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市场调查报告书
商品编码
1198552
甜饼干市场 - 增长、趋势和预测 (2023-2028)Sweet Biscuit Market - Growth, Trends, and Forecasts (2023 - 2028) |
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未来五年，甜饼干市场预计将以 5.35% 的复合年增长率增长。
长期以来，饼干一直作为零食出现在我们日常生活的各种活动中。 由于城市化、工业化和生活方式的改变，吃零食的趋势在许多国家已经可见。 因此，城市地区的饼干市场正在增长。 此外，由于零售业的进步，人们对方便零食的偏好不断增加，消费者的可及性不断提高，这些都是推动全球甜饼干市场增长的少数几个因素。
此外，市场参与者已经对他们的产品进行了创新以满足消费者的需求。 例如，孩子们更喜欢巧克力和其他果味饼干。 因此，市场参与者正在生产口味多样、形状独特且包装精美的饼干。 糖尿病、肥胖症和乳糜泻等健康问题促使消费者偏爱无添加和功能性产品。 此外，夹心饼干和三明治等产品创新正在推动市场增长。 例如，2021 年 12 月，推出了 ITC 独家夹心黑暗奇幻甜点 Sunfeast。 该产品有两种口味，Choco Chunks 和 Choco Nut Dipped。
甜饼干市场趋势
对健康饼干的偏好上升
随着消费者的健康意识越来越强，市场参与者开始专注于生产高品质、营养丰富的产品。 无麸质和纯素饮食的消费趋势正在推动产品创新以满足消费者的需求。 越来越多的健康和健身意识以及对健康零食产品的越来越多的偏好，特别是在工作的成年人和千禧一代中，正在推动销售。 对健康饼干的需求是由需要方便膳食选择的活跃消费者生活方式推动的。 由于肥胖等生活方式相关疾病的增加和健康意识的提高，消费者开始追求美味的奢侈品，他们的偏好正在转向健康饼干作为一种高营养的替代品。 製造商正在积极致力于生产具有各种口味的健康饼干，以使其更加美味。 2022 年 5 月，Campbell's Soup Company 品牌 Arnott's 推出了一款新的无麸质饼干。 饼干有三种口味：薄荷片、脆饼奶油和 Tea B Snack Original。
亚太地区发展迅速
甜饼干是亚太地区最受欢迎的零食之一，老少皆宜。 为了满足对优质甜饼干日益增长的需求，製造商针对不同的消费群体推出了适合他们需求的产品。 此外，消费者开始意识到均衡和健康饮食的重要性，人们对蛋白质摄入量的需求不断增长，以增加能量和解决营养不良问题，尤其是儿童。这种需求正在上升。 製造商通过推出添加了营养成分和不同口味的新产品来更新他们的产品组合。 例如，2021年12月，Britannia Industries limited推出了饼干品牌“Good Day”，并通过增加三个新品种对其进行了更新。 这款饼干包含 4 种坚果，饼干尺寸更大。
其他好处
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究假设和市场定义
- 调查范围
第二章研究方法论
第 3 章执行摘要
第四章市场动态
- 市场驱动因素
- 市场製约因素
- 波特的五力分析
- 供应商的议价能力
- 买方/消费者议价能力
- 新进入者的威胁
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 产品类型
- 巧克力涂层饼干
- 饼干
- 夹心饼干
- 原味饼干
- 夹心饼干
- 其他甜饼干
- 分销渠道
- 超市/大卖场
- 专卖店
- 便利店
- 在线商店
- 其他分销渠道
- 按地区
- 北美
- 美国
- 加拿大
- 墨西哥
- 其他北美地区
- 欧洲
- 西班牙
- 英国
- 德国
- 法国
- 意大利
- 俄罗斯
- 其他欧洲地区
- 亚太地区
- 印度
- 中国
- 澳大利亚
- 日本
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东
- 沙特阿拉伯
- 南非
- 其他中东地区
- 北美
第六章竞争格局
- 最常采用的策略
- 每个玩家的市场份额
- 公司简介
- Mondelez International Inc.（belVita）
- Burton's Biscuit Company
- ITC Limited（Sunfeast, Dark Fantasy）
- Parle Products Private Limited
- The Kellogg's Company
- Britannia Industries Limited
- Yildiz Holding AS
- Grupo Bimbo
- Bahlsen GmbH & Co. KG
- Simple Mills
- Lotus Biscoff
- Ferrero Foundation
- The Campbell Soup Company（Arnott's）
第7章 市场机会今后动向
The sweet biscuit market is projected to register a CAGR of 5.35% over the next five years.
For the longest time, biscuits have been used as snacks during different activities in daily life. Due to increased urbanization, industrialization, and lifestyle change, the snacking trend is visible in many countries. Therefore, the biscuit market is growing in urban areas. Also, the growing convenient snacking preference, coupled with easier consumer accessibility through the advancing retail sector, is one of the few factors augmenting the sweet biscuit market growth globally.
Additionally, market players have been innovating products according to consumer needs. For instance, Kids prefer biscuits with chocolate or other fruity flavors. Therefore, market players are making biscuits with different flavors, unique shapes, and attractive packaging materials. The consumer's preference for free-from and functional products is rising owing to health-related issues like diabetes, obesity, and celiac disease. Furthermore, product innovations like filled biscuits and sandwiches are driving the market growth. For instance, in December 2021, Sunfeast, an ITC limited center-filled Dark Fantasy Desserts. The products are available in two flavors, i.e., Choco Chunks and Choco Nut Dipped.
Sweet Biscuit Market Trends
Growing Preference for Healthy Biscuits
The consumers growing consciousness about their health is driving the market players to produce high-quality, nutrient-rich products. The consumer trend of gluten-free and vegan food is driving the market players to innovate products according to consumer needs. Rising awareness about health and fitness and a growing healthy snack product preference, especially among working professionals and millennials, is driving sales. Healthy biscuit demand is increasing due to the active consumer lifestyle who look for convenient eating options. Because of rising lifestyle-related disorders such as obesity and rising awareness about well-being, consumers' need for tasty indulgence shifted their preference toward healthy biscuits as a nutritious alternative. Manufacturers are actively indulging in healthy biscuits production in different flavors to enhance their taste. In May 2022, Arnott's, a Campbell Soup Company brand, launched new gluten-free versions of biscuits. The biscuits are available in three flavors, i.e., Mint Slice, Shortbread Cream, and TeeVee Snacks Original.
Asia-Pacific is the Fastest-growing Market
Sweet biscuits remain one of the most preferred types of snacks and are consumed regularly by people of all age groups in the Asia-Pacific region. To cater to the rising demand for premium sweet biscuits in the country, manufacturers are targeting various groups of consumers and launching products specific to their needs. Moreover, consumers are increasingly aware of the importance of consuming balanced and healthy diets, with increasing demand for protein intake to boost energy and solve undernutrition problems, especially among children. The manufacturers are updating their portfolios with the launch of new products with additional nutrients and different flavors. For instance, in December 2021, Britannia Industries limited launched and relaunched its biscuit brand Good Day with the addition of three new varieties. The biscuits contain four types of nuts and are bigger biscuit size.
Sweet Biscuit Market Competitor Analysis
The sweet biscuit market is highly competitive, with the significant presence of numerous local and regional players. Mondelez International Inc., Britannia Industries Ltd, ITC Limited, Groupo Bimbo, Parle Products Ltd, Yildiz Holdongs Inc., and Kellogg's Company are the most active companies in the sweet biscuit market. The companies are increasing their product lines and expanding their presence worldwide. Key players in the sweet biscuit market adopt new product innovations, expansions, mergers, acquisitions, and partnerships to position their products.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 Product Type
- 5.1.1 Chocolate-coated Biscuits
- 5.1.2 Cookies
- 5.1.3 Filled Biscuits
- 5.1.4 Plain Biscuits
- 5.1.5 Sandwich Biscuits
- 5.1.6 Other Sweet Biscuits
- 5.2 Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Specialist Retailers
- 5.2.3 Convenience Stores
- 5.2.4 Online Stores
- 5.2.5 Other Distribution Channels
- 5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 India
- 5.3.3.2 China
- 5.3.3.3 Australia
- 5.3.3.4 Japan
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle-East
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share of Players
- 6.3 Company Profiles
- 6.3.1 Mondelez International Inc. (belVita)
- 6.3.2 Burton's Biscuit Company
- 6.3.3 ITC Limited (Sunfeast, Dark Fantasy)
- 6.3.4 Parle Products Private Limited
- 6.3.5 The Kellogg's Company
- 6.3.6 Britannia Industries Limited
- 6.3.7 Yildiz Holding AS
- 6.3.8 Grupo Bimbo
- 6.3.9 Bahlsen GmbH & Co. KG
- 6.3.10 Simple Mills
- 6.3.11 Lotus Biscoff
- 6.3.12 Ferrero Foundation
- 6.3.13 The Campbell Soup Company (Arnott's)
