市场调查报告书
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1197093
清真食品和饮料市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)Halal Food & Beverage Market - Growth, Trends, and Forecasts (2023 - 2028) |
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清真食品和饮料市场预计在预测期内(2022 年至 2027 年)的复合年增长率为 6.6%。
全球清真食品和饮料市场在 COVID-19 大流行期间出现小幅下滑。 红肉的消费量明显减少,这也影响了清真肉类。 然而,每家公司都专注于创造新产品以重新获得市场客户的关注。 例如,2020 年,Bilal Group 以自有品牌“Cucina”推出了一系列新的清真肉类菜餚。 此次发布使公司能够扩展其产品组合併扩大其市场范围。
消费者对有机/天然食品和食品/饮料消费的兴趣正在上升,这表明与清真食品服务密切相关。 预计清真饮料将越来越多地出现在超市和连锁大卖场等西式杂货店。 在许多国家,超市和食品饮料製造商已开始通过扩大清真饮料的选择范围来吸引穆斯林消费者。
由于穆斯林和非穆斯林的需求不断增加,预计该市场在预测期内将出现显着增长。 这主要是由于清真产品的卫生优势,例如不含杂质、酒精和血液。 此外,企业越来越遵守清真烹饪,因为该认证提供了质量和口味水平,从而使他们在市场上具有优势。
世界穆斯林人口在增长,对清真认证食品的需求也在增长。 过去几年,全球穆斯林国家的食品支出显着增长,推动了清真食品和饮料市场的强劲增长。 近年来,清真食品和饮料领域在全球范围内不断扩大。 近年来,穆斯林侨民数量不断增加,世界各地对清真食品和饮料的需求正在蔓延。 根据《世界人口评论》,2021 年印度尼西亚将成为穆斯林人口最多的国家。 此外,大多数穆斯林要求清真认证以满足他们对质量保证日益增长的需求。 世界各地的跨国食品製造商不断获得清真认证,表明该行业具有更广泛的可行性,从 Haribo 糖果到雀巢再到沙特阿拉伯的 Sabora 集团。 这表明该部门的广泛传播,例如Haribote 糖果、雀巢和沙特阿拉伯的Savola 集团。 这将有助于公司获得利益相关者的信任,并带来进一步的市场增长。
由于穆斯林人口众多,中东地区是对清真产品需求最高的地区。 伊斯兰教是中东最大的宗教,穆斯林更喜欢基于伊斯兰教法(伊斯兰社会遵循的规则)的清真肉类。 根据国际清真认证论坛(IHAF),科威特是世界上伊斯兰经济得分最高的 10 个国家之一。 该论坛还表示,科威特科学研究所正在进行的研究中约有 60% 与清真及其益处有关。 这进一步增加了该地区对清真食品和饮料的需求。 与此同时,该地区的政府法规正在提高大多数产品的清真认证要求,公司必须满足这些要求才能进入市场。 例如,在 2021 年,沙特阿拉伯食品和药物管理局 (SFDA) 将要求所有进口的糖果产品、长期储存产品、冷冻和冷藏产品、牛奶和乳製品、进口肉类和肉类产品都必须获得清真认证。 , 扩展到脂肪和油。
全球清真食品和饮料市场竞争激烈,多家公司争夺主要份额。 Nestle SA、Al-Islami Foods、BRF SA 和 American Foods Group LLC 等主要市场参与者在消费者品牌忠诚度的支持下拥有广泛的地理分布,这些公司具有竞争力。我们领先于其他公司。 主要製造商在市场上经营,专注于扩大他们的存在,并在不同的产品类别中开发不同的口味以满足消费者的需求。 此外,消费者对品牌的认可度赋予了市场竞争优势。 此外,这些公司明确提及清真认证的存在,以获得消费者的信任。
The halal food and beverage market is projected to record a CAGR of 6.6% during the forecast period (2022-2027).
The global halal food & beverage market witnessed a small decline during the COVID-19 pandemic. The consumption of red meat declined substantially, which had an impact on halal meat as well. But the companies focused on the creation of new products to regain customer attention in the market. For instance, in 2020, Bilal Group introduced a new line of halal meat dishes under its brand, Cucina. This launch helped the company to expand its product portfolio and widen its reach in the market.
There is rising interest among consumers in consuming organic and natural food and beverage products, representing a strong adjacent market for halal food products to address. Halal beverages are expected to be increasingly available in western-style grocery stores, including supermarkets and hypermarket chains. In many countries, supermarkets and food producers have started reaching out to Muslim consumers by offering a wider selection of halal beverage products.
The market is projected to witness immense growth in the forecast period, owing to rising demand from both Muslim and Non-Muslim consumers. This is mainly due to the hygiene-related benefits of halal products, like being free from impurities, alcohol, and blood. Moreover, companies are increasingly complying with halal-based preparation as this certification provides both quality and taste level, thereby providing an edge in the marketplace.
The global Muslim population is increasing, and so is the demand for food products that are halal certified. The expenditure on food products from Muslim countries across the globe has registered substantial growth in the past couple of years, strongly accelerating the halal food and beverage products market. The halal food and beverage sector has grown globally in recent years. The number of Muslim expatriates has increased in recent years, which have led to a distributed demand for halal food and beverage from different parts of the world. According to the world population review, Indonesia catered to the highest Muslim population in 2021. Additionally, most Muslims demand halal certification to meet the increased need for quality assurance. Also, multinational food producers across the world continue to get the halal certification, indicating the sector's broader viability, from Haribo candy to Nestle, to Saudi Arabia's Savola Group. This helps the companies gain the concerned population's trust, leading to further market growth.
The Middle-East region has the highest demand for halal products because of the larger Islamic population in the region altogether. Islam is the largest religion in Middle Eastern, and the Muslims prefer halal meat due to their Sharia law (rules and regulations followed by the Muslim community). According to the International Halal Accreditation Forum (IHAF), Kuwait is one of the top 10 countries which have a high Islamic Economy Score across the globe. Additionally, according to the forum, around 60% of the research conducted in the Kuwait Institute for Scientific Research caters to halal and its benefits. This further increases the demand for halal food and beverage in the region. Alongside, the government regulations in the region are increasing the requirement for halal certification in most of the products, which compels the companies to fulfill this in order to tap the market. For instance, in 2021, Saudi Arabia Food and Drug Authority (SFDA) extended the mandatory presence of halal certification from imported meat and meat-based products to all imported confectionery, long-shelf life products, frozen and chilled products, milk and dairy products, and fats and oils.
The global halal food and beverage market is highly competitive, with several players competing to get a major share in the market. The leading players like Nestle SA, Al Islami Foods, BRF SA, and American Foods Group, LLC, among others in the market, have a wide geographic presence supported by brand loyalty among the consumers, which gives these companies an upper edge among their competitors. The major manufacturers are operating in the market, focusing on expanding their presence and developing various flavors in various product segments to cater to consumers' needs. Moreover, brand awareness among the consumers gives them a competitive advantage in the market. Alongside, these companies clearly mention halal certification's presence to gain consumers' trust.