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显示面板-市场占有率分析、产业趋势/统计、成长预测(2024-2029)Display Panel - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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显示面板市场规模预计到2024年为1608.8亿美元,预计到2029年将达到1927.4亿美元,在预测期内(2024-2029年)复合年增长率为3.68%。
显示器技术透过技术发展逐年发展,实现了更高的解析度和更低的功耗。电子电路中奈米粒子和透明感测器的发展正在推动透明显示器市场的发展。在当前情况下,人们正在开发柔性显示器,而不是刚性的方形面板,这对消费者来说更具互动性。预计这将为透明显示市场的成长提供巨大机会。
显示器市场受到对增强型显示器(包括 OLED、PMOLED、扩展显示器和可捲曲透明显示器)不断增长的需求的推动。 OLED 技术可实现明亮、高效且薄的显示器和照明面板。 OLED 目前用于多种行动装置、电视和照明设备。 OLED显示器比LCD或等离子显示器具有更好的影像质量,并且可以做得更加透明和灵活。
此外,显示器的一个重要应用领域是抬头显示器设备。这些设备正在推动显示面板市场的发展,满足 AR/VR、军事/国防和汽车市场的强劲需求。具有透明显示器的设备具有更高的分辨率,并且显示的扩增实境比视讯扩增实境更加真实。
对氧化物TFT不断增长的需求鼓励我们提高产能以满足市场需求。例如,2021年12月,TCL集团旗下中国显示面板製造商华星光电科技(CSOT)宣布安装8.6代氧化物TFT-LCD生产线,将于2023年第一季投产。这是一个时间表。
在硬体销售方面,头戴式显示器席捲了市场。这是由于对更高品质 HMD 的需求不断增长,以支援对更高品质内容和改进功能的持续需求,并为消费者提供透明显示器可以提供的增强沉浸式体验。预计这将推动市场。
Nvidia 的 DriveAR 平台使用安装在仪表板上的透明显示器,根据汽车周围环境的摄影机影像迭加图形。该系统会指出从沿途危险到历史地标的所有内容。由于该平台的成功,奥迪、梅赛德斯-奔驰、特斯拉、丰田和沃尔沃等主要汽车製造商已与该公司签约合作开发该技术。
2023年4月,三星宣布将为法拉利车型供应优质的下一代显示面板。藉此,该公司的目标是超越电视和智慧型手机,进入最快的汽车市场。
COVID-19大流行限制了人员跨境流动,导致难以派遣工程师前往中国、东南亚国家和其他国家的製造地推出新产品并提供製造指导,从而影响了SONY的业务。此外,我们也受到全球封锁和零售店关闭的影响。
OLED 预计将取代显示生态系中的现有技术。为此,不少厂商开始大力投入OLED相关研发。由于头戴式显示器 (HMD) 供应商的需求不断增加,OLED 透明显示器正在渗透市场。
例如,2023年4月,三星宣布将在韩国投资30亿美元用于笔记型电脑和平板电脑的OLED面板。同样,2022 年 4 月,三星宣布了未来电视的新计划。该计划旨在使量子点 (QD)-OLED 面板比目前更薄。因此,三星将捲屏电视视为其电视产品线的新可能性。新的面板类型还降低了生产成本。
由于电池寿命方面的成功,LG Display 于 2022 年 2 月获得了一份合同,为苹果供应基于低温多晶氧化物 (LTPO) 技术的有机发光二极体面板,用于将于2022 年下半年发布的iPhone 14 系列。 。
此外,多家领先製造商正致力于推出采用 OLED 显示器的产品,以带来创新并获得竞争优势。例如,2023年5月,三星宣布将在SID显示器週上推出感测器OLED显示器。此显示器将指纹扫描器整合到 OLED 萤幕中,智慧型手机品牌无需在萤幕下方安装单独的指纹扫描器模组。
此外,2023年1月,LG Display在CES 2023上宣布了第三代OLED电视面板。该公司基于「META 技术」的最新 OLED 电视面板可提供终极影像品质。该公司最新的 OLED 显示器比传统 OLED 显示器的影像亮度高 60%,视角宽 30%,同时也提高了能源效率。此次公告旨在加强公司在大型OLED面板产业的地位。
在印度,由于可支配收入的增加,个人消费不断扩大,随着足球迷数量的增加,对电视的需求也迅速增加。因此,印度电视製造商正在推出配备先进技术的更大萤幕,这可能会在预测期内推动该国的市场成长。
此外,电视连接的行为变化预计将推动市场成长。随着 Netflix 和 Amazon Prime 等订阅服务现在可以在智慧型电视和 Android 电视上使用,这项需求正在获得强劲的吸引力,从而推动了市场的成长。
据 IBEF 称,到 2025 年,连网型智慧电视预计将达到约 4,000 万至 5,000 万台。在这个萤幕上观看的内容中,30%将是社群媒体、游戏和短影片。
例如,2022 年 5 月,LG 宣布公司将专注于 OLED(有机发光二极体)电视,计划扩大其在印度不断增长的高端电视市场的份额。如今,许多消费者有兴趣购买更大的萤幕。消费者越来越青睐高阶电视,LG 也希望能抓住这项机会,推出最新的 OLED 电视系列。
同样,三星印度公司将于 2022 年 9 月推出模组化 MicroLED“Wall All-In-One”,将彻底改变显示器的未来,以及互动式显示器“Flip Pro”,将教育体验提升到一个新的水平。墙壁一体机有 110 吋和 146 吋尺寸可供选择,专为企业办公室进行了优化。
三星还将在德里郊区建立印度第一家智慧型手机显示器製造工厂。根据向公司註册处 (RoC) 提交的申请,这家韩国公司将在诺伊达的这一设施投资超过 350 亿卢比。该工厂将生产行动电话和 IT 显示器,随后可能会扩大规模,生产笔记型电脑和电视。
此外,为了巩固其地位,印度政府正在为晶片和显示设备製造提供激励措施,进一步推动显示面板市场的成长。例如,2022 年 9 月,印度政府宣布根据 100 亿美元的计画扩大对半导体製造设备和显示器装置的财政诱因。
全球显示面板市场竞争激烈。市场高度集中,参与者规模各异。所有主要公司都占有重要的市场占有率,并致力于扩大其全球消费群。该市场的主要企业包括友达光电公司、京东方日本公司、群创光电公司、LG电子公司、三星电子公司和松下公司。公司正在透过建立多个合作伙伴关係并投资新产品推出来扩大市场占有率,以在预测期内获得竞争优势。
2023年5月,HTC宣布推出HTC U23 Pro。 U23 Pro 配备了 Full HD+ 有机发光二极体萤幕、Snapdragon 7 Gen 1 晶片组等。支援 5G 的 Android 智慧型手机,配备专用microSD 卡插槽,扩充机上储存空间。
2023年1月,联想宣布将发表双萤幕有机发光二极体笔记型电脑「Yoga Book 9i」。这是联想最新的折迭式笔记型电脑,搭载第 13 代英特尔酷睿 i7-U15 处理器,配备英特尔 Iris X 集成显示卡和 16GB LPDDR5X RAM。该公司预计于 2023 年 6 月发布 Yoga Book 9i。
The Display Panel Market size is estimated at USD 160.88 billion in 2024, and is expected to reach USD 192.74 billion by 2029, growing at a CAGR of 3.68% during the forecast period (2024-2029).
Display technologies, aided by technological developments, have evolved over the years to offer higher resolution and lower power consumption. The developments in nanoparticles and transparent sensors in the electronic circuit have boosted the progression of the transparent display market. In the present scenario, development is progressing on replacing hard square panels with flexible displays that are more interactive to the consumer. This is expected to provide a substantial opportunity for the growth of the transparent display market.
The display market is driven by the growing demand for enhanced displays, such as OLED and PMOLED, augmented displays, and rollable transparent displays. OLED technology enables bright, efficient, and thin displays and lighting panels. They are currently used in numerous mobile devices, TVs, and lighting fixtures. OLED displays provide better image quality than LCD or Plasma displays - and can be made transparent and flexible.
Moreover, a significant application area of displays has been the heads-up display devices. These devices have witnessed strong demand from AR/VR, military and defense, and automotive markets, thereby driving the market for display panels. A device with a transparent display has a much higher resolution and displays much more realistic augmented reality than video augmented reality.
The growing demand for oxide TFT has encouraged players to increase their production capacity to compensate for the market demand. For instance, in December 2021, China Star Optoelectronics Technology (CSOT), a China-based display panel maker belonging to the TCL Group, announced setting up an 8.6G oxide TFT-LCD production line, with production scheduled to begin in first-quarter 2023.
Out of the hardware sales, head-mounted displays dominated the market. This results from the rising demand for higher-quality HMDs to support the ongoing demand for high-quality content and functionality improvements and provide an improved immersive experience to consumers, which can be achieved through transparent displays. This is expected to drive the market.
DriveAR platform from Nvidia uses a dashboard-mounted display overlaying graphics based on camera footage around the car, using a transparent display. This system points out everything from hazards to historic landmarks along the way. Following the platform's success, automotive manufacturing giants like Audi, Mercedes-Benz, Tesla, Toyota, and Volvo have signed up with the company to work with the technology.
In April 2023, Samsung announced to supply premium, next-generation display panels to Ferrari models. Through this, the company aims to expand beyond television and smartphones and target the fastest automotive market.
Due to the COVID-19 pandemic, Sony's business was impacted by factors such as restrictions on the movement of people across national borders, making it difficult for the company to send engineers to manufacturing hubs such as China and countries in Southeast Asia to help with new product launches or give instructions on manufacturing. Moreover, sales of Sony's products were also affected by global lockdowns and retailer closings.
OLEDs are expected to replace existing technologies in the display ecosystem. Owing to this, many vendors started investing heavily in R&D related to OLED. OLED transparent displays are penetrating the market due to increasing demand for these displays from head-mounted display (HMD) vendors.
For instance, in April 2023, Samsung announced to invest USD 3 billion in OLED panels for laptops and tablets in South Korea. Similarly, in April 2022, Samsung announced a new project underway for future TV offerings. The project aims to make its quantum dot (QD)-OLED panels thinner than they are now. With this, the company will be eyeing a new possibility for its TV lineup - rollable screen TVs. The new panel types will also help cut down production costs.
Owing to success over battery life, in February 2022, LG Display won the contract to supply OLED panels based on low-temperature poly-crystalline oxide (LTPO) technology to Apple for the iPhone 14 series, which will be launched in the second half of 2022.
Moreover, several leading manufacturers focus on launching products with OLED displays to bring innovation and gain a competitive advantage. For instance, in May 2023, Samsung announced to release sensor OLED display at the SID Display Week. The display integrates the fingerprint scanner into the OLED screen, eliminating the need for smartphone brands to install a separate fingerprint scanner module under the screen.
Furthermore, in January 2023, LG Display announced releasing its third-generation OLED TV panel at CES 2023. Based on 'META Technology,' the company's newest OLED TV panel delivers the ultimate picture quality. The company's latest OLED displays achieve 60 percent brighter images and 30 percent wider viewing angles than conventional OLED displays, on top of improved energy efficiency. This release aims to strengthen its position in the large OLED panel industry.
Consumer spending in India is increasing, due to rising disposable income, due to which the demand for televisions is witnessing a high spike owing to the rising soccer fan base in countries such as India. As a result, the TV makers in India are launching larger screens with advanced technologies, which, in turn, is likely to boost the market growth in the country over the forecast period.
Furthermore, the changing behavior in TV connections is expected to drive market growth. Subscriptions, such as Netflix and Amazon Prime, have been made available for Smart and Android TVs, owing to which the demand is gaining high traction, thereby propelling the market growth.
According to IBEF, connected smart televisions are expected to reach approximately 40-50 million by 2025. 30% of the content viewed on this screen will be social media, gaming, and short video.
For instance, in May 2022, LG announced that the company is eyeing heavily OLED (organic light-emitting diode) Televisions as it plans to increase its footprint in India's growing premium Television segment. These days, many consumers are interested in buying bigger screens, especially after the pandemic when there is a limitation to cinema halls. Consumers increasingly gravitate toward premium TVs, and LG aims to grab the opportunity with the updated OLED TV range.
Similarly, in September 2022, Samsung India announced the launch of Wall All-In-One, a modular MicroLED that will revolutionize the future of displays, and Flip Pro, an interactive display that will take the educational experience to the next level. Available in 110" and 146" sizes, the wall all-in-one is optimized for corporate offices.
Also, Samsung is setting up India's first smartphone display manufacturing unit on the outskirts of Delhi. The South Korean company is investing over Rs 3,500 crore in this facility in Noida, per a regulatory filing with the Registrar of Companies (RoC). The plant would produce displays of mobile phones and IT displays and could later extend it to laptops and televisions.
Moreover, the government of India is offering incentives for chips and display unit manufacturing to strengthen its position, further supporting the display panel market growth. For instance, in September 2022, the Indian government announced increased financial incentives for setting up semiconductor manufacturing units and displays under USD 10 billion plan.
The Global Display Panel Market is very competitive. The market is highly concentrated due to various small and large players. All the major players account for a large market share and focus on expanding their worldwide consumer base. Some significant players in the market are AUO Corporation, BOE Japan Co. Ltd, Innolux Corporation, LG Electronics, Samsung Electronics Co. Ltd, Panasonic Corporation, and many more. The companies are increasing the market share by forming multiple partnerships and investing in introducing new products to earn a competitive edge during the forecast period.
In May 2023, HTC announced to release HTC U23 Pro. The U23 Pro packs a Full HD+ OLED Screen, Snapdragon 7 Gen 1 Chipset, and much more. It is a 5 G-enabled Android smartphone with a dedicated microSD card slot for expanding onboard storage.
In January 2023, Lenovo announced to launch a dual-screen OLED Laptop, the Yoga Book 9i. It is Lenovo's latest foldable laptop and comes with 13th Gen Intel Core i7-U15 processors inside, with Intel Iris X integrated graphics and 16GB of LPDDR5X RAM inside. The company expects the Yoga Book 9i to be available in June 2023.