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市场调查报告书
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1643015

智慧信标：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Smart Beacon - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

预测期内，智慧信标市场预计将以 54.05% 的复合年增长率成长

智慧信标-市场-IMG1

关键亮点

  • 对可用于分析当前人口趋势的空间资料的需求日益增长，这推动了市场的成长，目前该市场正在针对各种应用进行研究。信标技术在高等教育中最广泛的用途之一是用于出席监控等行政业务。透过信标监控出勤可提高效率并节省时间。它还允许用空间和自动检测的出勤资讯取代实体出勤单。
  • 全球化和汽车产业需求的不断增长正在成为市场发展的主要驱动力。为了加强竞争，人们更加重视商业智慧，分析中对空间资料的使用越来越多，对室内导航智能信标的需求不断增加，以及工业化程度不断提高，这些都可能促进市场成长。
  • 此外，透过在真实地理区域周围创建虚拟边界并与该区域内的用户通讯，参与企业正专注于利用先进的地理围栏技术和空间资料进行创新，以扩大受众覆盖范围，并在其智能连接平台上捕获数十万个兴趣点周围的远程信息。
  • 缺乏资讯和技术技能阻碍了市场扩张。技术障碍、互通性问题以及低功耗蓝牙技术有限的感应能力可能会进一步减缓市场发展的步伐。新兴市场的巨大技术限制以及日益增长的安全和隐私问题可能对市场扩张构成进一步的挑战。
  • 在新冠疫情期间，许多零售商店关闭，各终端用户产业停工，阻碍了市场发展。疫情过后，随着商店重新开业以及各类终端用户活动的恢復，市场蓬勃发展。随着行动应用的持续成长，市场仍在进一步扩大。

智慧信标市场趋势

零售终端用户市场预计将占据主要市场占有率

  • 随着零售业的兴起，智慧型手机彻底改变了人们的购物方式。零售商现在正在利用一种名为 Beacon 技术的基于位置的近距离行销解决方案来改善客户体验、增加收益并提高业务效率。
  • 信标技术（低功耗蓝牙 (BLE) 信标）对于创建有凝聚力的线上和店内体验非常有效。透过追踪商店内的顾客活动，零售商可以根据顾客浏览的产品提供有针对性的优惠和折扣。
  • 近距离信标可以追踪顾客的位置，让零售商在适当的时间发送相关的、客製化的讯息。例如，当顾客进入零售店时，蓝牙信标可以向他们致意，或者如果消费者位于百货公司的某个特定区域，蓝牙信标可以触发与该区域相匹配的优惠。
  • 在零售中使用智慧信标可以让企业更了解他们的客户。零售信标可以记录消费者何时购物、在商店停留多长时间以及通常购买什么等资讯。公司可以利用这些资料来改善他们的信标行销工作和店内改进。
  • 大型商店可能难以导航，但零售信标可以引导消费者找到他们想要的商品。例如，盖特威克机场使用数百个信标提供机场导航和扩增实境寻路服务，引导旅客前往机场航站大楼内的指定位置。类似地，塔吉特也在使用近距离信标，透过绘製路线来帮助消费者在应用程式内购物清单中找到商品。
  • 随着世界各地零售店数量的增加，智慧信标的使用也将增加。据美国农业部对外农业服务局称，到2022年，印度将有约1,300万家传统零售杂货店。自 2013 年以来，这种零售模式一直保持强劲持续发展，现已涵盖杂货店和街角小店。而且，这种超级市场店面设计占了杂货零售业务的很大一部分。相比之下，同一时期该领域的现代零售商在全国拥有约 8,400 家门市。

亚太地区可望成为成长最快的市场

  • 随着信标技术在印度和澳洲被广泛应用，预计亚太地区将显着成长。该区域市场仍处于发展初期，潜力巨大。
  • 预计全部区域有组织的零售业的成长将为智慧信标业务创造新的可能性。可支配收入的增加、生活水准的提高、消费主义的兴起、技术的影响以及国际商人的到来，正在刺激全部区域有组织的零售业的扩张。
  • 此外，随着信标技术让零售店变得更加智能，该地区的超级市场、百货公司、大卖场和折扣店对信标技术的需求可能会成长。
  • 信标正在成为企业创新和数位行销策略的重要组成部分，使产业能够在服务客户的同时进行业务分析。信标有助于收集与情境相关的客户资料，以改善促销优惠和行销。场馆所有者和运动队可以利用信标在邻近倡议中透过衝动购买和赞助整合来创造新收入。
  • 印度等国家在亚太地区各地的体育场举行多场板球比赛。这些信标可以放置在体育场内建筑物和区域内的各个位置，并透过其独特的蓝牙讯号覆盖最远 75 公尺的特定区域，让到场球迷的智慧型手机或穿戴式装置能够与信标通讯并识别他们的座位。
  • 此外，印度的购物中心开发商正在寻找正确的技术解决方案，购物中心中的几家零售连锁店成功部署了信标等技术。

智慧信标产业概览

智慧信标市场高度细分，主要参与者包括 Aruba Networks（Hewlett Packard Enterprise Development LP）、HID Global Corporation、Leantegra Inc.、Cisco Systems Inc. 和 Kontakt.io Inc.。市场参与企业正在采用伙伴关係、合併和收购等策略来增强其产品供应并获得可持续的竞争优势。

  • 2022 年 8 月 - 可信赖身分验证和 RFID 追踪解决方案的全球领导者之一 HID Global 宣布，比利时国家铁路公司 NMBS/SNCB 已成功部署即时定位服务平台，使用 HID BEEK 低功耗蓝牙 (BLE) 信标精确监控火车位置并确保准时出发。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查结果
  • 调查前提
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 市场驱动因素
    • 人口趋势分析对空间资料的需求日益增加
    • 智慧信标在物流和运输领域的应用日益广泛
  • 市场限制
    • 建构信标解决方案需要很高的技能水平
    • 零售业越来越倾向线下商店转向线上平台
  • 产业价值链分析
  • 产业吸引力-波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 工业影响评估

第五章 市场区隔

  • 依标准类型
    • iBeacon
    • Eddystone
    • 其他标准类型
  • 连结性别
    • Bluetooth Low Energy
    • Wi-Fi
    • 其他连接
  • 按最终用户
    • 零售
    • 运动的
    • 运输和物流
    • 建造
    • 航空
    • 医疗
    • 车
    • 其他的
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 欧洲其他地区
    • 亚太地区
      • 中国
      • 日本
      • 澳洲
      • 韩国
      • 其他亚太地区
    • 其他的

第六章 竞争格局

  • 公司简介
    • Aruba Networks（Hewlett Packard Enterprise Development LP）
    • HID Global Corporation
    • Leantegra Inc.
    • Cisco Systems Inc.
    • Kontakt.io Inc.
    • Gimbal Inc.
    • Accent Systems
    • Sensoro Co. Ltd
    • Jaalee Technology
    • Fujitsu Components Asia Pte Ltd

第七章投资分析

第八章 市场机会与未来趋势

简介目录
Product Code: 69120

The Smart Beacon Market is expected to register a CAGR of 54.05% during the forecast period.

Smart Beacon - Market - IMG1

Key Highlights

  • The increasing need for spatial data, which can be used to analyze the current demographic trend, is driving the growth of the market studied in various applications. One of the most widespread usages of beacon technology in higher education is the expedition of administrative tasks, such as attendance monitoring. Attendance monitoring via beacons increases efficiency and saves time. It also replaces a physical attendance sheet with spatially and automatically detected attendance information.
  • Increasing globalization and demand from the automobile sector will emerge as key market development drivers. Increasing emphasis on business intelligence to achieve a competitive edge, increased usage of spatial data in analytics, rising demand for smart beacons for indoor navigation, and expanding industrialization would contribute to the market's growth.
  • Moreover, by creating virtual perimeters around real-world geographic areas to communicate with users in those areas, players are focused on innovating advanced geofence technology and spatial data for increasing the audience reach and capturing telematics around hundreds of thousands of points of interest in the smart connect platform.
  • The lack of information and technological skills will hamper the market's expansion. Technical obstacles, interoperability concerns, and bluetooth low energy technology's restricted sensing capabilities may slow the market's development pace even more. Large-scale technology restrictions in developing nations, and increased security and privacy concerns, may further challenge market expansion.
  • During the COVID-19 Pandemic, the market is hampered due to the closure of many retail stores and the close of various end-user industries. Post-pandemic, the market is growing rapidly with the reopening of stores and resuming of various end user activities. With the increased mobile penetration, the market is propelling further.

Smart Beacon Market Trends

Retail End-User Segment is Expected to Hold Significant Market Share

  • Owing to the increasing growth in retail sales, smartphones have entirely revolutionized how people shop. Retailers are now utilizing the location-based proximity marketing solution called Beacon technology to improve the customer's experience, drive revenue, and increase operational efficiency.
  • Beacon technology (Bluetooth low energy (BLE) beacons) is incredibly effective for creating a cohesive online and in-store experience. By tracking a customer's in-store movement, retailers can deliver targeted information and discounts depending on which products the customer is perusing.
  • Since proximity beacons track client positions, merchants may deliver highly relevant and tailored messages at approximately the appropriate time. For example, greeting a customer as they enter the retail store, or if a consumer is in a specific department store section, the bluetooth beacon can activate offers matched with that area.
  • Using smart beacons in retail allows companies to learn more about their customers. Retail beacons can record information such as when consumers shop, how long they stay in the store, and what they generally purchase. This data may be used by businesses to improve their beacon marketing efforts and make in-store improvements.
  • Large stores might be difficult to navigate, but retail beacons can help by directing shoppers to their desired items. For example, Gatwick Airport uses hundreds of beacons to provide interior navigation and augmented reality wayfinding service that directs travelers to specified places across the airport terminal. Similarly, Target leverages proximity beacons to assist shoppers in finding products on their in-app shopping lists by mapping paths for them.
  • The increase in the number of retail stores across the globe increases the usage of smart beacons. According to USDA Foreign Agricultural Service, In 2022, around 13 million traditional retail grocery stores in India. Since 2013, this retail model has had strong and continuous development, including kiranas or corner shops. Additionally, this supermarket store design accounts for a sizable percentage of the retail grocery business. In comparison, modern merchants in this sector have around 8.4 thousand stores across the country over the same period.

Asia Pacific is Expected to be the Fastest Growing Market

  • The Asia Pacific region is expected to witness significant growth due to the increasing traction of the beacon technology in India and Australia for various applications. The market is still developing and has much potential in this region.
  • The growth of the organized retailing industry across the region is expected to create new potential for the smart beacon business. An increase in disposable income, a higher living standard, the rise of consumerism, technological influence, and the arrival of international merchants fuel the expansion of the organized retail business across the region.
  • Additionally, as beacon technology makes organized retail outlets smarter, demand for beacon technology would likely expand in the region's supermarkets, department stores, hypermarkets, and discounters.
  • Beacons are becoming vital to enterprises' technical innovation and digital marketing strategy, allowing industries to create corporate analytics while serving customers. They aid in collecting contextually relevant customer data, improving the accuracy of promotional offers and marketing. Beacons can be utilized by venue owners and sports teams in proximity-based initiatives to generate new income through impulsive purchases and sponsor integrations.
  • Countries like India conduct much cricket matches in the Asia Pacific region in the stadium. Beacons can be placed at various locations within a structure or an area within a stadium to cover specific zones extending up to 75 meters with unique Bluetooth signals, allowing a participating fan's smartphone or wearable device to communicate with it and thereby identify their seat.
  • Moreover, mall developers in India have found appropriate technology solutions, and several retail chains in malls have successfully implemented technologies, such as beacons.

Smart Beacon Industry Overview

The smart beacon market is highly fragmented with the precence of major players like Aruba Networks (Hewlett Packard Enterprise Development LP), HID Global Corporation, Leantegra Inc., Cisco Systems Inc., and Kontakt.io Inc. Players in the market are adopting strategies such as partnerships, megers and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • August 2022 - HID Global, one of the global leaders in trusted identity and RFID tracking solutions, announced that the Belgian national railway company, NMBS/SNCB, has successfully deployed a real-time location service platform with HID BEEKs Bluetooth Low-Energy (BLE) beacons to accurately monitor train location and ensure on-time departures.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Need for Spatial Data to Analyze Demographic Trend
    • 4.2.2 Rising Adoption of Smart Beacons in Logistics and Transportation
  • 4.3 Market Restraints
    • 4.3.1 Requirement of High Skill for the Creation of Beacon Solution
    • 4.3.2 Increasing Trend toward Offline Stores for Opting Online Platforms in Retail Sector
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 By Standard Type
    • 5.1.1 iBeacon
    • 5.1.2 Eddystone
    • 5.1.3 Other Standard Types
  • 5.2 By Connectivity
    • 5.2.1 Bluetooth Low Energy
    • 5.2.2 Wi-Fi
    • 5.2.3 Other Connectivity
  • 5.3 By End-User
    • 5.3.1 Retail
    • 5.3.2 Sports
    • 5.3.3 Transportation and Logistics
    • 5.3.4 Construction
    • 5.3.5 Aviation
    • 5.3.6 Healthcare
    • 5.3.7 Automotive
    • 5.3.8 Other End-Users
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 Australia
      • 5.4.3.4 South Korea
      • 5.4.3.5 Rest of Asia Pacific
    • 5.4.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Aruba Networks (Hewlett Packard Enterprise Development LP)
    • 6.1.2 HID Global Corporation
    • 6.1.3 Leantegra Inc.
    • 6.1.4 Cisco Systems Inc.
    • 6.1.5 Kontakt.io Inc.
    • 6.1.6 Gimbal Inc.
    • 6.1.7 Accent Systems
    • 6.1.8 Sensoro Co. Ltd
    • 6.1.9 Jaalee Technology
    • 6.1.10 Fujitsu Components Asia Pte Ltd

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS