![]() |
市场调查报告书
商品编码
1776700
2032 年虚拟试穿智慧镜市场预测:按组件、产品类型、功能、分销管道、技术、应用和地区进行全球分析Smart Mirror for Virtual Try-ons Market Forecasts to 2032 - Global Analysis By Component, Product Type, Functionality, Distribution Channel, Technology, Application and By Geography |
根据 Stratistics MRC 的数据,全球虚拟试穿智慧镜市场预计在 2025 年将达到 19.6 亿美元,到 2032 年将达到 91.9 亿美元,预测期内的复合年增长率为 24.7%。
虚拟试穿智慧镜是搭载扩增实境(AR) 技术的先进互动式萤幕,使用者无需亲身试穿即可查看服装、配件和化妆品。这类镜子常见于零售店和美容院,它使用摄影机和人工智慧软体将数位产品影像迭加到使用者影像上,即时识别脸部特征和身体尺寸。此外,这些设备还透过提供便利性和个人化服务,减少试衣间需求,进而提升购物体验。这种技术前沿的方案还能帮助零售商客户参与和销售量。
根据美国零售联合会(NRF)介绍,人工智慧镜子、人体扫描仪和智慧购物车等零售技术创新将作为增强个人化和客户服务的核心工具,在明年1月于曼哈顿举行的2025年「大型展会」(一场拥有超过8,000个展位、约4万名与会者的贸易展会)上进行参展。
人们对非接触式购物的兴趣日益浓厚
自新冠疫情爆发以来,非接触式卫生购物解决方案日益普及。消费者如今期待能够实现安全卫生的产品互动的技术。智慧试衣镜让顾客无需实际接触产品,即可虚拟试穿服装、配件和化妆品,体验效果。此外,它们还能确保卫生,提升整体购物体验,尤其是在繁忙的零售店中,因为传统的试衣间往往显得拥挤不堪。
初始成本高
虚拟试穿智慧镜的高昂初始成本是其广泛应用的最大障碍之一。这些系统的典型组件——先进的显示器、支援AR的摄影机、运算单元、动作感测器、人工智慧驱动的软体,以及有时还需要云端整合——使得这项技术对于中小型企业来说遥不可及。此外,与安装、设定和持续维护相关的成本可能相当高昂,尤其是在将智慧镜整合到现有零售基础设施中时。此外,潜在的投资报酬率(ROI)等待时间可能很长,这可能会使一些零售商在缺乏收益保证的情况下犹豫是否采用此类解决方案。
在家虚拟试穿与电子商务的成长
智慧镜技术与电商平台和居家虚拟购物体验的融合是最大的成长机会之一。随着网路购物的持续扩张,尤其是时尚和化妆品行业的企业,正在探索以数位化方式模拟商店体验的方法。透过网路摄影机和应用程序,智慧镜功能允许用户在家中舒适地进行虚拟试穿服装、配件和化妆品。除了涵盖全球客户群之外,这种扩展还将减少对实体店的依赖。能够提供将店内试穿镜与基于应用程式的虚拟试穿相结合的混合解决方案的营运商将获得更广阔的市场空间。
智慧型手机虚拟试穿应用程式竞争激烈
越来越多的美妆和时尚品牌正在将AR滤镜和前置镜头融入其智慧型手机应用程序,提供虚拟试穿体验。这些基于行动装置的解决方案无需安装实体智慧镜,即可轻鬆取得、经济实惠且便利。智慧型手机相机和AR SDK(例如Google的ARCore和苹果的ARKit)的持续发展,或许能够透过提供类似甚至更强大的功能,取代店内智慧镜。此外,由于这种转变,消费者参与度和品牌投资可能会从实体智慧镜系统转向行动优先平台。
新冠疫情对虚拟试穿智慧镜市场产生了重大影响,商家寻求卫生、非接触式的体验来取代传统试衣间,加速了科技的普及。由于严格的社交距离规定以及人们对身体接触日益增长的担忧,智慧镜创造性,让他们无需接触共用的表面或衣物,即可虚拟试穿服装、配件和化妆品。这种转变与消费者对安全性和便利性的偏好转变相呼应,促使大型时尚和美妆零售商投资虚拟试穿技术。此外,疫情也促使智慧镜被整合到行动应用程式和电商平台中,使其效用扩展到实体店之外,并巩固了其在未来全通路零售格局中的地位。
预计 AR 智慧镜市场将成为预测期内最大的市场
预计在预测期内,AR智慧镜领域将占据最大的市场占有率。 AR智慧镜利用扩增实境(AR) 技术,将数位服装、配件和妆容即时迭加到用户身上,打造沉浸式且高度互动的试穿体验。该领域无需实际试穿即可提供逼真的预览,广泛应用于时尚和美妆零售,提升了便利性、参与度和卫生水平。此外,由于其扩充性、直觉的介面和客製化功能,智慧镜是市场扩张的主要驱动力。
预计预测期内,消费住宅领域将以最高的复合年增长率成长。
预计消费性住宅市场将在预测期内实现最高成长率。越来越多的房主希望融入智慧家庭生态系统,他们发现内建照明、语音助理以及可连接其他物联网设备的智慧镜子极具吸引力。此外,由于智慧家庭补贴等倡议以及消费者对现代多功能家电的需求不断增长,自动化智慧家庭的趋势正在加速,预计该市场将在2024年至2032年间以最快的速度扩张。
预计北美将在预测期内占据最大市场占有率,这得益于其强大的零售基础设施、消费者对最尖端科技的广泛采用以及顶级美容和时尚品牌的大量投资。该地区拥有众多基于扩增实境 (AR) 解决方案的关键创新者和早期采用者,亚马逊、Nike和丝芙兰等公司积极将智慧镜技术融入其客户体验。主要科技公司的存在以及消费者较高的数位素养进一步巩固了该市场的主导地位。此外,由于政府对数位转型的激励措施以及高速互联网的广泛普及,北美在该领域也处于领先地位。
预计亚太地区将在预测期内实现最高的复合年增长率。都市化加快、可支配收入增加以及年轻一代科技爱好者对尖端购物技术的接受度极高,是推动这一快速成长的主要动力。中国、日本、韩国和印度等国家正蓬勃发展智慧零售计画。为了提高客户参与,时装店、美妆连锁店和购物中心正在推出支援扩增实境(AR)的镜子。此外,受政府对数位化的支持、5G网路的发展以及电子商务的兴起推动,亚太地区是智慧镜子解决方案最具活力、成长最快的市场。
According to Stratistics MRC, the Global Smart Mirror for Virtual Try-ons Market is accounted for $1.96 billion in 2025 and is expected to reach $9.19 billion by 2032 growing at a CAGR of 24.7% during the forecast period. Virtual try-on smart mirrors are sophisticated interactive screens with augmented reality (AR) technology that let users see clothes, accessories, or cosmetics on themselves without actually trying them on. Frequently found in retail establishments and beauty salons, these mirrors overlay digital product images onto the user's reflection by using cameras and AI-powered software to identify facial features and body measurements in real time. Moreover, the device improves the shopping experience by providing convenience, customization, and less need for fitting rooms. By taking a tech-forward approach, it also assists retailers in boosting customer engagement and sales.
According to the National Retail Federation (NRF), at its January 2025 "Big Show" event in Manhattan-an exhibition featuring over 8,000 booths and attracting around 40,000 attendees-retail technology innovations such as AI mirrors, body scanners, and smart carts are being showcased as core tools for enhancing personalization and customer service.
Growing interest in contactless purchasing
Contactless and hygienic shopping solutions have become much more popular, particularly since the COVID-19 pandemic. Technology that enables safe and hygienic product interaction is now expected by consumers. Smart mirrors make it possible for customers to virtually try on clothing, accessories, and makeup without actually touching the items so they can see how they would appear. Additionally, this improves overall shopping convenience while also guaranteeing hygiene, especially in busy retail settings where conventional fitting rooms might be constrained or crowded.
High implementation initial cost
The high initial cost of smart mirrors for virtual try-ons is one of the biggest obstacles to their widespread use. Advanced display screens, AR-enabled cameras, computing units, motion sensors, AI-driven software, and occasionally cloud integration are all common components of these systems, which can make the technology unaffordable for small and mid-sized businesses. Furthermore, costs associated with installation, setup, and continuing maintenance increase the burden, particularly when incorporating the mirrors into the already existing retail infrastructure. Some retailers are reluctant to implement such solutions without a guaranteed revenue impact because the ROI (return on investment) may take a long time to manifest.
Growth into virtual try-ons at home and e-commerce
Smart mirror technology integration with e-commerce platforms and virtual shopping experiences at home represents one of the biggest growth prospects. As online shopping keeps expanding, particularly in the fashion and cosmetics industries, companies are looking into ways to digitally mimic the in-store experience. With the help of webcams and apps, smart mirror features can let users virtually try on clothing, accessories, and cosmetics from the comfort of their homes. In addition to reaching a worldwide customer base, this expansion lessens reliance on physical retail space. A far wider market segment will be accessible to businesses that can provide hybrid solutions that combine in-store mirrors with app-based virtual try-ons.
High level of competition from virtual try-on apps for smartphones
A growing number of beauty and fashion brands are using AR filters and front-facing cameras in their smartphone apps to provide virtual try-on experiences. These mobile-based solutions, which do not require physical smart mirror installations, provide accessibility, affordability, and convenience. The continued advancement of smartphone cameras and AR SDKs (such as Google's ARCore and Apple's ARKit) could make in-store smart mirrors obsolete by providing similar or even better functionality. Furthermore, consumer engagement and brand investment may be redirected from physical smart mirror systems to mobile-first platforms as a result of this change.
The COVID-19 pandemic significantly impacted the market for smart mirrors for virtual try-ons, hastening its uptake as merchants looked for hygienic, contactless substitutes for conventional changing rooms. Smart mirrors provided a creative and safe way for customers to virtually try on clothing, accessories, and makeup without coming into contact with shared surfaces or clothing owing to tight social distancing rules and increased concerns about physical contact. This change was in line with shifting consumer preferences for safety and convenience, which led to big fashion and beauty retailers investing in virtual try-on technology. Additionally, the pandemic sparked the incorporation of smart mirrors into mobile applications and e-commerce platforms, extending their usefulness beyond physical stores and solidifying their place in the omnichannel retail landscape of the future.
The AR-smart mirror segment is expected to be the largest during the forecast period
The AR-smart mirror segment is expected to account for the largest market share during the forecast period. AR-Smart Mirrors create an immersive and highly interactive try-on experience by using augmented reality technology to superimpose digital apparel, accessories, or makeup in real time onto a user's reflection. Because it provides realistic previews without requiring physical trials, this segment is widely used in fashion and beauty retail, improving convenience, engagement, and hygiene. Moreover, they are the primary factor propelling the market expansion for smart mirrors due to their scalability, intuitive interface, and customization capabilities.
The consumer homes segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Consumer Homes segment is predicted to witness the highest growth rate. Homeowners looking to integrate their smart home ecosystems are finding smart mirrors with built-in lighting, voice assistants, and connectivity to other IoT devices more and more appealing. Additionally, this market is anticipated to expand at the fastest rate between 2024 and 2032 as the trend toward automated, smart homes picks up speed, aided by programs like smart-home subsidies and growing consumer demand for contemporary, multipurpose household appliances.
During the forecast period, the North America region is expected to hold the largest market share, driven by strong retail infrastructure, high consumer adoption of cutting-edge technologies, and large investments from top beauty and fashion brands. With businesses like Amazon, Nike, and Sephora actively incorporating smart mirror technologies into their customer experiences, the area is home to significant innovators and early adopters of AR-based solutions. Market dominance is further supported by the existence of important tech companies and a high degree of digital literacy among consumers. Furthermore, North America is a leader in this area due in part to the government's encouragement of digital transformation and the extensive availability of high-speed internet.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR. Growing urbanization, rising disposable incomes, and a younger, tech-savvy population that is extremely receptive to cutting-edge shopping technologies are the main drivers of this rapid growth. Smart retail initiatives are booming in countries like China, Japan, South Korea, and India. To improve customer engagement, fashion stores, beauty chains, and shopping malls are implementing AR-powered mirrors. Moreover, Asia-Pacific is now the most dynamic and rapidly expanding market for smart mirror solutions owing to government support for digitization, the development of 5G networks, and the rise of e-commerce.
Key players in the market
Some of the key players in Smart Mirror for Virtual Try-ons Market include Samsung Electronics Co. Ltd., PulpoAR, MirrAR, Dharpan.ai, Fittingbox, Snap Inc., My Size Inc., Oak Labs, Reactive Reality (PICTOFiT) and LetsNurture.
In June 2025, Snap Inc., the company behind the Snapchat social app and Spectacles AR glasses, has teamed up with Niantic Spatial to bring accurate geospatial capabilities to the Snapchat and Spectacles platforms. The partnership could be mutually beneficial as Snap's platforms will get city-scale positioning capabilities while Niantic could see a massive influx of user-generated data to enhance its 'Visual Positioning System'.
In May 2025, Samsung Electronics announced that it has signed an agreement to acquire all shares of FlaktGroup, a leading global HVAC solutions provider, for €1.5 billion from European investment firm Triton. With the global applied HVAC market experiencing rapid growth, the acquisition reinforces Samsung's commitment to expanding and strengthening its HVAC business.
In April 2025, Fittingbox and Ocuco have renewed their partnership, originally established in 2018. This collaboration integrated Fittingbox's eyewear visualisation tools with Ocuco's portfolio of optical software, aimed at elevating both clinical and retail operations for optical businesses.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.