语音分析市场规模、份额、成长分析，按组件、按公司规模、按部署模式、按应用、按垂直行业和按地区 - 行业预测，2025 年至 2032 年

2023 年全球语音分析市场规模为 14 亿美元，预计将从 2024 年的 16.8 亿美元成长到 2032 年的 71.2 亿美元，复合年增长率为 2025-2032 年。

由于对有效的客户体验管理解决方案的需求日益增长，全球语音分析市场正迅速成为商业智慧软体领域的领导者。透过利用先进的机器学习和自然语言处理，语音分析可以从口头交流中获得关键见解，从而改善客户服务、减少解约率并增加收入。值得注意的是，医疗保健产业正在利用这项技术来改善病患互动和护理标准。儘管成本高昂且存在资料隐私方面的担忧，但受社交媒体和聊天机器人等新兴沟通管道的推动，需求仍在持续增长。趋势表明，即时语音分析以及与人工智慧和巨量资料的结合的应用日益广泛，从而能够更深入地洞察消费者并更灵活地回应客户需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 专利分析
• 技术分析

语音分析市场规模（按组件）

• 市场概况
• 解决方案
• 服务

语音分析市场规模（依公司规模）

• 市场概况
• 大型企业
• 中小企业

按部署模式分類的语音分析市场规模

• 市场概况
• 本地
• 云

语音分析市场规模（按应用划分）

• 市场概况
• 客户体验管理
• 通话监控和摘要
• 代理绩效监控
• 销售与行销管理
• 风险与合规管理
• 情绪分析
• 其他的

语音分析市场规模（按产业）

• 市场概况
• BFSI
• 零售
• 资讯科技和通讯
• 卫生保健
• 政府
• 製造业
• 其他的

语音分析市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Verint Systems Inc.（US）
• CallMiner（US）
• Avaya Inc.（US）
• Calabrio, Inc.（US）
• Verbio Technologies, SL（Spain）
• ZOOM International（US）
• Almawave SpA（Italy）
• Castel Communications LLC（US）
• Intelligent Voice Ltd.（UK）
• Marchex, Inc.（US）
• OnviSource, Inc.（US）
• Sabio Ltd.（UK）
• Speechmatics Ltd.（UK）
• Uniphore Software Systems Pvt Ltd（India）

结论和建议

Global Voice Analytics Market size was valued at USD 1.4 billion in 2023 and is poised to grow from USD 1.68 billion in 2024 to USD 7.12 billion by 2032, growing at a CAGR of 19.8% during the forecast period (2025-2032).

The global voice analytics market is rapidly emerging as a leader in the business intelligence software sector, driven by the increasing need for effective customer experience management solutions. Utilizing advanced machine learning and natural language processing, speech analytics empowers businesses to derive critical insights from spoken communication, enhancing customer service, reducing churn, and boosting sales. Notably, the healthcare sector is harnessing this technology to improve patient interactions and care standards. Despite the high costs and concerns regarding data privacy, the demand persists, fueled by the rise of new communication channels like social media and chatbots. Trends indicate a growing adoption of real-time speech analytics, alongside integration with artificial intelligence and big data, enabling deeper consumer insights and more agile responses to customer needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Voice Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Voice Analytics Market Segmental Analysis

Global Voice Analytics Market is segmented by Component, Enterprise Size, Deployment Mode, Application, Industry Vertical and region. Based on Component, the market is segmented into Solution and Services. Based on Enterprise Size, the market is segmented into Large Enterprises and Small and Medium-sized Enterprises. Based on Deployment Mode, the market is segmented into On-premises and Cloud. Based on Application, the market is segmented into Customer Experience Management, Call Monitoring and Summarization, Agent Performance Monitoring, Sales and Marketing Management, Risk and Compliance Management, Sentiment Analysis and Others. Based on Industry Vertical, the market is segmented into BFSI, Retail, IT and Telecom, Healthcare, Government, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Voice Analytics Market

The global voice analytics market is experiencing significant growth, largely fueled by the escalating demand for enhanced customer service. Businesses are increasingly adopting speech analytics solutions to thoroughly analyze customer interactions and behaviors, enabling them to optimize their service offerings. For instance, call centers can leverage these technologies to pinpoint recurring customer issues, facilitating necessary adjustments in policies or training programs. By doing so, companies not only enhance customer satisfaction and loyalty but also drive increased revenue. As organizations prioritize exceptional customer experiences, the reliance on voice analytics as a strategic tool continues to strengthen, further propelling market growth.

Restraints in the Global Voice Analytics Market

One of the significant challenges facing the global voice analytics market is the necessity for seamless integration with pre-existing technology systems. Many contact centers operate with various platforms, including interactive voice response (IVR), agent desktops, customer relationship management (CRM) systems, and social media monitoring tools. Without proper integration of voice analytics solutions with these systems, organizations may struggle to obtain a comprehensive understanding of customer needs and concerns, potentially hindering agent performance and overall business efficiency. For instance, if speech analytics tools are not effectively incorporated, agents using multiple screens may face decreased productivity, leading to inefficiencies and reduced performance.

Market Trends of the Global Voice Analytics Market

The global voice analytics market is witnessing a significant trend towards the adoption of cloud-based speech analysis solutions, driven by advantages such as scalability, adaptability, and cost-effectiveness. These cloud solutions enable organizations to access data and insights remotely, fostering enhanced collaboration across departments. As businesses increasingly recognize the value of leveraging real-time voice analytics for improved decision-making and customer engagement, the shift from traditional on-premises systems to cloud-based platforms is expected to gain momentum in the coming years. This transition is likely to empower organizations to harness sophisticated voice analytics capabilities, driving overall market growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Patent Analysis
• Technology Analysis

Global Voice Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services

Global Voice Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-sized Enterprises

Global Voice Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud

Global Voice Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Experience Management
• Call Monitoring and Summarization
• Agent Performance Monitoring
• Sales and Marketing Management
• Risk and Compliance Management
• Sentiment Analysis
• Others

Global Voice Analytics Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail
• IT and Telecom
• Healthcare
• Government
• Manufacturing
• Others

Global Voice Analytics Market Size & CAGR (2025-2032)

• North America (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • US
  • Canada
• Europe (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Verint Systems Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CallMiner (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calabrio, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verbio Technologies, S.L. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZOOM International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almawave S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Communications LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intelligent Voice Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marchex, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnviSource, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sabio Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speechmatics Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniphore Software Systems Pvt Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations