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市场调查报告书
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1406078

智慧镜子：市场占有率分析、产业趋势/统计、成长预测，2024-2029

Smart Mirror - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计2024年智慧镜市场规模为43.5亿美元，预计2029年将达到74.7亿美元，在预测期内（2024-2029年）复合年增长率为11.43%，预计。

智慧镜-市场-IMG1

主要亮点

  • 由于其独特的性能，智慧镜子在广泛的终端用户领域有着广泛的应用。然而，在当前的市场环境下，汽车和零售业的应用是智慧镜的唯一突出需求来源。
  • 智慧镜子将提供虚拟实境、娱乐和个人化资讯等附加价值服务，以提高用户在上述领域的幸福感和参与度。此外，随着顾客越来越注重整装仪容、护肤和健康，这些产品正在显着发展。
  • 此外，智慧镜子还提供化妆品、配件和服装的虚拟试穿服务，为顾客带来身临其境型的购物体验。此外，智慧镜子可以显示产品资讯、促销讯息和个人化广告，为消费者创造互动和引人入胜的体验，从而提高接受度和市场成长。
  • 此外，对永续、节能、减少能源和电力消耗的智慧镜子的关注和需求日益增长，未来可能会提供巨大的市场潜力。
  • 许多公司都专注于新产品开发，以满足不断增长的需求并获得市场竞争优势。例如，2022 年 2 月，MySize, Inc. 宣布推出 FirstLook 智慧镜子，为实体消费者提供增强的网路购物体验和非接触式结帐。
  • 另一方面，智慧镜子经常与感测器、摄影机和连接功能连接，增加了用户的安全和隐私问题。智慧镜子收集和分析个人资料，如果不仔细、安全地管理，可能会导致未授权存取和侵犯隐私。这些担忧限制了消费者对智慧镜子的采用，因此客户对此类产品的信任极为重要。
  • 预计在大流行后的世界中，生活方式将发生巨大变化。智慧镜市场的领先公司正在集中精力设计永续的业务策略，以将 COVID-19 危机缓解到适当的水平。 新兴企业 Fuse Project 最近开发了一款令人惊嘆的人工智慧智慧镜子，可以显示锻炼和健身计划。这款 6 英尺长的智慧镜子 (forme) 配备了相机、麦克风和扬声器。该站还配备了滑轮和高品质铸铝臂，允许用户参加拳击、引导冥想和瑜伽课程，这可能会增加市场成长。

智慧镜市场趋势

汽车领域可望大幅成长

  • 后视镜对于确保汽车安全极为重要。然而，传统镜子存在亮度过亮、能见度受限、易损坏、空气阻力大等缺点。智慧后视镜透过改进或替换传统后视镜和侧视镜来提高安全性、提供舒适性并增加便利性。
  • 此外，辅导员可以交替查看监视器和传统视图。高端摄影机安装在车辆后侧，提供后侧全景，让驾驶者了解盲点和其他交通状况。因此，由于智慧后视镜相对于普通后视镜的优越性，汽车产业正在推动全球智慧后视镜市场。
  • 智慧后视镜可以帮助驾驶者发现身后的行人、骑自行车的人和其他车辆，即使在无窗后门或隔板的情况下也是如此。全萤幕车内后视镜可显示后车摄影机的即时画面，并具有自动亮度控制功能，可在白天和夜间实现最佳可视性。这使得驾驶员能够更加了解周围环境，例如在进入环岛、变换车道或在转弯或併入辅路之前进行检查时。
  • 感测器、显示器、摄影机、连接和音讯系统等智慧镜子组件的成本高于软体和服务领域提供的产品，而且随着这些硬体组件的不断增长，智慧镜子的扩张也会如此。
  • 随着能源消耗标准变得更加严格，汽车产业对智慧后视镜的需求可能会增加。不同的光传输、电压、热量和光的特性使其在汽车行业中盈利。此功能还可以减少暖气、照明和空调方面的支出，从而有助于满足政府节能法规。
  • 此外，哈曼、福特和日产等多家公司提供智慧后视镜，透过提供与其他车辆的距离和速度等重要细节，提高便利因素和乘员视觉意识。
智慧镜-市场-IMG2

预计北美将占据最大的市场占有率

  • 北美占据最大的市场占有率。智慧镜子在该地区的扩张可归因于智慧技术的日益普及、客户对个人化体验的渴望不断增加以及智慧镜子带来的便利。
  • 智慧镜子因其独特的实用性、便利性和美观性而成为消费者的热门选择。它显示即时资讯、轻鬆与虚拟助理互动以及提供个人化功能的能力极大地提高了它在北美家庭中的吸引力。
  • 此外，随着电子商务的日益普及，市场参与企业预计将透过促进智慧镜子的线上分销而受益。未来的市场发展预计将由技术创新和整个分销链采用先进技术支援的智慧镜子来推动。
  • 智慧后视镜在零售、消费和汽车领域的广泛使用是这些领域市场发展的主要驱动力。影响该地区智慧镜市场的关键因素之一是强调为零售业的消费者提供愉快、流畅的购物体验，以提高客户维繫。
  • 例如，H&M集团于2022年5月宣布将在其美国Cos门市引入智慧镜子，提供个人化造型提案和虚拟试穿。透过这项公告，该公司旨在与客户建立更相关、更有意义的关係。
  • 各种语音助理的日益普及、人工智慧在许多智慧家居产品中的融入，以及物联网智慧家电需求的快速成长，正在推动该地区智慧镜子市场的扩张。

智慧镜产业概况

由于存在全球影响力的重要公司，该市场适度分散。随着推动成长的变数发生变化，该行业的公司必须掌握市场趋势。

2023 年 5 月，Gentex Corp. 宣布与 ADASKY 达成策略协议，成为 B 轮资金筹措的主要投资者。此外，两家公司还签订了商业、工程和製造合作协议，以加速ADASKY专有技术的市场推广。 ADASKY 的 LWIR（长波红外线）感测器凭藉出色的尺寸性能比、固态技术、高可靠性和「百叶窗」常开设计，以其出色的性能赢得了业界的认可。这些先进的感测系统可满足乘员和行人的安全需求，并透过使 ADAS 和基于视觉的系统能够在照度和全天候条件下可靠运作来弥补现有的技术差距。我正在填补这一空白。

2023 年 1 月，麦格纳先进的 ClearView Vision 技术在 Ram 2500 和 3500 重型卡车上首次亮相。这种创新系统结合了摄影机和镜子技术，有可能透过减少盲点事故和提高车辆周围的视野来提高安全性。 ClearView 系统包括后视镜、带整合式摄影机的侧视镜以及中央高位煞车灯摄影机。还可选配拖车摄像头，确保拖曳时视野畅通无阻。所有摄影机资料均由中央电控系统中的麦格纳软体进行处理。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第五章市场动态

  • 市场驱动因素
    • 扩大智慧后视镜在汽车领域的应用
    • 扩大研发投入，完善产品系列
  • 市场抑制因素
    • 高成本且缺乏意识
  • 评估 COVID-19 对产业的影响

第六章市场区隔

  • 按成分
    • 硬体
    • 软体
    • 服务
  • 按最终用户应用程式
    • 卫生保健
    • 车
    • 零售/行销
    • 住宅
  • 按地区
    • 北美洲
    • 拉丁美洲
    • 欧洲
    • 亚太地区
    • 中东/非洲

第七章 竞争形势

  • 公司简介
    • Gentex Corp.
    • Ficosa（Panasonic）
    • Magna International Inc.
    • Samsung Electronics Co., Ltd.
    • Japan Display Inc.
    • Murakami Corporation
    • Dension Ltd.
    • Electric Mirror Inc.
    • Perseus Mirror

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 69243
Smart Mirror - Market - IMG1

The Smart Mirror Market size is estimated at USD 4.35 billion in 2024, and is expected to reach USD 7.47 billion by 2029, growing at a CAGR of 11.43% during the forecast period (2024-2029).

Key Highlights

  • Due to its unique qualities, smart mirror finds applications in a wide range of end-user sectors. However, only applications found in the automotive and retail industries stand to be an outstanding source of demand for smart mirrors in the present market environment.
  • Smart mirrors provide value-added services such as virtual reality, entertainment, and personalized information, which improve user happiness and engagement in the aforementioned areas. Furthermore, as customers become more attentive to their grooming regimens, skincare, and well-being, these goods are seeing substantial development.
  • Moreover, smart mirrors offer virtual try-ons of makeup, accessories, and apparel, providing customers with an immersive shopping experience, which is why it is gaining favor in the retail arena. Furthermore, smart mirrors may show product information, promotions, and tailored advertisements, creating an interactive and engaging experience for consumers, leading to higher acceptance and market growth.
  • Furthermore, the growing attention and demand for sustainable and energy-efficient smart mirrors that consume less energy or electricity are likely to provide significant market potential prospects in the future years.
  • Various players are focusing on new product development to meet the growing demand and gain a competitive edge in the market. For instance, in February 2022, MySize, Inc. announced the introduction of its FirstLook Smart Mirror to provide shoppers in physical stores with an improved online shopping experience and contactless checkout.
  • Smart mirrors, on the other hand, are frequently connected with sensors, cameras, and connection functions, raising worries about user security and privacy. Smart mirrors gather and analyze personal data, which, if not managed carefully and securely, might result in unauthorized access or privacy violations. Such concerns make it critical for customers to develop confidence in such goods and limit consumer adoption of smart mirrors.
  • It is predicted that in the post-pandemic COVID-19 world, lifestyles are expected to alter dramatically. The leading companies of the smart mirror market concentrated and focused on designing sustainable business strategies to mitigate the COVID-19 crisis to a decent level. Fuse Project, a startup, recently created an amazing AI-powered smart mirror that showed exercises and fitness programs. These 6-foot smart mirrors (forme) include a camera, microphone, and speakers. The station also has pulleys and high-quality cast aluminum arms, allowing the user to attend boxing, guided meditation, and yoga courses, which might increase the growth of the market.

Smart Mirror Market Trends

Automotive Sector is Expected to Witness Significant Growth

  • Mirrors are crucial for ensuring the safety of automobiles. Nevertheless, traditional mirrors come with certain drawbacks, such as excessive brightness, a restricted range of vision, damage susceptibility, and aerodynamic drag. Smart mirrors improve or replace the traditional rear and side-view mirrors, thereby increasing safety, providing more comfort, and increasing convenience.
  • Furthermore, the driver may alternate between the monitor and conventional views. A high-end camera is positioned on the rear sides of the vehicles to provide an uninterrupted view of the rear flanks, enabling the driver to assess blind spots and other traffic circumstances. As a result, the extra advantages of smart mirrors over regular mirrors in the automotive industry are propelling the worldwide smart mirror market forward.
  • The smart mirror helps drivers spot pedestrians, cyclists, and other automobiles that may be located behind them, even in the presence of windowless rear doors or partitions in the way. Full Display Interior Mirror presents a live feed from a camera on the rear of the vehicle and features automatic brightness control for optimum visibility in daylight and at night. This assists drivers in being more aware of their surroundings, such as when approaching roundabouts, switching lanes, or checking before turning or merging into side streets.
  • The assembly of smart mirrors, such as sensors, displays, cameras, connectivity, and audio systems, have a higher cost than products offered in the software or services divisions, and as the rise of these hardware components continues, so will the expansion of smart mirrors.
  • The need for smart mirrors in the car industry will rise as energy consumption standards tighten. Its variable light transmission property, as well as altering voltage, heat, and light, has made it more profitable in the automobile industry. This function also aids in meeting government energy-saving regulations by lowering heating, lighting, and air-conditioning expenditures.
  • Moreover, several players such as Harman, Ford, and Nissan offer a smart mirror to enhance the visual perception of drivers and occupants by delivering important details like the distance to other vehicles or speed.
Smart Mirror - Market - IMG2

North America is Expected to Hold Largest Market Share

  • North America has the biggest market share. The region's expansion of smart mirrors may be ascribed to the region's rising adoption of smart technology, increased customer desire for personalized experiences, and the convenience they give.
  • Smart mirrors have developed as a popular choice for customers due to their unique blend of utility, convenience, and aesthetic appeal. Their capacity to show real-time information, effortlessly interact with virtual assistants, and provide personalized features has considerably contributed to their appeal among North American families.
  • Furthermore, due to the rising usage of e-commerce, market participants are expected to benefit from easier online distribution of smart mirrors. In the future years, market development will be aided by innovation and the adoption of sophisticated technology-enabled smart mirrors across the distribution chain.
  • The widespread use of smart mirrors in retail, consumer, and auto segments is the primary driver of market development in these areas. One of the key factors influencing the smart mirror market in this region is the increased emphasis on providing delightful and smooth shopping experiences to consumers in the retail sector in order to boost customer retention.
  • For instance, in May 2022, H&M Group announced the employment of smart mirrors across its Cos stores in the US to provide personalized styling recommendations and virtual try-ons. Through this launch, the company aims to build more relevant and meaningful relationships with clients.
  • The rising availability of various voice assistants, the incorporation of AI in many smart home products, and the fast-expanding demand for IoT-enabled smart appliances are the factors predicted to fuel the expansion of the region's smart mirror market.

Smart Mirror Industry Overview

The market is moderately fragmented, attributable to the existence of significant firms that have a global presence. Because of the changing variables that are driving this growth, it is vital for enterprises in this field to stay on top of the market's pulse.

In May 2023, Gentex Corp. announced a strategic agreement with ADASKY as the lead investor in a Series B round of financing. Additionally, they have established a commercial, engineering, and manufacturing collaboration agreement to facilitate the introduction of ADASKY's proprietary technology to the market. ADASKY's LWIR (Long Wave Infrared) sensors have gained recognition in the industry for their exceptional performance thanks to their superior size-to-performance ratio, solid-state technology, high reliability, and "shutterless" constant operation design. These advanced sensing systems address the need for passenger and pedestrian safety, filling the existing gaps in technology by enabling ADAS and vision-based systems to operate reliably in low light and all weather conditions.

In January 2023, Magna's advanced ClearView vision technology made its manufacturing debut on the Ram 2500 and 3500 heavy-duty trucks. This innovative system, combining camera and mirror technology, has the potential to reduce blind spot incidents and enhance safety by improving visibility around the vehicle. The ClearView system includes an internal rear-view video mirror, outside mirrors with integrated cameras, and a high-mounted stop lamp camera in the center. An optional extra trailer camera is available to provide an uninterrupted view while towing. All camera data is processed by Magna's software in a central electronic control unit.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing adoption of smart mirrors in the automotive sector
    • 5.1.2 Growing investment in R&D to improve product portfolio
  • 5.2 Market Restraints
    • 5.2.1 Hight Cost and Lack of Awareness
  • 5.3 Assessment of Impact of COVID-19 on the Industry

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Hardware
    • 6.1.2 Software
    • 6.1.3 Services
  • 6.2 By End-User Application
    • 6.2.1 Healthcare
    • 6.2.2 Automotive
    • 6.2.3 Retail and Marketing
    • 6.2.4 Residential
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Latin America
    • 6.3.3 Europe
    • 6.3.4 Asia-Pacific
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Gentex Corp.
    • 7.1.2 Ficosa (Panasonic)
    • 7.1.3 Magna International Inc.
    • 7.1.4 Samsung Electronics Co., Ltd.
    • 7.1.5 Japan Display Inc.
    • 7.1.6 Murakami Corporation
    • 7.1.7 Dension Ltd.
    • 7.1.8 Electric Mirror Inc.
    • 7.1.9 Perseus Mirror

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS