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市场调查报告书
商品编码
1396136
全球优质巧克力市场规模、份额、成长分析、按产品类型、配销通路- 产业预测，2023-2030 年Global Premium Chocolate Market Size, Share, Growth Analysis, By Product Type(Dark, Milk), By Distribution Channel(Hypermarkets/Supermarkets, Specialty Stores) - Industry Forecast 2023-2030 |
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2021年优质巧克力市场规模为753.2亿美元，从2022年的816.5亿美元成长到2030年的1,675.8亿美元，预测期间（2023-2030年）复合年增长率为9.3%，预计还会成长。
优质产品线的扩张主要是由製造商的持续创新所推动的，突破品味界限以吸引顾客。顶级公司还将培根、早餐用麦片谷类和饼干麵团等「舒适食品」纳入其优质产品线，并添加食用盐和酒精等口味，以推动全球市场成长。为了增加浓郁度，巧克力棒中添加了优质可可、砂糖和奶油。製造商正在投资豪华包装，以提供更优质的外观并吸引更广泛的客户群。优质类型通常含有杏仁、覆盆子豌豆和酒精等添加剂，包装展现出更精緻的感觉。在全球市场，由于人们对消费健康食品的兴趣日益浓厚，销量不断增加。圣诞节和新年等长假期间季节性需求的增加也促进了该行业的扩张。製造商推出创新口味，例如由精心挑选的原料製成的高级巧克力棒，将榛果片、光滑的原料和精緻的奶油馅料融入独特的质地层中。这些因素正在推动消费者对优质巧克力的需求不断增长。消费者对高品质黑巧克力的健康益处越来越感兴趣以及对新口味的渴望也推动了该行业的发展。然而，人们对奢侈品的需求仍然很高，因为在情人节、圣诞节、復活节和万圣节等节日期间，昂贵的物品总是位列最受欢迎礼物的首位。
儘管优质巧克力有许多好处，但过量摄取巧克力等含糖食品会导致体重增加、肥胖、糖尿病、心臟病和其他慢性疾病。优质巧克力在节庆和特殊场合越来越受欢迎，其高价也是阻碍市场成长的因素。因此，千禧世代形成了购买高端系列的主要市场，限制了整体市场的成长潜力。领先公司推出许多新的优质口味以增强其市场地位，从而推动了对优质产品的需求。这为旨在获得最大市场份额的市场参与企业创造了成长机会。领先公司也专注于推出独特的口味和包装，例如情人节等节日的特殊礼盒，预计将推动市场的长期成长。谷物和谷物等具有尖端馅料的优质产品在预期期间为该行业创造了潜在机会。
本报告的目标细分市场
全球优质巧克力市场根据产品和地区进行细分。根据产品，市场分为深色、牛奶色和白色。依配销通路，市场分为大卖场/超级市场、专卖店、网上等。按地区划分，全球优质巧克力市场分为北美、欧洲、亚太地区、南美洲和中东和非洲地区。
促进因素
消费者对优质产品的需求不断成长
消费者明显偏好以独特风味、卓越工艺和永续采购为特征的高品质优质巧克力。消费者愿意支付高价购买可提供奢华和纵情体验的巧克力。
抑制因素
价格敏感度
优质巧克力的高价格是由于优质的原材料、工艺和包装等因素造成的，这往往导致消费者对价格敏感。这种敏感性可能会限制优质巧克力市场的扩张，因为一些消费者更喜欢预算较低的替代品。
市场趋势：
消费者对手工巧克力的兴趣日益浓厚
消费者对具有独特风味、优质原料和个人化风格的手工巧克力越来越偏好。工匠巧克力製造商优先考虑小批量生产、对细节的一丝不苟和创造性的风味组合，以满足对优质手工巧克力不断增长的需求。
单产巧克力和豆巧克力正在兴起
由特定地区或农场收穫的可可豆製成的单一产地巧克力对巧克力爱好者越来越有吸引力。同时，製造商管理从豆子采购到生产的整个巧克力製造过程的「bean to bar」巧克力也引起了人们的注意。这些巧克力突显了不同可可品种和产地的独特风味和特征。
重视健康和保健
消费者正在积极寻求优质巧克力，不仅提供令人愉悦的口味，而且还提供健康益处并适合他们的饮食偏好。为了满足这项需求，製造商推出了采用有机、公平贸易和道德成分製成的巧克力。此外，砂糖巧克力、天然甜味剂以及超级食品和适应原等功能性成分的市场正在扩大。
优质黑巧克力作为美食
黑巧克力因其健康益处和浓郁的风味而成为美食家的偏好。消费者愿意投资可可含量高、风味独特、质地优良的高品质黑巧克力。製造商正在响应这一需求，生产具有独特产地、混合和风味特征的优质黑巧克力，以满足巧克力爱好者不断变化的偏好。
目录
- 执行摘要
- 调查方法
- 母市场分析
- 主要市场考察
- 技术分析
- 价格分析
- 供应链分析
- 价值链分析
- 市场生态系统
- 智慧财产权分析
- 贸易分析
- Start-Ups分析
- 原料分析
- 创新矩阵
- 研发线产品分析
- 总体经济指标
- 主要投资分析
- 关键成功因素
- 竞争程度
- 市场动态及展望
- 市场动态
- 促进因素
- 机会
- 抑制因素
- 任务
- 监管形势
- 波特的分析
- 对未来中断的特殊考察
- 市场动态
- 全球优质巧克力市场：依产品类型
- 市场概况
- 黑暗的
- 牛奶
- 白色的
- 全球优质巧克力市场：按配销通路
- 市场概况
- 大卖场/超级市场
- 专卖店
- 在线的
- 其他的
- 全球优质巧克力市场规模：按地区划分
- 市场概况
- 北美洲
- 美国
- 加拿大
- 欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲国家地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
- 拉丁美洲
- 巴西
- 其他拉丁美洲地区
- 中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区
- 竞争形势
- 前5名企业对比
- 主要企业市场定位（2021年）
- 主要市场参与者所采取的策略
- 关键成功策略
- 近期市集活动
- 主要企业市场占有率（2021年）
- 主要企业简介
- Lindt & Sprungli AG
- Ferrero International SA
- The Hershey Company
- Mars, Incorporated
- Mondelez International, Inc.
- Nestle SA
- Godiva Chocolatier（Yildiz Holding）
- Barry Callebaut Group
- Chocoladefabriken Lindt & Sprungli（USA）Inc.
- Neuhaus NV
- Valrhona SA
- Ghirardelli Chocolate Company
- Fazer Group
- Artisan Confections Company（A division of Mars, Incorporated）
- The Kraft Heinz Company
- Toblerone（Mondelez International, Inc.）
- Cote d'Or（Mondelez International, Inc.）
- Ritter Sport
- Guylian Belgian Chocolate
- Frey AG
Premium Chocolate Market size was valued at USD 75.32 billion in 2021 and is poised to grow from USD 81.65 billion in 2022 to USD 167.58 billion by 2030, at a CAGR of 9.3% during the forecast period (2023-2030).
The expansion of premium product lines is primarily driven by ongoing innovations from manufacturers, pushing the boundaries of flavor to attract customers. Top corporations are also incorporating "comfort foods" like bacon, breakfast cereal, and cookie dough into their premium product lines, adding additional flavors such as gourmet salt and alcohol to promote global market growth. To enhance richness, high-quality cocoa, sugar, and butter are added to chocolate bars. Manufacturers are investing in luxurious packaging to provide a more upscale appearance and attract a broader customer base. Premium varieties often include additional ingredients like almonds, raspberry pieces, or alcohol, reflecting a more sophisticated atmosphere in their packaging. The global market is experiencing increased sales due to growing concerns about consuming healthier foods. Heightened seasonal demand during major holidays like Christmas and New Year's is also contributing to industry expansion. Various manufacturers are introducing innovative flavors, such as advanced chocolate bars made from carefully selected ingredients, combining hazelnut pieces, smooth materials, and exquisite creamy fillings into distinct layers of textures to create a unique product. These elements are driving consumers' growing demand for luxury chocolate. The industry is also benefiting from increasing consumer interest in the health advantages of high-quality dark chocolate and a desire for novel flavors. However, premium ranges continue to be in high demand during holiday seasons like Valentine's Day, Christmas, Easter, or Halloween, as expensive goods consistently rank among the most popular gifts at such events.
While there are numerous advantages to fine chocolates, overconsumption of sugary foods like chocolate can lead to weight gain, obesity, diabetes, heart disease, and other chronic illnesses. The high cost of luxury chocolates, making them more popular during festivals or special occasions, is another factor impeding market growth. As a result, the millennial generation forms the primary market for purchasing premium ranges, limiting the potential for overall market growth. The introduction of many new premium flavors by major businesses to enhance their market position is driving demand for premium ranges. This presents growth opportunities for market participants seeking the largest share. Major companies are also focusing on releasing unique flavors and packaging, such as special gift boxes for holidays like Valentine's Day, contributing to anticipated long-term market growth. Premium items with cutting-edge fillings, such as cereals or grains, are creating potential opportunities for the industry during the expected timeframe.
Segments covered in this report
The global premium chocolate market is categorized on the basis of product, and region. Based on product, the market is segmented into dark, milk, and white. Based on distribution channel the market is segmented into Hypermarkets/Supermarkets, Specialty Stores, Online, and others. Based on region, the global Premium Chocolate Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Drivers:
Growing Consumer Demand for Premium
The increasing consumer inclination towards high-quality, premium chocolates characterized by unique flavors, superior craftsmanship, and sustainable sourcing is evident. Consumers express a willingness to pay a premium for chocolates that deliver an indulgent and luxurious experience.
Restraints:
Price Sensitivity
The higher pricing of premium chocolates, attributed to factors like superior ingredients, craftsmanship, and packaging, often leads to price sensitivity among consumers. This sensitivity can restrict the expansion of the premium chocolate market, as some consumers might prefer more budget-friendly alternatives.
Market Trends:
Increasing Consumer Interest in Artisanal and Craft Chocolates
There is a growing consumer preference for artisanal and craft chocolates characterized by unique flavors, premium ingredients, and a personalized touch. Artisan chocolatiers prioritize small-batch production, meticulous attention to detail, and inventive flavor combinations to meet the rising demand for premium and handcrafted chocolates.
Surging Popularity of Single-Origin and Bean-to-Bar Chocolates
The appeal of single-origin chocolates, crafted from cacao beans sourced from specific regions or plantations, is on the rise among chocolate enthusiasts. Concurrently, bean-to-bar chocolates, where manufacturers oversee the entire chocolate-making process from bean sourcing to production, are gaining prominence. These chocolates emphasize the distinct flavors and characteristics inherent in different cacao varieties and origins.
Focus on Health and Wellness
Consumers are actively seeking premium chocolates that not only provide a delightful taste but also offer health benefits or align with their dietary preferences. To meet this demand, manufacturers are introducing chocolates featuring organic, fair-trade, and ethically sourced ingredients. Additionally, there is a growing market for chocolates with reduced sugar content, natural sweeteners, and functional ingredients like superfoods or adaptogens.
Premium Dark Chocolate as a Gourmet Delight
Dark chocolate is increasingly recognized as a gourmet indulgence owing to its perceived health advantages and rich flavor profile. Consumers are willing to invest in high-quality dark chocolates with elevated cacao percentages, distinct flavor notes, and superior texture. Manufacturers are responding to this demand by producing premium dark chocolates with unique origins, blends, and flavor profiles to cater to the evolving preferences of chocolate connoisseurs.
Table of Contents
- Executive Summary
- Market Overview
- Wheel of Fortune
- Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
- Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
- Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
- Market Dynamics
- Global Premium Chocolate Market by Product Type
- Market Overview
- Dark
- Milk
- and White
- Global Premium Chocolate Market by Distribution Channel
- Market Overview
- Hypermarkets/Supermarkets
- Specialty Stores
- Online
- and Others
- Global Premium Chocolate Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
- Key Company Profiles
- Lindt & Sprungli AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ferrero International S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Hershey Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mars, Incorporated
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mondelez International, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nestle S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Godiva Chocolatier (Yildiz Holding)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Barry Callebaut Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Chocoladefabriken Lindt & Sprungli (USA) Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Neuhaus NV
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Valrhona SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ghirardelli Chocolate Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Fazer Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Artisan Confections Company (A division of Mars, Incorporated)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Kraft Heinz Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Toblerone (Mondelez International, Inc.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Cote d'Or (Mondelez International, Inc.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ritter Sport
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Guylian Belgian Chocolate
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Frey AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Lindt & Sprungli AG
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