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市场调查报告书
商品编码
1403910

超高清：市场占有率分析、产业趋势与统计、2024年至2029年成长预测

Super Hi-Vision - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

超高清电视市场规模预计到2024年为757.1亿美元，预计到2029年将达到2574.4亿美元，在预测期内（2024-2029年）复合年增长率为23.51%。

超高清-市场-IMG1

主要亮点

  • 显示器、摄影机和影像压缩技术的不断进步使得创建、分发和消费超高清内容成为可能。随着技术的进步和变得更加容易获得，超高清内容製作和显示的进入障碍正在逐渐降低，预计这将推动未来几年的市场成长。
  • 8K超高清（8K SHV）摄影机的像素是全高清（1920 x 1080像素）的16倍，是4K超高清（3840 x 2160像素）的4倍，在市场上引起了广泛关注。换句话说，8K超高清产生的影像资料资讯多出16倍，相当于16倍数位变焦，应该与全高清影像品质相当。这项最新进展也使得使用更小、更轻的相机镜头录製 8K 成为可能。
  • 对高解析度显示器的需求不断增长正在推动市场发展。 8K技术以各种解析度实现。此外，8K UHD（7680 x 4320解析度）非常适合显示器和电视。高像素数提供宽视角和高清晰度影像。由于新技术需求旺盛，尤其是消费品，预计该产业将占据很大的市场占有率。
  • 消费性电子产业显示科技的不断发展，加上消费者对高画质电视的偏好不断增长，为市场扩张创造了非常有利的环境。尤其是大萤幕、高解析度电视，画质出众，提供更身临其境、身临其境的观赏体验。Sharp Corporation开发了一款 85 吋 LCD，拥有令人惊嘆的 7,680 水平 x 4,320 垂直像素解析度。这一令人印象深刻的结果归功于Sharp Corporation专有的UV2A技术的使用，该技术显着提高了显示品质。
  • 这个市场主要是由对观看体验的需求不断增长（特别是在娱乐和游戏领域）以及不断提高的内容製作能力所推动的。此外，相容产品和高速互联网的出现所支持的不断进步的技术进步也在推动市场成长方面发挥着重要作用。
  • 然而，8K产品的高价格和初始成本可能是限制市场成长的潜在因素。此外，超高清内容和设备可能无法与现有基础设施和设备完全相容，例如旧的 HDMI 标准和串流媒体平台。这可能会降低客户采用该技术的兴趣并抑制市场成长。
  • 此外，COVID-19 对市场产生了各种影响。大流行期间，市场出现产品短缺、停工措施导致供应链活动中断的情况，对市场造成较大负面影响。下半年，由于关门和管制，人们待在家里的时间增多，对高品质家庭娱乐体验的需求增加。这可能会增加人们对升级到超高清显示器以获得更好的影像体验的兴趣。

超高清市场趋势

对高解析度显示器的需求不断增长推动市场成长

  • 改善视觉体验的需求是推动超高清市场成长的关键驱动力。对高解析度显示器不断增长的需求是这一趋势的最前沿，也是推动人们对超高清领域产生浓厚兴趣和投资的关键市场驱动因素。
  • 超高清市场的特点是超高解析度或 8K解析度，与传统显示技术相比，它提供了最佳的影像品质、清晰度和细节。 8K 电视、显示器和投影机的出现是为了满足客户对身临其境、栩栩如生的影像体验日益增长的需求。这些仪器能够以独特的精度生成影像。
  • 此外，在美国，8K解析度电视的消费者销量预计到年终年底将达到16万台，比2021年增长70%，到2023年将增长约200%，达到47.9万台。CTA) 2022 年夏季销售和预测更新报告预测。如此显着的成长预测凸显了对高解析度显示器的需求不断增长的影响，这正在改变超高清市场的格局。
  • 各种内容消费环境中对真实感和沈浸感的需求不断增长，是推动高解析度显示器需求激增的主要因素之一。对于电影、游戏、视讯串流、设计和医学成像等应用，最终用户对能够再现精细细节、鲜艳色彩和细緻纹理的显示器的要求越来越高。
  • 此外，超高清与 AR 和 VR 等其他新兴技术的整合也带来了巨大的市场机会。在这些领域，对高解析度显示器的需求变得更加明显，因为视觉保真度对于消除怀疑和创建沉浸式环境至关重要。超高清提供无缝高解析度体验的能力满足了 AR 和 VR 应用的目标，增强了它们的相关性和可取性。
超高清-市场-IMG2

亚太地区预计将出现强劲成长

  • 亚太地区是研究市场的重要收益贡献者之一，因为该地区拥有大量消费者以及Sharp Corporation和京东方日本等众多参与者。过去几年，日本一直积极投资超高清设备的研发，提供技术支援。因此，日本拥有启用和播放8K内容的基础。
  • 日本设立了东京8K剧场、东京8K超高清剧场等8K体验区，人们可以在这里体验8K技术。由于它处于发展的早期阶段，只有少数人能够负担得起，需求仅限于高所得个人和企业。
  • 此外，快速的都市化、新兴的中阶以及本地数位内容消费的增加正在创造对增强影像体验的需求。这些因素共同使得超高清萤幕成为该地区对高端娱乐、引人入胜的教育工具和先进专业应用不断增长的需求的一个组成部分。
  • 透过在预测期内需求的增加，预计中国将成为重要的市场参与者。中国是消费大国，拥有支援8K设备大规模生产的基础建设。这表明，一旦该技术确立并成为标准，中国製造商可能会降低价格，而本土製造商预计将出现在市场上。
  • 此外，该地区还见证了知名市场参与者的重大创新，以获得重要的市场占有率。例如，三星电子推出了 8K 显示驱动器 IC (DDI)，可在平面电视设计中实现 8K解析度，面板内资料传输速度高达 4 Gigabit 。三星的 8K DDI 采用 USI-T 2.0 (S6CT93P) 在优质显示器上提供 8K 影像，有可能提高大萤幕电视的观赏体验。

超高清产业概况

由于不断变化的市场环境和有限的产品供应，超高清市场预计将逐步整合。公司积极关注创新并建立合作伙伴关係，以获取重要的市场占有率。该细分市场的主要企业包括三星电子、NHK、LG电子、松下、Sharp Corporation等。

2023 年 2 月，三星电子美国公司宣布计划在授权零售商处逐步发售 2023 年三星 Neo QLED 8K 电视超高阶版本。 Neo QLED 8K 系列采用量子点技术，提供目前市场上最高解析度。这项最尖端科技可产生令人眼花撩乱、栩栩如生的色彩。

2023年2月，NBA与身临其境型科技、媒体和娱乐公司Cosm建立了长期合作关係。此次合作旨在为篮球迷提供一种体验现场比赛的新颖方式。作为此次合作的一部分，Cosm 将为 NBA League Pass 製作并转播精选比赛。这些比赛将在体育场即将推出的巨型 LED 球顶系统上以沉浸式 8K解析度转播，为球迷提供无与伦比的观看体验。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • COVID-19 市场影响评估

第五章市场动态

  • 市场驱动因素
    • 对高解析度显示器的需求不断增长
    • 家电显示技术的进步
  • 市场抑制因素
    • 8K产品价格高、成本高
  • 技术简介

第六章市场区隔

  • 按用途
    • 医疗保健和医疗
    • 家用电器
    • 商业的
    • 其他用途
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第七章竞争形势

  • 公司简介
    • Samsung Electronics Co., Ltd.
    • NHK（Japan Broadcasting Corporation）
    • LG Electronics Inc.
    • Panasonic Corporation
    • Sharp Corporation
    • BOE Japan Co. Ltd
    • Canon Inc.
    • Hisense Co. Ltd
    • Dell Inc.
    • Red Digital Cinema Camera Company
    • Ikegami Tsushinki Co. Ltd.

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 52839
Super Hi-Vision - Market - IMG1

The Super Hi-Vision Market size is estimated at USD 75.71 billion in 2024, and is expected to reach USD 257.44 billion by 2029, growing at a CAGR of 23.51% during the forecast period (2024-2029).

Key Highlights

  • Ongoing advancements in display technology, camera technology, and video compression techniques are enabling the creation, distribution, and consumption of Super Hi-Vision content. As technology improves and becomes more accessible, the barriers to entry for producing and displaying Super Hi-Vision content are gradually being lowered, anticipated to drive market growth in the coming years.
  • The 8K Super Hi-Vision (8K SHV) camera is gaining significant prominence in the market, which represents 16 times of numbers of pixels than numbers of pixels of Full HD (1920 x 1080 pixels) and 4 times 4K Ultra HD (3840 x 2160 pixels). It means that 8K Ultra HD brings 16 times of image data information, equivalent to 16 times digital zoom, which should be equal to Full HD quality. This latest development is also capable of recording 8K in a camera head that is smaller and lighter.
  • Rising demand for better-resolution display screens is driving the market. The 8K technology is implemented in different resolutions. Furthermore, the 8K UHD (7680 x 4320 resolution) is best suited for monitors and televisions. Its high pixel count provides better viewing angles and high-clarity images. This segment is expected to account for a major market share as new technologies witness high demand, especially in the case of consumer goods.
  • The continuous evolution of display technology in the consumer electronics industry, coupled with the growing consumer preference for high-resolution televisions, has fostered a highly favorable environment for market expansion. Large-screen and high-resolution TVs, in particular, offer superior image quality, delivering a more immersive and lifelike viewing experience. To illustrate, Sharp stands as a prime example with its creation of an 85-inch LCD boasting an impressive resolution of 7,680 horizontal x 4,320 vertical pixels. This remarkable achievement is attributed to the utilization of Sharp's proprietary UV2A technology, which significantly enhances display quality.
  • The market is significantly driven by the rising demand for viewing experiences, especially in the entertainment and gaming sectors, and the increasing content creation capabilities. In addition, growing technological advancements supported by the emergence of compatible products and high-speed internet also play a significant role in driving market growth.
  • However, the high price and prime cost of 8K products could be a potential factor responsible for restraining the market growth. In addition, super Hi-Vision content and devices might not be completely compatible with existing infrastructure and devices, such as older HDMI standards or streaming platforms. This might decline customer interest in adopting the technology, thereby restraining the market growth.
  • Further, COVID-19 had a mixed impact on the market. During the pandemic, due to the imposition of lockdowns, the market witnessed product shortages and disruptions in supply chain activities, which created a significant negative impact on the market. In the later stages, with people spending more time at home due to lockdowns and restrictions, there was an increased demand for high-quality home entertainment experiences. This could have led to a higher interest in upgrading to Super Hi-Vision displays for better visual experiences.

Super Hi-Vision Market Trends

Rising Demand for Better Resolution Display Screen to Drive the Market Growth

  • The demand for enhanced visual experiences has emerged as a crucial driving force, propelling the growth of the Super Hi-Vision market. The escalating demand for better-resolution display screens is at the forefront of this trend, a pivotal market driver that has sparked considerable interest and investment in the Super Hi-Vision sector.
  • The super hi-vision market, distinguished by its ultra-high definition or 8K resolution, provides optimal image quality, clarity, and detail that exceeds traditional display technologies. 8K TVs, monitors, and projectors have been introduced in response to customers' increasing demand for immersive, true-to-life visual experiences. These devices can generate images with unique precision.
  • Moreover, in the United States, sales of televisions with 8K resolution are expected to reach 160,000 units by the end of the year 2022, an increase of 70% from 2021, and are projected to increase by about 200% to 479,000 in 2023, according to the Consumer Technologies Association (CTA) Summer 2022 Sales & Forecasts Update Report. Such significant forecasted growth emphasizes the impact of the rising demand for better-resolution display screens in transforming the Super Hi-Vision market landscape.
  • The increasing need for realism and immersion in various content consumption environments is one of the main drivers driving the surge in demand for higher-resolution display screens. End customers are increasingly looking for displays that can reproduce the tiniest details, brilliant colors, and detailed textures for applications like movies, games, video streaming, design, and medical imaging.
  • In addition, the integration of super hi-vision with other emerging technologies, such as AR, VR, etc., presents significant market opportunities. In these domains, where visual fidelity is critical to breaking disbelief and creating immersive environments, the demand for better-resolution display screens becomes even more prominent. Super Hi-Vision's ability to deliver a seamless, high-resolution experience aligns with the goals of AR and VR applications, strengthening its relevance and desirability.
Super Hi-Vision - Market - IMG2

Asia Pacific is Expected to Witness Significant Growth Rates

  • The Asia-Pacific region is one of the significant revenue contributors to the market studied due to the presence of a large consumer population, along with the presence of a number of players, like Sharp and BOE Japan. For the past few years, Japan has been actively investing in the development of super hi-vision devices while supporting technological aspects. Thus, Japan has a stronghold for enabling and broadcasting 8K content.
  • The country placed 8K experience zones, such as Tokyo 8K Theater and Tokyo 8K Super Hi-Vision Theater, for people to experience 8K technology. Since it is in the early stages of development, it is only affordable for some, and the demand is only from high-income individuals or businesses.
  • In addition, rapid urbanization, a burgeoning middle class, and the rise of digital content consumption in the region have created a demand for enhanced visual experiences. These elements have combined to make Super Hi-Vision screens a vital component of the area's expanding need for high-end entertainment, engaging educational tools, and advanced professional applications.
  • China is expected to emerge as a prominent market player by witnessing an increasing demand over the forecast period. China is a major consumer with the infrastructure to support the mass production of 8K devices. This indicates that once the technology is set and becomes the norm, Chinese manufacturers are likely to lower the prices, and local manufacturers are expected to emerge in the market.
  • Moreover, the region witnessed considerable innovations from prominent market players in order to gain significant market shares. For example, Samsung Electronics introduced an 8K display driver IC (DDI), which enables the delivery of 8K resolution in slim TV designs with an intra-panel data transmission speed of up to 4 gigabits per second (Gbps). Samsung's 8K DDI (S6CT93P) with USI-T 2.0 will provide 8K pictures to premium displays that might increase standards for viewing experiences on big-screen TVs.

Super Hi-Vision Industry Overview

The super hi-vision market is expected to witness moderate consolidation due to the evolving market landscape and limited product offerings. Companies are actively focusing on innovation and forming partnerships to secure substantial market shares. Leading players in this market segment include Samsung Electronics Co., Ltd., NHK, LG Electronics Inc., Panasonic Corporation, Sharp Corporation, and more.

In February 2023, Samsung Electronics America announced its plans to gradually release the 2023 Samsung Neo QLED 8K TV ultra-premium versions in authorized retail stores. The Neo QLED 8K series features Quantum Dot technology, offering the highest resolution currently available in the market. This cutting-edge technology produces a dazzling array of vibrant and true-to-life colors.

In February 2023, the NBA entered into a long-term partnership with Cosm, an immersive technology, media, and entertainment provider. This collaboration aims to provide basketball fans with a novel way to experience live games. As part of this partnership, Cosm will produce and broadcast a curated selection of NBA League Pass games, which is the league's out-of-market live game streaming service. These games will be showcased in immersive 8K resolution on massive LED-dome systems within upcoming stadiums, offering fans an unparalleled viewing experience.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Demand for Better Resolution Display Screen
    • 5.1.2 Advancements in Display Technology in Consumer Electronics
  • 5.2 Market Restraints
    • 5.2.1 High Price and Prime Costing of 8K Product
  • 5.3 Technology Snapshot

6 MARKET SEGMENTATION

  • 6.1 By Application
    • 6.1.1 Healthcare and Medical
    • 6.1.2 Consumer Electronics
    • 6.1.3 Commercial
    • 6.1.4 Other Applications
  • 6.2 Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia-Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Samsung Electronics Co., Ltd.
    • 7.1.2 NHK (Japan Broadcasting Corporation)
    • 7.1.3 LG Electronics Inc.
    • 7.1.4 Panasonic Corporation
    • 7.1.5 Sharp Corporation
    • 7.1.6 BOE Japan Co. Ltd
    • 7.1.7 Canon Inc.
    • 7.1.8 Hisense Co. Ltd
    • 7.1.9 Dell Inc.
    • 7.1.10 Red Digital Cinema Camera Company
    • 7.1.11 Ikegami Tsushinki Co. Ltd.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS