密码管理 -市场占有率分析、产业趋势/统计、2024 年至 2029 年成长预测

密码管理市场上年度价值17.4亿美元，预估未来五年将达73.2亿美元，复合年增率为28.52%。

推动市场成长的关键因素之一是中小型企业越来越多地使用密码管理解决方案。

主要亮点

• 密码管理是根据一套道德标准在密码的整个生命週期（从创建到终止）中保护和管理密码的过程。这是在密码管理器的帮助下完成的，密码管理器使用内部加密保管库来保存特权凭证。安全密码管理解决方案变得越来越必要，特别是随着小型企业、跨国公司和政府机构使用的数位装置和应用程式数量不断增加。
• 密码管理解决方案专注于提供安全维护、搜寻和储存数位密码的服务。这些解决方案使用强大的安全标准和加密方法来降低骇客攻击和资料外洩等网路攻击的风险。随着数位设备和应用程式的普及，对密码管理解决方案的需求呈指数级增长。
• 密码管理的使用不仅限于企业；个人使用者也可以从其设备和帐户的安全解决方案中受益。此外，最终用户经常依靠它来审核、保护、监督和管理与特权帐户相关的业务。随着网路攻击似乎变得越来越普遍且更具破坏性，个人和企业必须保护资料。
• 根据《2022 年骇客驱动的安全报告》，与 2021 年相比，2022 年全球网路攻击增加了 38%。随着企业越来越多地采用云端基础的解决方案和服务来运营其运营，网路犯罪分子正在利用扩大的攻击面，预计道德骇客将在2022 年发现超过65,000 个漏洞，比2021 年增加21% 。市场预计将从医疗保健、公共部门和 BFSI 等关键行业不断上升的资料窃取风险中受益。
• 根据 Verizon 2022 年资料外洩调查报告，82% 的安全外洩涉及社交攻击、错误和滥用等人为因素。为了抵​​御这些攻击，企业应专注于开发储存、保护、管理和监控特权密码的智慧策略。
• 密码管理软体的缺点阻碍了此类解决方案的采用和市场成长。由于应用程式处理许多 ID 和密码，并且资料变得更加机密，因此从密码管理员的角度来看，安全漏洞预计比单一洩漏更具破坏性。此外，密码管理解决方案中的安全缺陷可能会损害该行业的市场成长和声誉。
• 自 COVID-19 爆发以来，网路攻击显着增加，对个人、企业和组织产生了负面影响。远距工作实践、对流行病缺乏了解以及社会动盪加剧导致骇客采用多种网路攻击技术来赚钱。一些受影响的公司正在花钱升级过时的资料和密码管理系统。预计网路攻击的威胁将持续到新冠肺炎 (COVID-19) 疫情爆发之后。

密码管理器市场趋势

近年来网路安全风险的增加推动了市场的成长

网路犯罪已成为现代商业中不可避免的一部分。根据德国IT安全独立研究机构 AV-TEST Institute 的统计，每天都会註册超过 450,000 个新恶意程式和潜在有害应用程式 (PUA)。由于网路攻击的增加，随着维护严格的密码法规改善网路卫生并保护重要的企业资料，该市场预计将成长。

网路安全密码管理提供整合且安全的资料存取。有了密码管理器，整个公司的重要帐户和资讯就会被系统性地发现并集中到一个屋檐下。因此，您可以一键存取目标电脑和应用程序，而无需手动输入密码。这为个人资料的集中管理铺平了道路。

此外，分析认为政府对网路安全投资的增加将显着增加对密码管理的需求。 2022年3月，白宫公布了美国总统拜登的上年度年预算提案（5.8兆美元），似乎引起了许多关注。

然而，总统的预算要求从 2022 年开始为私人网路安全相关业务增加约 109 亿美元。其中，25 亿美元奖励给国土安全部的网路安全和基础设施安全局。上年度增加了约5亿美元。此类重要的政府倡议可能会产生对应对网路攻击解决方案的需求。

此外，Snyk 2022 年云端安全状况报告发现，80% 的企业在过去 12 个月内至少经历过一次严重的云端安全事件。根据 IBM 的 2022 年资料外洩成本报告，83% 的受访公司经历过一次或多次资料外洩。这些因素可能会推动对多因素身份验证类型解决方案的需求。多重身份验证是密码管理软体的重要组成部分，由于其高安全性而越来越受欢迎。

因此，网路安全风险的增加和政府为减轻风险而进行的投资，增强了预测期内对密码管理解决方案的需求。 IBM 表示，在全球主要产业中，製造业遭受网路攻击的比例最高。 2021 年，针对工业组织的攻击占所有网路攻击的 23% 以上。金融和保险业位居第二，约占 22% 的攻击。专业和商业服务仍位居第三，约占13%。

亚太地区将成长最快

由于中小企业基础不断扩大，亚太地区预计将在预测期内快速成长。印度、中国和日本等经济体正快速扩张。该市场也受到技术和用户的扩展以及基础设施的快速发展的推动。

随着该地区安全风险、资料外洩和诈骗事件的升级，以及机构受到越来越严格的监管和公众审查，密码管理解决方案变得越来越重要。例如，根据 IBM X-Force 威胁情报指数，亚太地区在 2022 年遭受的网路攻击最多，占全球已解决事件的 31%。

此外，根据IBM的X-Force威胁情报指数2023，工业部门将成为2022年24.8%网路攻击的目标，​​其次是金融和保险部门（18.9%）。製造业连续第二年成为最常受到攻击的行业。製造业约 61% 的安全事件发生在亚太地区。这些因素可能会推动对限制骇客存取的密码管理工具的需求。

此外，随着物联网 (IoT)、云端处理和其他数位框架引入流程，预计未来几年对这些解决方案的需求将大幅增加。欧盟委员会估计，亚洲占所有物联网支出的三分之一以上。此外，各行业的云端采用率正在不断增加，包括银行、金融服务和保险 (BFSI)、公共部门和公共产业、教育、製造、医疗保健、零售和批发分销，这使得它们容易受到网路攻击。以带动市场需求。

网路和行动装置使用的成长正在对各个行业产生重大影响。随着网路使用量的增加，通讯方式的改进，许多公司正在引入用户帐户等安全措施，以确保问责制。根据 GSMA 的数据，2022 年行动网路用户达到 13.6 亿。预计到 2030 年，这一数字将增至 18.4 亿用户，普及将从 2022 年的 49% 增加到 61%。互联网普及的提高可能会产生对安全解决方案的巨大需求，为供应商提供巨大的机会来增强其密码管理解决方案服务。

例如，FastPassCorps 于 2022 年 11 月发布了其身分验证用户端 (IVC) 第 4 版。 IVC 提供了一种巧妙的方法来补充和取代 FPR，该方法详细说明如何在为每位员工提供新密码之前验证其身分。这些供应商推出的创新解决方案预计将推动市场发展。

密码管理器产业概述

密码管理市场由 Lastpass US LP (Goto Group Inc.)、1Password (AgileBits Inc.) 和 Dashlane Inc. 主导。市场参与企业加强其产品阵容并获得永续的竞争优势。创新、投资和收购。

• 2023 年 1 月 - 企业浏览器市场的市场领导者之一 Island 推出了首款内建于企业浏览器中的密码管理器，使 IT 团队和员工能够消除密码诈欺，并提供强大的新功能，帮助您有组织地储存企业密码并采用无密码使用者身份验证流程。
• 2022 年 8 月 - 1Password 发布 Android 和 iOS 应用程式更新。 1Password 8 是一款全新外观的行动密码管理应用程式。可自订的主页标籤采用了新的行动布局，可以更轻鬆地搜寻、保存收藏夹和组织使用者密码。
• 2022 年 3 月 - 领先的密码管理公司 LastPass 宣布与 Ping Identity（包括 PingOne 和 PingFederate）建立合作伙伴关係，以更好地支援企业客户。使用 PingOne 和 PingFederate 作为身分识别提供者 (IdP) 的客户可以与 LastPass 集成，以简化存取管理并在整个组织中扩展有效的密码卫生。这些新的改进使 LastPass Business 可供各种规模的企业使用，并允许与主要 IdP 整合。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月分析师支持

目录

第一章简介

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

• 市场概况
• 产业吸引力－波特五力分析
  • 供应商的议价能力
  • 买方议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 产业价值链分析
• COVID-19 对密码管理市场的影响

第五章市场动态

• 市场驱动因素
  • 近年来网路安全风险增加
• 市场抑制因素
  • 与密码管理员骇客攻击相关的安全漏洞

第六章市场区隔

• 按解决方案类型
  • 自助密码管理
  • 特权使用者密码管理
• 依技术类型
  • 桌面
  • 行动装置
  • 语音密码重设
• 按行业分类
  • BFSI
  • 医疗保健
  • 资讯科技/通讯
  • 其他行业
• 按地区
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东/非洲

第七章竞争形势

• 公司简介
  • Lastpass US LP（Goto Group Inc.）
  • 1Password（AgileBits Inc.）
  • Dashlane Inc.
  • Keeper Security Inc.
  • Avatier Corporation
  • Core Security Technologies（Helpsystems LLC）
  • Fastpasscorp A/s
  • Hitachi ID Systems Inc.
  • Microsoft Corporation
  • IBM Corporation
  • Cyberark Software Ltd
  • Trend Micro Inc.
  • EmpowerID Inc.
  • Ivanti
  • Intuitive Security Systems Pty Ltd
  • Steganos Software GmbH
  • AceBIT GmbH
  • Siber Systems Inc（Roboform）
  • Delinea Inc（Centrify Corp）
  • Zoho Corporation Pvt. Ltd

第八章投资分析

第九章 市场机会及未来趋势

Password Management Market was valued at USD 1.74 billion in the previous year and is expected to register a CAGR of 28.52%, reaching USD 7.32 billion by the next five years. One of the main factors driving market growth is the growing usage of password management solutions by small and medium-sized businesses.

Key Highlights

• Password management is the process of protecting and controlling passwords during their entire life cycle, from creation to termination, by following a set of ethical standards. This is accomplished with the aid of password managers, which use internal encrypted vaults to hold privileged credentials. Secure password management solutions are becoming more and more necessary as there are more and more digital devices and applications being used, especially by SMEs, MNCs, and government agencies.
• Password Management Solutions focuses on offering services for safely maintaining, retrieving, and saving digital passwords. These solutions use strong security standards and encryption approaches to reduce the danger of cyberattacks like hacking and data breaches. The demand for password management solutions has increased dramatically with the proliferation of digital devices and applications.
• The usage of password management is not just limited to businesses; individual users can also benefit from it as a security solution for their devices and accounts. Additionally, end users frequently utilize it to audit, safeguard, oversee, and manage the operations related to privileged accounts. As cyberattacks appear to become more common and damaging, individuals and companies must protect their data.
• The 2022 Hacker-Powered Security Report states that worldwide, cyberattacks increased by 38% in 2022 over 2021. Due to the rising adoption of cloud-based solutions and services to run corporate operations, cybercriminals have taken advantage of an enlarged attack surface, and ethical hackers discovered over 65,000 vulnerabilities in 2022, a 21% increase from 2021. The market is anticipated to benefit from the rising danger of data theft in crucial industries like healthcare, the public sector, and BFSI.
• Additionally, 82% of security breaches involve human aspects, such as social attacks, mistakes, and misuse, according to the Verizon 2022 Data Breach Investigation Report. To combat these assaults, businesses should concentrate on coming up with a sensible strategy for privileged password storage, protection, management, and monitoring.
• The adoption of such solutions and the market's growth are being hampered by the shortcomings in password management software. Due to the existence of many IDs and passwords handled by applications, which further increases the sensitivity of the data, a security breach from the standpoint of the password manager is anticipated to be catastrophic compared to a single entity leak. Moreover, Password management solution security flaws can harm the market's growth and the reputation of the sector.
• Since the COVID-19 outbreak, there have been a significant increase in cyberattacks that have had a negative impact on people, companies, and organizations. Due to remote working practices, a lack of knowledge about the outbreak's spread, and increased public anxiety, hackers used numerous cyberattack techniques in an effort to make money. Some impacted businesses are spending money to upgrade their outdated data and password management systems. It is anticipated that the threat of cyberattacks would continue longer than the COVID-19 epidemic.

Password Manager Market Trends

Increased Cybersecurity Risks in the Recent Times Drives the Market Growth

Cybercrime has become an unavoidable feature of modern business. Over 450,000 new harmful programs and potentially unwanted applications (PUA) are registered daily, according to the AV-TEST Institute, an independent German research organization for IT security. Due to the increase in cyberattacks, the market is anticipated to grow since maintaining strict password regulations improves cyber hygiene and protects vital company data.

Cybersecurity password management offers consolidated, secure data access. By implementing a password manager, essential accounts and credentials across the company are systematically found and gathered under one roof. As a result, target computers and apps can be accessed with only one click without manually inputting a password. This opens the door for centralized management of private data.

Further, the growing government investments in cybersecurity are analysed to bolster the demand for password management significantly. In March 2022, the President of the United States, Joe Biden's USD 5.8 trillion budget proposal for the fiscal year 2023 was published by the White House, and cybersecurity appears to be a full focus, as seen by a significant increase in spending from the previous year.

However, about a USD 10.9 billion increase from 2022 is requested in the President's budget for civilian cybersecurity-related operations. USD2.5 billion of that sum has been given to the DHS's Cybersecurity and Infrastructure Security Agency. That is a rise of about USD 500 million from the prior year. Such significant government initiatives will create the demand for solutions in combating cyber-attacks.

In addition, the Snyk 2022 State of Cloud Security Report discovered that 80% of enterprises had at least one serious cloud security event in the previous 12 months. 83% of the firms surveyed, according to IBM's Cost of a Data Breach Report 2022, experienced more than one data breach. Such elements will increase demand for multi-factor authentication-type solutions, which are a vital component of password management software and are growing in popularity due to their greater security.

Therefore, the growing cybersecurity risks and government investments to mitigate these bolstered the demand for password management solutions during the forecast period. According to IBM, Manufacturing has the most significant proportion of cyber-attacks among the global major industries. Attacks against industrial organizations accounted for over 23% of all cyber-attacks in 2021. Finance and insurance stood in second with approximately 22% of the attacks. Professional and commercial services remained in third place, accounting for about 13%.

Asia-Pacific to Witness the Fastest Growth

Asia Pacific is expected to proliferate throughout the projection period, owing to the region's growing base of small and medium-sized businesses. The economies of nations like India, China, and Japan have been expanding rapidly. The market is also driven by an expanding pool of technology users and an infrastructure developing quickly.

Passcode management solutions have grown crucial due to the region's escalating security risks, data breaches, and fraud events, putting institutions under increased regulatory and public scrutiny. For instance, according to IBM X-Force Threat Intelligence Index, the Asia-Pacific area experienced the most cyberattacks in 2022, accounting for 31% of all incidents resolved globally.

Additionally, according to IBM's X-Force Threat Intelligence Index 2023, the industrial sector was the target of 24.8% of cyberattacks in 2022, followed by the finance and insurance sectors (18.9%). The manufacturing sector continues to be the most frequently attacked sector for the second year in a row. The Asia-Pacific region had about 61% of security incidents in the manufacturing industry. These elements will increase the demand for password management tools that restrict hackers' access.

Moreover, Due to the introduction of the Internet of Things (IoT), cloud computing, and other digital frameworks within the processes, the demand for these solutions is expected to increase in the region in the coming years significantly. The European Commission estimates that Asia is responsible for over one-third of all IoT spending. Furthermore, adopting the Cloud across various industries such as banking, financial services and insurance (BFSI), public sector & and utilities, education, manufacturing, healthcare, retail, and wholesale distribution is likely to drive market demand as they are vulnerable to cyber assaults.

The rise in internet and mobile usage has had a significant impact on a variety of industries. As internet usage grows, communication methods improve, and many businesses are increasingly putting security measures like user accounts in place to ensure responsibility. In accordance with the GSMA, 1.36 billion mobile internet users were recorded in 2022. That number is projected to rise to 1.84 billion users by 2030, with a penetration rate of 61% compared to 49% in 2022. The increased Internet penetration rate will create a massive demand for security solutions by providing significant opportunities for the vendor to enhance their Password management solution services.

For example, in November 2022, FastPassCorps launched version 4 of its Identity Verification Client (IVC). IVC offers a clever approach that details how each employee's identification can be checked before giving a new password as a supplement to and replacement for FPR. Such vendors' activities in launching innovative solutions are expected to drive the market.

Password Manager Industry Overview

The password management market is highly fragmented with the presence of major players like Lastpass US LP (Goto Group Inc.), 1Password (AgileBits Inc.), Dashlane Inc., Keeper Security Inc., and Avatier Corporation among others. Players in the market are adopting strategies such as partnerships, mergers, innovations, investments and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• January 2023 - Island, one of the market leaders in the Enterprise Browser market, announced the first password manager natively built into an enterprise browser, giving IT teams and employees powerful new capabilities to eliminate password abuse, help ensure organizational custody of corporate passwords, and embrace passwordless user authentication flows.
• August 2022 - 1Password released an update for its Android and iOS apps. 1Password 8 completely overhauls the appearance of mobile password management apps. The customizable home tab includes a feature of the new mobile layout that should make it simpler to locate logins, save favorites, and arrange users' passwords.
• March 2022 - LastPass, the prominent player in password management, announced a partnership with Ping Identity, including PingOneand PingFederate, to better support enterprise customers. Customers who use PingOneand PingFederate as their identity provider (IdP) can now integrate with LastPass to streamline access management and scale effective password hygiene throughout entire organizations, saving time for IT departments while maintaining the security of the data without introducing another step - or password - to the end users' workflow. With these new improvements, LastPass Business can now be used by enterprises of all sizes and has integrations with all major IdPs.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Industry Value Chain Analysis
• 4.4 Impact of COVID-19 on the Password Management Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increased Cybersecurity Risk in the Recent Times
• 5.2 Market Restraints
  • 5.2.1 Security Flaw Related to Hacking of Password Managers

6 MARKET SEGMENTATION

• 6.1 By Solution Type
  • 6.1.1 Self-service Password Management
  • 6.1.2 Privileged User Password Management
• 6.2 By Technology Type
  • 6.2.1 Desktop
  • 6.2.2 Mobile Devices
  • 6.2.3 Voice-enabled Password Reset
• 6.3 By End-user Vertical
  • 6.3.1 BFSI
  • 6.3.2 Healthcare
  • 6.3.3 IT and Telecommunication
  • 6.3.4 Other End-user Verticals
• 6.4 By Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia Pacific
  • 6.4.4 Latin America
  • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Lastpass US LP (Goto Group Inc.)
  • 7.1.2 1Password (AgileBits Inc.)
  • 7.1.3 Dashlane Inc.
  • 7.1.4 Keeper Security Inc.
  • 7.1.5 Avatier Corporation
  • 7.1.6 Core Security Technologies (Helpsystems LLC)
  • 7.1.7 Fastpasscorp A/s
  • 7.1.8 Hitachi ID Systems Inc.
  • 7.1.9 Microsoft Corporation
  • 7.1.10 IBM Corporation
  • 7.1.11 Cyberark Software Ltd
  • 7.1.12 Trend Micro Inc.
  • 7.1.13 EmpowerID Inc.
  • 7.1.14 Ivanti
  • 7.1.15 Intuitive Security Systems Pty Ltd
  • 7.1.16 Steganos Software GmbH
  • 7.1.17 AceBIT GmbH
  • 7.1.18 Siber Systems Inc (Roboform)
  • 7.1.19 Delinea Inc (Centrify Corp)
  • 7.1.20 Zoho Corporation Pvt. Ltd

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS