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市场调查报告书
商品编码
1424937
全球智慧镜子市场规模研究与预测,按安装类型(壁挂式、独立式)、应用(住宅、商业)、配销通路(线上、线下)和区域分析,2023-2030Global Smart-Mirror Market Size study & Forecast, by Installation Type (Wall Mounted, Free-Standing), by Application (Residential, Commercial), by Distribution Channel (Online, Offline) and Regional Analysis, 2023-2030 |
2022年全球智慧镜市场价值约为5.146亿美元,预计在2023-2030年预测期内将以超过8.8%的健康成长率成长。智慧镜子是一种双向镜子,显示器嵌入玻璃中。镜子的表面支援天气预报、当前时间、动态消息、即将到来的约会等功能。智慧镜子市场正在扩大,因为将智慧镜子放置在各种商业环境中,例如购物中心、沙龙和水疗中心、健身和舞蹈中心有助于改善客户体验、使用电脑等先进技术现代智慧后视镜中的视觉、虚拟实境和扩增实境进一步增强了其功能,汽车领域智慧后视镜的采用也有望推动市场的发展。
智慧镜子在零售领域越来越受欢迎,因为它们允许顾客虚拟试穿衣服、配件和化妆品。这为顾客创造了身临其境的购物体验。此外,智慧镜子可以显示产品详细资讯、特价优惠和客製化广告,为顾客提供互动和有趣的体验,从而提高接受度并扩大市场。此外,世界各地的人们都在日常生活的各个方面积极寻求客製化和个性化的体验,例如个人美容和家居装饰。智慧镜子允许用户设定显示偏好、照明和其他功能,并提供个人化的健康、时尚和美容建议,从而满足了这项需求。例如,2022年2月,人工智慧解决方案公司MySize推出了互动式智慧镜子FirstLook,用于整合到真实的商业商店。 FirstLook智慧镜子拥有镜面般的触控显示器和先进的功能,例如互动式3D试穿体验、风格推荐系统和第三方POS。这改善了客户的整体购买体验。此外,随着居民越来越多地采用智慧家庭设备,商业中心开始在其场所安装自动化设备,预计发展中国家对智慧镜子的需求将会上升。此外,对使用更少能源或电力的环保、节能智慧镜子的需求不断增加,预计将在未来几年创造大量市场机会。然而,智慧镜子通常与摄影机、感测器和连接功能相连,引发了对用户安全和隐私的担忧。智慧镜子收集和分析个人资料,如果管理不当和安全,可能会导致未经授权的存取或侵犯隐私。这些考虑因素使得用户获得对此类产品的信任至关重要,限制了消费者对智慧镜子的采用,从而抑制了整体市场的成长。
全球智慧镜市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲以及中东和非洲。北美在 2022 年占据市场主导地位。该地区的主导地位可归因于智慧技术采用的增加以及客户偏好的不断增长。凭藉即时资讯显示、无缝虚拟助理互动和可自订功能,它们吸引了北美家庭。随着电子商务的扩张,该行业必将受益,预计透过创新和先进技术在整个分销链中智慧镜子的广泛集成,该行业将进一步增长。预计亚太地区在预测期内将显着成长,中国、日本和韩国等国家的主要製造商的强大影响力和技术突破正在推动亚太地区智慧镜市场的成长。这些国家以其技术和电子创新而闻名,有利于开发和部署尖端的智慧镜子解决方案。
研究的目的是确定近年来不同细分市场和国家的市场规模,并预测未来几年的价值。该报告旨在纳入参与研究的国家内该行业的定性和定量方面。
该报告还提供了有关驱动因素和挑战等关键方面的详细信息,这些因素将决定市场的未来成长。此外,它还纳入了利害关係人投资的微观市场的潜在机会,以及对主要参与者的竞争格局和产品供应的详细分析。
Global Smart-Mirror Market is valued at approximately USD 514.6 million in 2022 and is anticipated to grow with a healthy growth rate of more than 8.8% during the forecast period 2023-2030. A Smart Mirror is a two-way mirror with a display embedded into the glass. The mirror's surface, enable features , such as weather forecast, current time, news feed, upcoming appointments, and more. The Smart-Mirror Market is expanding because of factors such as placing Smart-Mirrors in a variety of commercial settings, for example, shopping malls, Salons and spas, Fitness and dance centers helps in improving client experience, use of advanced technology such as computer vision, virtual reality, and augmented reality in modern day smart mirrors further increases its functionality, adoption of smart mirrors in the automotive sector is also expected to drive the market.
Smart mirrors are becoming more and more popular in the retail sector as they allow customers to virtually try on clothing, accessories, and makeup. This creates an immersive shopping experience for customers. In addition, smart mirrors can display product details, special offers, and customized commercials, giving customers an interactive and interesting experience that boosts acceptance and expands the market. Furthermore, people all around the world are actively seeking customized and personalized experiences in several parts of their everyday lives, such as personal grooming and home decor. Smart mirrors meet this demand by allowing users to set display preferences, illumination, and other features, as well as providing personalized wellness, fashion, and beauty recommendations. For example, In February 2022, MySize, an AI solutions company, has launched an interactive smart mirror FirstLook for integration into real commercial stores. The FirstLook Smart Mirror boasts a mirror-like touch display and advanced features such as an interactive 3D try-on experience, style recommendation system and a third-party POS. This improves the whole purchasing experience for customers. Furthermore, demand for smart mirrors is predicted to rise in developing countries as residents increasingly adopt smart home devices and commercial centers are beginning to install automated devices on their premises. In addition, the increased demand for environmentally friendly and energy-efficient smart mirrors that use less energy or electricity is expected to create considerable market opportunities in the upcoming years. However, smart mirrors are regularly linked to cameras, sensors, and connectivity features, creating concerns about user security and privacy. Smart mirrors collect and analyze personal data, which, if not managed properly and securely, can lead to unauthorized access or privacy violations. Such considerations make it vital for users to gain trust in such products, limiting consumer adoption of smart mirrors thus stifling overall market growth.
The key regions considered for the Global Smart-Mirror Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022. The region's dominance can be ascribed to a rise in smart technology adoption, coupled with a growing customer preference. With real-time information display, seamless virtual assistant interaction, and customizable features, they appeal to North American families. As e-commerce expands, the industry is set to benefit, anticipating further growth through innovation and widespread integration of advanced technology in smart mirrors across the distribution chain. Asia Pacific is expected to grow significantly over the forecast period, the strong presence of key manufacturers and technical breakthroughs in countries such as China, Japan, and South Korea are driving the growth of the Asia Pacific Smart Mirror Market. These countries are known for their technological and electronic innovation, allowing for the development and deployment of cutting-edge smart mirror solutions.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures are dummy in nature, final lists may vary in the final deliverable
List of tables and figures are dummy in nature, final lists may vary in the final deliverable