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市场调查报告书
商品编码
1190986
功能性饮料市场 - 增长、趋势和预测 (2023-2028)Functional Beverage Market - Growth, Trends, and Forecasts (2023 - 2028) |
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未来五年，全球功能性饮料市场的复合年增长率预计为 7.5%。
自 COVID-19 以来，市场对具有免疫健康等功能性益处的产品的需求激增，这可能会对市场产生积极影响。 消费者越来越多地寻求功能性饮料产品，认为它们可以帮助身体自我保护。 像英国这样的国家已经宣布了通过“改善健康”等运动来对抗该国日益严重的肥胖症的证明计划。 这样的努力被认为是一种市场潜力，吸引消费者选择具有功能优势的功能性饮料。 对植物基和无乳糖饮料产品等创新产品的需求不断增加正在推动市场增长，而注入 CBD 的功能性饮料预计将成为即将到来的市场机遇。
许多功能性饮料具有多种健康益处，包括水合作用、体液潴留和营养。 上了年纪的婴儿潮一代愿意投资创新产品来丰富他们的生活，而功能性饮料行业则因消费者对饮食与健康之间联繫的认识而得到推动。我来了。 因此，市场开拓者定期开发新产品以进一步开发所研究的市场。
在未来几年，随着越来越多的消费者对在线和 DTC 分销模式更加了解和体验，预计市场将见证功能性饮料製造商向在线渠道的转变。 能量饮料作为咖啡的替代品也开始受到大学生和上班族的欢迎。 此外，这些能量饮料作为酒精饮料混合剂正变得越来越流行。
主要市场趋势
对健康水合产品的需求不断增长
随着消费者的健康意识越来越强，益生菌食品已成为必需品。 诸如“即饮”和“随身携带”等标语促销以及饮料提供的优惠包装等便利因素进一步推动了对益生菌饮料（包括康普茶）的需求。 消费者已经转向功能性饮料，而不是果汁和苏打水。
目前，消费者越来越意识到与软饮料类别相关的健康影响，焦虑的饮酒者迴避苏打水和果汁等臭名昭着的类别，人们越来越多地选择豆奶、益生菌等“更健康的选择”等功能性饮品。 消费者教育是推动健康水合饮料需求增长的一个重要因素。 对含有天然成分的发酵饮料的认识不断提高以及对益生菌消费的接受程度不断提高，推动了健康水化趋势。
亚太地区是增长最快的地区。
除了心血管疾病、骨质疏鬆症和关节炎的高发病率之外，亚洲消费者对方便饮料的需求不断增加以及生活方式的改变正在推动功能性能量饮料、强化/功能性植物饮料和麦芽饮料市场的发展热饮是销量增长的主要推动力。 另外，随着糖尿病在印度和中国等国家的高发，消费者越来越意识到健康饮食和积极生活方式的重要性，促使他们转而使用甜叶菊等天然甜味剂饮料。我已经开始喜欢它了. 据国际糖尿病联合会称，到 2022 年，印度将成为构成东南亚地区的七个国家之一。 在东南亚地区，有 9000 万人患有糖尿病，预计到 2045 年这一数字将上升至 1.515 亿。 这就是为什么像百事可乐公司和可口可乐这样的公司正在努力去除人造成分并降低其产品中的糖含量。
此外，澳大利亚是亚太地区功能性饮料的主要市场之一。 注重健康的澳大利亚人选择食用更健康的食物，尤其是对健康有益的产品。 因此，功能性饮料产品近年来出现了显着增长。 澳大利亚功能性饮料行业流行的功能性饮料示例包括发酵饮料，如康普茶和促智饮料。 因此，近年来我国功能饮料行业发生了数次变化。 公司已调整其产品创新策略以满足不断变化的消费者需求。 例如，2021 年 4 月，MOJO 推出了新的 MOJO Kambucha Soda 以支持肠道健康的不同方面。 这款新推出的产品低糖、不含甜叶菊，每份含有 2.5 克膳食纤维。 有3种口味。 共有三种类型：Tropical Twirl、Cola Kiss 和 Berry Blitz。
竞争格局
功能性饮料市场竞争激烈，根据地区和国家的不同，竞争者众多。 此外，每家公司都广泛关注为消费者提供创新产品，同时将功能优势融入每种产品。 此外，主要参与者正在利用市场收入，同时通过创新和扩张战略吸引消费者。 许多在市场上运营的公司已经开始将产品创新、併购作为实现整合和优化产品的主要战略。 所研究市场的主要参与者包括百事可乐、红牛有限公司、可口可乐和怪兽饮料公司。
其他好处
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究结果和研究先决条件
- 本次调查的范围
第二章研究方法论
第 3 章执行摘要
第四章市场动态
- 市场驱动力
- 市场製约因素
- 波特的五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 类型
- 能量饮料
- 运动饮料
- 强化果汁
- 乳製品和乳製品替代饮料
- 其他类型
- 分销渠道
- 超市/大卖场
- 药房/保健食品店
- 便利店
- 在线商店
- 其他分销渠道
- 按地区
- 北美
- 美国
- 加拿大
- 墨西哥
- 其他北美地区
- 欧洲
- 英国
- 德国
- 法国
- 俄罗斯
- 意大利
- 西班牙
- 其他欧洲
- 亚太地区
- 印度
- 中国
- 日本
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东和非洲
- 南非
- 沙特阿拉伯
- 其他中东和非洲地区
- 北美
第六章竞争格局
- 最常采用的策略
- 市场份额分析
- 公司简介
- PepsiCo Inc.
- Red Bull GmbH
- National Beverage Corp
- Danone SA
- Monster Beverage Corporation
- JAB Holdings Company
- General Nutrition Centers Inc.
- The Hain Celestial Group Inc.
- Fonterra Co-operative Group
- Koios Beverage Corp.
第7章 市场机会今后动向
The Global Functional Beverage Market is projected to register a CAGR of 7.5% over the upcoming five years.
Post-Covid-19, the market has witnessed a surge in demand for products that provide functional benefits, such as immune health, which is likely to impact the market positively. Consumers are increasingly seeking functional beverage products as they believe might aid in the body's defenses. Countries like United Kingdom have already announced a proof plan to counter rising obesity in the country with campaigns like '' better health''. Such initiatives are being considered a potential for the market that earns consumers turning to opt for a functional beverage with functional benefits. Increasing demand for innovative products, like plant-based and lactose-free beverage products, is driving market growth, while the inclusion of CBD-infused functional beverages is expected to be an opportunity for the future market.
Many functional drinks offer numerous health benefits, including hydration, fluid maintenance, and nutritional benefits. With the aging baby boom generation willing to invest in innovative products that will enhance their lives, the functional beverage industry is increasingly driven by consumers' recognition of the link between diet and health. Market players are therefore increasingly developing new products regularly to further develop the studied market.
As more consumers gain awareness and experience with the online and DTC distribution models, the market is expected to witness a transition of online channels by functional beverage manufacturers in the coming years. Additionally, energy drinks are becoming increasingly popular among college students and corporate workers as a substitute for coffee. Furthermore, these energy drinks are becoming more popular as mixers for alcoholic beverages.
Key Market Trends
The Growing Demand for Healthy Hydration Products
The progressive inclination of consumers toward health-oriented beverages has involved probiotic food products as a requisite in the list. In addition, the sale promoting tag lines, such as "ready to drink," "on the go," and other convenience factors, such as favorable packaging altogether served by beverages, further augments the demand for probiotic drinks, including kombucha. Consumers have started to prefer functional drinks over fruit juices and carbonated drinks.
With consumers now increasingly aware of the health implications associated with soft drinks categories, concerned drinkers are frequently shunning vilified categories, like carbonates and juices, in favor of 'healthier choices, such as soymilk, probiotics, and other functional drinks. Consumer education has been the key factor behind the rising demand for healthy hydration drinks. The trend of healthy hydration owes its success to the growing awareness of fermented drinks with natural ingredients and the increasing acceptance of consuming probiotics.
Asia-Pacific is the Fastest Growing Region
The high incidence of cardiovascular disease, osteoporosis, and arthritis, coupled with the growing demand for convenience beverages and the changing lifestyle among Asian consumers, is the primary driver for the growth of functional energy drinks, fortified/functional plant-based, and malt-based hot drink sales in the market. Furthermore, due to the high prevalence of diabetes in countries like India and China, consumers are becoming more aware of the importance of a healthy diet and active lifestyle, encouraging consumers to prefer natural sweeteners, such as stevia beverages. According to the International Diabetes Federation, In 2022, India is one of the 7 countries that make up the South East Asia region. In the South East Asia Region, 90 million people have diabetes; by 2045, this number will rise to 151.5 million. Thus, companies like PepsiCo Inc. and Coca-Cola are committed to removing artificial ingredients and reducing the sugar content in their products.
Additionally, Australia is one of the major markets for the functional beverage in the Asia-Pacific region. Health-conscious Australians are going out of their way to consume healthier food products, particularly products that have a functional benefit to their health. As a result, functional beverage products have seen tremendous growth in recent years. A few examples of trending functional beverages in the functional beverage sector of Australia include fermented drinks such as Kombucha and nootropic drinks. Consequently, the functional beverage industry in the country has undergone some changes over the last few years. Companies have adjusted their product innovation strategies to meet the changing demands of consumers. For instance, in April 2021, MOJO launched its new MOJO Kambucha Soda which supports a different aspect of gut health. The newly launched product is low in sugar and is stevia free with 2.5 grams of dietary fiber per serving. It is available in three distinct flavors: Tropical Twirl, Cola Kiss, and Berry Blitz.
Competitive Landscape
The functional beverage market is competitive and comprises numerous regional and international competitors. Players are also extensively focusing on providing consumers with innovative offerings while including functional benefits in each of their products. Furthermore, while engaging the consumers with innovation and expansion strategies, key players are capitalizing on the market revenue. Many companies operating in the market are embarking on product innovation, mergers, and acquisitions as their key strategies to achieve consolidation and optimize their offerings. Some of the major players in the market studied are PepsiCo, Red Bull GmbH, Coco-Cola, and Monster Beverage Corporation, among others.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Deliverables and Study Assumptions
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 Type
- 5.1.1 Energy Drinks
- 5.1.2 Sports Drinks
- 5.1.3 Fortified Juice
- 5.1.4 Dairy and Dairy Alternative Beverage
- 5.1.5 Other Types
- 5.2 Distribution Channel
- 5.2.1 Supermarket/Hypermarket
- 5.2.2 Pharmacies/Health Stores
- 5.2.3 Convenience Stores
- 5.2.4 Online Retail Stores
- 5.2.5 Other Distribution Channels
- 5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 France
- 5.3.2.4 Russia
- 5.3.2.5 Italy
- 5.3.2.6 Spain
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 India
- 5.3.3.2 China
- 5.3.3.3 Japan
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Saudi Arabia
- 5.3.5.3 Rest of Middle-East and Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 PepsiCo Inc.
- 6.3.2 Red Bull GmbH
- 6.3.3 National Beverage Corp
- 6.3.4 Danone SA
- 6.3.5 Monster Beverage Corporation
- 6.3.6 JAB Holdings Company
- 6.3.7 General Nutrition Centers Inc.
- 6.3.8 The Hain Celestial Group Inc.
- 6.3.9 Fonterra Co-operative Group
- 6.3.10 Koios Beverage Corp.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
