智能灯塔市场-增长、趋势、COVID-19 影响和预测 (2023-2028)

在预测期内，智能信标市场预计将以 54.05% 的复合年增长率增长。

信标技术允许智能手机和平板电脑等设备在信标附近执行操作。 由于与传统营销相比具有更高的销售成功率、改善的客户关係、增强的定制体验、实时和实惠的价格等特点，近距离营销的投资正在增加。 此外，移动普及正在推动邻近营销的扩展。

主要亮点

• 对可用于分析当前人口统计数据的空间数据的需求不断增长，正在推动正在研究的各种应用市场的增长。 信标技术在高等教育中最广泛的用途之一是加快管理任务，例如考勤监控。 使用信标进行考勤监控既高效又省时。 此外，您可以使用空间自动检测的考勤信息来代替实体考勤卡。
• 日益全球化和汽车行业的需求将成为市场驱动力。 强调商业智能以增强竞争力、增加空间数据在分析中的利用率、对室内导航智能信标的需求增加以及工业化程度的提高预计将有助于市场的增长。
• 此外，通过在现实生活中的地理区域周围创建虚拟边界并与该区域的用户交流，玩家可以扩大他们的受众范围并覆盖数十万。它专注于先进的地理围栏技术和空间数据创新，以捕获点周围的远程信息处理。
• 缺乏信息和技术技能阻碍了市场扩张。 蓝牙和低功耗技术的技术障碍、互操作性问题以及有限的传感能力可能会进一步减缓市场发展的步伐。 新兴市场广泛的技术限制以及日益增长的安全和隐私问题可能使市场扩张更加困难。
• 在 COVID-19 大流行期间，市场将受到许多零售店关闭和各种最终用户行业关闭的阻碍。 大流行后，由于商店重新开张和各种终端用户活动的恢復，市场正在蓬勃发展。 随着手机的普及，市场进一步扩大。

智能信标市场趋势

零售终端用户细分市场有望占据较大的市场份额

• 随着零售额的增加，智能手机彻底改变了人们的购物方式。 零售商现在正在利用称为 Beacon 技术的基于位置的邻近营销解决方案来改善客户体验、增加收入和提高运营效率。
• 信标技术（蓝牙低功耗 (BLE) 信标）在打造一致的线上和店内体验方面非常有效。 通过跟踪顾客在店内的动向，我们可以根据顾客正在查看的产品提供有针对性的折扣信息。
• Proximity beacons 跟踪您的位置，以便它们可以及时传递相关消息。 例如，当顾客进入零售店时会受到欢迎，或者如果顾客在特定的百货商店区域，蓝牙信标可以触发与该区域相匹配的活动。
• 在零售业中使用智能信标可以让企业更多地了解他们的客户。 零售商店信标可以记录消费者何时购物、他们在商店停留多长时间以及他们通常购买什么等信息。 企业可以使用这些数据来改进他们的信标营销工作和店内改进。
• 大型商店很难走动，但如果您有信标，就可以引导他们找到所需的产品。 例如，盖特威克机场使用数百个信标提供机场导航和增强现实引导服务，将旅客引导至机场航站楼内的指定位置。 同样，Target 利用邻近信标来映射并帮助购物者在他们的应用程序内购物清单上找到商品。
• 随着全球零售店数量的增加，智能信标的使用也会增加。 据美国农业部对外农业服务局称，到 2022 年，印度将有约 1300 万家传统零售杂货店。 自 2013 年以来，这种零售模式得到了 Kirana 和 Corner Shop 等强劲且持续的发展。 此外，这种超市店面设计在杂货零售业务中占有很大份额。 相比之下，该行业的现代商家同期在全国开设了约 8,400 家门店。

亚太地区有望成为增长最快的市场

• 随着信标技术在印度和澳大利亚的各种应用中得到广泛应用，亚太地区有望实现显着增长。 该地区仍是一个发展中市场，潜力巨大。
• 该地区有组织的零售业的增长预计将为智能信标业务带来新的可能性。 可支配收入的增加、生活水平的提高、消费主义的兴起、技术影响以及国际商人的出现正在推动该地区有组织的零售业的扩张。
• 此外，该地区的超市、百货公司、大卖场和折扣店对信标技术的需求将会增长，因为信标技术使有组织的零售店变得更加智能。
• 信标正在成为公司技术创新和数字营销战略不可或缺的一部分，使公司能够在为客户服务的同时进行业务分析。 信标有助于收集上下文相关的客户数据，这可以提高促销优惠和营销准确性。 信标可以被场馆所有者和运动队用于邻近倡议，以从衝动购买和讚助合作伙伴关係中产生新的收入。
• 印度等国家/地区在亚太地区的体育场举办了许多板球比赛。 信标可以放置在体育场内结构和区域的不同位置，通过自己的蓝牙信号覆盖最远 75 米的特定区域，并与参与球迷的智能手机和可穿戴设备通信，以便您识别您的座位。
• 印度购物中心开发商也找到了合适的技术解决方案，购物中心内的多家零售连锁店已成功实施了信标等技术。

智能灯塔行业概览

智能信标市场高度分散，由 Aruba Networks（惠普企业开发有限责任公司）、HID Global Corporation、Leantegra Inc.、Cisco Systems Inc.、Kontakt.io Inc. 等大公司组成。 市场参与者正在采用合作伙伴关係、竞争和收购等战略来加强他们的产品供应并获得持续的竞争优势。

• 2022 年 8 月 - HID Global 是可信身份和 RFID 跟踪解决方案的全球领导者之一，宣布比利时国家铁路公司的 NMBS/SNCB 宣布 HID BEEKs 蓝牙低功耗 (BLE) 信标供电实时定位服务平台成功部署，宣布将精准监控列车位置，确保列车准时发车。

其他福利：

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

内容

第一章介绍

• 调查结果
• 本次调查的假设
• 本次调查的范围

第二章研究方法论

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 市场驱动因素
  • 越来越需要空间数据来分析人口统计数据
  • 智能信标在物流和运输中的采用率提高
• 市场製约因素
  • 构建信标解决方案需要高超的技能
  • 在零售业务中，线下商店越来越倾向于选择在线平台
• 工业价值链分析
• 行业吸引力 - 波特五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 评估 COVID-19 对行业的影响

第 5 章市场细分

• 按标准类型
  • iBeacon
  • 埃迪·斯通
  • 其他标准类型
• 通过连接
  • 低功耗蓝牙
  • 无线网络
  • 其他连接
• 最终用户
  • 零售
  • 运动
  • 运输/物流
  • 建筑
  • 航空
  • 医疗保健
  • 汽车
  • 其他最终用户
• 按地区
  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲
  • 亚太地区
    • 中国
    • 日本
    • 澳大利亚
    • 韩国
    • 其他亚太地区
  • 世界其他地区

第六章竞争格局

• 公司简介
  • Aruba Networks（Hewlett Packard Enterprise Development LP）
  • HID Global Corporation
  • Leantegra Inc.
  • Cisco Systems Inc.
  • Kontakt.io Inc.
  • Gimbal Inc.
  • Accent Systems
  • Sensoro Co. Ltd
  • Jaalee Technology
  • Fujitsu Components Asia Pte Ltd

第七章投资分析

第八章市场机会与未来趋势

The smart beacon market is expected to register a CAGR of 54.05 % during the forecast period. Beacon technology enables smartphones, tablets, and other devices to perform actions close to a beacon. Because of characteristics such as the increased probability of successful sales, improved customer relationships, enhanced tailored experience, and real-time & affordable nature when compared to traditional marketing, proximity marketing has seen increased investment. Furthermore, increased mobile penetration promotes the expansion of proximity marketing.

Key Highlights

• The increasing need for spatial data, which can be used to analyze the current demographic trend, is driving the growth of the market studied in various applications. One of the most widespread usages of beacon technology in higher education is the expedition of administrative tasks, such as attendance monitoring. Attendance monitoring via beacons increases efficiency and saves time. It also replaces a physical attendance sheet with spatially and automatically detected attendance information.
• Increasing globalization and demand from the automobile sector will emerge as key market development drivers. Increasing emphasis on business intelligence to achieve a competitive edge, increased usage of spatial data in analytics, rising demand for smart beacons for indoor navigation, and expanding industrialization would contribute to the market's growth.
• Moreover, by creating virtual perimeters around real-world geographic areas to communicate with users in those areas, players are focused on innovating advanced geofence technology and spatial data for increasing the audience reach and capturing telematics around hundreds of thousands of points of interest in the smart connect platform.
• The lack of information and technological skills will hamper the market's expansion. Technical obstacles, interoperability concerns, and bluetooth low energy technology's restricted sensing capabilities may slow the market's development pace even more. Large-scale technology restrictions in developing nations, and increased security and privacy concerns, may further challenge market expansion.
• During the COVID-19 Pandemic, the market is hampered due to the closure of many retail stores and the close of various end-user industries. Post-pandemic, the market is growing rapidly with the reopening of stores and resuming of various end user activities. With the increased mobile penetration, the market is propelling further.

Smart Beacon Market Trends

Retail End-User Segment is Expected to Hold Significant Market Share

• Owing to the increasing growth in retail sales, smartphones have entirely revolutionized how people shop. Retailers are now utilizing the location-based proximity marketing solution called Beacon technology to improve the customer's experience, drive revenue, and increase operational efficiency.
• Beacon technology (Bluetooth low energy (BLE) beacons) is incredibly effective for creating a cohesive online and in-store experience. By tracking a customer's in-store movement, retailers can deliver targeted information and discounts depending on which products the customer is perusing.
• Since proximity beacons track client positions, merchants may deliver highly relevant and tailored messages at approximately the appropriate time. For example, greeting a customer as they enter the retail store, or if a consumer is in a specific department store section, the bluetooth beacon can activate offers matched with that area.
• Using smart beacons in retail allows companies to learn more about their customers. Retail beacons can record information such as when consumers shop, how long they stay in the store, and what they generally purchase. This data may be used by businesses to improve their beacon marketing efforts and make in-store improvements.
• Large stores might be difficult to navigate, but retail beacons can help by directing shoppers to their desired items. For example, Gatwick Airport uses hundreds of beacons to provide interior navigation and augmented reality wayfinding service that directs travelers to specified places across the airport terminal. Similarly, Target leverages proximity beacons to assist shoppers in finding products on their in-app shopping lists by mapping paths for them.
• The increase in the number of retail stores across the globe increases the usage of smart beacons. According to USDA Foreign Agricultural Service, In 2022, around 13 million traditional retail grocery stores in India. Since 2013, this retail model has had strong and continuous development, including kiranas or corner shops. Additionally, this supermarket store design accounts for a sizable percentage of the retail grocery business. In comparison, modern merchants in this sector have around 8.4 thousand stores across the country over the same period.

Asia Pacific is Expected to be the Fastest Growing Market

• The Asia Pacific region is expected to witness significant growth due to the increasing traction of the beacon technology in India and Australia for various applications. The market is still developing and has much potential in this region.
• The growth of the organized retailing industry across the region is expected to create new potential for the smart beacon business. An increase in disposable income, a higher living standard, the rise of consumerism, technological influence, and the arrival of international merchants fuel the expansion of the organized retail business across the region.
• Additionally, as beacon technology makes organized retail outlets smarter, demand for beacon technology would likely expand in the region's supermarkets, department stores, hypermarkets, and discounters.
• Beacons are becoming vital to enterprises' technical innovation and digital marketing strategy, allowing industries to create corporate analytics while serving customers. They aid in collecting contextually relevant customer data, improving the accuracy of promotional offers and marketing. Beacons can be utilized by venue owners and sports teams in proximity-based initiatives to generate new income through impulsive purchases and sponsor integrations.
• Countries like India conduct much cricket matches in the Asia Pacific region in the stadium. Beacons can be placed at various locations within a structure or an area within a stadium to cover specific zones extending up to 75 meters with unique Bluetooth signals, allowing a participating fan's smartphone or wearable device to communicate with it and thereby identify their seat.
• Moreover, mall developers in India have found appropriate technology solutions, and several retail chains in malls have successfully implemented technologies, such as beacons.

Smart Beacon Industry Overview

The smart beacon market is highly fragmented with the precence of major players like Aruba Networks (Hewlett Packard Enterprise Development LP), HID Global Corporation, Leantegra Inc., Cisco Systems Inc., and Kontakt.io Inc. Players in the market are adopting strategies such as partnerships, megers and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• August 2022 - HID Global, one of the global leaders in trusted identity and RFID tracking solutions, announced that the Belgian national railway company, NMBS/SNCB, has successfully deployed a real-time location service platform with HID BEEKs Bluetooth Low-Energy (BLE) beacons to accurately monitor train location and ensure on-time departures.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Increasing Need for Spatial Data to Analyze Demographic Trend
  • 4.2.2 Rising Adoption of Smart Beacons in Logistics and Transportation
• 4.3 Market Restraints
  • 4.3.1 Requirement of High Skill for the Creation of Beacon Solution
  • 4.3.2 Increasing Trend toward Offline Stores for Opting Online Platforms in Retail Sector
• 4.4 Industry Value Chain Analysis
• 4.5 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.5.1 Threat of New Entrants
  • 4.5.2 Bargaining Power of Buyers/Consumers
  • 4.5.3 Bargaining Power of Suppliers
  • 4.5.4 Threat of Substitute Products
  • 4.5.5 Intensity of Competitive Rivalry
• 4.6 Assessment of Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

• 5.1 By Standard Type
  • 5.1.1 iBeacon
  • 5.1.2 Eddystone
  • 5.1.3 Other Standard Types
• 5.2 By Connectivity
  • 5.2.1 Bluetooth Low Energy
  • 5.2.2 Wi-Fi
  • 5.2.3 Other Connectivity
• 5.3 By End-User
  • 5.3.1 Retail
  • 5.3.2 Sports
  • 5.3.3 Transportation and Logistics
  • 5.3.4 Construction
  • 5.3.5 Aviation
  • 5.3.6 Healthcare
  • 5.3.7 Automotive
  • 5.3.8 Other End-Users
• 5.4 By Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
  • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Rest of Europe
  • 5.4.3 Asia Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 Australia
    • 5.4.3.4 South Korea
    • 5.4.3.5 Rest of Asia Pacific
  • 5.4.4 Rest of the World

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 Aruba Networks (Hewlett Packard Enterprise Development LP)
  • 6.1.2 HID Global Corporation
  • 6.1.3 Leantegra Inc.
  • 6.1.4 Cisco Systems Inc.
  • 6.1.5 Kontakt.io Inc.
  • 6.1.6 Gimbal Inc.
  • 6.1.7 Accent Systems
  • 6.1.8 Sensoro Co. Ltd
  • 6.1.9 Jaalee Technology
  • 6.1.10 Fujitsu Components Asia Pte Ltd

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS