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市场调查报告书
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1660080

智慧信标市场:现状分析与未来预测 (2024年～2032年)

Smart Beacon Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

由于个人化行销需求的增加、物联网采用的不断增加以及各行各业对基于位置的服务的需求不断增长，智慧信标市场预计在预测期内将以 27.4% 的强劲复合年增长率增长。智慧信标正在帮助改变各种产业，包括零售店、购物场所、医院和交通运输。企业正在使用智慧信标技术来创造更好的客户体验，同时获得客户参与度并实现更好的营运。 Gimbal 和 Beaconinside 对新创公司的投资改变了近距离行销和资产追踪的使用方式，扩大了他们在该领域的影响力。

由于中国和印度的许多人使用数位设备并拥有智慧型手机，亚太地区 (APAC) 将引领智慧信标市场的成长。中国的智慧城市项目和印度零售业的成长正在推动智慧信标设备的使用。东南亚国家正在寻求利用信标来增强其交通、物流和旅游能力，为市场进入者开闢了许多新的可能性。东南亚国家正在利用信标来改善交通、物流、旅游等，为市场参与者开闢了新的可能性。

智慧信标市场按标准类型细分为 iBeacon、Eddystone 和其他。 iBeacon 部门占据智慧信标市场的大部分占有率，预计在预测期内将呈现显着成长。推动采用 iBeacon 技术的关键优势是它能够提供低成本、准确的接近通知，同时在零售和行销场景中节省能源。这些功能可以加强客户关係、增加销售并最终提高您的购物体验品质。 iBeacons 可以连接到任何设备，并且可以在包括零售和旅游在内的多个垂直领域快速设置，这使得它们在交通和酒店环境中极受欢迎。

智慧信标市场根据最终用户细分为零售和酒店、运输和物流、医疗保健、银行、金融服务和保险（BFSI）等。预计预测期内零售和酒店业将显着增长。随着企业寻求更好的客户体验和基于位置的营运技术，零售和酒店业正在引领智慧信标市场的成长。当顾客在店内时，零售商正在使用信标向他们的手机发送购物促销讯息。使用信标，饭店可以简化入住流程、引导客人进入房间并提供个人化服务，让客人住得更舒适。世界各地的企业都在采用智慧信标技术，因为他们的数位转型和客户忠诚度目标依赖于他们在当今的数位世界中的竞争力。

智慧信标市场分为硬体、软体和服务。硬体目前是智慧信标市场最大的部分。市场对适用于多个行业的经济实惠、可扩展的近距离解决方案的需求不断增长，推动了智慧信标硬体市场的发展。企业越来越依赖定位服务来更好地服务客户，从而对可靠的低功耗蓝牙 (BLE) 信标硬体产生了强劲的需求。信标提供即时设备连接，将特殊内容、警报和促销讯息直接传递给使用者。信标硬体的成本持续下降，同时电池效能和传输范围不断提高。

为了更了解智慧信标产业的市场采用情况，我们根据北美（美国、加拿大和北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利和欧洲其他地区）、亚太地区（中国、日本、印度、澳洲和亚太其他地区）和世界其他地区的全球影响力对市场进行了分析。随着城市化进程加速以及各行各业业务数位化以及智慧型手机用户的增加，亚太地区的智慧信标市场正在快速成长。包括中国、印度和日本在内的几个主要国家已在购物中心、医疗设施和交通平台部署了信标技术。亚太市场持续见证电子商务购物和零售/酒店业的扩张，对基于客户位置和特定偏好的促销产生强烈需求。随着各国政府和私营部门加强对智慧城市和智慧基础设施网路的投入，亚太地区对信标的采用正日益增加。由于设备价格更便宜、新技术不断涌现，加上该地区拥有大量潜在买家，预计亚太地区的智慧信标市场将显着成长。

市场的主要参与者包括 Aruba Networks（Hewlett Packard Enterprise Development LP）、HID Worldwide Corporation、Mokosmart、Cisco Systems, Inc.、Kontakt.io Inc.、Gimbal Inc.、Accent Systems、Sensoro Co. Ltd.、Radius Networks, Inc. 和 Fujitsu Components Asia Pte Ltd.。

目录

第1章 市场概要

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 分析方法或前提条件

  • 分析流程
  • 分析方法
  • 受访者简介

第3章 摘要整理

  • 产业摘要
  • 各市场区隔预测
    • 市场成长的强度
  • 地区展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL分析
  • 需求面分析
  • 供给面分析
    • 企业合併·收购 (M&A)
    • 投资情境
    • 产业考察:主要Start-Ups企业及其独家策略

第5章 价格分析

  • 价格分析:各地区
  • 价格的影响因素

第6章 全球智慧信标的市场收益 (2022～2032年)

第7章 市场分析:规格类别

  • iBeacon
  • Eddystone
  • 其他

第8章 市场分析:各终端用户

  • 零售业·饭店
  • 运输、物流
  • 医疗
  • BFSI
  • 其他

第9章 市场分析:提供内容

  • 硬体设备
  • 软体
  • 服务

第10章 市场分析:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 西班牙
    • 法国
    • 义大利
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 其他亚太地区
  • 全球其他地区

第11章 价值链分析

  • 限制分析
  • 市场参与企业一览

第12章 竞争情形

  • 竞争仪表板
  • 企业的市场定位分析
  • 波特的五力分析

第13章 企业简介

  • Aruba Networks (Hewlett Packard Enterprise Development LP)
    • 企业概要
    • 主要的财务指标
    • SWOT分析
    • 产品系列
    • 近几年趋势
  • HID Global Corporation
  • Mokosmart
  • Cisco Systems Inc.
  • Kontakt.io Inc.
  • Gimbal Inc.
  • Accent Systems
  • Sensoro Co. Ltd
  • Radius Networks, Inc.
  • Fujitsu Components Asia Pte Ltd

第14章 缩写与前提条件

第15章 附录

简介目录
Product Code: UMTI213166

The Smart Beacon Market includes Bluetooth Low Energy devices offering proximity-based communication to smartphones and related equipment. Businesses use these signals to send location-dependent services including targeted ads plus location monitoring. The market keeps showing strong growth because IoT technology improves and more businesses start using location-based promotional strategies. The market grows rapidly because businesses want to serve customers with tailored experiences while directing their digital messages in real time across smartphones.

The Smart Beacon Market is expected to grow at a robust CAGR of 27.4% during the forecast period, owing to the rising demand for personalized marketing, the rise of IoT adoption, and the growing need for location-based services across various industries. Smart beacons help multiple industries transform including retail shopping venues hospitals and transportation facilities. Businesses use smart beacon technology to create better customer experiences while gaining customer engagement and operating better. Gimbal and Beaconinside startup investments are transforming how we use proximity marketing and asset tracking which expands sector development.

Asia-Pacific (APAC) region will lead the smart beacon market growth since many people in China and India use digital devices and have smartphones. China's smart city projects and India's retail growth push people to use smart beacon equipment. Southeast Asian nations are using beacons to enhance transportation, logistics, and tourism functions which creates many new possibilities for market participants. The market will keep growing because of both the area's growing infrastructure projects plus supportive government rules for its middle-class citizens.

Based on Standard Type, the Smart Beacon market is segmented into iBeacon, Eddystone, and Others. The iBeacon segment acquired a substantial share of the Smart Beacon market and is expected to showcase a substantial growth rate during the forecast period. The main benefit driving iBeacon technology adoption comes from its ability to deliver accurate proximity notifications at low costs while preserving energy in retail and marketing settings. These features strengthen customer relationships and increase sales, which results in improved shopping quality. Since iBeacon can connect with any device and sets up quickly across multiple industries including retail and tourism it has become very popular in transportation and hospitality environments.

Based on End Users, the Smart Beacon market is divided into Retail Hospitality, Transportation & Logistics, Healthcare, BFSI, and Others. The Retail Hospitality segment is expected to showcase a substantial growth rate during the forecast period. The Retail and Hospitality sector leads Smart Beacon Market growth because businesses demand better customer experiences and operational techniques based on location. Retail businesses use beacons to deliver shopping promotions right to customers' phones while they stand in store locations, which increases both customer involvement and product sales. The use of beacons simplifies hotel check-ins while guiding guests to rooms plus customizing services to create happier visitors. Businesses worldwide are adopting smart beacon technology because their digital transition and customer loyalty goals depend on it as they compete in today's digital world.

Based on Offering, the Smart Beacon market is divided into Hardware, Software, and Service. The Hardware is currently the largest segment in the Smart Beacon Market. The growing market demand for cheap scalable proximity solutions that work well in many industries drives the Smart Beacon Hardware segment forward. Companies depend more on location-based services to better serve customers, which creates a strong demand for reliable Bluetooth Low Energy (BLE) beacon hardware. Beacons provide instant device connections that send special content and alerts plus promotional offers directly to users. Beacon hardware costs continue to drop while battery performance and transmission distance improve making it easier for businesses to establish many beacons across their locations.

For a better understanding of the market adoption of the Smart Beacon industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S.A., Canada, and Rest of North America), Europe (Germany, United Kingdom, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), Rest of World. The Smart Beacon Market grows rapidly in Asia-Pacific as urbanization quickens and businesses across industries go digital alongside the rise in smartphone users. Several leading countries including China, India, and Japan are deploying beacon technology primarily in shopping malls, medical facilities, and transportation platforms. The Asian Pacific market continues to expand across e-commerce shopping and retail/hospitality ventures which creates strong demand for promotions based on customers' locations and specific preferences. Beacon adoption grows throughout Asia Pacific as the government and private sector step forward to developing smart cities and smart infrastructure networks. The Smart Beacon Market expects big growth in APAC thanks to cheaper devices and new technology plus many potential buyers in the region.

Some of the major players operating in the market include Aruba Networks (Hewlett Packard Enterprise Development LP), HID Global Corporation, Mokosmart, Cisco Systems Inc., Kontakt.io Inc., Gimbal Inc., Accent Systems, Sensoro Co. Ltd, Radius Networks, Inc., and Fujitsu Components Asia Pte Ltd.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Smart Beacon Market
  • 2.2. Research Methodology of the Smart Beacon Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL SMART BEACON MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY STANDARD TYPE

  • 7.1. iBeacon
  • 7.2. Eddystone
  • 7.3. Others

8.MARKET INSIGHTS BY END USER

  • 8.1. Retail Hospitality
  • 8.2. Transportation & Logistics
  • 8.3. Healthcare
  • 8.4. BFSI
  • 8.5. Others

9.MARKET INSIGHTS BY OFFERING

  • 9.1. Hardware
  • 9.2. Software
  • 9.3. Service

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. USA
    • 10.1.2. Canada
    • 10.1.3. Rest of NA
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. United Kingdom
    • 10.2.3. Spain
    • 10.2.4. France
    • 10.2.5. Italy
    • 10.2.6. Rest of Europe
  • 10.3. Asia Pacific
    • 10.3.1. China
    • 10.3.2. India
    • 10.3.3. Japan
    • 10.3.4. Australia
    • 10.3.5. Rest of APAC
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

  • 13.1. Aruba Networks (Hewlett Packard Enterprise Development LP)
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. HID Global Corporation
  • 13.3. Mokosmart
  • 13.4. Cisco Systems Inc.
  • 13.5. Kontakt.io Inc.
  • 13.6. Gimbal Inc.
  • 13.7. Accent Systems
  • 13.8. Sensoro Co. Ltd
  • 13.9. Radius Networks, Inc.
  • 13.10. Fujitsu Components Asia Pte Ltd

14.ACRONYMS & ASSUMPTION

15.ANNEXURE