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市场调查报告书
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1433937

内容分析 -市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Content Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 142 Pages | 商品交期: 2-3个工作天内

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简介目录

内容分析市场规模预计到 2024 年为 62.5 亿美元，预计到 2029 年将达到 105.3 亿美元，预测期内（2024-2029 年）复合年增长率为 11.01%。

内容分析 - 市场

随着数位化变得更加普及，人们产生的资料量只会随着时间的推移而增加。随着人们花更多的时间与数位科技互动，他们将创造更多的内容来展示他们的兴趣、行为和偏好。

主要亮点

  • 此外，随着资料量、来源和格式的惊人成长，企业正在企业内部和外部使用资讯。它甚至可能导致数位内容和内容分析成为企业市场情报的主要来源的时代。
  • 由于社群媒体管道越来越多地参与广告和客户覆盖，预计社群媒体分析将在预测期内在内容分析市场的成长中发挥关键作用。此外，考虑到物联网（IoT）和巨量资料技术的颠覆性发展，内容分析将继续见证显着成长，并且仍然是推动整个分析市场成长的关键因素之一。
  • 在所有业务中，银行、金融服务和保险（BFSI）以及医疗保健被认为在全球内容分析市场中占有重要的市场占有率。 BFSI 产业产生大量非结构化资料，包括客户资讯、金融产品日誌和可用于改善决策的交易资讯。
  • Mroever，2023 年 8 月 - Synthetaic 是先进人工智慧 (AI) 解决方案的领先供应商之一，宣布与 Microsoft 达成合作伙伴协议，专注于彻底改变 AI资料和云端解决方案。作为协议的一部分，微软将向 Synthetaic 提供近 100 万小时（约 114 年）的云端运算资源的存取权限。这项战略合作关係开启了电脑视觉和资料分析的新纪元，为国防和情报、商业和非政府应用带来广泛的好处。
  • 然而，由于缺乏处理数位资料和多语言技能的专业知识和熟练技术人员，许多使用内容分析的公司难以充分发挥其潜力。然而，昂贵的分析软体和相关人员缺乏意识可能会对预测期内内容分析市场的成长构成挑战。
  • COVID-19 全球封锁增加了公众对社群媒体的依赖。这对于在此期间增长的内容分析市场是有利的。

内容分析市场趋势

视讯分析显示显着的成长率

  • 随着视讯分析提供的情报量的增加，企业有多种选择来保护其设施，使安全成为整个企业营运的关键要素。此视讯分析程式还支援IP、类比和百万像素摄影机，并且可以与各种硬体组件整合。整合减少了对额外硬体的需求，并使实施更具成本效益。
  • 透过影片分析，可以更了解客户的需求。这可以改善产品规划、资源最佳化以及行销和广告能力的交付。 Facebook、YouTube、TikTok 等社群媒体网站，甚至是 Twitch 等专业平台的流行，让企业可以轻鬆使用 VCA 应用程式进行客户推广。为了实现这一目标，商业企业和政府机构经常将视讯内容分析用于安全、物流、人群控制、交通和公共卫生等目的。
  • 该领域的领先供应商正在将视讯分析软体整合到他们的产品中，以获得智慧运动、物件侦测和追踪、语音辨识和物件分类等优势。
  • 对监控、模式识别的需求不断增长，以及使系统更聪明、更安全的努力正在影响对视讯分析的需求。例如，Axis Communications 与国际大众交通工具组织 (UITP) 合作进行的一项大众交通工具研究发现，在过去几年中，接受调查的每个系统的平均摄影机数量增加了近 70%。也在增加。大众交通工具视讯监控比例从65%提升到73%。
  • 视讯内容分析可让企业利用深度学习模型对即时视讯串流和存檔影片库进行自动视讯分析。视讯内容分析系统监视特定物件或预先定义条件。当人工智慧 (AI) 侦测到这些物体或状况时，它会发送即时警报，使最终用户能够更快地回应。
  • 为了在受到波浪衝击和光反射的情况下准确识别公海表面的船隻，Dallmeier推出了基于人工智慧的视讯分析应用程式。例如，该软体程式可以帮助港口营运商和炼油厂保护自己免受未授权存取和相关风险（例如恐怖袭击和海盗行为）的影响，并遵守国际船舶与港口设施保安章程等法规。

北美实现了显着的成长率

  • 与其他地区相比，北美地区在各种最终用户行业中采用资料现代化技术的比例最高，这是推动各种分析解决方案采用的主要原因，也是该地区的内容分析之一。该地区拥有 Oracle、SAP SE、IBM 和 Google 等许多大公司，在 ICT 行业中保持领先地位。
  • 此外，根据巨量资料平台OnAudience的研究，美国的年度行销资料支出从上一年的1,663万美元增加到近年来的3,061万美元。此外，美国各行业的资料驱动组织数量都在增加，预计将显着推动该地区内容分析市场的成长。
  • 此外，电子商务的成长以及社交网路在该地区的存在和渗透率的不断提高预计将推动对嵌入式分析的需求。 SAS Institute 计划利用与 Inpixon 的整合共同行销和促销活动。
  • 在美国，Sprinklr推出了统一客户经验管理 (Unified-CXM) 平台，该平台将来自许多分析系统和 30 多个现代数位管道的碎片资料汇集到一处。为了在宣传活动推出时进行调整、策略性规划并提高用户参与度，Sprinklr 的行销分析提供了即时跨通路仪表板和丰富的工具，可揭示可操作的消费者洞察，并提供视觉化。
  • LivePersonal 推出了 LP Insights，这是一个文字分析解决方案，可将客户资料和内容声音转化为可行的见解。 LP Insights 旨在监控、衡量和了解客户的言语、行为、联繫原因、购买模式和情绪。然后，您可以在任何桌面上提供承包情报并分析聊天记录资料。区域市场参与者的类似创新预计将刺激市场成长。

内容分析产业概述

内容分析市场是半整合的，由几个主要企业组成。从市场占有率来看，目前少数大公司占据市场主导地位。最终用户需求利用策略联合倡议来提供专业产品和解决方案、扩大市场占有率并提高盈利。为了增强其产品能力，在市场上运营的公司还建立了合作伙伴关係，以帮助改善其在内容分析技术方面所服务的市场组合。

2023 年 9 月，Oracle分析云端中加入人工智慧功能「Oracle 云端基础架构 (OCI) 产生人工智慧服务」。这项新功能可协助分析自助服务使用者更快、更有效率地执行进阶分析，并做出更好的业务决策，而无需等待资料科学家。或您的 IT 团队。

2022 年 6 月，「VisualCortex」公司在国际上推出了视讯分析平台 VisualCortex。该公司声称，其企业级平台可以促进任何即时或历史视讯分析用例，而不是可扩展性扩充性对组织现有资料堆迭适应性较差的单一用例解决方案。

2022 年 9 月，亚马逊最近宣布在其「管理用户实验」工具中推出一项新功能，帮助卖家调整商品详情页面内容，以提高转换率，并将销售额提高高达 25%。此外，亚马逊还在搜寻分析仪表板和产品机会浏览器中添加了新功能，以帮助品牌分析其行销宣传活动并寻找吸引新客户和推动重复购买的机会。借助这一系列新的市场领先解决方案，卖家可以轻鬆存取分析资料和客户见解，以推出新产品并增加销售额。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 市场驱动因素
    • 对社群媒体分析的需求不断增长
    • 预测分析的普及
    • 高度客製化的产业专用的应用程式的兴起
  • 市场限制因素
    • 缺乏熟练的人力资源和意识
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 评估 COVID-19 对产业的影响

第五章市场区隔

  • 部署类型
    • 本地
    • 云
  • 目的
    • 文字分析
    • 影片分析
    • 社群媒体分析
    • 语音分析
    • 其他用途
  • 最终用户产业
    • BFSI
    • 卫生保健
    • 零售/消费品
    • 资讯科技与电信
    • 製造业
    • 其他最终用户产业
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第六章 竞争形势

  • 公司简介
    • Oracle Corporation
    • Google LLC
    • IBM Corporation
    • SAP SE
    • Open Text Corporation
    • Nice Systems Ltd.
    • Adobe Systems Inc.
    • Interactive Intelligence Group, Inc.
    • Verint Systems
    • Clarabridge, Inc.
    • SAS Institute Inc.
    • TIBCO Software Inc.
    • Microsoft Corporation

第七章 投资分析

第八章市场的未来

简介目录
Product Code: 67376

The Content Analytics Market size is estimated at USD 6.25 billion in 2024, and is expected to reach USD 10.53 billion by 2029, growing at a CAGR of 11.01% during the forecast period (2024-2029).

Content Analytics - Market

With the continued spread of digitization, the amount of data generated by people will only increase with time. As people spend more time interacting with digital technology, they'll create more content indicating their interests, behaviors, and preferences.

Key Highlights

  • Moreover, with the staggering growth in data volume, sources, and formats, companies use information across the enterprise and beyond. It may even lead to an era where digital content and content analytics become the primary sources of market intelligence for businesses.
  • Social media analytics is expected to play a pivotal role in the growth of the content analytics market over the forecast period due to the growing involvement of social media channels in advertising and customer outreach. Furthermore, content analytics would continue to experience vital growth and remain one of the principal factors driving the overall growth of the analytics market, considering the disruptive evolution of the Internet of Things (IoT) and big data technologies.
  • Amongst all businesses, banking, financial services, and insurance (BFSI), and healthcare are supposed to hold important market shares of the global content analytics market. The BFSI industry generates large amounts of unstructured data, such as customer information, financial product logs, and transactional information, which can be used to improve decision-making.
  • Mroever, August 2023 - Synthetaic, one of the leading providers of advanced artificial intelligence (AI) solutions, has announced a partnership agreement with Microsoft focused on revolutionizing AI data and cloud solutions. As part of this agreement, Microsoft is offering Synthetaic access to nearly 1 million hours (about 114 years) of cloud computing resources. This strategic partnership would unlock a new era of possibilities in computer vision and data analysis, with a wide range of benefits across defense and intelligence, commercial, and non-government agency applications.
  • However, most of the companies that use content analytics struggle to completely use their potential, as they lack the expertise and skilled technicians who can handle and deal with digital data and multilingual abilities. Though, expensive analytic software and a deficiency of awareness among stakeholders may act as a challenge to the content analytics market growth over the projected period.
  • COVID-19 led to more dependency of the general public on social media with worldwide lockdowns. This was favorable for the content analytics market, which grew in this period.

Content Analytics Market Trends

Video Analytics to have a significant growth rate

  • With the increasing amount of intelligence offered by video analytics, companies have a diverse set of choices to secure their facilities, making security a crucial element across enterprise operations. The video analytic programs also support IP, analog, and megapixel cameras and can be integrated with various hardware components. Integration reduces the demand for extra hardware, making the implementation cost-effective.
  • Gaining a deeper understanding of what customers want is made possible through video analytics. Better product planning, resource optimization, and improved marketing and advertising function delivery are the results of this. With the popularity of social media sites like Facebook, YouTube, TikTok, and even specialized platforms like Twitch makes it simple for businesses to use VCA applications for client outreach. In order to achieve this, both commercial businesses and governmental organizations frequently use video content analysis for security, logistics, crowd management, traffic, public health, and other purposes.
  • Major vendors in the sector are incorporating video analytics software in their offerings for benefits such as Intelligent Motion, Object Detection, and Tracking, audio recognition, object classification, etc.
  • The growing demand for surveillance, recognizing patterns, and the push towards making systems smarter and safer is influencing the demand for video analytics. For instance, according to a survey conducted by Axis Communications in partnership with UITP (The International Association of Public Transport) on public transportation, over the past few years, the average number of cameras per system surveyed has increased by nearly 70%, public support for video surveillance on public transport has grown from 65% to 73%.
  • Video content analysis enables businesses to leverage deep learning models to automate video analytics for live video streams or archived video libraries. The video content analysis system monitors specific objects or predefined conditions. Once the artificial intelligence (AI) detects these objects or conditions, a real-time alert is sent, enabling end-users to respond faster.
  • In order to accurately identify watercraft on open ocean surfaces in spite of wave impact and light reflections, Dallmeier launched a video analysis application based on artificial intelligence. The software program assists, for instance, port operators and refineries in safeguarding themselves from unauthorized access from the seaside and associated hazards (such as terrorist attacks and piracy), as well as in adhering to rules like the ISPS Code.

North America to Execute a Significant Growth Rate

  • The adoption of data modernization technologies across various end-user industries in the North American region is maximum as compared to other regions, which is the major reason driving the adoption of various analytical solutions, with one of them being content analytics in the region. The region maintains its position in the ICT industry as it is home to many large corporations, such as Oracle, SAP SE, IBM, and Google, amongst others.
  • Also, the annual marketing data spending in the United States increased in previous years from USD 16.63 million to USD 30.61 million in recent years, according to a survey by OnAudience, a big data platform. Moreover, the number of data-driven organizations is increasing in the United States across all industries, which is expected to significantly drive the growth in the content analytics market in the region.
  • Moreover, the growing e-commerce and increasing presence and penetration of social networking in the region are expected to spur the demand for embedded analytics. SAS Institute is leveraging on integrations through collaboration with Inpixon plans to undertake joint marketing and promotional activities.
  • In the US, Sprinklr launched a unified customer experience management (Unified-CXM) platform that collects fragmented data from many analytics systems and more than 30 contemporary digital channels in one location. For pivoting, strategically planning, and boosting user engagement even while your campaigns are in the market, Sprinklr's Marketing Analytics offers live, cross-channel dashboards and rich visualizations that reveal actionable consumer insights.
  • LivePersonlaunched LP Insights, a text analytics solution that transforms the voice of customer data and content into actionable insights. LP Insights has been designed to monitor, measure, and make sense of customers' words, behavior, reasons for contact, buying patterns, and sentiments. It can then deliver turnkey intelligence to any desktop and analyze chat transcript data. Similar innovations by the regional market players are expected to stimulate market growth.

Content Analytics Industry Overview

Content Analytics Market is semi-conslidated and consists of several major players. In terms of market share, some of the major players currently dominate the market. The end-users demand is leveraging on strategic collaborative initiatives to offer specialized products and solutions, increase their market share and increase their profitability. The companies operating in the market are also into partnerships that help in improving the served market portfolio on Content Analytics technology to strengthen their product capabilities.

In September 2023, Oracle Adds AI Capabilities Oracle Cloud Infrastructure (OCI) Generative AI serviceto Oracle Analytics Cloud, the new capabilities assist analytics self-service users to more quickly and efficiently conduct sophisticated analysis and make better business decisions without having to wait for data scientists or IT teams.

In June 2022 , VisualCortex, a platform for video analytics, was launched internationally by the "VisualCortex" Company. Contrary to single-use-case solutions, which are less scalable or adaptive to an organization's existing data stack, the company claims its enterprise-grade platform can facilitate any real-time or historical video analytics use cases.

In September 2022, to help sellers tailor the content on product detail pages to increase conversion rates and boost their sales by up to 25%, Amazon recently announced new functionality for the Manage User's Experiments tool. Additionally, Amazon added new features to the Search Analytics Dashboard and Product Opportunity Explorer that assist brands in analyzing marketing campaigns and locating opportunities to attract new clients and encourage repurchases. With the help of this new collection of market-leading solutions, merchants may more easily access analytics data and customer insights to introduce new goods and boost sales.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Demand for Social Media Analytics
    • 4.2.2 Rising Practice of Predictive Analytics
    • 4.2.3 Rise in Highly Customized and Industry-Specific Applications
  • 4.3 Market Restraints
    • 4.3.1 Lack of Skilled Personnel and Awareness
  • 4.4 Industry Attractiveness - Porter's Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Assessment of Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Deployment Type
    • 5.1.1 On-Premise
    • 5.1.2 Cloud
  • 5.2 Application
    • 5.2.1 Text Analytics
    • 5.2.2 Video Analytics
    • 5.2.3 Social Media Analytics
    • 5.2.4 Speech Analytics
    • 5.2.5 Other Applications
  • 5.3 End User Industry
    • 5.3.1 BFSI
    • 5.3.2 Healthcare
    • 5.3.3 Retail & Consumer Goods
    • 5.3.4 IT & Telecom
    • 5.3.5 Manufacturing
    • 5.3.6 Other End User Industries
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Oracle Corporation
    • 6.1.2 Google LLC
    • 6.1.3 IBM Corporation
    • 6.1.4 SAP SE
    • 6.1.5 Open Text Corporation
    • 6.1.6 Nice Systems Ltd.
    • 6.1.7 Adobe Systems Inc.
    • 6.1.8 Interactive Intelligence Group, Inc.
    • 6.1.9 Verint Systems
    • 6.1.10 Clarabridge, Inc.
    • 6.1.11 SAS Institute Inc.
    • 6.1.12 TIBCO Software Inc.
    • 6.1.13 Microsoft Corporation

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET