云端电视-市场占有率分析、产业趋势与统计、2024年至2029年成长预测

2024年云端电视市场规模为22.6亿美元，预估2029年将达54.3亿美元，预测期内复合年增长率为19.13%。

云端电视是一种云端基础的应用程序，可串流电视频道、电影、节目和音乐等内容。云端电视应用程式很容易安装在个人电子设备上，并且不需要大量记忆体。

主要亮点

• 云端电视允许电视用户传输他们保存的录製内容，无论他们身在何处。您也可以将内容下载到智慧型手机或平板电脑上以供离线查看。云端电视创新将改善观众的娱乐体验。将您喜爱的内容保存到云端从未如此简单。此外，云端电视功能的更新将即时提供给用户。云端电视提供了更个人化的观看体验，用户可以随时随地在任何装置上欣赏自己喜爱的节目和电影。
• 串流媒体产业需要可扩充性且弹性的解决方案来满足所有类别的观众的需求，预计在预测期内，公司以及市场上的顶级竞争将见证快速成长。云端电视在增加观看时间、增加收视率和消费影片内容量方面具有扩充性和弹性，从而推动了全球市场的采用。
• 此外，基于物联网的媒体设备的日益普及也对云端电视服务产生了巨大的需求。 Amazon Fire TV 棒和 Roku 盒子等产品创新的增加正在推动云端电视平台的成长。
• 然而，虽然云端电视供应商可能能够覆盖全球观众，但他们可能需要提供服务的权利。每个市场都有自己的内容版权限制，这可能会为市场成长带来真正的困难和挑战。此外，云端电视需要网路连接，而世界农村地区缺乏高速网路将限制普及。
• COVID-19 的爆发对云端电视市场产生了积极影响，观众透过线上订阅在家中观看更多内容。这加速了这种格式的成长。此外，越来越多的消费者将数位电视放在口袋里，这为媒体购买者利用不断变化的消费趋势创造了令人兴奋的机会。

云端电视（TV）市场趋势

小型企业推动成长

• 广播和媒体产业的云端采用率持续成长，大多数媒体公司都采用云端技术。 COVID-19 的出现极大地推动了产业对云端技术不断增长的需求。
• 随着采用云端来满足各种业务需求的趋势，媒体和广播行业的中小型企业越来越多地采用云端电视来接触客户。虚拟基础设施的扩展和网路内容需求的增加也影响了云端电视的采用。
• 云端电视为中小型企业提供了内容传送优势，因为它比传统电视需要更少的初始基础设施投资。采用云端电视需要最少的内部基础设施，从而最大限度地减少硬体设备、安装和维护的投资。
• 云端电视透过快速、轻鬆的部署来支援业务并扩展现有市场。它还有助于显着减少施工和维护时间和成本。透过 Google Cloud 和 Microsoft Azure 等云端处理平台的力量，提供整合解决方案，协助客户从规划到交付个人化内容、安装和实施线上视讯服务，以及推出中型云端电视服务。平台以满足您不断增长的需求。
• 此外，云端电视具有扩充性和弹性，可适应不同的收视人群，这肯定会增加观众数量和影片内容消费量。因此，中小企业可以采用云端电视。

亚太地区预计将占据较大份额

• 由于观众越来越多地采用影片串流服务，预计亚太地区在预测期内将显着增长。直播需求的不断增长使市场参与者能够开发强大的产品和服务，进一步推动市场成长。此外，全部区域基础设施的改善和可靠的网路连线也大大推动了云端电视的需求。
• 此外，基于互联网的内容消费的整体成长正在极大地改变亚洲视讯市场。据 Media Partners Asia 称，到 2023 年，线上影片预计将从 2017 年的 9% 成长到影片产业整体收益的 20%。线上影片的整体成长是亚洲影片市场激增的最重要趋势之一。
• 在印度、马来西亚和柬埔寨等新兴经济体联网电视数量不断增加的支持下，各主要参与者正在亚太地区的云端电视多种应用中增加其影响力并扩大其客户群。我们透过以下方式投资该市场：合併、收购等方式更能满足您的需求。
• 例如，2022年10月，领先的营运商级云端电视和视讯串流娱乐平台WeWatch宣布与柬埔寨优质网路服务供应商Online (COGETEL Ltd)达成新协议。
• 此外，QYOU Media Inc. 还宣布，其印地语青年频道 The Q India 与 CloudTV 合作，将把其旗舰频道 The Q 以及新频道 Q Marathi、Q Kahaniyan 和 Q Comedistaan​​ 带到 63 台新智慧型电视。它将从系统开始。目前，印度有超过 1.25 亿家庭在电视上观看《Q India》，在行动、OTT 和应用程式平台上有超过 6.8 亿用户观看。

云端电视（TV）产业概况

云端电视市场适度分散，由多个市场参与者组成。随着市场机会的稳定扩大、行动互联网服务和覆盖范围的增强、显示品质的提高，预计将有大量新厂商进入市场。透过利用即时资料，这些公司正在使用创新方法来占领重要的市场占有率。这些新兴市场的开拓预计将支持云端电视市场的成长。为了增加市场占有率和盈利，该市场的公司依赖策略合作计划。

2022 年 9 月，串流媒体技术提供商 Brightcove Inc. 和串流媒体和数位订阅业务的客户管理和收益提供商 Evergent 宣布扩大合作。此次合作将使 Brightcove 客户能够在平台内测试和应用灵活的收益方法，将 Evergent 的敏捷收益解决方案引入 Brightcove Beacon 进行Over-the-Top影片串流传输。

其他福利：

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第一章简介

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

• 市场概况
• 产业吸引力－波特五力分析
  • 供应商的议价能力
  • 消费者议价能力
  • 新进入者的威胁
  • 竞争公司之间的敌对关係
  • 替代品的威胁
• 技术简介
• COVID-19 市场影响评估

第五章市场动态

• 市场驱动因素
  • 智慧型装置的普及
  • 独立于频宽的云端串流服务的演变
  • 科技的不断发展带来高效率、快速的服务
• 市场抑制因素
  • 4G服务因用户不足而未能普及
  • 某些地区网路普及不足
• 市场机会
  • 技术进步带来客製化的可能性
  • 非洲和印度开拓的市场

第六章市场区隔

• 按发展
  • 公共云端
  • 私有云端
  • 混合云端
• 依设备类型
  • STB
  • 行动电话
  • 联网电视
• 按用途
  • 电信
  • 娱乐和媒体
  • 资讯科技
  • 消费者电视
  • 其他用途
• 按组织规模
  • 中小企业
  • 大公司
• 按地区
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东/非洲

第七章竞争形势

• 公司简介
  • Ooyala Inc.
  • Brightcove Inc.
  • NetSuite Inc.
  • Fordela Corp.
  • Amino Technologies PLC
  • DaCast LLC
  • Kaltura Inc.
  • MatrixStream Technologies Inc.
  • MUVI Television Ltd.
  • Minoto Video Inc.
  • Monetize Media Inc.
  • UpLynk LLC
  • PCCW Limited
  • Spectrum（Charter Communications）
  • Liberty Global PLC

第八章投资分析

第九章 市场机会及未来趋势

The Cloud TV Market is valued at USD 2.260 billion in 2024 and is expected to witness a CAGR of 19.13% during the forecast period to become USD 5.43 billion by 2029. Cloud TV is a cloud-based application that streams content such as TV channels, movies, shows, music, etc. Cloud TV applications are easily installed on personal electronic devices and do not require much memory.

Key Highlights

• Cloud TV allows television subscribers to stream their saved recordings regardless of place. They can also download content to a smartphone or tablet to watch offline. The innovations in cloud TV deliver an improved entertainment experience for the viewers. Having the users' favorite content saved in the cloud is easier than ever. Moreover, updates to cloud TV functionality can be made available to users in real time. Cloud TV delivers a more personalized viewing experience as subscribers can enjoy their favorite shows and movies irrespective of the time and place on any device.
• The need for scalable and flexible solutions in the streaming industry to cater to all categories of audiences to ensure that the company grows fast with top competitors in the market drives the market during the forecast period. Cloud TV is scalable and flexible regarding increasing watch hours, an increase in viewership, and the volume of video content consumed, fueling the market adoption worldwide.
• Moreover, the increasing penetration of IoT-based media devices is creating considerable demand for cloud TV services. Increasing product innovations, such as the Amazon Fire TV stick and Roku box, are fueling the growth of the cloud TV platform.
• However, Cloud TV providers may be able to reach audiences across the globe, but they may need the rights to deliver their services. Each market has its own content rights restrictions, and breaking these can lead to real difficulties, which could challenge the market growth. In addition, cloud TV needs an internet connection, and the absence of high-speed internet in rural areas worldwide restricts its adoption.
• The COVID-19 pandemic positively impacted the cloud TV market as audiences started consuming more content at home via online subscriptions. This has accelerated the growth of this format. In addition, increasing numbers of consumers have a digital TV in their pocket, presenting an exciting opportunity for media buyers to take advantage of changing consumer trends.

Cloud Television (TV) Market Trends

Small and Medium Enterprise to Witness the Growth

• The adoption of cloud in the broadcast and media industry is continuing to grow, with most media businesses adopting cloud technology. The onset of COVID-19 significantly augmented this increasing need for cloud technology in the industry.
• With the trend toward adopting the cloud for various business needs, small and medium enterprises in the media and broadcasting industry have been increasingly adopting cloud TV to reach their customers. An expanding virtualized infrastructure and increasing demand for content over the internet have also influenced the adoption of cloud TV.
• Cloud TV offers small and medium enterprises an advantage in delivering content as it requires less investment to set up the initial infrastructure than traditional television. Cloud TV adoption requires minimal in-house infrastructure, which results in minimal investment in hardware equipment, installation, and maintenance.
• Cloud TVs assist businesses with rapid and straightforward deployments, expanding their existing markets. They also contribute to significant time and cost savings in building and maintenance. The power of cloud computing platforms like Google Cloud and Microsoft Azure can be leveraged by integrated solutions to offer a streamlined cloud TV platform from planning to delivery of personalized content, installation and implementation of online video services, and embracing the growth for customers launching medium-scale cloud TV services.
• Furthermore, cloud TV offers scalability and flexibility to cater to varied audience segments, thus ensuring growth in viewership and the volume of video content consumed. This enables SMEs to adopt cloud TV.

Asia-Pacific is Expected to Hold Significant Share

• The Asia-Pacific region is projected to experience tremendous growth throughout the forecast period, owing to viewers' rising adoption of video streaming services. There has been a growing demand for live streaming that allows the market players to develop robust products and services, further augmenting the market's growth. In addition, the developing infrastructure and reliable internet connectivity throughout the region are also significantly driving the demand for cloud TV.
• Moreover, the overall growth of the consumption of internet-based content is drastically changing Asia's video markets. According to Media Partners Asia, online video is anticipated to expand to 20% of total video industry revenues by 2023 from 9% in 2017. This rise in the overall growth of online video is one of the most significant trends proliferating Asia's video markets.
• Various key players are investing in the market through mergers, acquisitions, and other means to grow their presence among customers and better serve their customers' needs across multiple applications of cloud TVs in the APAC region, supported by the growth of the number of connected TVs in the developing economies, such, India, Malaysia, Cambodia, etc.
• For instance, in October 2022, WeWatch, a leading carrier-grade cloud TV and video streaming entertainment platform, announced an exciting new deal with Cambodia's Premium Internet service provider, Online (COGETEL Ltd), that would deliver next-generation Cloud TV services over Online Internet to both residential and business users in the country.
• Additionally, QYOU Media Inc. declared that The Q India, the company's Hindi language youth-oriented channel, will launch flagship channel The Q, along with new channels Q Marathi, Q Kahaniyan, and Q Comedistaan on 63 new smart TV systems in partnership with CloudTV. The Q India is currently available to more than 125 million TV households and over 680 million users via mobile, OTT, and app-based platforms in India.

Cloud Television (TV) Industry Overview

The cloud TV market is moderately fragmented and consists of several market players. Numerous new vendors are anticipated to enter the market as a result of the steadily growing market opportunity, enhanced mobile internet services and coverage, and increased display quality. By utilizing real-time data, these companies are innovating and utilizing innovative ways to capture a sizeable market share. These developments are anticipated to support the growth of the cloud TV market. To improve their market share and profitability, the businesses in the market are relying on strategic collaboration projects.

In September 2022, Brightcove Inc., the provider of streaming technology, and Evergent, the customer management and monetization provider for streaming and digital subscription businesses, declared an extended cooperation. Brightcove's clients can test and apply flexible monetization approaches within the platform through this partnership, bringing Evergent's agile monetization solution to Brightcove Beacon for over-the-top video streaming.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Force Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitute Products
• 4.3 Technological Snapshot
• 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Adoption of Smart Devices
  • 5.1.2 Evolution of Bandwidth-independent Cloud Streaming Services
  • 5.1.3 Increasing Technological Development Leading to Efficient and Quicker Service
• 5.2 Market Restraints
  • 5.2.1 Failure of the Widespread Adoption of 4G Services Due to Insufficient Users
  • 5.2.2 Lack of Internet Penetration in Certain Areas
• 5.3 Market Opportunities
  • 5.3.1 Technological Advancements Leading to the Possibility of Customization
  • 5.3.2 Untapped Market in Africa and India

6 MARKET SEGMENTATION

• 6.1 By Deployment
  • 6.1.1 Public Cloud
  • 6.1.2 Private Cloud
  • 6.1.3 Hybrid Cloud
• 6.2 By Device Type
  • 6.2.1 STB
  • 6.2.2 Mobile Phones
  • 6.2.3 Connected TV
• 6.3 By Applications
  • 6.3.1 Telecom
  • 6.3.2 Entertainment and Media
  • 6.3.3 Information Technology
  • 6.3.4 Consumer Television
  • 6.3.5 Other Applications
• 6.4 By Organization Size
  • 6.4.1 Small and Medium Enterprise
  • 6.4.2 Large Enterprise
• 6.5 By Geography
  • 6.5.1 North America
  • 6.5.2 Europe
  • 6.5.3 Asia-Pacific
  • 6.5.4 Latin America
  • 6.5.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Ooyala Inc.
  • 7.1.2 Brightcove Inc.
  • 7.1.3 NetSuite Inc.
  • 7.1.4 Fordela Corp.
  • 7.1.5 Amino Technologies PLC
  • 7.1.6 DaCast LLC
  • 7.1.7 Kaltura Inc.
  • 7.1.8 MatrixStream Technologies Inc.
  • 7.1.9 MUVI Television Ltd.
  • 7.1.10 Minoto Video Inc.
  • 7.1.11 Monetize Media Inc.
  • 7.1.12 UpLynk LLC
  • 7.1.13 PCCW Limited
  • 7.1.14 Spectrum (Charter Communications)
  • 7.1.15 Liberty Global PLC

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS