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市场调查报告书
商品编码
1637891

清洁剂：市场占有率分析、产业趋势/统计、成长预测（2025-2030）

Detergents - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3个工作天内

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简介目录

预计清洁剂市场在预测期内将维持4%以上的复合年增长率。

洗涤剂市场-IMG1

COVID-19 对 2020 年市场产生了负面影响。 COVID-19 暂时停止了洗衣精的生产并扰乱了供应链。然而，在当前情况下，人们对个人卫生和清洁环境的意识不断增强，刺激了对洗衣和家用清洁剂的需求，并增加了2021年清洁剂市场的成长。

主要亮点

  • 短期来看，个人护理和衣物洗护领域清洁剂使用量的增加是推动市场成长的关键因素。
  • 然而，严格的环境法规预计是预测期内抑制所涉及行业成长的主要因素。
  • 有机洗衣精的采用以及清洁剂作为整理加工剂的广泛使用将很快为全球市场创造利润丰厚的成长机会。
  • 预计亚太地区将主导全球市场，其中消费量最高的国家是中国和印度等。

清洁剂市场趋势

清洗应用可能具有更高的成长潜力

  • 洗衣液是一种强效洗衣清洗，可在洗涤前涂抹到顽固污渍上。这些流体采用特定的界面活性剂系统配製而成，例如天然衍生的烷基、羟烷基硫酸盐、磺酸盐界面活性剂和中链支化氧化胺界面活性剂。
  • 2021年，衣物洗护领域的以收益为准全球家庭和衣物洗护市场的50%以上，由于消费者卫生意识的提高，洗衣护理领域可能会在预测期内增长，从而预计将提振市场需求。完成。
  • 随着技术的进步，洗衣液製造商现在使用一种称为菜籽油（非基因改造）的新成分，它具有低发泡特性的优点。
  • 泡沫会对洗涤过程产生负面影响，使洗涤能力降低约 50%。洗衣液专为预先喷洒衣服上的顽固污渍而配製。它具有出色的清洗效果，即使是顽固的污垢也能去除。
  • 液体清洁剂主要用于清洗衣物，有两个主要的最终用户部分：住宅和商业。
  • 根据美国劳工统计局的数据，2020 年美国每位消费者在肥皂和清洁剂上的平均年支出为 75.53 美元，2021 年将增加至 80.49 美元。
  • 根据俄罗斯联邦统计局统计，俄罗斯清洁剂产量每年都在稳定成长。清洁剂产量在2021年达到高峰，清洗产品产量达213.9万吨。
  • 由于这些因素，清洁剂市场在预测期内可能会在全球范围内增长。

亚太地区预计将主导市场

  • 亚太地区是目前家用和工业清洁剂消费成长最快的市场。从供给和需求来看，印度和中国是亚太地区的市场领导。
  • 这些新兴国家液体清洁剂市场意识的提高和工业进步预计将推动亚太地区的市场成长。
  • 中国在全球旅游业中前景广阔，正在吸引海外游客。因此，各大连锁饭店都被吸引来利用其在中国奢侈品市场的主导地位。因此，对保持酒店场地清洁的纺织品和洗衣产品的需求不断增长。
  • 根据中国国家统计局的数据，中国的酒店企业正在经历快速成长。与2020年的25,281家公司相比，2021年公司数量增加了近2,500家，达到27,766家公司。
  • 对方便、易于使用和易于涂抹的清洁剂产品的需求不断增长，推动了印度清洁剂的发展。政府的措施和印度农村地区健康生活方式意识的提高，促进了该国清洁剂销售的成长。
  • 根据 IBEF 报导，2021 年 5 月，Indo Count Industries Ltd. (ICIL) 宣布投资扩大印度清洁剂销售。 2021年5月，ICIL宣布投资20亿印度卢比（2,690万美元）扩大床上用品清洁剂产能。
  • 清洁剂产业正在快速成长，透过广告影响消费者的能力不断增强。例如，Rohit Surfactants 已将其 Ghari清洁剂分销网络扩展到印度更多邦，以扩大其客户群。此外，在过去三年中，该公司已将其分销网络扩展到另外 10 个州，并透过 3,500 多个销售点销售 Ghari清洁剂。此外，Gari 始终保持实惠的价格。
  • 由于这些因素，预计该地区的清洁剂市场在预测期内将稳定成长。

清洁剂产业概况

清洁剂市场已部分整合。主要企业包括（排名不分先后）Henkel AG & Co.KGaA、Procter & Gamble、Unilever、Kao Corporation 和 EUDGROUP 等。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 调查先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 促进因素
    • 个人护理和衣物洗护领域清洁剂使用量的增加
    • 其他司机
  • 抑制因素
    • 严格的环境法规
    • 其他限制因素
  • 产业价值链分析
  • 波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争程度

第五章市场区隔（市场规模（基于数量））

  • 类型
    • 阴离子清洁剂
    • 阳离子清洁剂
    • 非离子清洁剂
    • 两性离子清洁剂
  • 目的
    • 洗衣精
    • 家用清洁剂
    • 洗碗产品
    • 燃料添加剂
    • 生物试剂
    • 其他的
  • 地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 其他亚太地区
    • 北美洲
      • 美国
      • 加拿大
      • 墨西哥
    • 欧洲
      • 德国
      • 英国
      • 义大利
      • 法国
      • 欧洲其他地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 南美洲其他地区
    • 中东/非洲
      • 沙乌地阿拉伯
      • 南非
      • 其他中东/非洲

第六章 竞争状况

  • 併购、合资、联盟、协议
  • 市场占有率(%)**/排名分析
  • 主要企业策略
  • 公司简介
    • Church & Dwight Co. Inc.
    • EUDGROUP AS
    • Guangzhou Liby Group Co. Ltd
    • Henkel AG & Co. KGaA
    • Johnson & Johnson Private Limited
    • Kao Corporation
    • Lion Corporation
    • Nice Group
    • Procter & Gamble
    • Unilever

第七章 市场机会及未来趋势

  • 采用有机清洁剂
  • 越来越多使用清洁剂作为整理加工剂
简介目录
Product Code: 48274

The Detergents Market is expected to register a CAGR of greater than 4% during the forecast period.

Detergents - Market - IMG1

COVID-19 negatively impacted the market in 2020. It paused the production of laundry detergents and disrupted the supply chain. However, the consciousness regarding personal hygiene and clean surroundings increased in the current situation, stimulating the demand for laundry and household cleaning products and enhancing the market growth of detergents in 2021.

Key Highlights

  • Over the short term, increasing usage of detergents in the personal and laundry care segment is the major factor driving the market's growth.
  • However, stringent environmental regulations are a key factor anticipated to restrain the growth of the target industry over the forecast period.
  • Nevertheless, adopting organic laundry detergent and increasing the application of detergents as cloth softeners will likely create lucrative growth opportunities for the global market soon.
  • The Asia-Pacific region is expected to dominate the market across the world, with the largest consumption from countries such as China and India.

Detergent Market Trends

The Laundry Cleaning Products Application is Expected to Witness Higher Potential Growth

  • Laundry liquids are powerful laundry cleaning products applied to stubborn stains before washing. These liquids are formulated using a specified surfactant system of naturally derived alkyl, hydroxyalkyl sulfate, sulphonate surfactant, and mid-chain branched amine oxide surfactants.
  • In 2021, the laundry care segment accounted for more than 50% of the home and laundry care market globally in terms of revenue, and it is likely to grow during the forecast period, owing to increasing hygiene consciousness among consumers, which, in turn, is expected to boost the market demand.
  • With technological advancements, laundry-liquid manufacturers now use a new ingredient known as rapeseed oil (non-GMO) that offers benefits with its low foaming properties.
  • Foam is detrimental to the washing process and may result in about 50% loss of the washing strength. Laundry liquid is formulated for the pre-spraying of stubborn stains on garments. It helps in removing even the toughest stains and offers exceptional cleaning results.
  • Liquid laundry detergent is primarily used in cleaning laundry and has two main end-user segments, such as residential and commercial.
  • According to the Bureau of Labor Statistics, in the United States, the average annual expenditure on soaps and detergents in 2020 accounted for USD 75.53, which increased to USD 80.49 per consumer unit in 2021.
  • According to the Russian Federal State Statistics Service, Russia's output of detergents has been steadily rising yearly. The volume of detergent production peaked in 2021 when 2,139 thousand metric tonnes of cleaning supplies were produced.
  • Owing to all these factors, the detergent market will likely grow globally during the forecast period.

The Asia-Pacific Region is Expected to Dominate the Market

  • Asia-Pacific is currently the fastest-growing market both for household and industrial detergent consumption. In terms of demand and supply, India and China are the market leaders in the Asia-Pacific region.
  • The increasing awareness about the liquid laundry detergent market and the growth in industrial advancements in these emerging economies are expected to drive the growth of the market in Asia-Pacific.
  • China has a promising global tourism future, attracting tourists from abroad. Major hotel chains have been drawn to develop dominance in the Chinese luxury market as a result. As a result, there is an increasing need for textiles and washing products to keep hotel grounds neat.
  • According to the National Bureau of Statistics of China, there has been significant growth in hotel enterprises in China. In 2021 there was a total of 27,766 enterprises an increase of nearly 2,500 enterprises compared to 25,281 in 2020.
  • The increasing demand for convenient and easy-to-use/apply detergent products contributed to the evolution of detergents in India. The increase in government initiatives and awareness to lead a healthy life among the rural Indian population are contributing to the increased sales of detergents in the country.
  • According to IBEF, in May 2021, Indo Count Industries Ltd. (ICIL) announced an investment of Rs. 200 crore (USD 26.9 million) to expand its production capacity of bedding solutions.
  • The detergent sector, with its increasing ability to influence consumers through advertisements, is rapidly growing. For instance, to increase its customer base, Rohit Surfactants spread its distribution network for Ghari detergent to more states in India. Moreover, in the last three years, the company increased its reach to 10 more states, and it sells Ghari detergent through more than 3,500 dealers. Additionally, Ghari has always maintained affordable pricing.
  • Due to all such factors, the market for detergents in the region is expected to have steady growth during the forecast period.

Detergent Industry Overview

The detergents market is partially consolidated in nature. The major players include Henkel AG & Co. KGaA, Procter & Gamble, Unilever, Kao Corporation, and E.U.D.GROUP, a.s., among others (not in any particular order).

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Drivers
    • 4.1.1 Increasing Usage of Detergents in the Personal and Laundry Care Segment
    • 4.1.2 Other Drivers
  • 4.2 Restraints
    • 4.2.1 Stringent Environmental Regulations
    • 4.2.2 Other Restraints
  • 4.3 Industry Value Chain Analysis
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products and Services
    • 4.4.5 Degree of Competition

5 MARKET SEGMENTATION (Market Size in Volume)

  • 5.1 Type
    • 5.1.1 Anionic Detergents
    • 5.1.2 Cationic Detergents
    • 5.1.3 Non-ionic Detergents
    • 5.1.4 Zwitterionic (Amphoteric) Detergents
  • 5.2 Application
    • 5.2.1 Laundry Cleaning Products
    • 5.2.2 Household Cleaning Products
    • 5.2.3 Dishwashing Products
    • 5.2.4 Fuel Additives
    • 5.2.5 Biological Reagent
    • 5.2.6 Other Applications
  • 5.3 Geography
    • 5.3.1 Asia-Pacific
      • 5.3.1.1 China
      • 5.3.1.2 India
      • 5.3.1.3 Japan
      • 5.3.1.4 South Korea
      • 5.3.1.5 Rest of Asia-Pacific
    • 5.3.2 North America
      • 5.3.2.1 United States
      • 5.3.2.2 Canada
      • 5.3.2.3 Mexico
    • 5.3.3 Europe
      • 5.3.3.1 Germany
      • 5.3.3.2 United Kingdom
      • 5.3.3.3 Italy
      • 5.3.3.4 France
      • 5.3.3.5 Rest of Europe
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
  • 6.2 Market Share(%)**/Ranking Analysis
  • 6.3 Strategies Adopted by Leading Players
  • 6.4 Company Profiles
    • 6.4.1 Church & Dwight Co. Inc.
    • 6.4.2 E.U.D.GROUP AS
    • 6.4.3 Guangzhou Liby Group Co. Ltd
    • 6.4.4 Henkel AG & Co. KGaA
    • 6.4.5 Johnson & Johnson Private Limited
    • 6.4.6 Kao Corporation
    • 6.4.7 Lion Corporation
    • 6.4.8 Nice Group
    • 6.4.9 Procter & Gamble
    • 6.4.10 Unilever

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Adoption of Organic Laundry Detergent
  • 7.2 Increasing Application of Detergents as Cloth Softener