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市场调查报告书
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1436129

虚拟活动：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Virtual Events - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

虚拟活动市场规模预计到 2024 年为 2,161.2 亿美元，预计到 2029 年将达到 6,574.5 亿美元，在预测期内（2024-2029 年）复合年增长率为 24.92%。

虚拟活动 - 市场

结合实体和虚拟元素的混合活动概念越来越受欢迎。随着组织寻求透过同时提供面对面和线上体验来吸引更广泛的受众，这种趋势可能会继续推动虚拟活动市场。

主要亮点

  • 虚拟活动为组织者和参与者提供了便利和弹性。参与者可以在舒适的家中或办公室参加，无需花费时间和精力安排旅行。虚拟活动允许与会者以自己的步调参与，并能够根据需要观看录音和存取资料。
  • 包括学术机构在内的各种组织和企业越来越多地采用基于统一通讯即服务 (UCaaS) 的解决方案，使员工和其他资源能够虚拟参与所有业务流程，从而提高效率。这将帮助您实现更准确、更有效的工作流程。这对市场成长来说是个好征兆。
  • 人工智慧（AI）、扩增实境（AR）和虚拟实境（VR）等现代技术的融合进一步补充了线上交流和协作，以补充实体组织活动的各个方面。此外，企业正迅速采用虚拟模拟平台来有效管理时间和资源，从而推动市场成长。
  • 然而，虚拟活动严重依赖科技基础设施，例如稳定的网路连线、串流平台和协作工具。连线问题、频宽限制、软体故障和相容性问题等技术问题可能会影响使用者体验并阻碍虚拟活动的采用。
  • COVID-19 大流行对活动产业产生了积极影响。由于大型聚会和旅行的限制，组织迅速转向虚拟活动作为替代方案。这场流行病加速了虚拟活动作为可行解决方案的采用和接受，即使情况有所改善，这一趋势预计仍将持续下去。
  • 此外，一些人推出了在家工作（WFH）政策，作为应对世界各国政府为阻止感染疾病。由公司。冠状病毒已成为推动市场的主要因素之一。目前，虚拟活动对于帮助企业与远端员工建立联繫并执行业务流程至关重要。

虚拟活动市场趋势

商业活动频率的增加可能会推动市场成长

  • 虚拟活动使公司能够克服地理障碍并接触到世界各地的观众。参与者可以在世界任何地方参与，无需出差，使企业可以轻鬆地与世界各地的客户、合作伙伴和员工建立联繫。
  • 此外，虚拟活动在时间安排和可访问性方面提供了弹性。参与者可以在家中或办公室参加，无需出差或离开工作时间。虚拟活动中还提供随选节目，让与会者可以轻鬆存取简报、研讨会和资源。
  • 此外，科技的进步使得举办虚拟活动比以往任何时候都更加容易。可靠的视讯会议平台、互动式虚拟环境和网路工具提高了虚拟活动期间的整体体验和参与程度。公司利用这些技术进步为观众创造身临其境型的互动式虚拟体验。
  • 此外，虚拟活动提供有价值的资料分析和见解，帮助公司衡量活动的成功并做出资料驱动的决策。可以即时追踪和分析与会者参与度、会议受欢迎程度和潜在客户生成等指标，为企业提供有价值的资讯来优化未来的活动。随着公司寻求改进活动策略和结果，像这样的资料主导的见解的可用性将进一步推动对虚拟活动的需求。
  • 这些因素对于实现虚拟活动在各种业务中的潜力并推动市场成长非常重要。十时报网站资料显示，2022年5月至2023年4月期间，美国活动平台上发布了约33,000场活动，成为这段时期会议、商务会议和展览会展数量最多的国家，也是计画举办的国家。英国以 6,400 场跨所有行业的活动位居第二。

北美保持最高市场占有率

  • 北美地区有美国、加拿大等已开发国家，网路基础设施先进。该地区因较早采用最新技术而闻名，并被视为商业中心。主要在医疗保健行业的数位模拟平台应用的快速增长预计将在预测期内推动加拿大市场的成长。
  • 可支配收入的增加、UCaaS 应用程式的持续发展、这些地区新兴企业和企业集团数量的增加是推动所研究市场成长的因素。
  • 此外，北美拥有强大的技术基础设施，包括可靠的网路连接和先进的数位平台。此基础架构可实现虚拟活动的无缝託管和参与，从而提高市场的采用率和成长。例如，根据 GSMA 报告，到 2025 年，北美将有约 2.8 亿个 5G 连接，约占所有行动连线的三分之二。
  • 此外，哈里斯最近对美国成年人进行的一项民意调查发现，大多数受访者（61％）将安全问题视为选择虚拟活动的主要原因。然而，43% 的人享受这种便利，39% 的人欢迎能够远离家乡参加活动，这是虚拟活动的主要推动趋势。
  • 北美拥有涵盖技术、金融、医疗保健、娱乐和教育等多个行业的蓬勃发展的商业生态系统。每个领域对虚拟活动都有独特的要求和机会。这些行业的公司正在认识到虚拟活动的好处和潜力，并越来越多地采用和投资虚拟活动解决方案，推动市场成长。

虚拟活动产业概述

虚拟活动市场竞争激烈，区域和全球参与者众多。该行业的特点是不同的参与者为虚拟活动的不同方面提供不同的解决方案和服务。这种碎片化在虚拟活动平台、软体供应商、串流媒体服务、活动管理工具和其他支援技术的多样性中表现得很明显。

2023 年 2 月，虚拟和混合活动技术提供商 Hubilo 宣布收购 Fielddrive，这是一家在比利时设有办事处的公司，专门从事签到、徽章和访问管理等现场活动技术。此次收购延续了虚拟活动公司提高现场技能的趋势。例如，Hopin 增加了 Boomset，MeetingPlay 与 Aventri 和 Eventcore 合併建立了 Stova。

2022 年 8 月，Zoom 收购了新兴企业Liminal 及其两位创办人，以开发一家基于 Zoom 的广播工具公司。作为交易的一部分，Zoom 将把 Liminal 用于製作专业虚拟活动的附加元件ZoomOSC 和 ZoomISO 直接整合到其软体中。 Zoom 声称，透过从 Liminal 购买这些资产，该平台将有助于弥合新兴事件控制技术与传统事件控制技术之间的差距。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章 简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代产品的威胁
    • 竞争公司之间的敌意强度
  • 评估 COVID-19 对市场的影响

第五章市场动态

  • 市场驱动因素
    • 技术进步，例如统一通讯即服务 (UCAAS)、VR 等的接受度不断提高。
    • 商务活动频率增加
    • 全球影响力、可近性和成本效率
  • 市场限制因素
    • 资料安全和隐私问题
    • 技术限制和经验限制

第六章市场区隔

  • 服务类型
    • 沟通
    • 招募
    • 销售与行销
    • 训练
  • 应用
    • 会议
    • 展览/展览会
    • 高峰会
    • 其他的
  • 最终用户产业
    • 教育机构
    • 公司
    • 组织
    • 其他的
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争形势

  • 公司简介
    • 6Connex International sp. zoo
    • Alive Events Agency
    • Zoom Video Communications, Inc.
    • Avaya LLC
    • Cvent, Inc.
    • ALE International
    • Arkadin Cloud Communications
    • Cisco Systems, Inc.
    • Cvent Inc.
    • Eventxtra
    • George P. Johnson
    • GES

第八章投资分析

第九章市场机会与未来趋势

简介目录
Product Code: 72409

The Virtual Events Market size is estimated at USD 216.12 billion in 2024, and is expected to reach USD 657.45 billion by 2029, growing at a CAGR of 24.92% during the forecast period (2024-2029).

Virtual Events - Market

The concept of hybrid events, which combine physical and virtual elements, has gained popularity. This trend may continue to drive the virtual events market as organizations seek to reach a wider audience by simultaneously offering in-person and online experiences.

Key Highlights

  • Virtual events provide convenience and flexibility for both organizers and participants. Attendees can join from the comfort of their homes or offices, eliminating the need to spend time and effort on travel arrangements. Virtual events also offer the ability to watch recordings or access materials on demand, allowing participants to engage at their own pace.
  • The increasing adoption of Unified Communication as a Service (UCaaS)-based solutions by various organizations and enterprises, including academic institutions, has allowed employees and other resources to virtually engage with all the business proceedings and help in realizing a more efficient and effective workflow, which bodes well for market growth.
  • The convergence of modern technologies such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) is further complementing online communication and collaborative activities to compensate for all the aspects of a physically organized event. Further, companies are rapidly adopting virtual simulation platforms to effectively manage time and resources, driving the market's growth.
  • However, virtual events rely heavily on technology infrastructure, including stable internet connections, streaming platforms, and collaboration tools. Technical issues such as connectivity problems, bandwidth limitations, software glitches, or compatibility issues can impact the user experience and hinder the adoption of virtual events.
  • The COVID-19 pandemic had a positive impact on the events industry. With restrictions on large gatherings and travel limitations, organizations quickly shifted to virtual events as an alternative. The pandemic accelerated the adoption and acceptance of virtual events as a viable solution, and this trend is expected to continue even as the situation improves.
  • Additionally, the Work-From-Home (WFH) policy was adopted as a workaround by several companies in response to the lockdowns and restrictions on the movement of people imposed by various governments across the world as part of the efforts to arrest the spread of the coronavirus and has emerged as one of the major factors driving the market. At this juncture, virtual events are decisive in allowing businesses to connect with the remote workforce and conduct business procedures.

Virtual Events Market Trends

Increased Frequency of Business Events may Drive the Market Growth

  • Virtual events allow businesses to overcome geographical barriers and reach a global audience. Attendees can join from anywhere worldwide without needing to travel, making it easier for enterprises to connect with customers, partners, and employees worldwide.
  • Moreover, virtual events offer flexibility in terms of timing and accessibility. Attendees can join from their homes or offices, eliminating the need for travel and time away from work. Virtual events also allow on-demand content, allowing attendees to conveniently access presentations, workshops, and resources.
  • Further, technological advances have made it easier than ever to host virtual events. Reliable video conferencing platforms, interactive virtual environments, and networking tools have improved the overall experience and engagement levels during virtual events. Businesses use these technological advancements to create immersive and interactive virtual experiences for their audiences.
  • Additionally, virtual events offer valuable data analytics and insights that can help businesses measure the success of their events and make data-driven decisions. Metrics such as attendee engagement, session popularity, and lead generation can be tracked and analyzed in real time, providing businesses with valuable information to optimize future events. The availability of such data-driven insights further fuels the demand for virtual events as businesses seek to improve their event strategies and outcomes.
  • Such factors are significant in recognizing the potential of virtual events across various businesses and driving the market growth. According to the Ten Times website data, approximately 33 thousand events were published on an event platform for the United States between May 2022 and April 2023, making it the country with the most conferences, business meetings, and trade exhibitions scheduled during that time. With 6.4 thousand events spanning all industries, the United Kingdom came in second.

North America to Hold the Highest Market Share

  • North America is home to developed economies like the United States and Canada, which further drive advanced networking infrastructure. The region is widely recognized as an early adopter of the latest technologies and is considered a business hub. The rapid increase in the application of digitally simulated platforms, primarily in the healthcare industry, is expected to drive market growth in Canada over the forecast period.
  • The rising disposable income, continued development of UCaaS applications, and the growing number of start-ups and conglomerates in these regions are among other factors driving the growth of the studied market.
  • In addition, North America has a robust technological infrastructure, including reliable internet connectivity and advanced digital platforms. This infrastructure enables seamless hosting and participation in virtual events, leading to increased adoption and growth in the market. For instance, as per GSMA reports, there will be about 280 million 5G connections in North America by 2025, or roughly two-thirds of all mobile connections.
  • Furthermore, according to a recent Harris poll among adults in the United States, most respondents (61%) pointed to safety concerns as the major reason for choosing a virtual event. However, 43% enjoyed the convenience, and 39% welcomed the ability to attend events far from home as some of the major driving trends for virtual events.
  • North America has a thriving business ecosystem across various industry verticals, including technology, finance, healthcare, entertainment, education, and more. Each of these sectors has unique requirements and opportunities for virtual events. As businesses within these industries recognize the benefits and potential of virtual events, they are increasingly adopting and investing in virtual event solutions, driving the market's growth.

Virtual Events Industry Overview

The virtual events market is highly competitive and has several regional and global players. The industry is characterized by various players offering various solutions and services to cater to different aspects of virtual events. This fragmentation is evident in the diversity of virtual event platforms, software providers, streaming services, event management tools, and other supporting technologies. A few prominent players in the market include 6Connex International sp. z.o.o., Zoom Video Communications, Inc., Alive Events Agency, Cvent, Inc., and Avaya LLC.

In February 2023, Hubilo, a virtual and hybrid event technology provider, disclosed that the firm acquired Fielddrive, a business with offices in Belgium specializing in on-site event technology such as check-in, badging, and access management. The trend of virtual event firms enhancing their in-person skills is continued with this acquisition. Examples include Hopin's addition of Boomset and MeetingPlay's combination with Aventri and Eventcore to establish Stova.

In August 2022, Zoom acquired Liminal, a startup, and two founders, and the Zoom-based broadcast tools company developed. Zoom would directly integrate Liminal's add-ons for generating professional virtual events, ZoomOSC and ZoomISO, into its software as part of the deal. Zoom claimed that purchasing these assets from Liminal would help the platform bridge the gap between emerging and traditional event control technologies.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Technology Advancements such as Growing Acceptance of Unified Communication as a Service (UCAAS), VR, etc.
    • 5.1.2 Increased Frequency of Business Events
    • 5.1.3 Global Reach, Accessibility, and Cost Efficiency
  • 5.2 Market Restraints
    • 5.2.1 Data Security and Privacy Issues
    • 5.2.2 Technology Constraints and Experiential Limitations

6 MARKET SEGMENTATION

  • 6.1 Service Type
    • 6.1.1 Communication
    • 6.1.2 Recruitment
    • 6.1.3 Sales & Marketing
    • 6.1.4 Training
  • 6.2 Application
    • 6.2.1 Conferences
    • 6.2.2 Exhibitions/Trade Shows
    • 6.2.3 Summits
    • 6.2.4 Others
  • 6.3 End-User Industry
    • 6.3.1 Educational Institutions
    • 6.3.2 Enterprise
    • 6.3.3 Organizations
    • 6.3.4 Other End-User Industries
  • 6.4 Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 6Connex International sp. z.o.o.
    • 7.1.2 Alive Events Agency
    • 7.1.3 Zoom Video Communications, Inc.
    • 7.1.4 Avaya LLC
    • 7.1.5 Cvent, Inc.
    • 7.1.6 ALE International
    • 7.1.7 Arkadin Cloud Communications
    • 7.1.8 Cisco Systems, Inc.
    • 7.1.9 Cvent Inc.
    • 7.1.10 Eventxtra
    • 7.1.11 George P. Johnson
    • 7.1.12 GES

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS