布来扩大其地理影响力和消费者基础。
拉丁美洲洗涤剂市场总体规模是透过主要和次要来源得出的。为了开始研究过程,我们利用内部和外部来源进行了详尽的次要研究,以获得与市场相关的定性和定量资讯。此外,我们还与业界参与者进行了多次初步访谈,以验证资料并获得更多分析见解。该流程的参与者包括副总裁、业务开发经理、市场情报经理和国家销售经理等行业专家,以及专门研究拉丁美洲洗涤剂市场的外部顾问,包括估值专家、研究分析师和关键意见领袖。
LATAM detergents market is expected to grow from US$ 15.04 billion in 2022 to US$ 20.53 billion by 2030. It is expected to grow at a CAGR of 4.0% from 2022 to 2030.
Detergents are cleaning agents designed to remove dirt, stains, and grime from various surfaces. They are commonly used in households. The primary purpose of detergents is to break down and remove oils, grease, and other contaminants from fabrics, dishes, floors, and more. They are formulated with surfactants that lower the surface tension of water, enabling it to penetrate and lift away dirt particles. Detergents are in high demand due to their effectiveness, convenience, and versatility. With the growing focus on cleanliness and hygiene, the demand for detergents continues to rise as they play a vital role in maintaining cleanliness in our everyday lives.
Based on type, the market is segmented into dishwashing detergents, laundry detergents, surface detergents, and others. The dishwashing detergents segment was the fastest growing segment in 2022. Heightened awareness of hygiene and cleanliness, particularly in the wake of global health concerns such as the COVID-19 pandemic, has led individuals to prioritize thorough cleaning practices, including dishwashing. Moreover, the evolving lifestyles characterized by busier schedules and increased meal consumption at home have amplified the need for efficient and effective dishwashing solutions. Technological advancements in detergent formulations, such as introducing eco-friendly and multi-purpose products, have appealed to environmentally conscious consumers seeking sustainable options without compromising cleaning performance. As a result, the confluence of health consciousness, lifestyle changes, and product innovation has propelled the demand for dishwashing detergents, making them indispensable household essentials for modern consumers.
As Latin American countries continue to experience rapid urbanization and modernization, there is a heightened emphasis on maintaining clean and sanitized living environments. This heightened awareness is particularly evident in urban areas where population density and shared living spaces amplify the risk of spreading germs and pathogens. Consequently, consumers increasingly prioritize effective cleaning practices, including the regular use of detergents, to safeguard themselves and their families against illness and infection.
Changing lifestyles and consumption habits in Latin America also contribute to the growing demand for detergents. This shift has led to higher standards of cleanliness and hygiene as consumers seek to align with global health and sanitation norms. The rise of dual-income households and busy lifestyles has also fueled the demand for time-saving cleaning solutions, further boosting the detergent market growth as consumers opt for convenient and efficient products to streamline their household chores.
As access to information and education improves across Latin America, consumers are becoming more informed about the importance of hygiene and sanitation practices. This growing awareness drives a cultural shift toward cleanliness consciousness, with individuals and families adopting proactive measures to maintain clean and hygienic living spaces. As a result, the detergents market in Latin America is witnessing sustained growth as manufacturers innovate to meet the evolving needs and preferences of consumers who prioritize hygiene and cleanliness as essential elements of modern living.
Pigeon Corp, The Procter & Gamble Co, Henkel Ag & Co Kgaa, Colgate Palmolive Co, Church & Dwight Co Inc, Unilever Plc, Sc Johnson And Son Inc, Reckitt Benckiser Group Plc, The Clorox Co, and Kao Corp, are among the leading players in the LATAM detergents market. These companies are adopting mergers & acquisitions and product launches to expand their geographic presence and consumer bases.
The overall LATAM detergents market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants, including valuation experts, research analysts, and key opinion leaders-specializing in the LATAM detergents market.