市场调查报告书
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快速消费品物流:市场占有率分析、产业趋势与统计、成长预测(2024-2029)FMCG Logistics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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快速消费品物流市场规模预计到 2024 年将达到 1.3 兆美元,预计到 2029 年将达到 1.67 兆美元,预测期内(2024-2029 年)复合年增长率将超过 5.09%。
电子商务正在重塑全球零售市场。到目前为止,电子商务的繁荣不仅使旅游业受益,也使服装和电子量贩店受益。目前,电子商务在全球快速消费品市场的占有率不足7%。线上快速消费品普及的主要原因之一是确保新鲜和生鲜食品以最佳状态到达消费者手中所面临的物流挑战。此外,在已开发市场,特别是在德国等人口稠密的市场,许多快速消费品在实体店中很容易买到,而且离消费者很近。
然而,消费者对便利性的需求不断增长,技术和其他有利条件的改进正在加速全球线上快速消费品的成长。快速消费品的线上成长持续超过线下成长,大多数零售商和製造商需要全通路策略以确保未来的成功。未来几年,全球快速消费品的线上销售额将翻一番,新兴市场和发展中市场的成长速度预计将是已开发市场的两倍。预计亚洲地区将在未来五年内为线上快速消费品提供最大的成长机会。
当今的线上市场提供多种运输选项,包括库存状态和预计交货时间的可见性、免费追踪选项和轻鬆退货。为了提供免费送货,零售商需要从物流提供者获得低成本的解决方案。同样,为了快速提案消费者当日配送选择等服务,零售商需要高度优先且完全可靠的物流服务。
人口成长是推动全球快速消费品产业扩张的主要原因之一。事实上,人口的快速成长与消费品消费的增加呈负相关。类似的因素包括定期产品发布、消费者对各种快速消费品的认知度提高、中阶可支配收入的增加、消费品的获取便利性,开发中国家消费者生活方式的重大变化、强有力的品牌广告和有吸引力的价格分布。其中包括此类公司强大的物流和分销管道、线上商务的扩张以及市场现有企业和新参与企业增加的研发支出。
此外,社交媒体和互联网的增加使用在过去创造了丰富的发展可能性,并且在未来肯定会继续这样做。作为占领相当一部分市场的主要方式之一,一些业内顶尖的国际公司致力于为消费者提供个人化的解决方案。其中一些策略包括产品介绍和收购。
现今的消费者越来越需要便利、更健康的替代品以及本地采购的有机产品。这种对便捷的需求创造并繁荣了电子商务。公司正在大力投资数位分析,许多人认为零售业可能是消费产业中转型最成熟的产业。
快消品物流市场高度分散,既有大型企业,也有中小型本地企业,相当数量的企业占市场占有率。 DHL 集团、CH Robinson、Kuehne+Nagel、Ceva Logistics、DB Schenker、DSV 和 XPO Logistics 是全球主要竞争对手。世界上大多数物流公司都设有零售和消费品物流部门,以满足市场的需求和需求。此外,本地公司正在日益加强其在库存处理、服务提供、处理产品和技术方面的能力。
The FMCG Logistics Market size is estimated at USD 1.30 trillion in 2024, and is expected to reach USD 1.67 trillion by 2029, growing at a CAGR of greater than 5.09% during the forecast period (2024-2029).
E-commerce is reshaping the global retail market. Till date, the e-commerce boom has favored the travel sector, as well as apparel and electronics retailers. E-commerce currently contributes less than 7% of the global fast-moving consumer goods (FMCG) market. One of the key reasons for the slower uptake of online FMCG has been the logistical challenges associated with ensuring fresh and perishable products arrive at the consumer in top condition. Additionally, in advanced markets, especially those with dense populations such as Germany, many FMCG products are readily available in close proximity to consumers at brick-and-mortar stores.
However, with increasing consumer demand for convenience, and better technology and other enabling conditions, online FMCG growth is accelerating across the globe. FMCG online growth will continue to outpace offline growth, and most retailers and manufacturers need Omnichannel strategies to ensure future success. Online FMCG sales are set to double globally over the next few years and will grow twice as fast in developing markets than in developed markets. The Asia region is expected to provide some of the biggest growth opportunities for online FMCG over the next five years.
The current online marketplace offers visibility of inventory status and expected delivery time and a variety of shipping options including free tracking options and easy returns. To provide free shipping, retailers need to get low-cost solutions from their logistics providers. Equally, to propose fast, including same-day delivery options to their consumers, retailers need high-priority and entirely reliable logistics services.
The growing population is one of the key reasons driving the expansion of the global FMCG industry. In actuality, the quick expansion in population is inversely correlated with the rise in consumer goods consumption. Similar factors include regular product launches, increased consumer awareness of various FMCG products, rising middle-class disposable incomes, easier access to consumer goods, a noticeable shift in consumers' lifestyles in developed and developing nations, strong brand advertising, and attractive price points, strong logistics and distribution channels of such companies, expansion of online commerce, and increased R&D spending by both established players and newcomers in the market.
Also, the increasing use of social media and the internet has created a wealth of development prospects in the past and is certain to do so in the future. As one of their primary methods to capture a sizeable portion of the market, several top international businesses in the industry are dedicated to offering consumers personalized solutions. A few of these tactics involve product introductions and acquisitions.
Consumers nowadays are increasingly looking for convenience, healthier alternatives, and locally produced organic products. This demand for ease was what gave rise to eCommerce, which has flourished. Companies are making significant investments in digital analytics, and many think that among all consumer industries, the retail sector is perhaps the ripest for transformation.
The FMCG logistics market is fairly fragmented with the presence of large players and small and medium-sized local players with quite a few players who occupy the market share. DHL Group, C.H. Robinson, Kuehne + Nagel, Ceva Logistics, DB Schenker, DSV, and XPO Logistics are among Global's top competitors. Most of the global logistics players have a retail and consumer goods logistics division to meet the market needs and demand. Additionally, local players are increasingly enhancing their capabilities in terms of inventory handling, service offerings, products handled, and technology.