初级包装标籤市场 - 增长、趋势、COVID-19 影响和预测2023-2028

在预测期内，全球初级包装标籤市场的复合年增长率预计为 6.8%。

包装食品和饮料需求的激增正在推动初级包装标籤市场的增长。

主要亮点

• 食品和饮料终端用户对消费品产品的需求不断增长，以及消费者对产品真实性等问题的意识不断增强，这推动了市场对初级标籤的需求。 越来越注重美容的人群、新兴国家可支配收入的增加、抗衰老产品需求的增长以及男士美容市场的增长都是推动化妆品需求的因素。 因此，化妆品应用对初级包装标籤的需求正在增加。
• 此外，製药行业的发展和在不同行业的广泛应用是压敏标籤等初级包装标籤的主要驱动因素之一。 压敏标籤的最新创新和对它们不断增长的需求预计将在预测期内推动市场增长。 然而，严格的政府法规正在抑制市场增长。 成本效益比也是小型製造商关注的问题，因为製造商的初始成本对于小批量生产而言更高。
• 初级包装标籤广泛用于预包装食品、洗浴用品、消毒剂和清洁产品等产品，这些产品因 COVID-19 爆发而需求显着增加。 另一方面，供应链限制阻碍了标籤製造商的生产活动。 此外，传达食品、卫生和药品等信息的标籤对于产品来说是必不可少的，大流行为製造商提供了机会。 此外，俄乌战争正在影响整个包装生态系统。

初级包装标籤的市场趋势

饮料需求增加

• 在饮料行业，对初级包装标籤的需求不断增加。 这是因为製造商一直在寻找新的方式来展示他们的产品并为他们的品牌建立新的身份。 由于这种需求，不断开发和扩展新的标籤技术。 此外，国家监管机构制定的严格标籤规范和法规（尤其是酒精饮料）进一步推动了市场增长。
• 随着对酒精饮料的需求不断增加，标籤的需求变得极其重要。 根据美国葡萄酒协会的数据，2021 年美国葡萄酒零售总值将达到约 784 亿美元，比 2020 年增长 17.3%。
• 压敏标籤在饮料标籤中发挥着重要作用，因为标籤必须在各种环境中粘附在容器上。 因此，随着越来越多的奢侈品改用压敏标籤而不是纸质剪切粘贴标籤，即使是瓶装水也可能继续推动饮料应用的主要标籤市场。
• 此外，市场上的供应商正在投资扩大产能，以满足对初级包装标籤不断增长的需求。 例如，2022 年 5 月，标籤和包装材料供应商艾利丹尼森公司投资超过 6000 万欧元（6320 万美元）用于扩大欧洲产能和提高工厂效率。 此次扩张将使公司能够满足该地区对标籤和包装材料的需求。

亚太地区增长最快

• 在製造业快速增长的推动下，中国和印度是亚太地区最大的经济体。 中国是世界上增长最快的经济体之一，由于该地区不断增长的人口、生活水平和消费者人均收入，几乎所有的终端用户行业都在增长。
• 不断增长的饮料消费量是推动饮料製造商对初级包装标籤需求的最重要因素之一。 据美国农业部对外农业服务局称，到 2022 年，印度有机饮料的消费价值将达到 9200 万美元。 这比前一年有所增加，当时的支出为 8100 万美元。
• 此外，根据中国国家统计局的数据，2021 年中国社会消费品零售总额将达到 44.1 万亿元人民币（6.2 万亿美元），同比增长 12.5%。 COVID-19 疫情使 2020 年销售额降至 39.2 万亿元人民币（5.5 万亿美元）。 未来市场可能会復苏。 预计这种消费趋势将在预测期内推动市场增长。
• 此外，该地区的製药和医疗保健行业是世界上最重要的市场之一，这主要是由于大型製药公司的存在和人口老龄化。 该地区对药品包装的需求很高。 政府举措和患者安全标准正在增加对优质包装的需求。 预计这将推动市场对初级包装标籤的需求。

初级包装标籤市场竞争者分析

初级包装标籤市场是一个分散的市场，参与者众多。 随着食品、饮料和製药行业需求的增加，领先的供应商专注于推出、收购和扩展创新产品。 少数供应商还进行联盟和联合研究，共同开发创新产品并增加其市场占有率。

• 2022 年 9 月:标籤製造商 UPM Raflatac 与工业标籤和识别解决方案提供商 Logopak 合作，为客户提供印刷和应用标籤方面的第一个强大的无底纸解决方案。
• 2022 年 7 月:CCL Label 推出新一代 EcoStream 压敏标籤，该标籤由漂浮的低密度聚烯烃材料製成，可在回收过程中轻鬆与重 PET 薄片分离。 结果是干净的 PET 薄片可以作为闭环的一部分回收到新瓶子中。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 行业供应链/价值链分析
• 产业吸引力 - 波特五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 评估 COVID-19 的市场影响

第 5 章市场动态

• 市场驱动因素
  • 越来越关注新兴经济体的製造业
  • 食品和饮料行业不断扩大的需求
• 市场製约因素
  • 政府法规和标准的变化

第 6 章市场细分

• 按申请方法
  • 压敏标籤
  • 热缩/拉伸套管标籤
  • 不干胶涂层标籤
  • 模内标籤
  • 其他标籤
• 按最终用户行业
  • 食物
  • 饮料
  • 医药
  • 个人护理
  • 其他最终用户行业
• 区域信息
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第七章竞争格局

• 公司简介
  • CCL Industries Inc.
  • Avery Dennison Corporation
  • Fuji Seal International Inc.
  • Huhtamaki Oyj
  • Amcor Plc
  • Resource Label Group
  • HERMA GmbH
  • R.R. Donnelley & Sons Company
  • Multi-Color Corporation
  • Consolidated Label Co.

第八章投资分析

第九章市场潜力

The Global Primary Packaging Labels Market is expected to register a CAGR of 6.8% over the forecast period. The rapid surge in demand for packaged food and beverage products is attributed to the growth of the primary packaging labels market.

Key Highlights

• Rising demand for consumer goods products and increased consumer awareness of product authenticity and other factors in the food and beverage end-user category is aiding the demand for primary labels in the market. The growing beauty-conscious population, increasing disposable incomes in emerging economies, the growing demand for anti-aging products, and growth in the male grooming market are the factors leading to the demand for cosmetics. This, in turn, increases the demand for primary packaging labels for cosmetic applications.
• Moreover, growth in the pharmaceutical industry, coupled with its extensive application in diverse industries, is one of the key drivers for primary packaging labels such as pressure-sensitive labels. The latest innovations in pressure labels and their rising demand are expected to fuel market growth during the forecast period. However, strict government regulations are restraining the growth of the market. Also, the initial cost for manufacturers is more if manufactured in small quantities; hence the cost-to-profit ratio is a concern for small manufacturers.
• Primary packaging labels are used extensively in products including packaged food, toiletries, sanitizers, and cleaning supplies, which have seen a major increase in demand as a result of the COVID -19 pandemic. On the other hand, supply chain restrictions hampered the production activities of label manufacturers. Moreover, the pandemic provided opportunities for manufacturers as labels are an essential part of products that convey information about food, hygiene, and pharmaceutical products. Further, the Russia-Ukraine war has an impact on the overall packaging ecosystem.

Primary Packaging Labels Market Trends

Growing Demand for Beverages

• The beverage industry is witnessing an increasing demand for primary packaging labels as manufacturers continually look for new ways to present their products and create new identities for their brands. This demand forces new labeling technologies to develop and expand continuously. In addition, stringent norms and regulations set by the regulatory authority of the countries for labeling, especially alcoholic beverages, further support market growth.
• With the growing alcoholic beverages demand, the need for labeling is becoming crucial. According to the Wine Institute of the United States, in 2021, the total retail value of wine sales in the United States amounted to about USD 78.4 billion, an increase of 17.3% compared to 2020.
• Pressure-sensitive labels play a crucial role in beverage labeling, as it is essential for the labels to adhere to the container in various environments. Thus, it may continue to drive the market for primary labels for beverage applications as more high-end products, even bottled water, are switching to pressure-sensitive labels instead of paper cut-and-stack labels.
• Moreover, the vendors in the market are investing in capacity expansion to cater to the increased demand for primary packaging labels. For instance, in May 2022, Avery Dennison Corporation, a labeling and packaging materials provider, invetsed more than Euro 60 million (USD 63.2 million) to expand its manufacturing capacity and enhance factory efficiency in Europe. This expansion will help the company to meet the demand for its label and packaging materials in the region.

Asia-Pacific to Witness Fastest Growth

• China and India are among the largest economies in the Asia-Pacific region, supported by the rapid growth of manufacturing industries. China is one of the fastest-growing economies globally, and almost all the end-user industries have been growing due to the rising population, living standards, and per capita income of consumers in the region.
• The increasing consumption of beverages is one of the foremost factors boosting beverage manufacturers' demand for primary packaging labels. According to USDA Foreign Agricultural Service, in 2022, the consumption value of organic beverages across India is valued at USD 92 million. This is an increase compared to the previous year when the consumption value was USD 81 million.
• Additionally, according to the National Bureau of Statistics of China, the total retail sales of consumer goods in China were valued at CNY 44.1 trillion (USD 6.2 trillion) in 2021, representing an increase of 12.5% compared to the previous year. Due to the COVID-19 pandemic, sales in 2020 fell to CNY 39.2 trillion (USD 5.5 trillion), a decline. The market is likely to recover in the future. This consumption trend is expected to drive market growth over the forecast period.
• Moreover, the pharmaceutical and healthcare sector of the region is one of the world's key markets, primarily driven by the presence of key pharmaceutical companies and an aging population. There is a high demand for pharmaceutical packaging in the region. Government initiatives and patient safety standards underline this demand for high-quality packaging. This is expected to drive the market's demand for primary packaging labels.

Primary Packaging Labels Market Competitor Analysis

The Primary Packaging Labels market is fragmented in nature owing to the presence of a large number of players operating in the market. Key vendors operating in the market are focusing on innovative product launches, acquisitions, and expansions due to the increasing demand from the food, beverage, and pharmaceutical sectors. Also, a few other vendors are engaging in partnerships and collaborations to co-develop innovative products and strengthen their presence in the market.

• September 2022: The label manufacturer UPM Raflatac and the industrial labeling and identification solutions provider Logopak collaborated to offer the first robust linerless solution in print and apply labeling to their customers.
• July 2022: CCL Label introduced a new generation of its EcoStream pressure-sensitive labels, made from floating, low-density polyolefin material that separates easily from heavier PET flakes during the recycling process. The company claims that this results in the yield of clean PET flakes that can be recycled into new bottles as part of a closed loop.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Supply Chian/Value Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Force Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Assessment of COVID-19 Impact on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increased Focus on Manufacturing in Developing Economies
  • 5.1.2 Growing Demand from Food and Beverage Industry
• 5.2 Market Restraints
  • 5.2.1 Changing Government Regulations and Standards

6 MARKET SEGMENTATION

• 6.1 By Application Method
  • 6.1.1 Pressure Sensitive Labels
  • 6.1.2 Heat Shrink and Stretch Sleeve Labels
  • 6.1.3 Glue Applied Labels
  • 6.1.4 In-Mold Labels
  • 6.1.5 Other Labels
• 6.2 By End-user Industry
  • 6.2.1 Food
  • 6.2.2 Beverage
  • 6.2.3 Pharmaceutical
  • 6.2.4 Personalcare
  • 6.2.5 Other End-user Industries
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 CCL Industries Inc.
  • 7.1.2 Avery Dennison Corporation
  • 7.1.3 Fuji Seal International Inc.
  • 7.1.4 Huhtamaki Oyj
  • 7.1.5 Amcor Plc
  • 7.1.6 Resource Label Group
  • 7.1.7 HERMA GmbH
  • 7.1.8 R.R. Donnelley & Sons Company
  • 7.1.9 Multi-Color Corporation
  • 7.1.10 Consolidated Label Co.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET