查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1198436

豆浆市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)

Soy Milk Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

预计豆奶市场在预测期内（2022-2027 年）的复合年增长率为 6.92%。

COVID-19 是一种独特的全球突发公共卫生事件，几乎影响了每个行业，因此全球强制性封锁给供应链带来的前所未有的压力正在推动需求这导致豆奶销量下降，儘管豆浆居高不下。 人们越来越意识到与豆奶消费相关的健康益处，预计将在预测期内推动需求。 无乳食品和饮料的日益普及预计也将推动产品需求。

豆浆是牛奶的极佳替代品，因为它含有相同数量的蛋白质，而且热量更低。 由于肥胖率上升，对低热量产品的需求很高。 因此，豆浆成为许多关注体重或想减肥的消费者的首选。 该产品还可以降低坏胆固醇水平，使其成为心脏病患者的最爱。 它也很受乳糖不耐症和贫血患者的欢迎。 这是因为豆浆不含天然乳糖，而含有丰富的铁质。 由于其异黄酮含量高，众所周知，它可以预防与激素相关的癌症。 凭藉许多其他好处，豆浆消费量有望整体增加并推动市场。 然而，该产品可能面临来自市场上替代品的激烈竞争，例如杏仁奶和椰奶。

为了掩盖豆浆的余味，製造商推出了香草、巧克力和草莓等各种口味作为介绍，甚至在儿童中也增加了对该产品的需求。 主要製造商正在投资研发，通过推出更多口味并通过许多分销渠道以精美的包装销售产品来抑制后味。 明星代言也对消费者对豆浆的偏好产生积极影响。

豆浆市场趋势

乳糖不耐症患病率上升

根据 MedlinePlus Genetics 的数据，大约 65% 的人在婴儿期后消化乳糖的能力下降。 成人乳糖不耐症在东亚人后裔中最为常见，影响了这些社区 70% 的人。 过敏和不耐受正在推动对不含乳製品饮料的需求。 鑑于牛奶过敏是婴儿的第一大食物过敏，食物过敏倡议统计数据尤其如此。 此外，全球范围内越来越多的产品推出和消费者对无乳糖乳製品的接受度为乳製品替代品製造商提供了重要的商机。 这个市场在印度、泰国和印度尼西亚等亚洲国家越来越受欢迎，那里的人们正在获取必需的常量营养素和氨基酸、良好的脂肪酸、重要的矿物质、维生素、复合碳水化合物和许多植物化学物质。您是在花钱购买优质产品。 这为製造商提供了一个有利可图的机会，可以在潜在的有前途的市场中扩大业务。 例如，2020年，泰国豆腐生推出首款原味低糖优质有机超高温灭菌豆浆。

亚太地区成为一个快速增长的市场

亚太地区是增长最快的市场，因为中国、印度、日本、韩国、香港和许多其他国家/地区是主要消费者。 这些国家丰富的大豆产量也推动了该地区的消费。 还进行了几项战略投资，以满足亚洲国家对素食产品不断增长的需求，并促进该地区的创收。 例如，EFKO集团宣布计划在2021年向一家风险投资公司投资6亿卢布，该公司将开始生产豆浆，目标是每月生产1000吨豆浆。 随着亚太地区消费者越来越多地寻求植物性、无乳糖的乳製品替代品，货架上种类繁多的产品满足了注重健康的消费者的新颖性和多样性。 由于传统上接受大豆，植物基饮料也是一个有前途的类别。

豆奶市场竞争者分析

豆浆市场是一个竞争激烈的市场，既有中小型区域性参与者，也有大型全球性参与者。 该市场的领先供应商包括 Eden Food、The Hershey Company、Campbell Soup、Vitasoy International Holdings 和 Kikkoman Pearl Soy Milk。 扩张和新产品发布是全球豆奶市场最受青睐的策略。 作为战略扩张的一部分，主要参与者正在采用全渠道分销战略，并与各种在线零售商（即亚马逊等第三方）合作。 这将扩大我们的地域分布和客户群。 领先的公司正专注于社交媒体平台和在线分销渠道，以进行在线营销和产品品牌推广，以吸引更多客户。 不断变化的消费者口味偏好促使製造商向市场推出新口味。 这加速了风味豆浆的增长，增加了整体消费量。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究结果和研究先决条件
  • 本次调查的范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 按产品类型
    • 风味豆浆
    • 无味豆浆
  • 按分销渠道
    • 超市/大卖场
    • 便利店
    • 在线商店
    • 其他分销渠道
  • 按地区细分
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 意大利
      • 西班牙
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 沙特阿拉伯
      • 南非
      • 其他中东地区

第六章竞争格局

  • 最活跃的公司
  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Danone SA
    • Campbell Soup Company
    • The Hershey Company
    • VITASOY International Holdings Limited
    • The Hain Celestial Group Inc.
    • Eden Foods Inc.
    • Pure Harvest Smart Farms Company
    • Kikkoman Pearl Soy Milk
    • American Soy Products Inc.
    • The Granarolo Group

第七章市场机会与未来趋势

第 8 章 COVID-19 对市场的影响

简介目录
Product Code: 71908

The soy milk market is projected to register a CAGR of 6.92% during the forecast period (2022- 2027).

COVID-19 is an incomparable global public health emergency that has affected almost every industry, so and the unprecedented stress on supply chains owing to forced lockdowns across the globe has resulted in decreasing sales of soy milk, although demand continues to be high. Increasing awareness about the health benefits associated with the consumption of soy milk is expected to drive the demand over the forecast period. The increasing popularity of non-dairy foods and beverages is also anticipated to boost product demand.

Soy milk acts as a great substitute for cow milk as it contains an equal amount of protein and is low in calories. Demand for low-calorie products is high due to the growing obesity rate. Hence, soy milk is preferred by a lot of consumers who are weight conscious or trying to lose weight. This product also lowers the bad cholesterol level and is highly preferred by heart patients. The product is also popular among lactose intolerant and anemic populations as it is naturally lactose-free and rich in iron. Its high isoflavone content is known to prevent hormone-related cancers. Numerous other benefits of the product are expected to increase the overall consumption of soy milk and drive the market. However, this product can face stiff competition from its substitutes in the market, such as almond and coconut milk.

The introduction of various flavors like vanilla, chocolate, and strawberry, among others, by the manufacturers to mask the aftertaste of soy milk is propelling the product demand among kids as well. Key manufacturers are investing in research and development to curb the after-taste by introducing more flavors and selling the product in attractive packages via many distribution channels. Celebrity endorsements are also positively impacting the consumer preference for the product.

Soy Milk Market Trends

Increasing Prevalence of Lactose Intolerance

According to MedlinePlus Genetics, approximately 65% of the human population has a reduced ability to digest lactose after infancy. Lactose intolerance in adulthood is most prevalent in people of East Asian descent, with 70% of people affected in these communities. Allergies and intolerances are major reasons behind the ongoing demand for dairy-free beverages, especially considering the food allergy initiative's statistic that cow's milk allergy is the leading food allergy in infants and children. Additionally, the rising number of product launches across the globe in the lactose-free dairy products category and its acceptance among the consumers represents a substantial opportunity for dairy alternatives manufacturers. The market is gaining popularity across Asian countries such as India, Thailand, Indonesia, and others, where people are spending on premium products that have essential macronutrients and amino acids, good quality fatty acid profile, and vital minerals, along with vitamins, complex carbohydrates, and many phytochemicals. This, in turn, has provided lucrative opportunities to the manufacturers to expand their footprints in such potential and promising markets. For instance, in 2020, Thai company Tofusan launched its first premium organic UHT soymilk in original flavor and low-sugar varieties.

Asia-Pacific Emerges as the Fastest-growing Market

The Asia-Pacific is the fastest-growing market as many countries like China, India, Japan, South Korea, and Hong Kong are the major consumers of the product. The abundant production of soybean in these countries is also driving the consumption in this region. Also, in response to the increasing demand for vegan products in Asian countries, several strategic investments have been undertaken to push the revenue generation in the region. For example, in 2021, EFKO Group announced its plan to invest RUB 600 million in the venture to begin producing soy milk, with the aim of producing a thousand tons of milk per month. In Asia-Pacific, consumers are increasingly looking for lactose-free dairy alternatives derived from plant sources, and the choice of products multiplying on the shelves satisfies health and wellness-orientated consumers' taste for novelty and variety. Also, plant-based beverages make up a promising category because of the traditional acceptance of soy.

Soy Milk Market Competitor Analysis

The soy milk market is highly competitive, with a strong presence of regional small-and medium-scale players and key global players. Key providers in this market include Eden Food, The Hershey Company, Campbell Soup, Vitasoy International Holdings, and Kikkoman Pearl Soy Milk. Expansions and new product launches are the most preferred strategies in the global soy milk market. As a part of strategic expansion, key players are adopting an omnichannel distribution strategy, where they tie up with various online retailers, i.e., third parties, like Amazon. This, in turn, broadens their geographical presence and customer base. Key players are focusing on social media platforms and online distribution channels for their online marketing and branding of products to attract more customers. Changing taste preferences of consumers are pushing manufacturers to introduce new flavors in the market. This is fuelling the growth of flavored soy milk, thereby increasing overall consumption.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Flavored Soy Milk
    • 5.1.2 Unflavored Soy Milk
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retailers
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Spain
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Danone SA
    • 6.4.2 Campbell Soup Company
    • 6.4.3 The Hershey Company
    • 6.4.4 VITASOY International Holdings Limited
    • 6.4.5 The Hain Celestial Group Inc.
    • 6.4.6 Eden Foods Inc.
    • 6.4.7 Pure Harvest Smart Farms Company
    • 6.4.8 Kikkoman Pearl Soy Milk
    • 6.4.9 American Soy Products Inc.
    • 6.4.10 The Granarolo Group

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET