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语音分析市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)
市场调查报告书
商品编码
1273519

语音分析市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)

Voice Analytics Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

在预测期内，语音分析市场预计将以 15% 的复合年增长率增长。

语音分析是分析的一个分支，允许公司利用数据来分析口语。 语音分析被视为发展最快的技术之一，尤其是通过情感分析，因为它可以帮助零售商等组织实时了解用户对产品和服务的偏好。

主要亮点

  • 随着互联网的扩展和支撑它的各种技术应用，公司越来越难以评估大量数据以获得有意义的见解。 为了从数据中获得业务洞察力，多年来，公司开发了许多分析方法和工具。
  • 语音分析最广泛的应用是在呼叫中心，通过利用员工和呼叫者之间的结构化和非结构化交互来提供相关信息。 其他应用包括生物声学、精神保健、银行和金融市场。
  • 此外，与只分析说了什么而不分析怎么说的语音分析不同，语音分析分析语音特征，例如音节音调、速度、语调和节奏。通过分析模式，它可以用于监控语音备忘录。 例如，在客户服务环境中，语音分析可以检测亵渎、不准确的词语和音调，如果检测到此类异常，算法可以将呼叫转给主管。
  • 与医疗保健领域类似，语音分析也被用于监测患有抑郁症和其他心理健康问题的患者。 例如，根据世界卫生组织 (WHO) 的数据，到 2021 年，抑郁症将影响全球超过 2.8 亿人。 因此，许多供应商正在投资语音分析市场，以满足医疗保健行业不断增长的机遇。
  • 此外，Instreamatic 于 2022 年 4 月发布了 Speaky，这是一个用于快速客户沟通和实时情绪分析的语音人工智能平台。 这使客户能够通过新的多对一通信解决方案在任何物理或数字品牌接触点留下简明的语音消息，从而快速轻鬆地与品牌和内容创建者进行交流。
  • 鑑于此类案例，各行各业的许多公司都在考虑使用数据源（例如记录数据、社交媒体数据和其他联合数据）引入语音分析，以了解用户在做什么。 此外，IT 结构复杂、需要营销、CRM、销售支持等集成解决方案的公司往往会寻求本地解决方案来缓解兼容性问题，但云解决方案的可扩展性和增加的灵活性也将推动云部署的增长.
  • 在大流行期间，销售和营销中对语音分析的需求将改善客户服务并推动市场增长。 随着新技术的采用和公司上线，公司正在采用通信分析解决方案。 随着越来越多地使用语音分析来帮助根据对以前购买的评论和反馈来瞄准合适的客户，这种趋势仍在继续。

语音分析市场趋势

推动市场增长的应用

  • IT 等任何行业的公司都可以利用最先进的联络中心来预测哪些求职者可能会通过行为预测语音分析 (BPVA) 等分析解决方案获得成功。我可以。 通过结合语音分析、人工智能、信号处理和心理学的创新，BPVA 技术正在利用表征行为和人格特征模式的潜力，提供全新的数据源，从中可以获得洞察力。这取决于声音元素。
  • 此外，最近的趋势表明语音分析可用于检测患者的帕金森病，因为大多数被诊断患有帕金森病的人都有言语或发声障碍。事实一直如此。 许多被诊断患有帕金森氏病的人都有言语或声音障碍，因此分析语音样本是查看一个人是否患有帕金森氏病的一种解决方案。 例如，Kojita Corporation 使用其社交信号处理平台开发了一种廉价且可扩展的语音分析解决方案。
  • 此外，与金融行业类似，许多市场进入者（包括分析师和机构投资者）未能发现金融欺诈，促使组织寻求能够及时报告此类金融欺诈的解决方案。语音分析的趋势和能力不断提高分析语言和非语言线索正在推动语音分析市场的增长。
语音分析市场-IMG1

北美占据主要市场份额

  • 由于数字营销支出的增加、中央情报局 (CIA) 技术支出的增加以及该地区对治疗精神疾病的日益关注等因素，北美占据了语音分析的主要份额。我来了。
  • 中央情报局等机构积极资助有助于追踪恐怖分子和外国间谍活动的创意。 因此，像这样的案例为积极创新现有语音分析解决方案的硅谷初创企业提供了开发创新和有吸引力的解决方案的机会。 总部位于美国的初创公司 VoiceBase 提供了一个语音分析平台，可以分析通话中的语音数据，使用 AI 预测分析对通话进行分类，并确定用户意图。 它还使用机器学习功能来预测未来的行为。
  • 根据美国国家心理健康研究所 (NIH) 的数据，大约五分之一的成年人患有精神疾病，其严重程度从轻度到中度到重度不等。尚未进行适当的分析测试以确定行为模式。
  • 由于此类精神疾病的流行，语音分析技术发挥了重要作用，通过分析语音数据并协助检测这些疾病来提高疾病检测的准确性。 .
  • 此外，政府增加投资以引入 AI 和机器学习技术，进一步开发了可执行情绪分析的语音响应技术市场。 例如，圣马特奥县征税办公室采用了先进的交互式语音应答系统，帮助来电者更高效地核实财产税并增加缴纳。
语音分析市场-IMG2

语音分析行业概览

语音在多渠道环境中的重要性、风险管理、合规重点、竞争性市场情报等都促进了语音分析市场不断增长的需求。 为了满足需求并获得市场份额，行业供应商正在使用先进的算法和技术进行协作和创新产品。

在 2022 年 10 月的 GITEX Global 2022 上，对话式 AI 和自动化提供商 Uniphore 宣布与 Avaya 建立战略合作伙伴关係，Avaya 是一家全球解决方案提供商，旨在改善和简化沟通与协作。我们合作为用户带来我们统一的对话式 AI 和通信平台横跨中东和非洲 (MEA) 地区。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

内容

第一章介绍

  • 调查结果
  • 本次调查的假设
  • 本次调查的范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场概览
  • 市场驱动因素
  • 市场製约因素
  • 价值链分析
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 评估 COVID-19 对行业的影响

第 5 章市场细分

  • 组件
    • 解决方案
    • 服务
  • 部署
    • 云
    • 本地
  • 组织规模
    • 中小企业
    • 大公司
  • 申请
    • 健康监测
    • 情绪分析
    • 销售与营销
    • 风险和欺诈检测
    • 通话监控
  • 按最终用户行业
    • 零售与电子商务
    • 电信与 IT
    • BFSI
    • 医疗保健
    • 政府/国防
    • 其他行业的最终用户
  • 地区
    • 北美
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 其他欧洲
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 阿根廷
      • 其他拉丁美洲地区
    • 中东和非洲
      • 阿拉伯联合酋长国
      • 沙特阿拉伯
      • 其他中东和非洲地区

第六章竞争格局

  • 公司简介
    • ThoughtSpot, Inc.
    • Verint Systems
    • VoiceBase, Inc.
    • Avaya
    • VoiceSense Ltd
    • Uniphore
    • Talkdesk
    • audEERING GmbH
    • RankMiner, Inc.
    • SESTEK
    • Beyond Verbal
    • Invoca, Inc.

第七章投资分析

第八章市场机会与未来趋势

简介目录
Product Code: 69643

The Voice Analytics Market is expected to register a CAGR of 15% over the forecast period. Voice analytics is one such branch of analytics that enables organizations to leverage data to analyze spoken words. It is regarded as one of the fastest-growing technologies due to its sentiment analyses, among other things, which amidst the conversation, help organizations such as retail to understand users' inclination towards a product or service in real-time.

Key Highlights

  • With the expansion of the internet and the different technical applications that support it, it is becoming increasingly difficult for companies to evaluate the massive volume of data in order to gain some significant insight. Many analytical approaches and tools have been developed throughout the years by organizations to examine and get business insights from data.
  • The most extensively used use of voice analytics is in call centers, where it delivers relevant information by leveraging both structured and unstructured interactions between employees and callers. Other probable applications include bioacoustics, mental healthcare, banking and finance markets, and so on.
  • Furthermore, unlike speech analytics, which just analyzes what is spoken but not how it is spoken, voice analytics might be used to monitor audio voice notes by analyzing audio patterns for vocal features such as syllable pitch, tempo, tone, and rhythm. For example, in a customer care situation, voice analytics would be able to detect profanity, incorrect language, and pitch, and the algorithm would route the call to a supervisor if such anomalies were detected.
  • As with the healthcare sector, voice analytics is used to monitor patients with depression and another mental health issues. For instance, According to the World Health Organization, in 2021, more than 280 million people worldwide will suffer from depression. This is attracting many vendors to invest in the voice analytics market to cater to the growing opportunity in the healthcare industry.
  • Furthermore, in April 2022, Instreamatic introduced Speaky, the voice AI platform for quick customer communication and real-time sentiment analysis. With the help of this, customers can rapidly and easily communicate themselves to brands or content creators by leaving brief audio messages at any physical or digital brand touchpoint with the new many-to-one communication solution.
  • Owing to these instances, many organizations across industries are considering deploying voice analytics leveraging data sources such as recorded data, social media data, and other syndicate data to understand its users. Also, there's been a trend with the demand for an on-premise solution as companies deal with complex IT structures that require integrated solutions such as marketing, CRM, and sales support, among others which allows them to mitigate compatibility issues, however with the added scalability and flexibility of cloud solutions would leverage the growth of cloud deployments.
  • During the pandemic, the demand for voice analytics in sales and marketing improved customer service drives the market growth. The adoption of new technologies and the transition of enterprises to the online mode stimulates companies to implement communication analytics solutions. The trend continues, the voice analysis usage increased and further helped to target the right customers based on their reviews and feedback about their previous purchases.

Voice Analytics Market Trends

Applications driving the growth of the market

  • Organizations across industries such as IT are leveraging their cutting-edge contact centers with analytical solutions such as Behavioral Predictive Voice Analytics (BPVA) that enable it to predict which potential job candidates are very likely to succeed. The BPVA technology relies on the vocal elements to provide a completely new data source from which insights can be gleaned, leveraging its potential to characterize behavioral and personality trait patterns through the innovation of combining voice analytics, AI, signal processing, and psychology.
  • Also, recent trends have shown the application of voice analytics to detect Parkinson's disease in patients, as with most cases, people diagnosed with Parkinson's disease have speech or voice disorders. By analyzing the voice samples of the people, the solution would confirm whether or not the person suffers from the disease. For instance, Cogita Corporation, using its Social Signal Processing platform, developed an inexpensive, scalable voice analytics solution that is able to access cues from individuals' natural speech to provide non-invasive monitoring for psychological issues.
  • Furthermore, as with the financial industry, with many market participants, including analysts, and institutional investors failing in the detection of financial frauds, there's been growing trends with organizations looking for solutions that can timely report such financial frauds, with the ability of voice analytics to analyze verbal-linguistic cues and non-verbal cues drive the growth of the Voice Analytics Market.
Voice Analytics Market - IMG1

North America to Hold Major Market Share

  • North America holds a major share of voice analytics owing to factors such as the increase in digital marketing spending, Central Intelligence Agency's increased technology spending, and increased focus on treating mental illness in the region, among others.
  • Agencies, like the CIA, are actively funding ideas that might help track terrorists and foreign spy activity. Thereby such an instance opens the opportunity for Silicon Valley startups that are actively innovating the existing voice analytics solutions to develop innovative and attractive solutions. VoiceBase, a startup based in the United States, provides a voice analytics platform that analyses vocal data from calls and categorizes calls using AI predictive analytics and determines the user's intent. Additionally, it also predicts future behavior using its machine learning capabilities.
  • According to the National Institute of Mental Health(NIH), in the United States, nearly 1 in 5 adults suffer from mental illness with varying degrees of severity ranging from mild to moderate to severe, with many illnesses having no proper analytics tests that conclude the behavioral patterns among patients.
  • Owing to such prevalence of mental illnesses, voice analytics technologies are playing an important role, aiding in the detection of these diseases by increasing the sophistication and accuracy of the illness detection by analyzing the vocal data of the conversation.
  • Also, the growing investment by governments for the adoption of AI and machine learning technologies is further developing the market for interactive voice response technology that is able to perform sentiment analyses. For instance, San Mateo County's tax collector's office has adopted an advanced interactive voice response system that will allow callers to more efficiently review and pay their property taxes more.
Voice Analytics Market - IMG2

Voice Analytics Industry Overview

The importance of voice in a multichannel environment, risk management, a focus on compliance, and competitive market intelligence have all contributed to a growth in demand for the speech analytics market. To counter demand and gain market share, industry vendors are working on collaborations and product innovations that use advanced algorithms and technologies.

In October 2022, GITEX Global Uniphore, a provider of Conversational AI and Automation, at GITEX Global 2022, formed a strategic collaboration with Avaya, a global provider of solutions to improve and simplify communications and collaboration, to introduce its integrated Conversational AI and communications platform to users throughout the Middle East and African (MEA) region.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assesment of the Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Component
    • 5.1.1 Solution
    • 5.1.2 Services
  • 5.2 Deployment
    • 5.2.1 Cloud
    • 5.2.2 On-premise
  • 5.3 Organization Size
    • 5.3.1 Small and Medium-sized Enterprises
    • 5.3.2 Large Enterprises
  • 5.4 Application
    • 5.4.1 Health Monitoring
    • 5.4.2 Sentiment Analysis
    • 5.4.3 Sales & Marketing
    • 5.4.4 Risk & Fraud Detection
    • 5.4.5 Call monitoring
  • 5.5 End-user Vertical
    • 5.5.1 Retail & E-commerce
    • 5.5.2 Telecom & IT
    • 5.5.3 BFSI
    • 5.5.4 Healthcare
    • 5.5.5 Government & Defence
    • 5.5.6 Other End-user Verticals
  • 5.6 Geography
    • 5.6.1 North America
      • 5.6.1.1 United States
      • 5.6.1.2 Canada
    • 5.6.2 Europe
      • 5.6.2.1 Germany
      • 5.6.2.2 United Kingdom
      • 5.6.2.3 France
      • 5.6.2.4 Rest of Europe
    • 5.6.3 Asia-Pacific
      • 5.6.3.1 India
      • 5.6.3.2 China
      • 5.6.3.3 Japan
      • 5.6.3.4 Rest of Asia-Pacific
    • 5.6.4 Latin America
      • 5.6.4.1 Brazil
      • 5.6.4.2 Argentina
      • 5.6.4.3 Rest of Latin America
    • 5.6.5 Middle East and Africa
      • 5.6.5.1 United Arab Emirates
      • 5.6.5.2 Saudi Arabia
      • 5.6.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 ThoughtSpot, Inc.
    • 6.1.2 Verint Systems
    • 6.1.3 VoiceBase, Inc.
    • 6.1.4 Avaya
    • 6.1.5 VoiceSense Ltd
    • 6.1.6 Uniphore
    • 6.1.7 Talkdesk
    • 6.1.8 audEERING GmbH
    • 6.1.9 RankMiner, Inc.
    • 6.1.10 SESTEK
    • 6.1.11 Beyond Verbal
    • 6.1.12 Invoca, Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS