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市场调查报告书
商品编码
1198089

优质巧克力市场 - 增长、趋势和预测 (2023-2028)

Premium Chocolate Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 140 Pages | 商品交期: 2-3个工作天内

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简介目录

高端巧克力市场预计在未来五年内以 8.34% 的复合年增长率增长。

季节性需求在优质巧克力的销售中起着重要作用。 各种公司为复活节和圣诞节等场合发布不同类型的巧克力。 儘管大型製造商主导着巧克力行业，但高品质手工巧克力的潜力仍在继续增长。 所研究市场的主要驱动力之一是产品创新，它可以提高知名度和客户参与度，从而吸引更多客户。 对限量生产巧克力的需求也是推动市场增长的一个因素。 一些巧克力製造商正在推出具有新口味和包装变化的优质和独家巧克力，用于圣诞节和新年等场合。 例如，2022 年 6 月，Purdy's Chocolatier 恰逢夏季推出了限量版新系列 Maple Sweet Georgia Browns。

影响优质巧克力市场的主要趋势包括对有机、素食、无糖和无麸质巧克力的需求不断增长。 随着人们越来越意识到合成产品对健康和环境的负面影响，越来越多有健康意识和精明的消费者开始转向有机产品。 越来越多的健康问题（例如糖尿病）和向更健康的生活方式的转变正在推动对优质无糖巧克力的需求，促使玩家选择用于製作巧克力的原料以及更高品质的美食。我开始关注。 例如，2021 年 6 月，Lindt & Sprungli 旗下品牌 Russell Stover Chocolates 加入了无糖运动，该品牌推出了用公平贸易可可製成并用甜叶菊提取物增甜的 Joy Bites 巧克力棒。 此类创新也在推动全球优质巧克力市场的发展。

高级巧克力市场趋势

主要参与者正在投资广告以增加销售额

优质巧克力行业在过去几年发生了重大变化。 随着社交媒体在消费者购买行为中变得越来越重要，企业正在发展和加强其跨各种分销渠道的广告和推荐策略，以吸引消费者的注意力。 名人代言有助于提高品牌知名度、信任度和亲和力，这是决策过程中的关键变量。 如果产品是由他们欣赏和相关的名人推广的，消费者会对品牌更加积极。

优质巧克力公司在产品代言和广告方面投入了大量资金。 例如，亿滋的广告支出在2021年为15.64亿美元，2020年为13.76亿美元，2019年为12.08亿美元，体现了对广告的重大战略投资。 同样，好时的广告支出在 2021 年为 511,798 美元，2020 年为 516,936 美元，2019 年为 513,302 美元。 2021 年 5 月，比利时巧克力製造商 GODIVA Chocolatier 发起了一项名为 GODIVA is Chocolate 的全新全球营销活动，演员克里斯埃文斯 (Chris Evans) 担任新代言人。 该品牌的目标是将其产品作为优质零食进行营销，包括份量控制大小、共享包装、方便携带的形式以及特殊场合的礼品盒。 这些大公司积极的营销策略正在推动优质巧克力市场的增长。

欧洲仍然是最大的市场

在欧洲地区的巧克力消费者中，包含谷物和谷物的优质质地巧克力的趋势正在扩大。 包装也发挥着重要作用，因为消费者选择包装精美、具有“高价值”的优质巧克力礼品。 德国的 Aldi 和 Lidl 等超市也提供自己的优质巧克力品牌。 例如，Aldo 提供 Moser-Roth 优质巧克力以满足该国不断增长的需求。 消费者特别选择超市优质巧克力，因为其独特的品种、吸引人的货架、即用型包装、店内促销和始终如一的巧克力质量。 该地区也有越来越多的自有品牌巧克力製造商，推出更多手工和特色产品（如多切斯特之家），以满足高端巧克力市场的消费者需求。这些公司提供优质巧克力作为礼物。 因此，越来越多的人将它们作为特殊场合的奢华礼物购买。 因此，由于对优质巧克力的需求不断增长，大量国际品牌正在进入欧洲市场。 例如，2021 年费列罗金莎将进入英国优质巧克力棒类别。

高级巧克力市场竞争对手分析

高端巧克力市场得到整合，顶级厂商在全球占有很大份额。 全球市场份额参与者包括 Chocoladefabriken Lindt & Sprungli AG、Ferrero SpA、Hershey Company、Mondelez International 和 Yildiz Holding。 市场上的主要参与者旨在通过提高可及性和提供创新产品来为年轻消费者提供价格更高的巧克力。 游客和旅行者是世界各地优质巧克力的主要消费者。 因此，市场参与者扩大了他们在旅游零售领域的存在和产品。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 产业吸引力 - 波特五力分析
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 产品类型
    • 高级黑巧克力
    • 高级白牛奶巧克力
  • 分销渠道
    • 大卖场/超市
    • 便利店
    • 在线商店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 西班牙
      • 英国
      • 德国
      • 法国
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 南非
      • 阿拉伯联合酋长国
      • 其他中东地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Chocoladefabriken Lindt & Sprungli AG
    • Ferrero SpA
    • The Hershey Company
    • Mondelez International Inc.
    • Yildiz Holding
    • Nestle SA
    • Mars Incorporate
    • Cemoi Chocolatier SA
    • Lake Champlain Chocolates
    • Pierre Marcolini Group

第七章市场机会与未来趋势

第 8 章免责声明

简介目录
Product Code: 66381

The premium chocolate market is projected to witness a CAGR of 8.34% over the next five years.

Seasonal demand plays an important role in the sales of premium chocolates. Various companies launch a wide range of chocolate varieties during occasions like Easter and Christmas. Although major manufacturers dominate the chocolate industry, the possibilities for high-quality and artisanal chocolates are increasing. One of the main drivers for the market studied is product innovation, which promotes awareness and customer involvement and attracts more customers. The demand for limited-edition chocolate is another factor driving the market's growth. Several chocolate manufacturers are launching a range of premium and luxury chocolate varieties with new flavors and packaging variations during occasions such as Christmas, New Year's, and other occasions. For instance, in June 2022, Purdy's Chocolatier launched the limited edition of the new maple sweet Georgia browns treat in time for summer.

The key trends that are impacting the premium chocolate market include the growing demand for organic, vegan, sugar-free, and gluten-free chocolates. With the increasing awareness of the negative effects of synthetic products on health and the environment, most health-conscious and informed consumers have started using organic products. Due to the increasing health concerns (such as diabetes) and a shift toward a healthy lifestyle, the demand for sugar-free premium chocolates has led players to focus on the ingredients used for chocolate production, along with higher quality indulgence. For example, in June 2021, with the launch of Joy Bites chocolate bars made with Fairtrade cocoa and sweetened with stevia extract, Russell Stover Chocolates, a brand owned by Lindt & Sprungli, joined the no-sugar trend. Such innovations are also driving the premium chocolate market across the world.

Premium Chocolate Market Trends

Key Players Investing in Advertising to Increase Sales

The premium chocolate industry has seen a significant shift over the past few years. With the growing importance of social media in a shopper's purchase journey, companies are evolving and stepping up their advertising and endorsement strategies across different distribution channels to garner consumer attention. Celebrity endorsements help increase brand awareness, trust, and familiarity, which are important variables in the decision-making process. Consumers feel more inclined toward a brand if its products are promoted by a celebrity they admire or relate to.

Premium chocolate companies invest a significant amount in product endorsements and advertisements. For instance, Mondelez's advertising expense was USD 1,564 million in 2021, USD 1,376 million in 2020, and USD 1,208 million in 2019, reflecting a significant strategic investment toward advertisements. Similarly, Hershey's advertising expenses totaled USD 511,798 in 2021, USD 516,936 in 2020, and USD 513,302 in 2019. In May 2021, the Belgian chocolate maker Godiva Chocolatier launched a new global marketing campaign, "GODIVA is Chocolate," with actor Chris Evans as the new face of the campaign. The brand aims to market its products as a premium treat with portion control sizes, sharing packages, on-the-go convenient formats, and gift boxes for special occasions. Hence, such aggressive marketing tactics employed by major players are boosting the growth of the premium chocolate market.

Europe Remains the Largest Market

The trend of premium textured chocolate, added with grains or cereals, is growing among chocolate consumers in the European region. Packaging is also playing an important role, as consumers are selecting carefully packed premium chocolate gifts with 'high offering value.' The supermarkets, such as Aldi and Lidl in Germany, also offer their premium brands of chocolate. For instance, Aldo offers Moser-Roth premium chocolates to cater to the growing demand for the products in the country. Consumers opt for premium chocolates, especially from supermarkets, as they offer a unique addition to the assortment, attractive shelves, ready packaging, in-store promotions, and consistent quality of chocolates. The number of private-label chocolatiers in the region is also growing, with more artisanal and specialized products (such as House of Dorchester) being launched to meet consumers' demand in the premium chocolate market. Such companies offer premium chocolates as gifts. This factor is resulting in more people purchasing these products as luxury presents for gifting on special occasions. Hence, due to the growing demand for premium chocolates, a large number of international brands are entering the European market. For instance, in 2021, Ferrero Rocher entered the premium chocolate bars category in the United Kingdom.

Premium Chocolate Market Competitor Analysis

The premium chocolate market is consolidated, with the top players holding a significant share of the market across the world. Global players with a prominent market share include Chocoladefabriken Lindt & Sprungli AG, Ferrero SpA, the Hershey Company, Mondelez International, and Yildiz Holding. Major players in the market have been aiming to offer higher-priced chocolates among young consumers by increasing accessibility and innovative products. Tourists and travelers are major consumers of premium chocolates across different regions worldwide. Hence, players in the market have been expanding their presence and offerings in the travel retail sector.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Buyers/Consumers
    • 4.3.2 Bargaining Power of Suppliers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Dark Premium Chocolate
    • 5.1.2 White and Milk Premium Chocolate
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Chocoladefabriken Lindt & Sprungli AG
    • 6.3.2 Ferrero SpA
    • 6.3.3 The Hershey Company
    • 6.3.4 Mondelez International Inc.
    • 6.3.5 Yildiz Holding
    • 6.3.6 Nestle SA
    • 6.3.7 Mars Incorporate
    • 6.3.8 Cemoi Chocolatier SA
    • 6.3.9 Lake Champlain Chocolates
    • 6.3.10 Pierre Marcolini Group

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 DISCLAIMER