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市场调查报告书
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1643044

智慧镜子：市场占有率分析、产业趋势与统计、成长预测（2025-2030）

Smart Mirror - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

智慧镜市场规模预计在 2025 年为 48.5 亿美元，预计到 2030 年将达到 83.3 亿美元，预测期内（2025-2030 年）的复合年增长率为 11.43%。

智慧镜子-市场-IMG1

由于其独特的属性，智慧镜子在广泛的终端用户领域中得到应用。然而，在目前的市场环境下，汽车和零售业的应用是智慧镜子唯一突出的需求来源。

主要亮点

  • 智慧镜子提供虚拟实境、娱乐和个人化资讯等附加价值服务，提升用户在上述领域的幸福感和参与度。此外，随着消费者对整装仪容、护肤和健康的关注度不断提高，这些产品也获得了长足的成长。
  • 此外，智慧镜子还提供化妆品、配件和服装的虚拟试穿，为顾客提供身临其境型的购物体验。此外，智慧镜子还可以显示产品资讯、促销和个人化广告，为消费者带来互动和引人入胜的体验，从而获得更高的接受度和市场成长。
  • 此外，人们对永续的关注和需求日益增长，未来可能提供巨大的市场潜在前景。
  • 各公司都致力于新产品开发，以满足日益增长的需求并在市场上取得竞争优势。例如，2022 年 2 月，MySize, Inc. 宣布推出 FirstLook 智慧镜，为实体店消费者提供增强的网路购物体验和非接触式结帐。
  • 另一方面，智慧镜子通常配有感测器、摄影机和连接装置，这引发了用户对安全和隐私的担忧。智慧镜子收集和分析个人资料，如果不谨慎安全地管理，可能会导致未授权存取和隐私侵犯。鑑于这些担忧，让客户信任此类产品至关重要，从而限制消费者对智慧镜子的采用。
  • 在后疫情时代，人们的生活方式预计将会发生巨大变化。智慧镜子市场的主要企业正集中精力并致力于设计永续的商业策略，以将 COVID-19 危机减轻到适当程度。新兴企业Fuse Project 最近开发了一款令人惊嘆的人工智慧镜子，可以显示锻炼和健身计划。这款 6 英尺的智慧镜子（forme）配备了摄影机、麦克风和扬声器。该站还配有滑轮和高品质铸铝臂，使用户可以参加拳击、引导式冥想和瑜伽课程，这有助于推动市场成长。

智慧镜子市场趋势

汽车产业可望大幅成长

  • 后视镜对于车辆安全至关重要。然而，传统的镜子存在着太亮、能见度不高、易损坏、空气阻力大等缺点。智慧镜子可增强或取代传统的后视镜和侧视镜，提高安全性、提供舒适性并提高便利性。
  • 此外，驾驶员可以交替查看监视器和传统视野。高阶摄影机位于车辆后方，提供无遮蔽的后方视野，使驾驶者能够看到盲点和其他交通状况。因此，由于智慧镜相对于普通镜的优势，汽车产业正在推动全球智慧镜市场的发展。
  • 智慧后视镜可以帮助驾驶者发现后方的行人、骑自行车的人和其他车辆，即使后门没有窗户或隔板挡住了视线。全显示内后视镜​​可显示车辆后方摄影机的即时影像，并具有自动亮度控制功能，以便在白天和夜晚获得最佳可视度。这让驾驶者更了解周围环境，例如在进入环形交叉路口、变换车道或在驶入弯道或岔路之前。
  • 智慧镜组件包括感测器、显示器、摄影机、连接和音讯系统，比软体和服务领域的产品更昂贵，随着这些硬体组件的不断兴起，智慧镜的扩张可能会持续下去。
  • 随着能耗标准愈发严格，汽车产业对智慧后视镜的需求可能会增加。光传输的可调性以及改变电压、热量和光线的能力正在推动汽车行业的盈利。此功能还可帮助您减少暖气、照明和空调方面的开支，从而满足政府的节能法规。
  • 此外，包括哈曼、福特和日产在内的多家公司都推出了智慧后视镜，透过提供其他车辆的距离和速度等关键资讯来增强驾驶员和乘客的视觉意识。

预计北美将占据最大市场占有率

  • 北美占有最大的市场占有率。该地区智慧镜子的扩张可以归因于智慧技术的日益普及、客户对个人化体验的日益增长的需求以及智慧镜子提供的便利。
  • 智慧镜子因其独特的实用性、便利性和美观性而成为顾客的热门选择。它能够显示即时资讯、轻鬆与虚拟助理互动并提供个人化功能，这极大地提高了它在北美家庭中的吸引力。
  • 此外，随着电子商务使用率的上升，市场参与企业预计将从促进智慧镜子的线上分销中受益。未来，技术创新和整个分销链采用先进技术的智慧镜子将有助于市场的发展。
  • 智慧镜子在零售、消费和汽车领域的广泛应用是这些领域市场发展的主要驱动力。影响该地区智慧镜市场的主要因素之一是零售业越来越注重为消费者提供愉快、流畅的购物体验，以提高客户维繫。
  • 例如，H&M集团于2022年5月宣布将在美国Cos门市引入智慧镜子，提供个人化的造型提案和虚拟试穿。透过此公告，该公司旨在与客户建立更相关、更有意义的关係。
  • 各种语音助理的日益普及、人工智慧融入众多智慧家居产品、以及对支援物联网的智慧家电的需求激增，都是预计推动该地区智慧镜子市场扩张的一些因素。

智慧镜产业概况

由于全球重要参与者的存在，市场变得分散。推动这一成长的变数正在发生变化，因此该领域的公司需要随时掌握市场脉搏。

  • 2023 年 5 月 - Gentex Corp. 宣布与 ADASKY 达成策略协议，ADASKY 成为其 B 轮资金筹措的领投者。此外，两家公司还签署了商业、工程和製造合作协议，以加速将 ADASKY 专有技术推向市场。 ADASKY 的 LWIR（长波长红外线）感测器凭藉其出色的尺寸性能比、固态技术、高可靠性和「百叶窗」常开设计，获得了业界的一致好评。
  • 2023 年 1 月 - 麦格纳先进的 ClearView 视觉技术在 Ram 2500 和 3500 重型卡车上首次投入生产。此创新系统结合了摄影机和镜子技术，可以减少盲点事故并提高车辆周围的可视性，从而提高安全性。 ClearView 系统包括后视镜、整合式摄影机的侧视镜和中央高位煞车灯摄影机。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场动态

  • 市场驱动因素
    • 智慧后视镜在汽车领域的应用不断扩大
    • 增加研发投入以完善产品系列
  • 市场限制
    • 高成本且缺乏意识
  • COVID-19 产业影响评估

第六章 市场细分

  • 按组件
    • 硬体
    • 软体
    • 按服务
  • 按最终用户应用
    • 卫生保健
    • 车
    • 零售与行销
    • 住宅
  • 按地区
    • 北美洲
    • 拉丁美洲
    • 欧洲
    • 亚太地区
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Gentex Corp.
    • Ficosa（Panasonic）
    • Magna International Inc.
    • Samsung Electronics Co., Ltd.
    • Japan Display Inc.
    • Murakami Corporation
    • Dension Ltd.
    • Electric Mirror Inc.
    • Perseus Mirror

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 69243

The Smart Mirror Market size is estimated at USD 4.85 billion in 2025, and is expected to reach USD 8.33 billion by 2030, at a CAGR of 11.43% during the forecast period (2025-2030).

Smart Mirror - Market - IMG1

Due to its unique qualities, smart mirror finds applications in a wide range of end-user sectors. However, only applications found in the automotive and retail industries stand to be an outstanding source of demand for smart mirrors in the present market environment.

Key Highlights

  • Smart mirrors provide value-added services such as virtual reality, entertainment, and personalized information, which improve user happiness and engagement in the aforementioned areas. Furthermore, as customers become more attentive to their grooming regimens, skincare, and well-being, these goods are seeing substantial development.
  • Moreover, smart mirrors offer virtual try-ons of makeup, accessories, and apparel, providing customers with an immersive shopping experience, which is why it is gaining favor in the retail arena. Furthermore, smart mirrors may show product information, promotions, and tailored advertisements, creating an interactive and engaging experience for consumers, leading to higher acceptance and market growth.
  • Furthermore, the growing attention and demand for sustainable and energy-efficient smart mirrors that consume less energy or electricity are likely to provide significant market potential prospects in the future years.
  • Various players are focusing on new product development to meet the growing demand and gain a competitive edge in the market. For instance, in February 2022, MySize, Inc. announced the introduction of its FirstLook Smart Mirror to provide shoppers in physical stores with an improved online shopping experience and contactless checkout.
  • Smart mirrors, on the other hand, are frequently connected with sensors, cameras, and connection functions, raising worries about user security and privacy. Smart mirrors gather and analyze personal data, which, if not managed carefully and securely, might result in unauthorized access or privacy violations. Such concerns make it critical for customers to develop confidence in such goods and limit consumer adoption of smart mirrors.
  • It is predicted that in the post-pandemic COVID-19 world, lifestyles are expected to alter dramatically. The leading companies of the smart mirror market concentrated and focused on designing sustainable business strategies to mitigate the COVID-19 crisis to a decent level. Fuse Project, a startup, recently created an amazing AI-powered smart mirror that showed exercises and fitness programs. These 6-foot smart mirrors (forme) include a camera, microphone, and speakers. The station also has pulleys and high-quality cast aluminum arms, allowing the user to attend boxing, guided meditation, and yoga courses, which might increase the growth of the market.

Smart Mirror Market Trends

Automotive Sector is Expected to Witness Significant Growth

  • Mirrors are crucial for ensuring the safety of automobiles. Nevertheless, traditional mirrors come with certain drawbacks, such as excessive brightness, a restricted range of vision, damage susceptibility, and aerodynamic drag. Smart mirrors improve or replace the traditional rear and side-view mirrors, thereby increasing safety, providing more comfort, and increasing convenience.
  • Furthermore, the driver may alternate between the monitor and conventional views. A high-end camera is positioned on the rear sides of the vehicles to provide an uninterrupted view of the rear flanks, enabling the driver to assess blind spots and other traffic circumstances. As a result, the extra advantages of smart mirrors over regular mirrors in the automotive industry are propelling the worldwide smart mirror market forward.
  • The smart mirror helps drivers spot pedestrians, cyclists, and other automobiles that may be located behind them, even in the presence of windowless rear doors or partitions in the way. Full Display Interior Mirror presents a live feed from a camera on the rear of the vehicle and features automatic brightness control for optimum visibility in daylight and at night. This assists drivers in being more aware of their surroundings, such as when approaching roundabouts, switching lanes, or checking before turning or merging into side streets.
  • The assembly of smart mirrors, such as sensors, displays, cameras, connectivity, and audio systems, have a higher cost than products offered in the software or services divisions, and as the rise of these hardware components continues, so will the expansion of smart mirrors.
  • The need for smart mirrors in the car industry will rise as energy consumption standards tighten. Its variable light transmission property, as well as altering voltage, heat, and light, has made it more profitable in the automobile industry. This function also aids in meeting government energy-saving regulations by lowering heating, lighting, and air-conditioning expenditures.
  • Moreover, several players such as Harman, Ford, and Nissan offer a smart mirror to enhance the visual perception of drivers and occupants by delivering important details like the distance to other vehicles or speed.

North America is Expected to Hold Largest Market Share

  • North America has the biggest market share. The region's expansion of smart mirrors may be ascribed to the region's rising adoption of smart technology, increased customer desire for personalized experiences, and the convenience they give.
  • Smart mirrors have developed as a popular choice for customers due to their unique blend of utility, convenience, and aesthetic appeal. Their capacity to show real-time information, effortlessly interact with virtual assistants, and provide personalized features has considerably contributed to their appeal among North American families.
  • Furthermore, due to the rising usage of e-commerce, market participants are expected to benefit from easier online distribution of smart mirrors. In the future years, market development will be aided by innovation and the adoption of sophisticated technology-enabled smart mirrors across the distribution chain.
  • The widespread use of smart mirrors in retail, consumer, and auto segments is the primary driver of market development in these areas. One of the key factors influencing the smart mirror market in this region is the increased emphasis on providing delightful and smooth shopping experiences to consumers in the retail sector in order to boost customer retention.
  • For instance, in May 2022, H&M Group announced the employment of smart mirrors across its Cos stores in the US to provide personalized styling recommendations and virtual try-ons. Through this launch, the company aims to build more relevant and meaningful relationships with clients.
  • The rising availability of various voice assistants, the incorporation of AI in many smart home products, and the fast-expanding demand for IoT-enabled smart appliances are the factors predicted to fuel the expansion of the region's smart mirror market.

Smart Mirror Industry Overview

The market is fragmented, attributable to the existence of significant firms that have a global presence. Because of the changing variables driving this growth, enterprises in this field need to stay on top of the market's pulse.

  • May 2023 - Gentex Corp. announced a strategic agreement with ADASKY as the lead investor in a Series B financing round. Additionally, they have established a commercial, engineering, and manufacturing collaboration agreement to facilitate the introduction of ADASKY's proprietary technology to the market. ADASKY's LWIR (Long Wave Infrared) sensors have gained recognition in the industry for their exceptional performance thanks to their superior size-to-performance ratio, solid-state technology, high reliability, and "shutterless" constant operation design.
  • January 2023- Magna's advanced ClearView vision technology made its manufacturing debut on the Ram 2500 and 3500 heavy-duty trucks. This innovative system, combining camera and mirror technology, has the potential to reduce blind spot incidents and enhance safety by improving visibility around the vehicle. The ClearView system includes an internal rear-view video mirror, outside mirrors with integrated cameras, and a high-mounted stop lamp camera in the center.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing adoption of smart mirrors in the automotive sector
    • 5.1.2 Growing investment in R&D to improve product portfolio
  • 5.2 Market Restraints
    • 5.2.1 Hight Cost and Lack of Awareness
  • 5.3 Assessment of Impact of COVID-19 on the Industry

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Hardware
    • 6.1.2 Software
    • 6.1.3 Services
  • 6.2 By End-User Application
    • 6.2.1 Healthcare
    • 6.2.2 Automotive
    • 6.2.3 Retail and Marketing
    • 6.2.4 Residential
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Latin America
    • 6.3.3 Europe
    • 6.3.4 Asia-Pacific
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Gentex Corp.
    • 7.1.2 Ficosa (Panasonic)
    • 7.1.3 Magna International Inc.
    • 7.1.4 Samsung Electronics Co., Ltd.
    • 7.1.5 Japan Display Inc.
    • 7.1.6 Murakami Corporation
    • 7.1.7 Dension Ltd.
    • 7.1.8 Electric Mirror Inc.
    • 7.1.9 Perseus Mirror

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS