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市场调查报告书
商品编码
1406260

数位徽章：市场占有率分析、行业趋势和统计、2024-2029 年成长预测

Digital Badges - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

数位徽章市场规模预计到2024年为2.0229亿美元，预计到2029年将达到5.1503亿美元，预计在预测期内（2024-2029年）复合年增长率为17.38%。

数位徽章-市场-IMG1

主要亮点

  • 数位徽章是一种微证书，可作为评估、认可和检验技能、学习和成就的机制。这些徽章被 Adob​​e、Dell、IBM、Microsoft 和Oracle等众多教育机构和公司广泛使用，为该市场的成长做出了重大贡献。
  • 此外，学生越来越多地使用线上作品集在一个地方记录实习、小组计划、志工经验和其他成就，以及在线上和课堂上学习的课程。这有助于增加学生和专业人士的交流机会，并刺激市场成长。
  • 美国劳工统计局预测，从 2018 年到 2028 年，电脑和资讯技术职位将成长 12%，高于所有职位的平均成长率。这些行业的新增就业人数估计约为 546,000 个。在预测期内，对云端运算、资料收集和安全性的更加重视将推动对此类员工的需求，从而扩大市场成长的广度。
  • 此外，行动徽章解决方案可协助确保所有企业应用程式（无论是 Web 还是行动应用程式）提供全面且一致的安全体验。当发生网路安全问题时，企业会收到直接通知，以便他们能够立即采取适当的行动。鑑于这些关键优势，预计该市场在未来几年将显着成长。
  • 在非洲和亚洲等新兴地区，由于需要良好的IT基础设施，人们对数位徽章的认识不足，这是市场成长的主要阻碍因素。
  • 冠状病毒的爆发导致数位徽章的采用增加，因为员工和人力资源部门致力于缩小与在家工作文化之间的技能差距。此外，由于最终用户越来越多地使用数位学习系统，数位徽章市场预计将在后 COVID-19 时期出现显着增长。预计这将推动预测期内的市场成长。

数位徽章市场趋势

学术领域占据主要市场占有率

  • 将数位徽章引入教育提供了一种新的、更有效的方式来根据学生的个人学习风格进行评估。徽章根据学生的整体表现来奖励，而不仅仅是促进学习的测验。
  • 数位徽章允许教师评估学生的成绩。这些结果可能与学习、良好行为、努力、技能等有关。透过激励和鼓励学习，努力取得成功的学生也可能会得到奖励。
  • 数位徽章可以为所有学习领域做出重大贡献，特别是在目标和目标方面。徽章在高等教育中最重要和最重要的用途之一是虚拟认证系统，该系统允许学生展示他们透过学习获得的新技能和知识。由于这些优势，预计该市场在未来几年将出现强劲的需求。
  • 工作生态系统正在迅速发展，自疫情爆发以来，员工重新考虑如何向雇主展示自己的经验。雇主尤其希望快速可靠地了解员工的技能。为此，ACT 与 Credly 合作将 WorkKeys NCRC数位化。因为 Credly 被誉为提供检验的数位凭证以证明员工成功的全球领导者之一。透过在 ACT、WorkKeys、NCRC、ACT 和 Credly 中添加数位徽章，员工和职场生态系统可以针对不断发展的劳动力队伍而变得更加强大。
  • 此外，COVID-19 大流行极大地加速了印度高等教育机构向线上学习的转变。根据《印度时报》估计，该国线上教育市场将从 2018 年的约 390 亿印度卢比（4.8 亿美元）成长到 2024 年的 3,600 亿印度卢比（43.9 亿美元），预计将成为主要推动力。
数位徽章-市场-IMG2

欧洲预计将占据较大市场占有率

  • 预计欧洲将占据很大的市场份额，主要是因为全部区域存在主要企业。此外，该地区的大学程度学习正在迅速增加，欧洲国家正在製定试点计划，以更多地使用数位徽章。
  • 芬兰维美德学习服务公司于今年 1 月推出了用于客户培训的数位徽章。这就是维美德学习服务学生被授予数位徽章的原因，以提升和表彰他们的技能。这使您可以为所有类型的培训授予徽章，包括现场指导、线上学习和课堂指导。
  • 据英国教育部称，去年 4 月，英国英国向英国地方政府和教育机构发送了超过 195 万台设备，以支持与当前疫情相关的远距学习。该公司声称，它为透过提供笔记型电脑和平板设备扩大市场占有率。
  • 来自不同地区的领先公司参与了多项产品发布和创新。例如，去年 11 月，英国Imparta Ltd. 宣布推出新的数位徽章和身分验证解决方案。这是 Imparta 不断扩展其解决方案以增加客户和学习者价值的最新功能版本。 Imparta 的数位证书和徽章使您组织的团队可以轻鬆认可成就、支持发展和学习以及庆祝成功。
  • 此外，推进实践中心去年 12 月推出了数位徽章。从业者可以使用电子徽章来证明整个高级实践计划的完成。根据英格兰健康教育一部分的高级实践中心提供的新计划，高级从业者现在将能够以数位方式安全地展示他们认可的教育和培训。

数位徽章产业概述

随着 IBM 和思科等越来越多的公司向员工提供认证计划，以及大学和学校更加重视正式和非正式学习，数位徽章市场变得越来越分散。

2023 年6 月，国际商业分析研究所将推出一系列生成式AI 课程中的第一个课程，旨在为组织和员工提供高效、合乎道德地使用科技所需的技能。我们已经宣布了第一期，ChatGPT 学习之旅。在此之前，其人工智慧平台得到了增强，这表明 SkillSoft 始终致力于帮助组织了解和利用人工智慧的潜力来推动业务成长。

2023 年 4 月，Accredible 将与 Cengage 合作提供数位徽章和微证书，以缩小技能差距。参加入门课程并使用 Cengage 线上学习平台 Mind Tap 的学生可以透过完成评估并展示 Microsoft Office 365 技能的熟练程度来获得成就徽章。学生可以将徽章添加到他们的数位履历、线上作品集或 LinkedIn 中，无需额外付费。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 调查先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • COVID-19 对产业的影响

第五章市场动态

  • 市场驱动因素
    • 越来越注重线上学习
  • 市场抑制因素
    • 发展中地区缺乏IT基础设施

第六章市场区隔

  • 最终用户
    • 学术的
    • 公司
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区

第七章 竞争形势

  • 公司简介
    • Accredible
    • Credly Inc.
    • Concentric Sky Inc.
    • International Institute of Business Analysis
    • Skillsoft Corporation
    • AXELOS
    • Forall Systems Inc.
    • ARMA International
    • ProExam
    • Portfolium Inc.
    • Badgecraft

第八章投资分析

第9章市场的未来

简介目录
Product Code: 71346
Digital Badges - Market - IMG1

The Digital Badges Market size is estimated at USD 202.29 million in 2024, and is expected to reach USD 515.03 million by 2029, growing at a CAGR of 17.38% during the forecast period (2024-2029).

Key Highlights

  • Digital badges are micro-credentials that serve as a mechanism for assessing, recognizing, and verifying a skill, learning, or achievement. These badges are commonly used by an extensive range of education institutions and businesses, e.g., Adobe, Dell, IBM, Microsoft, or Oracle, which contribute substantially to the growth of this market.
  • In addition, students increasingly use online portfolios to record their internship experiences, group projects, volunteer experiences, and other achievements, as well as courses taken both online and in the classroom, in one place. This helps improve networking opportunities for students and professionals, stimulating the market's growth.
  • In the US Bureau of Labor Statistics, computer and information technology jobs are expected to increase by 12% between 2018 and 2028 compared with an average growth rate in all occupations. The number of new jobs in these sectors is estimated at around 546,000. This demand for such workers will be driven by a greater emphasis on cloud computing, data collection, and security over the forecast period, giving rise to an increased scope of market growth.
  • Moreover, the mobile badging solution helps ensure a comprehensive and consistent safety and security experience for all your company's corporate apps, whether web or mobile. It notifies companies directly at the door in case of cybersecurity issues so they can take appropriate action without delay. The market is expected to grow significantly in the coming period, given these key benefits associated with it.
  • The need for good IT infrastructure in emerging regions like Africa and Asia, which will lead to insufficient awareness of digital badges, has been a primary limiting factor for market growth.
  • Since employees and HR focus on bridging skills gaps due to their workfrom home cultures, the spread of novel coronaviruses has led to an increased adoption of digital badges. Moreover, owing to end users' growing uptake of digital learning systems, the digital badges market is expected to experience significant growth during the post-COVID-19 period. In the forecast period, this is expected to boost market growth.

Digital Badges Market Trends

Academic Segment to Occupy a Significant Market Share

  • A new and more efficient way of evaluating students based on their individual learning styles has been provided by introducing digital badges in education. The badges will reward students based on their overall performance rather than just a test that promotes learning.
  • The digital badge gives teachers an appreciation for the achievements of their students. These achievements could be linked to learning, good behavior, efforts, skills, etc. Students who struggle to succeed by motivating and encouraging their learning may also be rewarded.
  • In all areas of learning, particularly the objectives and targets, digital badges can contribute significantly. Virtual credentialing systems, allowing students to demonstrate the new skills and knowledge they have acquired due to their studies, are among the most important and essential uses for badges in higher education. Due to these benefits, the market is anticipated to show strong demand in the coming years.
  • The work ecosystem has developed quickly, with staff reassessing how they represent their experiences to employers since the outbreak. Employers are particularly interested in understanding the skills of their employees rapidly and reliably. For this reason, ACT has partnered with Credly to digitally digitize the WorkKeys NCRC because of its reputation as one of the world's leaders in providing verifiable digital credentials that certify workforce success. By adding digital badging to the ACT, WorkKeys, NCRC, ACT, and Credly are helping employees and workplace ecosystems become more resilient in an evolving workforce.
  • Moreover, the COVID-19 pandemic dramatically accelerated India's higher education institutions' shift to online learning. According to estimates from the Times of India, the country's online education market is likely to grow from roughly 39 billion Indian rupees (0.48 USD billion) in 2018 to 360 billion rupees (4.39 USD Billion) in 2024, driving the market significantly.
Digital Badges - Market - IMG2

Europe is Anticipated to Hold a Significant Market Share

  • Europe is expected to have a significant share of the market, mainly as a result of the fact that there are key players throughout the region. In addition, there is a sharp increase in university-level learning throughout the region, and countries across Europe are working on pilot schemes to develop significant use of digital badges.
  • As part of its strategy for improving business and presence to reach customers, as well as meeting their requirements about A broad range of applications and markets, witnessing mergers, acquisitions, or investments by key players, for instance, Valmet Learning Services, based in Finland, introduced a digital badge for customer training in January this year. Therefore, Digital badges can be awarded to those participating in Valmet Learning Services to promote and celebrate their skills. This allows for the award of badges for all kinds of training, including on-site instruction, online learning, and teaching in a classroom.
  • The United Kingdom Ministry of Education claimed that in April last year, the UK Government provided over 1.95 million laptop or tablet devices to local authorities and education providers across England to give them more remote support for learning related to the ongoing pandemic, significantly contributing to increasing market share.
  • Several product launches and innovations have taken place with a range of regional major players involved. For instance, in November last year, Imparta Ltd., headquartered in the United Kingdom, declared the launch of a new digital badge and certification solution, the latest feature release as Imparta continues to extend its solution to drive increased value for clients and learners. Imparta digital certification and badges make it easy for the organizations' teams to recognize achievement, support development and learning, and celebrate success.
  • Moreover, the Center for Advancing Practices launched a digital badge in December last year. The practitioners could demonstrate that the entire advanced practice program has been completed using electronic badges. The Advanced Practitioners would thus be able to evidence their accredited education and training digitally and securely under a new scheme that the Center would deliver for Advancing Practice, which is part of Health Education England.

Digital Badges Industry Overview

The market for digital badges is getting fragmented due to the increasing number of corporations, such as IBM and Cisco, that offer certification programs for their employees and the rising focus of colleges and schools on formal and informal learning.

In June 2023, the International Institute of Business Analysis announced its ChatGPT Learning Journey, the first in a series of generative AI courses designed to equip organizations and the workforce with the skills required to use the technology productively and ethically. This indicates Skillsoft's continuing efforts to help organizations understand and exploit the potential of artificial intelligence for boosting business growth, coming on the heels of several AI platform enhancements.

In April 2023, Accredible Partners with Cengage to Offer Digital Badging and Microcredentials to Bridge the Skills Gap. Students who take Introduction to Computing courses and use Cengage's online learning platform, Mind Tap, can earn achievement badges when they complete assessments and demonstrate proficiency in Microsoft Office 365 skills. Students can add the badges to their digital resume, online portfolio, or LinkedIn at no additional charge.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Focus on Online Learning
  • 5.2 Market Restraints
    • 5.2.1 Lack of IT Infrastructure in Developing Regions

6 MARKET SEGMENTATION

  • 6.1 End-user
    • 6.1.1 Academic
    • 6.1.2 Corporate
  • 6.2 Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia Pacific
    • 6.2.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Accredible
    • 7.1.2 Credly Inc.
    • 7.1.3 Concentric Sky Inc.
    • 7.1.4 International Institute of Business Analysis
    • 7.1.5 Skillsoft Corporation
    • 7.1.6 AXELOS
    • 7.1.7 Forall Systems Inc.
    • 7.1.8 ARMA International
    • 7.1.9 ProExam
    • 7.1.10 Portfolium Inc.
    • 7.1.11 Badgecraft

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET