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市场调查报告书
商品编码
1197807

在线博彩市场 - 增长、趋势和预测 (2023-2028)

Online Gambling Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3个工作天内

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简介目录

在线博彩市场预计在未来五年内以 11.49% 的复合年增长率增长。

彩票和刮刮乐即时游戏的日益普及，尤其是在欧洲国家，可能会对所研究市场的增长产生积极影响。 智能手机的日益普及导致了一些基于移动应用程序的彩票游戏的增加。 最终用户在舒适的环境中享受赌博的便利和舒适，这是该细分市场的主要驱动因素之一。 由于其使用方便和最佳用户体验，赌场赌博已成为增长最快的赌博类别之一。

随着技术的出现，虚拟现实、区块炼和移动平台已在全球博彩业中得到广泛采用。 由于这个因素，供应商正在利用 NetEnt 和 Evolution Gaming 等软件供应商来集成和提升消费者游戏体验。 此外，各公司正致力于推进满足客户多种要求和需求的创新平台，以在市场上获得竞争优势。 例如，2021年，Entain PLC宣布在美国推出游戏专用应用程序“负责任的美国赌博”。 该应用程序配备了帮助和支持消费者的工具。 它还拥有教育资源，可以帮助消费者应对赌博问题。 预计这些因素将对市场产生积极影响。

在线博彩市场趋势

各种赞助和高度便捷的支付方式推动市场发展

越来越多地采用手机和在线支付网关，为消费者和在线玩家提供了方便的支付选项。 在线支付提供了一种安全可靠的交易方式，并被在线游戏行业广泛接受。 这些因素正在推动在线博彩市场的增长。 在在线博彩领域，在线体育类别已经占据主导地位，FIFA 世界杯和欧洲锦标赛等足球赛事处于领先地位。 许多在线体育博彩公司通过收购或合併多家公司进行战略扩张，赞助不同的球队作为其营销的一部分。 2021 年 8 月，DraftKings Inc. 和 Golden Nugget Online Gaming Inc. 与 DraftKings 达成最终协议，以全股票交易方式收购 Golden Nugget Online Gaming。 此次收购使 DraftKings 能够利用 Golden Nugget 的知名品牌 (iGaming) 产品经验和超过 500 万的现有客户数据库。

北美仍然是增长最快的地区。

在线博彩现在在美国受到监管，只有在内华达州、宾夕法尼亚州和新泽西州获得许可的博彩公司才能合法经营。 宾夕法尼亚州是第四大合法化和规范在线赌博的州。 新泽西州有各种类型的在线赌场、体育博彩和在线体育博彩应用程序。 新泽西州博彩执法部门负责监督和管理新泽西州的在线博彩网站。 负责网站许可、税收征收、游戏测试和审批等。 新泽西州目前是美国最大的受监管在线博彩市场。 加拿大是一个对在线游戏几乎没有监管的国家。 与此同时，墨西哥正在审查赌博法以规范在线赌博并使其与该国其他赌博业保持一致。 这样，网络赌博的合法化在北美国家和州正在推进，市场有望进一步扩大。

在线博彩市场的竞争对手分析

赌场博彩市场高度分散，由区域和全球玩家组成。 Bet365、Entain PLC、Flutter Entertainment PLC、Kindred Group PLC 等主要参与者主导着市场。 主要参与者正专注于併购、合作伙伴关係和产品创新，以扩大他们的市场影响力并加强他们的品牌组合，以满足消费者的喜好。 在网络博彩市场中，併购是最受青睐的策略，其次是扩张策略。 主要参与者在各种因素上展开竞争，包括服务产品、赌博内容的质量、用户体验、品牌资产、个性化奖励和对各种平台的访问。 成熟的分销网络和製造专业知识使製造商在扩大其产品范围到世界各地方面具有优势。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 游戏类型
    • 体育博彩
      • 足球
      • 赛马
      • 电子竞技
      • 其他运动
    • 赌场
      • 真人娱乐场
      • 百家乐
      • 二十一点
      • 扑克
      • 老虎机
      • 其他赌场游戏
    • 彩票
    • 宾果游戏
  • 最终用户
    • 桌面
    • 手机
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 俄罗斯
      • 西班牙
      • 意大利
      • 其他欧洲地区
    • 亚太地区
      • 印度
      • 中国
      • 澳大利亚
      • 日本
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 南非
      • 沙特阿拉伯
      • 其他中东地区

第六章竞争格局

  • 玩家采用的策略
  • 市场份额分析
  • 公司简介
    • Betsson AB
    • 888 Holdings PLC
    • Sport Pesa
    • Kindred Group PLC
    • Entain PLC
    • William Hill PLC
    • Bet365
    • LeoVegas AB
    • Flutter Entertainment PLC
    • 1X Corp. NV

第7章 市场机会今后动向

第8章 免责事项

简介目录
Product Code: 62655

The Online Gambling Market is projected to record a CAGR of 11.49% over the next five years.

There has been a rise in the popularity of draw-based and scratch-off instant games, especially across European countries, which may positively impact the growth of the market studied. The increased penetration of smartphones is leading to an increase in several mobile application-based lottery games. The end-user has the convenience and comfort of gambling within the comfort of their own space, which is one of the major drivers of the segment. Casino gambling has been one of the rapidly growing gambling categories, owing to the convenience of usage and optimal user experience.

With the advent of technology, virtual reality, blockchain, and mobile platforms have been widely implemented in the gambling industry worldwide. Owing to this factor, the vendors are utilizing software suppliers, such as NetEntand Evolution Gaming, to integrate and develop the gaming experience of consumers. Furthermore, various companies are concentrating on advancing innovative platforms to cater to several requirements and needs of customers to achieve a competitive edge in the market. For instance, in 2021, Entain PLC declared the launch of Gambling Responsibly America in the United States, a dedicated gaming app. This app has a tool to assist and support consumers. It also has educational resources to help consumers if they face any gambling issues. The above-mentioned factors are expected to benefit the market positively.

Online Gambling Market Trends

Various Sponsorships and Convenient Payment Options Driving the Market

The rising adoption of mobile and online payment gateways made payment options convenient for consumers and online players. Online payment provides a safe and secure mode of transaction, which is accepted by the online gaming industry. This factor is boosting the growth of the online gambling market. The online betting segment is predominantly rising with the online sports category, especially in football events, such as the FIFA World Cup and the European championships. Many online sports betting companies are sponsoring different teams as a part of their marketing initiatives by acquiring or merging with several companies for strategic expansions. In August 2021, DraftKings Inc. and Golden Nugget Online Gaming Inc. entered a definitive agreement for DraftKings and acquired Golden Nugget Online Gaming in an all-stock transaction. The acquisition enabled DraftKings to leverage Golden Nugget's well-known brand's (iGaming) product experience and the existing database of more than 5 million customers.

North America Remains the Fastest-growing Region

The current legislative framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, and New Jersey to operate legally, as these are the three states where online betting is regulated. Pennsylvania is the fourth and biggest state to legalize and regulate online gambling. There are various types of online casinos, sportsbooks, and online sports betting apps live in New Jersey. New Jersey's Division of Gaming Enforcement oversees and regulates New Jersey's online gaming sites. It handles site licensing, tax revenue collection, and game testing and approval. New Jersey is currently the largest market for regulated online gambling in the United States. Canada is largely an unregulated country in terms of online gaming. At the same time, Mexico is reviewing its gambling laws intending to regulate the online gambling sector to align with the rest of the nation's gambling industry. Therefore, the increasing regularization of online gambling in the North American countries and their respective states is expected to drive the market further.

Online Gambling Market Competitor Analysis

The casino gambling market is highly fragmented and comprises regional and global players. Key players like Bet365, Entain PLC, Flutter Entertainment PLC, and Kindred Group PLC dominate the market. Major players are focusing on mergers and acquisitions, partnerships, and product innovations to expand their presence in the market and enhance their brand portfolio to cater to consumer preferences. Merger and acquisition is the most preferred strategy in the online gambling market, followed by expansion. Key players compete on various factors, including offerings, quality of gambling content, user experience, brand equity, personalized payoffs, and access to various platforms. Advanced distribution networks and manufacturing expertise give an upper edge to the manufacturers to expand their range of products worldwide.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Game Type
    • 5.1.1 Sports Betting
      • 5.1.1.1 Football
      • 5.1.1.2 Horse Racing
      • 5.1.1.3 E-sports
      • 5.1.1.4 Other Sports
    • 5.1.2 Casino
      • 5.1.2.1 Live Casino
      • 5.1.2.2 Baccarat
      • 5.1.2.3 Blackjack
      • 5.1.2.4 Poker
      • 5.1.2.5 Slots
      • 5.1.2.6 Others Casino Games
    • 5.1.3 Lottery
    • 5.1.4 Bingo
  • 5.2 End User
    • 5.2.1 Desktop
    • 5.2.2 Mobile
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Spain
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Australia
      • 5.3.3.4 Japan
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East

6 COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Betsson AB
    • 6.3.2 888 Holdings PLC
    • 6.3.3 Sport Pesa
    • 6.3.4 Kindred Group PLC
    • 6.3.5 Entain PLC
    • 6.3.6 William Hill PLC
    • 6.3.7 Bet365
    • 6.3.8 LeoVegas AB
    • 6.3.9 Flutter Entertainment PLC
    • 6.3.10 1X Corp. NV

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 DISCLAIMER