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内容分析全球市场研究报告——2023-2030 年行业分析、规模、份额、增长、趋势和预测

市场调查报告书

商品编码

1267322

内容分析全球市场研究报告——2023-2030 年行业分析、规模、份额、增长、趋势和预测

Global Content Analytics Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

出版日期: 2023年04月01日 | 出版商:

Value Market Research | 英文 190 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录图表

全球对内容分析市场的需求将从 2022 年的 95.4 亿美元增长到 2030 年的近 484.4 亿美元，在 2023-2030 研究期间的复合年增长率为 22.52% 据推测，

内容分析是数字营销的一个关键方面，可帮助公司了解哪些内容在其内容策略中有效。从大量基于文本的数据（例如社交媒体帖子、客户评论和网站内容）中分析和提取见解的过程，以评估您的内容策略的整体有效性。它可用于了解用户行为模式和趋势，例如哪些类型的内容最受欢迎和共享。

市场动态：

由于数字媒体的普及及其产生的基于富文本的数据，预计市场增长将会加快。企业中数据驱动决策的重要性日益增加，也推动了市场的增长。通过提供可操作的见解并实现更明智的决策，内容分析已成为企业的当务之急。此外，高级内容分析工具和技术的可用性使内容分析成为希望保持竞争力和推动增长的企业越来越受欢迎和有价值的工具。然而，对能够解释数据并理解数据的熟练分析师的需求可能会限制市场的增长。

这份研究报告解释了波特的五力模型、市场吸引力分析和价值链分析。这些工具可帮助您清楚地了解您的行业结构并评估您在全球范围内的竞争吸引力。此外，这些工具还对全球内容分析市场的每个细分市场进行全面评估。内容分析行业的增长和趋势为这项研究提供了一种整体方法。

市场细分：

内容分析市场报告的这一部分提供了国家/地区级别细分市场的详细数据，以帮助策略师确定各自产品或服务的目标受众，并将他们与未来的商机联繫起来。我会

按部署

云
本地

按申请

文本分析
网络分析
语音分析
社交媒体分析
其他

按行业

银行金融服务保险
医疗保健
零售/消费品
IT/电信
媒体和娱乐
旅游与款待
政府
其他

按地区分析：

本部分介绍了区域前景，重点关注北美、欧洲、亚太地区、拉丁美洲、中东和非洲的内容分析市场当前和未来的需求。此外，我们还关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的综合概况和全球竞争格局的详细视图。内容分析市场的主要参与者包括 Adob□□e Systems Inc.、Clarabridge Inc.、International Business Machines (IBM) Corporation、Microsoft Corporation、NICE Systems Ltd.、Oracle Corporation、OpenText Corporation、SAS Institute Inc.、SAP SE、Verint Systems Inc. . 本节概述了竞争格局，包括各种战略发展，如主要併购、未来能力、合作伙伴关係、财务概览、合作、新产品开发和新产品发布。

内容

第一章前言

报告内容
- 目的
- 目标受众
- USP（独特的销售建议）及其提供的内容
调查范围
调查方法
- 市场调研流程
- 市场研究方法

第 2 章执行摘要

市场亮点
全球市场概况

第 3 章内容分析 - 行业分析

简介 - 市场动态
市场驱动力
市场製约因素
机会
行业趋势
波特的五力分析
市场吸引力分析
- 按部署进行市场吸引力分析
- 市场吸引力分析：按应用
- 按行业划分的市场吸引力分析
- 市场吸引力分析：按地区

第四章价值链分析

价值链分析
原材料分析
- 原材料清单
- 原材料製造商列表
- 主要原材料价格走势
潜在买家名单
营销渠道
- 直接营销
- 间接营销
- 市场发展趋势

第 5 章 COVID-19 爆发的影响分析

第 6 章全球内容分析市场分析：按部署

按部署汇总
过去和未来的数据
部署分析
云
本地

第 7 章全球内容分析市场分析：按应用

总结：按应用
过去和未来的数据
分析：按应用
文本分析
网络分析
语音分析
社交媒体分析
其他

第 8 章内容分析全球市场销售分析：按行业

行业概览
过去和未来的数据
行业分析
银行金融服务保险
医疗保健
零售/消费品
IT/电信
媒体和娱乐
旅游与款待
政府
其他

第 9 章内容分析全球市场销售分析：按地区

按地区进行的销售前景分析
介绍销售分析
北美销售分析
- 概览、历史和预测销售分析
- 北美各部门的销售分析
- 北美销售分析
- 美国销售分析
- 加拿大销售分析
- 墨西哥销售分析
欧洲销售分析
- 概览、历史和预测销售分析
- 按细分市场进行的欧洲销售分析
- 按国家/地区划分的欧洲销售分析
- 英国销售分析
- 法国销售分析
- 德国销售分析
- 意大利销售分析
- 俄罗斯销售分析
- 其他欧洲销售分析
亚太地区销售分析
- 概览、历史和预测销售分析
- 亚太地区各部门的销售分析
- 亚太国家/地区销售分析
- 中国销售分析
- 印度销售分析
- 日本的销售分析
- 韩国销售分析
- 澳大利亚销售分析
- 其他亚太地区销售分析
拉丁美洲销售分析
- 概览、历史和预测销售分析
- 拉丁美洲各部门的销售分析
- 拉丁美洲国家/地区的销售分析
- 巴西销售分析
- 阿根廷销售分析
- 秘鲁销售分析
- 智利的销售分析
- 其他拉丁美洲销售分析
中东和非洲销售分析
- 概览、历史和预测销售分析
- 中东和非洲各细分市场的销售额分析
- 中东和非洲国家/地区的销售分析
- 沙特阿拉伯销售分析
- 阿联酋销售分析
- 以色列销售分析
- 南非销售分析
- 其他中东和非洲销售分析

第 10 章内容分析公司的竞争格局

内容分析市场竞争
伙伴关係/协作/协议
併购
新产品发布
其他扩展

第11章公司简介

前 10 名公司的市场份额分析
市场集中度
Adobe 系统公司
- 公司概况
- 企业收入
- 产品介绍
- 近期趋势
克拉拉布里奇公司
- 公司概况
- 企业收入
- 产品介绍
- 近期趋势
国际商业机器 (IBM) 公司
- 公司概况
- 企业收入
- 产品介绍
- 近期趋势
微软公司
- 公司概况
- 企业收入
- 产品介绍
- 近期趋势
NICE 系统有限公司
- 公司概况
- 企业收入
- 产品介绍
- 近期趋势
甲骨文公司
- 公司概况
- 企业收入
- 产品介绍
- 近期趋势
OpenText 公司
- 公司概况
- 企业收入
- 产品介绍
- 近期趋势
SAS Institute Inc.
- 公司概况
- 企业收入
- 产品介绍
- 近期趋势
SAP SE
- 公司概况
- 企业收入
- 产品介绍
- 近期趋势
Verint 系统公司
- 公司概况
- 企业收入
- 产品介绍
- 近期趋势

注意：公司简介中的财务细节和近期发展基于可用信息，私营公司可能不包括在内。

简介目录图表

Product Code: VMR112110055

The global demand for Content Analytics Market is presumed to reach the market size of nearly USD 48.44 BN by 2030 from USD 9.54 BN in 2022 with a CAGR of 22.52% under the study period 2023 - 2030.

Content analytics is an important aspect of digital marketing and can help businesses understand what is working in their content strategy. It is the process of analyzing and extracting insights from large amounts of text-based data, such as social media posts, customer reviews, and website content, and evaluating the overall effectiveness of a content strategy. It can be used to identify patterns and trends in user behaviour, such as which types of content are most popular or shared.

Market Dynamics:

The market growth is expected to rise due to the proliferation of digital media and the abundance of text-based data it generates. Also, the increasing importance of data-driven decision-making in businesses drives the market growth. By providing actionable insights and enabling businesses to make more informed decisions, content analytics has become essential for companies. In addition, the availability of advanced content analytics tools and technologies has made content analytics an increasingly popular and valuable tool for businesses looking to stay competitive and drive growth. However, the need for skilled analysts who can interpret and make sense of the data may limit the market growth.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of content analytics. The growth and trends of content analytics industry provide a holistic approach to this study.

Market Segmentation:

This section of the content analytics market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Deployment

Cloud
On-Premises

By Application

Text Analytics
Web Analytics
Speech Analytics
Social Media Analytics
Others

By Verticals

Banking Financial Services, And Insurance
Healthcare
Retail & Consumer Goods
IT And Telecom
Media & Entertainment
Travel & Hospitality
Government
Others

Regional Analysis:

This section covers the regional outlook, which accentuates current and future demand for the Content Analytics market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the content analytics market include Adobe Systems Inc., Clarabridge Inc., International Business Machines (IBM) Corporation, Microsoft Corporation, NICE Systems Ltd., Oracle Corporation, OpenText Corporation, SAS Institute Inc., SAP SE, Verint Systems Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . CONTENT ANALYTICS - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Deployment
- 3.7.2 Market Attractiveness Analysis By Application
- 3.7.3 Market Attractiveness Analysis By Verticals
- 3.7.4 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL CONTENT ANALYTICS MARKET ANALYSIS BY DEPLOYMENT

6.1 Overview by Deployment
6.2 Historical and Forecast Data
6.3 Analysis by Deployment
6.4 Cloud Historic and Forecast Sales by Regions
6.5 On-Premises Historic and Forecast Sales by Regions

7 . GLOBAL CONTENT ANALYTICS MARKET ANALYSIS BY APPLICATION

7.1 Overview by Application
7.2 Historical and Forecast Data
7.3 Analysis by Application
7.4 Text Analytics Historic and Forecast Sales by Regions
7.5 Web Analytics Historic and Forecast Sales by Regions
7.6 Speech Analytics Historic and Forecast Sales by Regions
7.7 Social Media Analytics Historic and Forecast Sales by Regions
7.8 Others Historic and Forecast Sales by Regions

8 . GLOBAL CONTENT ANALYTICS MARKET SALES ANALYSIS BY VERTICALS

8.1 Overview by Verticals
8.2 Historical and Forecast Data
8.3 Analysis by Verticals
8.4 Banking Financial Services, And Insurance Historic and Forecast Sales by Regions
8.5 Healthcare Historic and Forecast Sales by Regions
8.6 Retail & Consumer Goods Historic and Forecast Sales by Regions
8.7 IT And Telecom Historic and Forecast Sales by Regions
8.8 Media & Entertainment Historic and Forecast Sales by Regions
8.9 Travel & Hospitality Historic and Forecast Sales by Regions
8.10. Government Historic and Forecast Sales by Regions
8.11 Others Historic and Forecast Sales by Regions

9 . GLOBAL CONTENT ANALYTICS MARKET SALES ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook Sales Analysis
9.2. Introduction Sales Analysis
9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE CONTENT ANALYTICS COMPANIES

10.1. Content Analytics Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11 . COMPANY PROFILES OF CONTENT ANALYTICS INDUSTRY

11.1. Top 10 Company Share Analysis
11.2. Market Concentration Rate
11.3. Adobe Systems Inc.
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
11.4. Clarabridge Inc.
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
11.5. International Business Machines (IBM) Corporation
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
11.6. Microsoft Corporation
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
11.7. NICE Systems Ltd.
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
11.8. Oracle Corporation
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
11.9. OpenText Corporation
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
11.10. SAS Institute Inc.
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments
11.11. SAP SE
- 11.11.1. Company Overview
- 11.11.2. Company Revenue
- 11.11.3. Products
- 11.11.4. Recent Developments
11.12. Verint Systems Inc.
- 11.12.1. Company Overview
- 11.12.2. Company Revenue
- 11.12.3. Products
- 11.12.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

简介目录图表