多点触控技术市场-增长、趋势、COVID-19 影响和预测 (2023-2028)

在预测期内，多点触控技术市场预计将以 13% 左右的复合年增长率增长。

智能电子显示器（如智能手机、平板电脑和笔记本电脑）的使用越来越多，这些产品在多点触控技术市场占据了主导地位。 此外，对垂直屏幕和多点触控平板电脑等多用户显示器的日益关注也促进了市场增长。

主要亮点

• 多点触摸屏设备的使用和采用的增加也是研究期间推动市场增长的因素之一。 新触摸屏应用的创造将成为不断增长的市场需求背后的驱动力。 随着 Apple iPad 的日益普及以及基于 Android 的平板电脑的巨大增长潜力，几家主要的 PC 和移动 OEM 厂商正在进入平板电脑市场。 推动整体市场需求的主要因素是触摸面板显示器的接受度不断提高以及电子设备数量的增加。
• 此外，具有增强感官功能的低价多点触摸屏显示器的出现也推动了市场增长。 此外，该产品在零售和媒体应用中越来越多地用于客户参与和品牌推广也推动了市场增长。
• 在北美和欧洲等发达地区，零售商正在使用交互式多点触控显示屏来製定品牌和客户互动策略。 交互式信息亭和桌面显示器是这些市场中多点触控技术的例子。
• 面板成本高、原材料短缺和价格波动是阻碍市场增长的主要因素。 然而，为应对这些挑战，主要原始设备製造商 (OEM) 正在新兴国家/地区设立部门，以提供廉价劳动力和原材料。
• COVID-19 的爆发扰乱了触摸屏显示器和自助服务终端製造商的供应链，尤其是在早期阶段。 此外，为遏制病毒传播而采取的严厉措施显着减少了全球商业活动，影响了零售、交通、医院、体育和娱乐等行业的需求以及全球经济增长，从而导致多边经济增长。阻碍了触控技术市场的发展。 不过，随着全球经济復苏，各领域需求重拾动能，研究对象市场也有望逐步增长。

多点触控技术的市场趋势

消费电子产品的广泛使用推动了需求

• 近年来，全球消费电子行业经历了巨大的增长。 连接技术的进步和显示面板价格的降低导致触摸屏显示单元在许多消费电子产品中的采用，呈现显着增长。
• 数字化的进步以及智能手机和个人电脑销量的增长为多点触控技术在全球市场创造了潜在空间。 高端电子产品价格的下降和对最新技术日益增长的需求是推动全球消费电子市场发展的主要动力。
• 根据美国消费技术协会 (CTA) 的数据，美国消费技术行业的零售额预计将首次超过 5050 亿美元。 这一估计意味着 2021 年收入将从 2020 年令人印象深刻的 9.6% 增长增长 2.8%。 对智能手机、个人健康设备、汽车技术和流媒体服务的强劲需求预计将成为这一增长的主要驱动力。
• 在消费电子领域，智能手机有望在采用多点触控技术方面占据主要份额。 这些设备的日益普及预计将创造巨大的增长机会。 例如，据爱立信称，未来五年智能手机用户数量预计将从去年的 62.59 亿增长到 76.9 亿。

亚太地区预计将成为增长最快的市场

• 亚太地区见证了多点触控技术市场的快速增长，预计在预测期内将保持增长。 在亚太地区，快速城市化增加了可支配收入并鼓励消费者购买新技术。
• 数字技术意识的增强正在推动智能消费设备（例如智能手机和可穿戴设备）的采用，从而为多点触控技术行业创造了有利可图的市场前景。 例如，据爱立信称，东南亚和大洋洲的智能手机用户数量预计将从 2020 年的 8.5 亿增长到未来五年的 11.4 亿。
• 大多数主要智能手机製造商都来自该地区，包括三星、小米、OnePlus、松下和华为。 该地区庞大的消费者基础和不断扩大的智能手机製造基地预计将推动对多点触控技术显示器的需求。
• 在过去几十年中，中国已成为智能手机和其他电子产品的主要製造商。 由于显示设备的渗透率不断提高以及“中国製造 2025”等支持行业增长的政府举措，预计中国将在多点触控技术市场占据重要地位。
• 鑑于这种增长前景，一些在多点触控技术产业价值链的不同阶段运营的全球领先公司正在扩大其在该地区的业务。 例如，2022 年 1 月，为智能手机和平板电脑提供笔和多点触控传感器组件的领先供应商 Wacom 开设了第九家体验中心，扩大了其在印度的业务。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 产业吸引力 - 波特五力分析
  • 新进入者的威胁
  • 买家的议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 工业价值链分析
• 评估 COVID-19 对市场的影响
• 技术快照
  • 电阻膜法
  • 电容法
  • 光学
  • 其他技术

第 5 章市场动态

• 市场驱动因素
  • 扩大消费电子产品的使用
  • 商业应用程序中交互式屏幕的使用激增
  • 显示技术的进步
• 市场製约因素
  • 触摸屏面板的成本相对较高

第 6 章市场细分

• 按产品分类
  • 智能手机
  • 平板电脑
  • PC 和笔记本电脑
  • 自助终端
  • 其他产品
• 通过申请
  • 个人
  • 企业应用
• 按地区
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第七章竞争格局

• 公司简介
  • 3M Company
  • A D Metro Inc.
  • DMC Co. Ltd
  • Dongguan Cloudtop Electronic Technology Co. Ltd
  • Fujitsu Limited
  • GestureTek
  • Ideum
  • Panasonic Corporation
  • Samsung Electronics Co. Ltd
  • TouchNetix Limited

第八章投资分析

第九章市场展望

The Multi-touch Technology market is expected to register a CAGR of about 13% during the forecast period. The increasing utilization of intelligent electronic displays, such as smartphones, tablets, and laptops, has formed a predominant share of these products in the multi-touch technology market. The growing focus on multi-user displays, such as vertical screens and multi-touch tablets, enables market growth.

Key Highlights

• Another factor driving the market growth during the study is the increasing use and adoption of multi-touch screen devices. The creation of new touchscreen applications will be a driving factor in the growth of market demand. The rising popularity of Apple's iPad and the enormous growth potential of Android-based tablets have prompted several major PC and mobile original equipment manufacturers to enter the tablet market. The main factors driving the overall market demand are the growing acceptance of touch panel displays and an increase in the number of electronic devices.
• Furthermore, the introduction of low-cost multi-touch screen displays with enhanced sense capabilities is boosting the market growth. Furthermore, rising product utilization in retail and media applications for customer engagement and branding is boosting the market growth.
• Additionally, the retail industry uses interactive multi-touch displays for branding and customer engagement strategies in developed regions, such as North America and Europe. Interactive kiosks and table displays are examples of multi-touch technologies in these markets.
• Factors such as the higher cost of panels, lack of availability of raw materials, and fluctuation in their prices are among the major factors challenging the market's growth. However, to counter such challenges, major original equipment manufacturers (OEMs) are establishing their units in developing countries, as they provide cheap labor and raw materials at a lower cost.
• The outbreak of COVID-19 disrupted supply chains for manufacturers of touchscreen displays or kiosks, especially during the initial phase. Additionally, stringent measures taken to contain the spread of the virus caused a significant drop in global commercial activities, affecting the demand from the retail, transportation, hospitality, sports, and entertainment sectors, as well as global economic growth, stifling the development of the multi-touch technology market. However, with the economy worldwide back on track and demand across all sectors gaining momentum again, the studied market is also expected to grow gradually.

Multi-touch Technology Market Trends

Increasing Use of Consumer Electronics is Driving the Demand

• The global consumer electronics industry has witnessed significant growth in recent years. The advancement in connectivity technologies and the availability of affordable display panels have significantly enhanced the adoption of touchscreen display units in many consumer electronics devices.
• A surge in digitalization and increased sales of smartphones and personal computers have created a potential space for multitouch technology in the global market. Decreasing cost of high-end electronics products and growing preference toward adopting updated technology are primarily driving the market for consumer electronics in various parts of the world.
• According to the Consumer Technology Association (CTA), the US consumer technology industry is projected to generate over USD 505 billion in retail sales revenue for the first time ever. The estimation represents a 2.8% revenue increase from 2021's impressive 9.6% growth over 2020. Strong demand for smartphones, personal health devices, automotive tech, and streaming services are expected to be among the major driving factors behind this growth.
• In the consumer electronics segment, the smartphone is expected to hold a major share in terms of multitouch technology adoption. The increasing penetration of these devices is expected to create significant growth opportunities. For instance, according to Ericsson, smartphone subscription is expected to grow from 6,259 million last year to 7,690 million in the next five years.

Asia-Pacific Projected to be the Fastest-growing Market

• The Asia-Pacific region has seen rapid growth in the multitouch technology market and is expected to sustain growth over the forecast period. Rapid urbanization has increased disposable income in the Asia-Pacific region, letting consumers spend on new technologies.
• Growing awareness about digital technologies is driving the adoption of smart consumer devices such as smartphones, wearables, etc., creating a favorable market scenario for the multitouch technology industry. For instance, according to Ericsson, smartphone subscriptions in Southeast Asia and Oceania region are expected to increase from 850 million in 2020 to 1,140 million in the next five years.
• Most major smartphone manufacturers, such as Samsung, Xiaomi, OnePlus, Panasonic, Huawei, etc., hail from this region. The region's large consumer base and expanding smartphone manufacturing footprint are expected to drive the demand for multitouch technology displays.
• In the last few decades, China has emerged to be the leading manufacturer of smartphones and other electronic products. The country is expected to hold a prominent position in the multitouch technology market owing to the increasing penetration of display devices and favorable government initiatives such as "Made in China 2025," supporting the industry's growth.
• Considering the growth prospects, some of the leading global players operating across various stages of the multitouch technology industry value chain are expanding their presence in the region. For instance, in January 2022, Wacom, a leading supplier of pen and multitouch sensor components for smartphones and tablet-type devices, expanded its presence in India by opening its ninth experience center.

Multi-touch Technology Market Competitor Analysis

The multitouch technology market is fragmented with various global and regional players, such as 3M, A D Metro Inc., Fujitsu Limited, Panasonic Corporation, Samsung Electronics Co. Ltd, and many others. Most of these players are involved in several strategic developments, including mergers, acquisitions, new product launches, and market expansion, to gain a competitive edge in the market studied.

Zytronic, a developer and manufacturer of touch technology products, creates digital displays with multitouch projected capacitive touch (MPCT) technology. Using this technology, the company supplied two customized touchscreen designs for L.B. Foster at its UK manufacturing facility via its UK distributor Display Technology Ltd based in Huntingdon, Cambs.

In September 2022, ViewSonic Corp., a leading visual solutions provider, introduced its TD2465 touch monitor, a 24-inch touchscreen for retail, industrial, and commercial spaces. The monitor features multitouch modes sensitive to gloved fingers, styluses, and even wet hands and supports the ViewSonic touch controller software for the management of on-screen display settings without using physical buttons.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Industry Value Chain Analysis
• 4.4 Assessment of the Impact of COVID-19 on the Market
• 4.5 Technology Snapshot
  • 4.5.1 Resistive
  • 4.5.2 Capacitive
  • 4.5.3 Optical
  • 4.5.4 Other Technologies

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Usage of Consumer Electronics
  • 5.1.2 Surge in Usage of Interactive Screens in Commercial Application
  • 5.1.3 Advancements in Display Technology
• 5.2 Market Restraints
  • 5.2.1 Relative High Cost of Touch Screen Panels

6 MARKET SEGMENTATION

• 6.1 By Products
  • 6.1.1 Smartphones
  • 6.1.2 Tablets
  • 6.1.3 PCs and Laptops
  • 6.1.4 Kiosks
  • 6.1.5 Other Products
• 6.2 By Application
  • 6.2.1 Personal Application
  • 6.2.2 Enterprise Application
• 6.3 Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 3M Company
  • 7.1.2 A D Metro Inc.
  • 7.1.3 DMC Co. Ltd
  • 7.1.4 Dongguan Cloudtop Electronic Technology Co. Ltd
  • 7.1.5 Fujitsu Limited
  • 7.1.6 GestureTek
  • 7.1.7 Ideum
  • 7.1.8 Panasonic Corporation
  • 7.1.9 Samsung Electronics Co. Ltd
  • 7.1.10 TouchNetix Limited

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET